[m]PLATFORM’s Hanlon Contemplates The Utility Of Data, Personalized Creative

People who are closest to the day-to-day nexus of data and technology are usually the first to discern meaningful turning points. For Evan Hanlon, that insight emerges as he considers years of industry talk, hopes and dreams. “I feel like we’re turning the corner beyond the sort of aspirational and the dream and all the good stuff and we’re starting to think a lot more about the other side of it,” says the President of GroupM’s [m]PLATFORM, US. So what’s on [...]

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The Road to Cannes 2018, presented by FreeWheel, a Comcast company