Optimized Creative Drives Results: Celtra’s Mikek

Advertising results are driven by many factors. But if there is one factor above all others, it is the creative messaging that drives it.That is according to one ad-tech leader whose company aims to revolutionize how brands creative gets delivered."It is very hard to take creative out of this equation," says Celtra CEO Mihael Mikak in this video interview with Beet.TV. "(You can't just say), 'Look, creative is going to deliver you X lift' - it depends on what the [...]

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