Index Exchange CEO Casale On The Quest For An Open ID Graph

SAN FRANCISCO -- In a world where advertisers will increasingly have to gain audience members' permission to use personal data for targeted messaging, plenty of attention is swinging back to marketing. Many brands have spent years building up databases of their own customers. In this video interview with Beet.TV, Index Exchange CEO Andrew Casale says the ad-tech world has historically operated differently - but now must meet marketers half-way. "Marketers often think (about) CRM," Casale says. "They know their customer. Ad-tech's been very [...]

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