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Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore

SAN JUAN, PR – He said more broadcaster deals were in the works, and he was right. A few weeks after discussing the emergence of new cross-screen TV measurement currencies at Beet Retreat, Michael Parkes' VideoAmp has been picked by Warner Bros. Discovery to power new currencies for its 2023/24 TV upfront ad sales season. In this interview with Beet.TV Events editorial director Jon Watts at Beet Retreat, Parkes, VideoAmp's president, discusses what brands can gain from the new-wave of number-crunching. Amping-up "A year ago, we had one TV network, one agency holding company [...]

Posted on 03/20/2023 at 2:23

Beet Retreat San Juan 2023, presented by LiveRamp, Madhive, Magnite, Paramount, T-Mobile Advertising Solutions & VideoAmp

Recent Videos

LiveRamp’s Howe Evangalizes On The Road To Addressable Media

Addressable media can bring better results to advertisers - but there is still an understanding gap between the potential and the realization. That is according to an ad-tech leader at the sharp end of brands' use of ad data. In this video interview with Mike Shields for Beet.TV, Scott Howe, CEO, LiveRamp, says he wants to help the industry go faster. The first-party party Howe [...]

Samsung Believes Its TVs Are The Next Gaming Big Platform: Samsung Ads’ Karl Meyer

Samsung doesn't own a console, and it doesn't make or publish any games like rivals Sony and Microsoft. But the company does have access to the biggest screen in the home. And because Sony has invested in a user interface that more and more customers use to navigate their connected TVs, the. company has an opportunity to help gamers find more [...]

Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer

What happens to your media expectations when you are used to being in control, and fully immersed? How does this change they way you expect to engage with advertising? These are some of the big questions marketers should be pondering, according to Sarah Stringer, EVP, Head of U.S. Media Partnerships, dentsu. While the metaverse may not quite be here - at least [...]

Don’t Wait For Standards: LiveRamp’s Clinger Urges Clean Room Interoperability Now

SAN JUAN, Puerto Rico — Could a new technology designed to make data collaboration easier actually wind up creating even more fragmentation problems? Travis Clinger thinks so, and he wants to see a solution before things get out of control. In this video interview with Joanna O'Connell at Beet Retreat, Clinger, SVP, Activations and Addressability, LiveRamp, talks about the emerging category of [...]

Measuring Attention Shows Value of Advertising: dentsu’s Celeste Castle

SAN JUAN, Puerto Rico – Consumers divide their attention among multiple media channels and connected devices, challenging marketers to better understand how their advertising affects purchase decisions. Advertising and marketing agency Dentsu has worked to deepen understanding about attention. “We sought to build an open economy around value impressions connecting our clients to their audiences with an effective attention second,” Celeste [...]

Publicis’ Samantha Lim on How Gaming’s Slow Evolution Mirrors Digital Media

"Where do I start?" "How do I enter in a way that's authentic?" These are the kinds of questions Samantha Lim, Publicis' SVP, Gaming Strategy and Innovation gets from marketers all the time. Brands are asking about how best to advertise in the vast gaming universe - but the questions and general uncertainty echoes that found in digital media overall a few [...]

Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley

SAN JUAN, Puerto Rico - The on-demand TV industry has leaned heavily toward streaming and programmatic ad trading. But the next big area to light-up could be live streaming TV. Sean Buckley, chief revenue officer at sell-side platform Magnite, explains the evolution of the business so far, and what could be coming next in this interview with Jon Watts, editorial director of [...]

The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel

SAN JUAN, Puerto Rico — Roku is getting more creative and attempting to offer advertisers more certainty over outcomes, in a climate in which marketer spending is coming under pressure. The company is one of the leading gateway platforms to connected TV programming, used by more than 70% of US cord-cutters, and has a large operation selling ads in that content. In [...]

Tubi Goes On Growing, Plans More Sport: Fitch

SAN JUAN, Puerto Rico — After a year in which it created a FIFA World Cup FAST channel and saw more viewer growth, Tubi plans to "lean in" further on sports programming. The free, ad-supported TV (FAST) service, in its own latest annual report, says 2022 total viewing time (TVT) was up 44% annually. In this video interview with Beet.TV, Tyler Fitch, [...]

Converged Video Is Key to Reaching Consumers: GroupM’s Mike Fisher

SAN JUAN, Puerto Rico – Television viewership is evolving as more households connect the consoles to the internet and many younger consumers think of video as a mobile-first experience on app such as TikTok. Advertisers have to be mindful of these changes as they seek to engage potential customers. “Converged video is arguably the most important thing facing our ecosystem today,” [...]

Keep It Simple: How Madhive Welcomes Local Advertisers To CTV

SAN JUAN, PR — When Craig Berlingo gives local advertisers new super-powers, he doesn't necessarily want them to have to read an instruction manual. The marketing capabilities on offer through new connected TV services are a step-change from traditional local advertising norms. But Berlingo, CPO, Madhive, says it is imperative ad-tech can simplify those powers to unlock the next generation of new [...]

OpenX Goes Net-Zero And Gets Closer To Publishers

SAN JUAN, Puerto Rico — Amongst the copious terminology which is so commonplace in digital advertising, a new one joined the ranks over the last year. "Supply-side targeting" is reckoned to encompass the different ways in which ad-tech can enable targeting capabilities for publishers and around publishers' own content or inventory, rather than audience-based targeting. In this video interview with Beet.TV, Andy [...]

Activision Blizzard Wants to Erase the Gaming Boundaries

If there's an easy entry point for marketers to crack gaming, it's usually through mobile games. But that often comes with a tradeoff in quality - or it least has historically. Mobile games lend themselves to ads, which gamers are used to. But the big splashy opportunities in high end console titles - think mega hits like "Call of Duty" - those [...]

The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV

SAN JUAN, Puerto Rico — The media business pendulum may now be around half-way between subscription video and free streaming TV. In this video interview with Beet.TV, Katy Loria, Chief Revenue Officer, FreeWheel, says 50% of growth in over-the-top TV viewing is coming from FAST - free, ad-supported TV services. Loria says that is going to bring a host of benefits. Growth and [...]

Linear TV, Streaming Video Work Together to Reach Consumers: CBS’s Radha Subramanyam

SAN JUAN, Puerto Rico – Television audiences have more control over the viewing experience than ever before as they connect a variety of devices to the internet to do everything from bingeing on a series to watching live sports. “What we're really encouraged to see, because now we have a few years of data against it, is how linear and streaming [...]

Brands Want More Transparency in Automated TV Ad Buying: OMD’s Georgina Thomson Chats With Joanna O’Connell

SAN JUAN, Puerto Rico – The digital transformation of the TV advertising marketplace is generating more data about media-buying activity, but what’s needed are standards for how to classify the information. Accepted definitions of content genres and other data would help. “We’ve done a lot of good work to access that data and have it coming through,” Georgina Thomson, head of [...]

Data Clean Rooms Enable Privacy-Compliant Audience Targeting: TelevisaUnivision’s Brian Lin

SAN JUAN, Puerto Rico – People’s concerns about privacy and stricter regulations on data sharing are pushing brands, agencies and media companies to adopt data clean rooms. The technology helps to match data records without sharing the information, helping advertisers to harness first-party data when working with media companies such as Spanish-language broadcaster TelevisaUnivision. “We've been spending a lot of time [...]

A.I. Dominated Conversation at SXSW

AUSTIN - After years of industry changes and the interruption due the pandemic, SXSW is back to a substantive, content-focused gathering, says 12-ear festival veteran Wilson Standish, head of content and creativity at at Hearts & Science, an Omnicom Media Group agency. I spoke with him via Zoom in Austin on Sunday. Standish says that the the ethical and practical uses of [...]

Newer Video Ad Formats Compress Purchase Funnel: OMD’s Georgina Thomson

SAN JUAN, Puerto Rico – The television audience is growing more fragmented as viewers divide their time among a wider selection of streaming platforms and connected devices. The growth in streaming also is driving grater experimentation with ad formats, including those that give viewers a way to respond quickly and easily. “There's really a lot of different units that are coming [...]

How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin

SAN JUAN, PR — The new era of TV advertising looks likely to be measured by a multitude of providers, not just the historic single outfit. In that kind of competitive landscape, how are any of the contenders - like iSpot.tv, VideoAmp and others - going to stand out? In this video interview with Beet.TV, Josh Chasin, Chief Measurability Officer, VideoAmp, describes [...]