Unified Datasets Help to Improve CTV Audience Insights: Experian’s Kim Gilberti

Brands increasingly need reliable information about how they reach target audiences, especially as privacy laws give consumers more control over how their personally identifiable information is collected and shared. “If you think about the very fragmented world that we live in, consumers have endless options in terms of where they consume content and therefore where they're exposed to ads,” Kim Gilberti, chief product officer at Experian Marketing Services, said in this interview with Beet.TV contributor Mike Shields. “When you're trying to truly understand reach, when you're trying to truly understand frequency and [...]

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Data & Identity-Driven Marketing in a Post Signal World, a Beet.TV Leadership Series, presented by Experian