Alphonso’s Upadhyay Brings Planning & Attribution To Local TV Ads

Over the last year, some of the big national US TV networks have been rolling out advanced advertising capabilities allowing advertisers to plan a more targeted campaign, and measure the cross-screen effects. But the local market doesn't have to be left on the sidelines, says one ad-tech provider. Alphonso‘s offering brings the ability to retarget consumers with ads on digital devices based on TV-viewing cues. It does that using audio content recognition build in to devices in its footprint, including smart TVs, [...]

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