Connected TV Plays To Upper And Lower Funnel Metrics: MediaMath’s Fisher

If you set aside the semantics of “programmatic” versus “automated” television buying, one thing is quite clear to MediaMath’s Mike Fisher. “We’re there. We’re there at scale.” There are 65 million households using some type of device to access premium video content in the living room and, for the first time, more than 50% of video starts being delivered on a connected-TV device are ad-supported, the Head of Advanced TV & Video explains in this interview with Beet.TV. “You’ve seen the viewership [...]

Continue Reading >>
Targeting Today's TV Viewer, presented by DISH Media Sales