There Will Be No Single Cookie Replacement: Innovid’s Hogue

One of the great promises of connected TV advertising - delivering personalized messages to individual viewer or households.But, before it can get there, the technology will have to overcome in-built identity-tracking deficiencies at a time when some of the digital ad industry's foremost identity technologies are disappearing.In this video interview with Beet.TV, Jessica Hogue, Innovid GM for Measurement & Analytics, explains what will happen. Cookie-less TV Third-party tracking cookies are being deprecated whilst tech vendors are also tightening up on advertiser user [...]

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The New Media Reality: A Consumer-Centric View of Identity and Personalization Emerges, presented by Transunion