Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel

SAN JUAN, PR — What’s to blame for lack of forward momentum in advanced TV targeting? Is it inadequate technology or executives who are not yet ready to embrace it? At Beet Retreat San Juan 2020, a panel dubbed Investment and Innovation – Where Next? chewed over that topic: Tal Chalozin, CTO & Co-Founder, Innovid […]

 

Computing Power Can Convert Reluctant Advertisers: 605’S Horner

SAN JUAN, PR — Not everyone in the advertising industry wants to share their data or to collaborate. Caroline Horner says she is used to hearing openness from people in the internet industry, who will say ” “I’m going to put the data out there because it’s going to be interesting and it’s going to […]

 

Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More

SAN JUAN, PR — How much methods should a broadcaster use through which to take advertising dollars, and how much control should it exert? Those were some of the questions being asked at the recent Beet Retreat San Juan 2020, when Julian Zilberbrand stepped up. Zilberbrand, EVP of audience science at Viacom, was asked by […]

 

Local TV Ads Must Be Easier To Buy: WideOrbit’s Mathewson

SAN JUAN, PR — Even in the era of hyper-targeted digital advertising, local TV is a great medium in which to buy ads – but it is going to need efficiencies in order for media agencies to buy them. That is the view of one software vendor aiming to bring simplicity to a local TV […]

 

Samsung Ads Explores Mobile-TV Ad Connection: Scott

SAN JUAN, PR — Samsung is preparing to tie together its mobile and connected TV ecosystems in an advertising services upgrade due later this year. In this townhall discussion for Beet.TV, Michael Scott, Samsung Ads’ head of brand sales in North America, was asked what role mobile plays in his connected TV offering. “We’re in […]

 

Data-Driven Means Data-Cleaning: Comscore’s Hinnant

SAN JUAN, PR — The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly. But the emerging focus on “attribution” and “outcomes” doesn’t come as easy as it sounds. “Data is not sexy,” Hinnant says, in this Beet Retreat […]

 

Furious’s Swartz on Confronting the Challenges of Addressable

SAN JUAN, PR – Like clockwork every year, predictions are made that addressable TV is nearing a tipping point and will soon become ubiquitous. But TV buyers and sellers are still coming up against significant headwinds that have slowed adoption. “There’s this dark side of addressable with many challenges yet to be addressed, and we […]

 

Local TV Will Win in Big 2020 as Advanced Targeting Tools from Ampersand, Others Bring “Trust” to the Marketplace

LONDON– How will media buys change during the 2020 election? According to Ashley J. Swartz, CEO and founder of Furious Corp., the focus will shift back to what’s tried and true: television. In an interview with Beet.TV, Swartz explained that digital, digital targeting and social media will continue to be important, but after a tumultuous […]

 

Furious Corp’s Ashley Swartz: The U.K.’s Collaborative Spirit Will Come to the U.S.

LONDON – The US advertising industry could take a lesson from the European market and learn how to cooperate across divisions, according ot Ashley J. Swartz, CEO and founder of Furious Corp. Swartz spent time in London interviewing industry executives based in the UK and the rest of Europe for Beet.TV ad the Future of […]

 

4INFO, TiVo Explain TV’s Growing Contribution To Discerning Consumer Identity

Every new breakthrough in understanding television viewer identities creates more complexity for buyers. A case in point is being able to use set-top box data to show how linear TV viewing impacts other media and advertisers’ business outcomes, as underscored by a panel discussion at the recent Beet.TV leadership forum titled Identity in Focus: Understanding […]

 

Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum

The need for industry collaboration is a consistent theme when advanced television is discussed. Nowhere is this more salient than in the quest to determine the identity of individual viewers and design unduplicated reach curves for advertising. Because while unduplicated reach has been attainable in digital media, “when we start to include television or traditional […]

 

4INFO Is ‘Connective Tissue’ For Cross-Screen Video Identity: CEO Jenkins

While a “TV identity graph” may sound simple, it consists of a whole lot more than television sets. To the tune of some 6.9 connected screens in the average household, according to 4INFO CEO Tim Jenkins. “It’s interesting that somebody would try to separate television from the broader identity ecosystem,” Jenkins says in this interview […]

 

Racing F1 With A Datsun: Furious Corp.’s Swartz On Local TV’s ‘Revenue Leakage’

SAN JUAN, Puerto Rico—For local television, the 2018 election cycle was tantamount to an early Christmas present. And although 2020 promises to be even better sales-wise, TV providers have to speed up their efforts to roll out targeted, impression-based advertising without cannibalizing their “core bread and butter traditional linear inventory,” says Furious Corp. CEO Ashley […]

 

Beet Retreat Takeaway: Let’s Move On: It’s Not “Us” (TV biz) vs. “Them” (FANG) Anymore, Ashley Swartz

SAN JUAN, Puerto Rico—Beet Retreat 2018 brought together the entirety of the advertising industry value chain to help define the semantics surrounding advanced television and provide a clearer picture of measurable business outcomes. What follows is the five-minute synopsis of Ashley J. Swartz, who serves as “dean” of the annual event as well as CEO […]

 

Vertical Integration Gives Rogers Media ‘Massive Data Lake’: SVP Dark

TORONTO – When you’re the biggest wireless company in Canada, plus one of the biggest Internet service providers and cable companies, you know a lot about Canadians as content consumers. “For the last four years, we’ve done an enormous amount of work creating a massive data lake, compiling all of that data in one massive […]

 

Corus Entertainment’s Marcus: Self-Serve TV Audience Buying In Beta, Addressable Faces Hurdles

TORONTO – Advertisers can target specific audiences on 24 of Corus Entertainment’s adult specialty stations via a self-serve advertising platform designed to ease buyer “pain points.” But while the technology would facilitate household addressability, Canadian regulations and other hurdles stand in the way, according to the company’s head of Advanced Advertising Sales, Barry Marcus. Powered […]

 

Rogers Media Must Compete In North American Market: SVP Watson

TORONTO – Even though it has different television regulations, Canada is officially part of North America along with the United States. So as direct-to-consumer television offerings proliferate, companies like Rogers Media are trying to piece together the ever-shifting puzzle that is program acquisition and commissioning. “So what we need to look at here in Canada […]

 

Furious Corp’s Swartz Sees Collaboration, Innovation In Canadian TV Market

TORONTO – As she takes in the proceedings at the Future of TV Advertising Forum, Ashley J. Swartz sees a spirit of collaboration toward making television easier to buy along with a “petri dish of opportunity” for marketers. This “interesting construct of a market” with huge geography and “not a lot of people” still has […]

 

From The UK To Canada: Cadent’s Growing TV Connections

TORONTO — As Cadent’s technology powers the targeted-television advertising platform that pools the inventory of Sky and Virgin Media in the UK and Ireland, the company is busy helping to scale dynamic ad insertion in Canada. Among its tasks for Sky and Virgin are creating a “compliant, walled garden” to abide by GDPR privacy strictures, […]

 

New Set-Top Boxes Mean Imminent Scale For Addressable TV In Canada: Finecast’s Astley

TORONTO—Although Canada is behind the United States in the adoption of addressable linear television advertising—owing largely to inadequate set-top boxes—that’s going to change quickly. “Disruption is here” in the form of Netflix and other OTT providers, says Rich Astley, Global Chief Product Officer of GroupM’s Finecast agency. Canada is a “fascinating market and for many […]

 
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