Distressed Brands Should Not Shave Ad Spend: GroupM’s Gotlieb

If the health of the advertiser business is a bellwether for the state of the economy, then listen up to the world's largest media investment group. In this video interview with Beet.TV, GroupM chairman Irwin Gotlieb sounds a worrying call. "The troubling aspect of it is that we see more and more clients who are businesses are in distress, many of the businesses that we're pitching are in distress," Gotlieb says. "You've got quite a number of businesses that have shrunk over the [...]

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