MIAMI – If you could change just one thing tomorrow that could speed up the advanced-television business, what would that be? Maybe nothing that would have an immediate impact on the way things were done—inertia being what it is—but it’s good to ponder the question anyway. This was the approach taken by Ashley J. Swartz, […]
COLOGNE – The use of adblocking software by consumers, which disables banner ads also disables in-stream video ads, is on a rapid increase. Some 27 percent of U.S. Internet users use some sort of adblocking solution when browsing, according to a study done by Dublin-based PageFair in collaboration with Adobe. It is titled “AdBlocking […]
a Beet.TV Series Presented by The advertising industry is transforming. With the proliferation of devices and applications, media consumption has fragmented massively while media supply is rapidly converging. Against the backdrop of a pandemic, economic crisis, privacy regulations, and cookie deprecation, the only thing that’s clear is that the future of advertising will bring radical […]
DETROIT– With dealerships unable to remain open in most areas and consumer behaviors changing drastically, car sales have drastically reduced over the past few months. According to Julie Mynster, automotive executive director of POLK Audience Solutions at IHS Markit, the future of buying cars is not in the lot, but online. According to the National […]
LONDON– Over the past decade, TV had a tough time finding its footing within the changing market. While a look ahead doesn’t provide much immediate clarity, according to Jon Watts, managing partner of London-based MTM, this isn’t necessarily a cause for concern. “In session after session, I think we’ve seen a TV industry coming to […]
SAN JUAN, Puerto Rico—As traditional television networks weigh the benefits of completely upending their business models, they also find themselves as middlemen of sorts between advertisers and agencies. This is the view of Ethan Heftman, VP, Precision/Performance, A+E Networks, who notes “a bit of a bifurcation, a division between what brands want and what the […]
Consumers want respect and control when it comes to their personal data and privacy. At the same time, it’s crucial for advertisers to create a meaningful value exchange through the delivery of through relevant, engaging and personalized content As the power of data driven marketing continues to fuel the robust growth of digital media, publishers and […]
MIAMI – Structural barriers. Organizational barriers. Silos. All of these play their part in retarding the progress of advanced television for all parties involved. While pursuing these topics can lead to circular conversations—everyone agrees on the need for change but no one thinks it won’t happen soon, if at all—such discussions actually help to clarify […]
COLOGNE-The biggest obstacle to the availability of addressability in programmatic linear commercial television spots is the convergence of data, not technology, says Videology’s John Tigg. As a result, so-called zero-rated TV spots represent lost revenue and profit opportunity for broadcasters. Zero-rated spots are a byproduct of traditional panel-based television audience measurement wherein there isn’t perceived […]
CANNES — Is ad blocking theft? To publishers and advertisers who each depend on ads for income, consumers ripping out those ads can represent a kind of daylight robbery. But the new accusation of “theft” is harsh, and forgets that companies are also robbing from the very users they hope to reach, says one ad tech […]
For anyone who thought mobile ad blocking was a minority sport, last week’s new PageFair report about ad blocking on the mobile web was a shot across the bow. Drawing from a range of data sources, it claimed 22% of smartphone users globally are blocking mobile web ads, the vast majority using mobile browsers that block by […]
If you believe the oft-quoted PageFair data, 198 million around the world use ad blocking software, while 22% of smartphone users are even now blocking mobile web browser ads. Industry figures often advocate “better ads” as a solution to the problem. But the truth is, bloated and intrusive web pages drag on load times and weigh […]
SEVILLE — With consumer web ad blocking seemingly on the rise, data on the practice ranges from the dystopian to the hysterical. New eMarketer data this week puts a more modest assessment on current levels, pegging UK ad blocking at 14% of internet users in 2015. But its forecast rises to 27% in 2017, commenting: “Once seen […]
LONDON — ITV may be the UK’s largest commercial free-to-air broadcaster, but that doesn’t mean the home of shows like Downton Abbey and Coronation Street is getting carried away with newfangled video ad tech. In this video interview with Beet.TV, commercial content director Gary Knight cautions against getting “obsessed” by addressable TV advertising. “There’s an element of personalisation […]
According to PageFair’s latest report, ad blocking grew by 41% globally in the last 12 months and there are now 198 million active adblock users around the world. That fact is worrying advertisers. But what’s the reason? Over-zealous publishers who litter their pages with ads that clutter users’ experience, say a couple of executives who […]
When Apple brings iOS 9 out of beta on September 16, many in digital advertising fear the pillars of their kingdom could begin to crumble. For, the latest version of the mobile operating system includes a content blocking architecture that could allow developers to release ad-blocking extensions for download by users. Some in advertising are jumping to act. […]
CANNES — Over the last couple of years, ad buyers have fought hard against the perceived threat from fraudsters cheating them out of ad impressions. Now some feel Apple is about to exactly the same. Under iOS 9, the Safari web browser will support extensions that enable “a fast and efficient way to block cookies, images, resources, […]
Consumers’ usage of online ad-blocking software is growing, according to recent PageFair research – and that’s a problem for video, as well as text content. Video ad management platform Videoplaza sees the risk to video advertisers paying for pointless inventory, and is trying to crack the problem. “There are a couple of different ways that we’re […]
COLOGNE – While the automation of buying and selling of video inventory in Europe has become well established, the introduction of real-time bidding is still some months away, says Jana Eisenstein, Director of Publishers Services at Videology, the U.S. video adtech firm. In this interview with Ashley Swartz, the London-based executive gives provides an overview […]
As more consumers are beginning to view television content on tablets and other mobile devices, the concept of TV Everywhere is getting more play than ever. At the Beet.TV executive retreat earlier this month, Beet.TV’s Andy Plesser sat down with KIT Digital Global Lead Analyst Alan Wolk to discuss where the TV Everywhere evolution stands, […]