From Facebook To Television With DTC Retailer Touch Of Modern

Having started with Facebook as its primary advertising platform, online retailer Touch of Modern tried television a couple of years ago. “And it quickly became actually the majority of our marketing spend,” says Co-Founder & CEO Jerry Hum. Touch of Modern, whose app and website cater to millennial males, started business in 2012 as the result of a conversation among its four would-be founders about the best audio speakers, Hum explains in this interview with Beet.TV at the recent VAB Direct [...]

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"Direct to Success," Video Summit with the VAB