FreeWheel’s Brunet Discusses The Programmatic Guaranteed Future, Unified Header Bidding

Premium video provider FreeWheel believes that guaranteed, programmatic transactions on a one-to-one basis between publishers and buyers represent the future of both video and linear television. The programmatic guaranteed world is the “next generation of programmatic transactions for premium publishers because this guarantees a safe transaction for both the seller and the buyer and it also gives control back to the publisher,” says Hervé Brunet, GM, Markets at FreeWheel. In this interview with Beet.TV during the TV UpFront market, Brunet addresses [...]

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TV Upfront 2017, What's Next, presented by FreeWheel