Wavemaker’s Louisa Wong on Steering a Prize-Winning Media Agency

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from London to New York five years ago. In July 2020, she was tapped to head the Americas region for GroupM’s Wavemaker. Two weeks ago, [...]

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