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Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venable
Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers will buy next, using a rem…
Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make
Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make
Advertisers Must Find the Friend Who Pays for Everyone: PayPal Ads’ Asaf Davidov
Advertisers Must Find the Friend Who Pays for Everyone: PayPal Ads’ Asaf Davidov
Roku’s Caitlin McDonough: Sports Fandom is Growing at the Edges
Roku’s Caitlin McDonough: Sports Fandom is Growing at the Edges
Prediction Over Reaction: Why Omni’s CEO Thinks Marketers Must Decide Before They Spend
Prediction Over Reaction: Why Omni’s CEO Thinks Marketers Must Decide Before They Spend
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Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venable
Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers will buy next, using a rem…
Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make
Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make
WASHINGTON, DC — Points programs and redemption cata…
Advertisers Must Find the Friend Who Pays for Everyone: PayPal Ads’ Asaf Davidov
Advertisers Must Find the Friend Who Pays for Everyone: PayPal Ads’ Asaf Davidov
Advertisers have spent a fortune trying to figure ou…
Roku’s Caitlin McDonough: Sports Fandom is Growing at the Edges
Roku’s Caitlin McDonough: Sports Fandom is Growing at the Edges
As sports continues to shift from linear TV to strea…
Prediction Over Reaction: Why Omni’s CEO Thinks Marketers Must Decide Before They Spend
Prediction Over Reaction: Why Omni’s CEO Thinks Marketers Must Decide Before They Spend
Marketing AI promises the ability to know whether a …

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