Hearst Television Integrates With FreeWheel Monetization And Revenue Management Platform

Hearst Television’s Hearst Anyscreen OTT offering is adding scale through an integration with FreeWheel’s Monetization and Revenue Management platform. It’s a first step toward also enhancing the value of its local broadcast inventory. “They’ll be putting demand into our marketplace and doing audience extension to find their audiences on other premium content in service of their advertisers and their advertisers’ goals,” says Geoff Wolinetz, SVP Client Relationships, FreeWheel. “This fits in very, very nicely with FreeWheel’s strategy of television as a platform,” [...]

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