CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman

The sale of ads in connected TV environments has reached an "inflection point" because recent advances in software are allowing TV publishers to exert more control and reap more efficiency from the channel.That is according to one executive in the box seat for the connected TV revolution."We are now seeing supply that's available to be monetized in CTV, exceeding or growing faster than the demand is growing," says Lauren Wiseman, Senior Director, OTT & Programmer Partnerships at Xandr, AT&T's advanced [...]

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Where We Go From Here: The Lessons and Opportunities of 2020, a Beet.TV Leadership Series Presented by Xandr