Watch Videos on Beet.TV

Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’

MIAMI — Television planning and digital video buying evolved as separate disciplines with distinct trading audiences and methodologies, but audience fragmentation across streaming platforms and emerging video environments is forcing industry convergence around content quality and emotional engagement rather than channel definitions. “I grew up in a world where I learned how to be a TV planner and it worked in a very particular way. The audiences you buy, the trading audiences were very different to how digital is bought,” Paul Frampton, group CEO of Goodway Group, told Beet.TV contributor David [...]

Posted on 05/13/2026 at2:58

The New TV Equation, a Beet.TV Leadership Series at POSSIBLE 2026, presented by Tatari

Recent Videos

Magnite’s Sean Buckley: What Supply Side Consolidation Means to the Buy Side

MIAMI — Supply-side platform partnerships have dramatically consolidated as buyers recognize the inefficiency of managing dozens of technology relationships, shifting toward deeper integrations with two to five strategic partners rather than broad vendor distributions. “If you go back six or seven years, it was not uncommon for buyers to work with 50, 60 downstream supply side technology companies,” Sean Buckley, president, [...]

Why Matching Ad Emotion to TV Content Triples Viewer Attention

MIAMI — CTV can target ads - but often to the wrong person in the household. A campaign aimed at pickup truck buyers might reach a household that fits the demographic profile, but if the teenage daughter is watching Gilmore Girls on dad's account, that impression is essentially wasted. The solution, according to one ad tech executive, lies not in better [...]

Universal Ads’ Adam Royle: Koddi Partnership Brings CTV to Commerce Buyers ‘Where They are Working Today’

Connected TV buying, planning, and measurement integration into commerce platforms eliminates traditional barriers that prevented retail media advertisers from accessing television inventory through familiar workflows. “This week, Universal Ads and ad tech company Koddi announced a strategic partnership that brings CTV buying, planning, and measurement into the Koddi platform,” Adam Royle, head of Strategic Partnerships at Comcast's Universal Ads, told Beet.TV [...]

Beet@20: Lou Paskalis Says AI will Rewrite Marketing’s Playbook

Twenty years ago, Beet.TV pressed “record” at Google’s campus in Mountain View and quietly began documenting what would become a two-decade sprint through the media industry’s identity crisis, reinvention and occasional existential spiral. Fast forward 11,000 interviews later, and the cameras are still rolling, now in the corridors of CES and beyond, capturing executives like Lou Paskalis, founder and chief executive [...]

TV Advertising Finally Learned to Count Past Gross Ratings Points: WBD’s David Porter

MIAMI — In an industry that still occasionally treats gross rating points like sacred scripture, David Porter, head of advertising research, data and insights at Warner Bros. Discovery, arrived with this suggestion: maybe it’s time to upgrade the math. Speaking with Beet.TV contributor David Kaplan at the POSSIBLE conference, Porter laid out a vision for advertising that involves fewer legacy habits [...]

IAS’s Lisa Utzschneider: Mastercard Partnership Shows 200%+ Higher Sales Lift for High-Attention Impressions

MIAMI — Brand safety and suitability verification combined with transactional insights creates measurable return on investment that far exceeds traditional media quality approaches, according to beta testing with major advertisers. “We’re layering IAS media quality data on top of Mastercard’s transactional insights. We recently ran a beta with three brands,” Lisa Utzschneider, CEO of Integral Ad Science, told Beet.TV contributor David [...]

Is Measurement the Missing Link for Pharma Brands Embracing CTV?

MIAMI — For years, pharmaceutical advertisers watched from the sidelines as other industries rushed into connected television. The hesitation was understandable: older patient populations still glued to linear TV, murky measurement capabilities, and the ever-present specter of healthcare privacy regulations made CTV feel like a gamble rather than an opportunity. But that calculus may be shifting. As measurement tools mature and [...]

Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf

As Cannes Lions approaches, where every brand suddenly discovers it has a “bold new storytelling vision,” Mary Rachelle Stumpf, director of sales at Kinective Media by United Airlines, is offering a slightly inconvenient truth for the industry. The scroll is overrated, and your banner ad isn’t making memories. “What excites me most about ‘traveler media’ is that we are at the [...]

Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion

MIAMI — Artificial intelligence’s tsunami of creative production is expected to dwarf the internet’s already overwhelming content saturation. That’s going to force marketers to build entirely new management systems for thousand-fold increases in versioning and variation. “TikTok ushered in a big change to creative volume and velocity, where many of our marketers were saying, ‘I need to increase by a hundred [...]

Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman

MIAMI — At the Possible conference, where every conversation eventually becomes about “attention” and someone is definitely trying to reinvent television before lunch, David Kostman, CEO of Teads, offered a simple reminder: your ad campaign now begins before anyone presses play. Kostman pointed to the growing importance of connected TV home screens, those few indecisive seconds when viewers stare at tiles [...]

Why Time Is the Most Democratic Asset – and Brands Should Treat It That Way

MIAMI — The digital economy has spent two decades pulling consumer attention away from the physical world. Should brands with brick-and-mortar presence refocus on the time people actually spend inside their stores? "If you think even your own experience, you visit a new place, whether is a restaurant or a store, when you have a good experience, you will talk about [...]

Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both

Most discussions of artificial intelligence in advertising and media circles still largely revolve around how to use the technology to generate actual growth, as opposed to achieving some level of efficiency. Target’s Roundel believes it can do both with its Precision Plus program. Billed as Roundel’s AI-based performance engine, Roundel uses it to optimize audience targeting across its 130 million [...]

CTV Democratizes Big-Screen Moments for Niche Healthcare Brands, DeepIntent CEO Says

MIAMI BEACH, Fla. — The pharmaceutical industry has long dominated television advertising with blockbuster drugs and massive budgets. But connected TV is rewriting those rules, potentially giving smaller, precision medicine brands access to premium inventory they could never previously afford. It’s a change in how healthcare marketers can reach specific patient populations during high-impact viewing moments. A niche oncology drug, for [...]

Evan Hovorka Pitches Albertsons as Retail Media Powerhouse

MIAMI BEACH, FL – Retail media was once the cute little side project of digital advertising, quietly selling sponsored cereal placements and hoping nobody asked too many questions about attribution. Now it has become one of the industry’s loudest growth engines. U.S. commerce media advertising rose 18% to $64.3 billion in 2025, according to IAB data, outpacing the 13.9% growth rate [...]

Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook

MIAMI BEACH, Fla. — At the Possible conference, where optimism flows as freely as rosé and every panel promises to reinvent advertising by Tuesday, Tim Vanderhook, co-founder and chief executive of Viant Technology, delivered a reality check. Some of your TV ads aren’t just underperforming. They are performing to absolutely no one. “We see 20 to 30% of the ad impressions, [...]

Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG

NEW YORK — Financial services, telecom, and insurance companies are outpacing traditional consumer packaged goods advertisers in adopting in-store media because they face fewer structural budget and agency relationship challenges when funding new advertising formats. “The irony of it is that it’s been a lot easier for non-endemic brands to lean into the space than the endemic brands,” Marlow Nickell, founder, [...]

Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes

NEW YORK – Commerce media is no longer content to sit quietly beside sponsored search listings and wait for last-click credit. The category is expanding fast, grabbing budget, attention and probably several internal org charts. U.S. commerce media advertising grew 18% to $64.3 billion in 2025, according to IAB data, outpacing the 13.9% gain for the broader internet advertising marketplace. That [...]

YouTube Exec: Brands Must Become Creators as AI Reshapes Search Discovery

Historical definitions of television are breaking down under the weight of digital video delivery. What was once defined by a physical hardware device and strict broadcast quality standards is now simply any screen where video is consumed. This shifting paradigm forces advertisers to rethink how they deliver their messages across all devices and moments. "People used to watch things and read things [...]

Best Buy Ads Builds Incrementality Into Every Measurement Layer

Proving that an ad actually moved the needle - rather than just touched a customer who was already buying - has become a central challenge for retail media networks. Best Buy Ads is betting that a layered measurement approach, combining geo-based incrementality testing with SKU-level attribution and marketing mix modeling, will give advertisers the confidence they need to keep spending. The [...]

Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin

NEW YORK – At the IAB Connected Commerce Summit, Ryan Verklin, paid media and retail media senior lead at Bayer, delivered a useful reminder to an industry that sometimes treats every dashboard as a victory parade: winning in retail media requires more than colorful graphs and aggressive sales decks. “What does winning look like in retail media?” Verklin asked, before breaking [...]