Mars Measuring-Up On Three Waves Of Data, Says Media Head Amram

In a high-speed, data-driven world, the demand for precise measurements in digital advertising has never been higher. With the rise of first-party data and the growing complexity of consumer metrics, advertising is exiting the era of broad strokes and entering a realm of razor-sharp focus. That's where Ron Amram comes in. Previously head of media at Sprint Nextel and Heineken USA, Amram is now senior director, global media, at confectionary maker Mars. In this video interview with Beet.TV contributor Jon Watts, Amram explains how the company is approaching the new media world. The Three [...]

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Innovation in Measurement, a Beet.TV Leadership Series presented by Innovid