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FreeWheel Aims To Simplify Global Advertising With Interoperability And Scale

LONDON -- The streaming TV ad business is going big and going global - and that means ad-tech vendors supporting it have to do the same. But how can the suppliers to this booming business continue to provide value to publishers and advertisers in the fast-changing sector? In this video interview with Beet.TV, Thomas Bremond, SVP & Chief Revenue Officer, International, FreeWheel, discusses how the Comcast-owned company is thinking about it. Following Clients and Building Scale "The core thing for us is we've noted over the past 18 months the importance of globalization in [...]

Posted on 06/07/2023 at 7:30

The Road to Cannes 2023 – Making TV Advertising Relevant Across Screens, Platforms and Cultures, a Beet.TV Leadership Series presented by FreeWheel

Recent Videos

I Did It My Way: Tubi’s Massoudi Prefers The Long Tail To The Water Cooler

Almost a decade after he co-founded Tubi, and despite selling to Fox for $440 million, Farhad Massoudi is happy not to have a smash hit. While subscription video services has boomed, many fuelling their growth with the pursuit of tent-pole productions, Massoudi is happy with niche, long-tail content. In this video interview looking back with Beet.TV, Massoudi explains Tubi's unique approach. Convincing the [...]

Carat’s Law Sees Optimism Amid Disruption On The Road To Cannes

With so many challenges out there facing marketers in the business environment, what is the outlook for advertisers and their agencies? Mike Law is heading to Cannes Lions with a spring in his step. In this video interview with Beet.TV, the US CEO of Carat, says disruption is driving better experiences and affection for marketing. Optimism in the advertising market "I would start with [...]

Artificial Intelligence Is Driving Debate About Ad Creative: Publicis Media’s Eric Levin

As marketers, agencies, media companies and adtech firms gather for this month’s Cannes Lions International Festival of Creativity, there will be more discussion about the role of artificial intelligence in the creative process of advertising. The explosive popularity of ChatGPT, a chatbot developed by tech startup OpenAI, has many people asking about the possibilities and limitations of generative AI. “We're experimenting, [...]

Experience Is Everything: FreeWheel’s Loria On Delighting Streaming TV Viewers

As consumer adoption of free ad-supported television (FAST) channels rises at a meteoric pace, it is crucial for industry stakeholders to ensure a uniform quality advertising experience across the diverse array of platforms. That's the opinion of one executive whose software is helping TV networks move into the future. In this video interview with research analyst Joanna O'Connell ahead of Cannes Lions [...]

Branding and Performance Marketing Work Hand-in-Hand: Wavemaker’s Sharb Farjami

This year’s Cannes Lions Festival of Creativity includes a second round of refreshed criteria for the Media Lions awards to better reflect how significant upheavals in the media marketplace affect the way media buyers operate. This year’s festival comes as advertisers and agencies are adjusting to the effects of economic uncertainty on consumer behavior. “There is uncertainty, but there's probably more certainty [...]

Blockboard’s Wasserlauf: CTV Should Learn from Web Video’s Mistakes

Matt Wasserlauf, founder and CEO of Blockboard, sees the growth of connected TV advertising as a perfect money for the ad industry to undergo a necessary ad tech reset. He knows it won't be easy. Having built and stewarded a previous startup through the early days of digital video advertising, Wasserlauf has seen what happens when a market becomes overrun with too [...]

Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes

It has always been billed as a festival of creativity. Could this year's Cannes Lions embody that again, despite the "sciencification" of advertising? In this video interview with research analyst Joanna O'Connell taped earlier in May for Beet.TV, Adam Gerhart, Global CEO, Mindshare, says ad spend is still growing despite a challenging challenging environment. And talks about the limitations of performance media [...]

Loeb & Loeb’s Lee: Nobody is Ready For Digital Privacy Laws

Advertisers are not ready for a post-cookie world. They are confused about coming state privacy laws. And while there's little change of a national privacy law this year, there are lots of reasons for ad tech companies to be worried this summer. These are just some of the big takeaways from the latest episode of Next in Media - the podcast [...]

Culture, Creativity & Connection: Univision’s Speciale On Cannes & The Hispanic Graph

Sometimes it takes more than data points to really understand your audience. Case in point - TelevisaUnivision, the TV network serving Hispanic Americans, says many advertisers are still overlooking the unique advantage in appealing to this audience. In this video interview with research analyst Joanna O'Connell for Beet.TV, Donna Speciale, President, Sales & Marketing, TelevisaUnivision, explains why culture matters - and why [...]

Lighten The Load: Warner Bros. Discovery’s Kazi Wants To Improve The TV Ad Experience

It is a country with some of the longest linear TV ad load in the world, how can new US streaming services keep viewers engaged? Huda Kazi wants to lighten the load. In this video interview with Beet.TV, Kazi, VP of Ad Technology & Operations at Warner Bros. Discovery, emphasizes the importance of compelling content and seamless user experience in driving streaming [...]

Climate Change Will Be Bigger Topic at Cannes: Good-Loop’s Amy Williams

The media and marketing industries are growing more mindful about their effects they have on the environment. While media companies and ad agencies may not spill deadly chemicals in waterways or strip-mine forests for minerals, advertising relies heavily on electricity that is mostly generated by burning fossil fuels. That’s where ethical advertising platform Good-Loop fits in. “We help brands measure and reduce [...]

Epsilon’s Cascisa: It’s Time to Rebuild the Ad Ecosystem for the Open Web

Rachel Cascisa, VP Platform Adoption Epsilon has been in ad tech for roughly 20 years. She knows thing were good, and are about to dramatically change. "We built an industry around third party cookies," she said. "They were easy, and ended up being very lucrative for us." The hope is that things continue to be lucrative, and ideally more equitable going forward. [...]

Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller

The last couple of years has seen a veritable Cambrian explosion of alternative TV currency and measurement systems - but the emerging evolution needs a helping hand before it settles down. That is the view of many industry executives who welcome the recent creation of a Joint Industry Committee (JIC) to iron-out ecosystem differences. In this video interview with Beet.TV, Sean Muller, [...]

Programmatic Deals Are Bigger Part of This Year’s Upfront: Horizon’s Samantha Rose

Automated buying and selling of television advertising this year is a bigger part of negotiations among advertisers, agencies and media companies during the upfront sales season. As marketers seek to secure ad placements on network television for the next year, programmatic deals are more prominent. “We've seen a pretty big shift this year with programmatic being part of the discussion in [...]

Supply Chain Optimization Can Unlock Ad Insertion-Order Budgets: PubMatic’s Rajeev Goel

Adtech company PubMatic this month introduced a service called Activate to help marketers find the most efficient way to buy the advertising inventory of media companies with what’s known as supply path optimization (SPO). Activate lets media buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. “We're really tackling the problem of [...]

Teads’ Brown: Attention Can be a Proxy for Outcomes – But the Industry Needs to Get Prepared

Teads is leaning into measuring attention - for one simple reason - it drives results brands care about. While there has been a great deal of interest in tracking attention in the ad world, much of it has been focused on finding better ways to evaluate creative or media outlets. But through its research, Teads has found a strong correlation between [...]

Capabilities Join Content In TV’s Upfront Ad Season

As the TV industry heads into what The New York Times has called its "$20 billion week", the annual upfront ad sales season looks a little different. Traditionally, TV networks have used the May period to showcase their upcoming slate of content, in the hope of securing year-long ad commitments. But, while content is still on show, now capabilities are just as [...]

Horizon’s Campanelli: Why Uncertainty Defines This Year’s Upfront

The TV upfront buying mechanism has already endured a pandemic and a recession in the past few years. Now, throw in inflation, economic figures that run the gamut, and a writers strike, and you're left with a market that nobody has ever seen before, let alone predict. "The key word is uncertainty," said Dave Campanelli, EVP and Chief Investment Officer, Horizon [...]

From Upfront To On-The-Fly, TV Ad Sales Are Changing

In an undulating business environment, "agility" and "flexibility" have become key words for media buyers who are becoming used to digitally-empowered trading tactics. That poses a challenge to TV networks that have traditionally secured a large part of their year's ad spend in May's annual upfront season. In this video interview with Beet.TV, Charlie Holmes, SVP Sales at NY Interconnect, explains why [...]

Help Us to Build Schools in Remote Regions: Team Dayā’s Jay Sears

The dizzying changes in U.S. media and advertising technology can make it easy to forget that many people worldwide don’t have access to a basic education. Team Dayā, a not-for-profit group started by ad-tech executives, is working to build schools in lesser developed countries to help boost literacy as a key step in lifting people out of poverty. “Many places where [...]