WPP’s Sir Martin Sorrell on Cannes: Excessive & Expensive But No Boycott

CANNES – Because it may have grown to become too big and too expensive, the Cannes Lions Festival of Creativity should be examined for its location and format, according to Sir Martin Sorrell. However, boycotting the event or not participating is not the right approach, according to the Founder & CEO of WPP. Sorrell’s comments in this interview with Beet.TV came as the organizers of Cannes announced the formation of an advisory committee to help them decide what the event should [...]

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Beet.TV Coverage of Cannes Lions 2017