Programmatic Market Includes Premium Content: NBCUniversal’s Ashley Luongo

The programmatic marketplace has evolved to give advertisers greater flexibility in their media buying, while also being mindful of the consumer experience. That include a reduced ad load, innovative ad units and other opportunities for brands to engage with viewers. “In order to maintain and preserve a responsible ecosystem, particularly for programmatic, we must always consider the consumer,” Ashley Luongo, senior vice president of advanced TV and programmatic digital sales at NBCUniversal, said in this interview with Beet.TV. “It’s about the on-demand access and meeting consumers where they are, but it’s [...]

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Responsible Media Global Forum with GroupM and the 4A's with IBM Watson Advertising, MediaMath, Nielsen and Pubmatic | TV’s Big Transformation: Building a Sustainable Future, a Beet.TV Leadership Series presented by PubMatic