Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger

SANTA MONICA -- Few people relish the sight of gathering economic clouds. But Travis Clinger can see the sun on the other side of the storm. While many people see the rise of "addressable" media like connected TV as best enabling targeting capability, Clinger, SVP Activations & Addressability, LiveRamp, says the same tech can also help marketers prove their effectiveness to their bosses. In this video interview with Beet.TV, Clinger opens up on why recent pressures may lead to a better environment. Privacy push Over the last couple of years, moves by legislators and [...]

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