MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace

VIEQUES, PR – Six years ago, the NewFronts were birthed to serve a burgeoning video marketplace. Sellers hoped to cash in on consumer viewing behavioral shifts while charging advertisers broadcast television-like CPM’s. “Guess what happened? Nobody was buying,” recalled Carl Fremont, Global Chief Digital Officer at media agency MEC. That’s because there was no measurement […]

 
 

Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption

VIEQUES, PR – As the world’s largest international television and broadband company rolls out new set-top boxes to facilitate addressable advertising, Liberty Global is focusing on “attention economics.” This departure from simply looking at content consumption is the outgrowth of the company’s ever-evolving data science capabilities. “The industry has been talking about this around the […]

 
 

On The Scene At Beet.TV Executive Retreat 2017 With Furious Corp.’s Swartz

VIEQUES, PR – Take several dozen “intelligent, ambitious, excited and passionate” advertising, media and technology executives to a sunny island and you get some amazing conversations during panel discussions, over cocktails and dinners. You also get to experience a sense of shared success—whether the topic is television audience guarantees, addressable advertising, or new offerings from […]

 
 

Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast

MIAMI – When the subject is unified audience measurement across viewing platforms, expect metaphors to abound. “Putting lipstick on a pig,” “Chicken and the egg” and “Push the envelope” are among them. And so it was during a panel discussion at the recent Beet.TV. Retreat 2016 as a panel of experts from across the video […]

 
 

Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency

LONDON – Ashley J. Swartz’s message to media owners is clear: Be agile, flexible, and get your internal act together. “There’s a lot of value and insight intelligence around audience that is untapped within the enterprise of a seller,” Swartz says in an interview with Beet.tv. “I think there’s a lot of unlocked value that […]

 
 

Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo

MIAMI – Finding needles in hidden haystacks just might be the best metaphor for the current state of cross-platform targeting. As was evident during a panel discussion during the recent Beet.tv Retreat 2016, approaches vary by company and are limited to the best data sources until better ones come along. For Sorenson Media, which uses […]

 
 

Broadcast’s Net Casts Too Wide, Videa’s Gianunzio Says

MIAMI — It’s called broad-cast for a reason. TV advertising, especially when its national, reaches a big audience. But in that reach also lays inefficiency. If TV ads reach consumers who can’t even access the buyers’ services, that’s wastage. But new-wave TV-buying techniques, infused with data, can help the problem. “I live in Manhattan,” Videa sales […]

 
 

Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith

MIAMI – Whether the subject is Nielsen ratings, video on demand or addressable television advertising, communications giant Comcast is all about the “macro experience” for consumers and advertisers. This holistic approach to the rapidly evolving entertainment landscape comes across loud and clear from Kevin Patrick Smith in a panel discussion at the recent Beet.TV Retreat […]

 
 

Furious Corp.’s Swartz: Disparate CMS Systems Hinder Media Companies

MIAMI – Media companies have lots of untapped data wealth but cannot realize it because their CMS systems don’t like to share, is one of Ashley J. Swartz’s theses and a contributing factor to her formation of Furious Corp. “We just decided to tackle the unsexy, hard problem of connecting all these disparate systems and […]

 
 

Admore’s Condon Aims To Automated TV Ad Delivery

MIAMI — Celebrating its third birthday this quarter is Admore, it’s a division of Frank Canella’s Canella Media, a company aiming to bring direct-response mechanisms to television. Led by president Brendan Condon, a former AOL international ad exec, the Temecula, CA-based outfit’s platform numbers an automated system for using a single insertion order to buy across TV, […]

 
 

Data-Driven Campaigns Demand Automation, Horstman Says

MIAMI –The possibilities are endless, the data-points are infinite and opportunities to reach consumers abound. You want to allocate human staff to run all that? Good luck, says AudienceXpress‘s Walt Horstman – this level of complexity, in the new TV ad ecosystem, needs a fallback to code. “You apply an advanced dataset that is looking at … the audience impressions against […]

 
 

Consultant Prohaska: Addressable TV No Longer Just Theory

MIAMI — It needs to get bigger, but it’s not jus a scribble on a whiteboard anymore – the idea of targeting individual households with custom-placed TV ads, even in linear, is here and now. So says the man who used to run programmatic advertising at The New York Times, no less. “And the audience data […]

 
 

Advanced TV’s National Evolution: MODI’s Bologna

MIAMI — Addressable? Advanced? The way that television advertising is bought, targeted, sold and measured is changing. The new connection of TVs and TV boxes to the internet is offering up household-level targeting, when ads are fuelled by smart data sets. In this panel video interview at Beet Retreat 2016, Group M’s MODI Media president Mike Bologna, […]

 
 

Commentary: The Different Economics of New and Old Media

In this first episode in an editorial series called, “Building the Adaptable Media Enterprise,”  Ashley J. Swartz, CEO of  Furious Corp, talks about the operational cost models of traditional (old) vs digital (new) media. The greatest challenge of media companies today is that many digital media companies or businesses struggle to establish and build sustainable levels of profit to […]

 
 

Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink

VIEQUES, PR — In an age where the media we use give off signals back to advertisers, marketers are being sold on the potential to thread each in to a holistic view of customers and of their ad effectiveness. But the reality so far is a little different, a panel of advertising tech execs discussed at a […]

 
 

Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz

FORT LAUDERDALE — The advertising industry is going through enormous change. The internet has been fragmenting consumer behavior, taking analog ad dollars and now it is promising to overhaul TV. Sometimes, things are moving too fast. But, standing back to take a look, Furious Corp CEO Ashley J. Swartz says 2016 will bring a “reverence” that everyone […]

 
 

Beet Commentary: Top Takeaways from CES 2016 by Ashley J. Swartz

LAS VEGAS – Here are some of the take ways from CES 2016 as seen by Ashley J. Swartz, CEO of Furious Corp and frequestn commentator on Beet.TV More Devices, More Touchpoints,  More Connections Mean More Data: “The ever increasing number of devices, connections and consumer touchpoints mean more data and more ways to reach […]

 
 

Ad Tech Has Made Life Harder And More Expensive: Furious’ Swartz

COLOGNE — The sea of advertising technology platforms in which the industry is which the industry is currently swimming is threatening to overwhelm. Whilst each platform promises to make life better and easier, the reality may be the opposite. “There is a proliferation of ad technology – it’s only made the business of video harder.,” according […]

 
 

DMEXCO ’15: The Future of TV, Privacy Concerns — and a Huge Turnout

COLOGNE – This year’s DMEXCO had a record attendance of 43,000 a nearly 30 percent increase over last year.  The giant global adtech and media show was notable for its size and also for the large presence of global television operators and broadcasters, says Ashley J. Swartz, CEO of Furious Corp, in this wrap-up overview […]

 
 

Privacy Concerns Slowing Ad Targeting In Europe: Furious Corp’s Swartz

Through the eyes of a US marketing exec, Europeans are, notoriously, relatively more concerned about how ad targeting might impinge on their personal data. A recent report from Belgium’s data protection agency claimed Facebook tracks computers of users without their consent, whether they are logged in to Facebook or not, and even if they are […]

 
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