Publicis’ Nicole Whitesel: TV Measurement Is Like a ‘Game of Thrones’ Scenario

It’s not an exaggeration to compare the current state of TV measurement to a “Game of Thrones”-like scenario, according to Nicole Whitesel, the evp of advanced TV at Publicis Media. During a fireside chat with Jon Watts, co-founder and managing partner at MTM London at the Beet Retreat, hosted by Publicis Media, Whitesel explained why […]

 

New TV Platforms Must Unite To Reduce Friction: MTM’s Watts

In the emerging future of television advertising, many opportunities lay ahead on the high seas. But, on the horizon, do advertisers see islands, or new lands for settling? In this video interview with Beet.TV, MTM co-founder and partner Jon Watts says the new-wave US TV market is leading the way in new capabilities – but, […]

 

Local Media Will Propel Addressable TV Spending: MTM’s Jon Watts

Why would an advertiser want to precision-target individual TV-viewing households when who they really want to reach is…  everybody? That is a key question being asked of the emerging technology of “addressable TV”, which supports such targeting. eMarketer has revised down its 2019 forecast for US addressable TV ad spending, from the earlier $2.54bn to […]