The Time For TV Performance Is Now: TVSquared’s Kinsella

What does $150 million get you in ad-tech these days? If you are the new-look LiveRamp, it gets you Data Plus Math - the price which the reconstituted Acxiom is reportedly paying for the Boston-based data-matching company. But, if you a rival of Data Plus Math, that eye-popping deal isn't a threat, it's to be welcomed. In this video interview with Beet.TV, Jo Kinsella, TVSquared chief revenue officer, issues a message to Data Plus Math. "We were actually really happy about that deal [...]

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TV: Now an Outcome-Driven Medium, a series presented by TVSquared