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TransUnion’s Danaher: More Actionable Data For TV Buyers Than They Realize

AMENIA, NY — There is more data available for TV ad buyers to leverage for improved targeting than many of them appreciate. That is according to one executive who helps brands better understand their customers. In this video interview with Beet.TV's Rob Williams., Brad Danaher, VP, Advanced TV, TransUnion, said his company often finds itself "alerting" ad buyers to the growing range of datasets they could be tapping. Clean Rooms Growing "There's a lot more data that's actionable, that especially in the TV ecosystem that buyers don't always realize is there, that they can [...]

Posted on 10/20/2024 at 5:43

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Breast Cancer Survivor Lewis Helps Media Ladies in Conquering Cancer

When it comes to breast cancer, many people believe it's primarily hereditary. However, as Cara Lewis, a 19-year breast cancer survivor, points out, a large percentage of women diagnosed each year – somewhere around 40-50% – have no family history of the disease. Lewis, who is Chief Investment & activation Officer, dentsu international, and was diagnosed at age 29, has been [...]

The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals

The worlds of retail media and commerce media are evolving fast, but a shakeout is coming as companies decide which part of the landscape they want to own. That is according to Brian Monahan, Global Client President and Head of Retail Media Solutions at agency holding group Dentsu. "It'll be interesting to see the shakeout of how commerce media fits in the [...]

TikTok Exec: Advertisers Relying on Last Click are ‘Leaving a Lot of Money on the Table’

As the customer journey spreads across multiple devices, channels and platforms, data is becoming "more sparse and fragmented", leaving gaps in traditional attribution methods. TikTok says it will have a “busy year ahead”, launching new advertising and measurement tools. In this video interview with Beet.TV, Ann Nguyen, Global Head of Measurement, Product Solutions & Operations at TikTok, explained the latest announcements. Conversion lift [...]

Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’

In the immersive world of Roblox, gamers come for entertainment and connection with friends. But the platform is also proving to be a new tool for creators and advertisers alike. A recent study found that over the past seven years, more than 18,000 creator jobs have been generated through Roblox. "Roblox offers a whole suite of free creation tools that allow people [...]

Philo Grows on Expanding Content, High-Signal Advertising: Aulden Kaye Yi

In a crowded streaming market, Philo wants to set itself apart with a focus on delivering value and accessibility to customers seeking entertainment and lifestyle content. The virtual MVPD (multichannel video programming distributor) has carved out a niche by offering a more affordable bundle that excludes sports, while providing an extensive lineup of programming from major media companies like A+E, AMC, [...]

“Breast Cancer Has Made Me a Better Leader,” Cara Lewis

Diagnosed with breast cancer at age 29, Cara Lewis' perspective on the priorities of work and personal life were profoundly changed. Timed to Breast Cancer Awareness Month, Beet.TV has republished Cara's 2023 interview, where Dentsu's Chief Investment & Activation Officer discusses her journey and her role as an advocate. Cara told Beet.TV her health journey has made her a “better leader,” making [...]

Advanced Metrics Are Critical for Ad-Supported Premium Content: Mobian’s Jonah Goodhart

AMENIA, N.Y. – Digital advertising has financed the broad availability of free stuff for consumers, whether it’s educational videos on YouTube or Web-based software for creators or encrypted messaging. Unfortunately, the vibrancy of this digital environment is threatened because of outdated methods to determine whether content is brand-safe. “The problem is the technology that was built back then is still being [...]

Think Different About Retail Media: Spark Foundry’s Giacosa

AMENIA, NY — In the emerging world of retail media networks, through which retailers are becoming advertising platforms, how does media planning change? Lisa Giacosa is aiming to move planning “upfront”. "Rather than thinking about a consumer and a shopper, we see the human that is both of those things," said Giacosa, Chief Investment Officer of Publicis Media's Spark Foundry, in this video [...]

Seema Patel Sees Hispanic Graph Navigating Privacy Imperatives

Editor's note: Patel left TelevisaUnivision after this interview was taped in July. AMENIA, NY — TelevisaUnivision is seeing streaming as a major growth opportunity, having experienced significant increases in engagement and subscribers on its ViX platform. The company recently hit 50 million monthly active users on ViX, the world's largest Spanish-language streaming service, and has seen a 70% increase in engagement year-over-year. "It's just [...]

Retailer Data Has Vast Potential Beyond Marketing for Consumer Brands: Omnicom’s Joanna O’Connell

AMENIA, N.Y. – Major retailers every day are getting more sophisticated in the ways they harness data about their customers, with loyalty programs, credit card accounts and online registrations helping to gather individualized information. While this information is useful for advertising and marketing, there’s also enormous potential for other applications. “If you think beyond marketing, there are really interesting things that [...]

Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis

FreeWheel, the advertising technology unit of Comcast, this month announced a first-of-its-kind partnership with audience data and measurement company Samba TV to offer major improvements in reaching targeted groups of viewers. Their collaboration is especially significant as political campaigns seek to reach independent and undecided voters in swing states and districts. “We are very excited about the FreeWheel and Samba TV [...]

Horizon Sees Increased Flexibility, Programmatic Acceleration in Upfronts

AMENIA, NY — As the TV upfronts season starts to wrap up, media agencies are noticing some key trends emerging in the way advertising is being bought and sold. Increased flexibility to move away from firm commitments and options, plus an acceleration in programmatic ad buying - especially around live sports - are two of the biggest themes this year. "It's something [...]

AI Set to Accelerate Contextual Advertising Beyond Human Intuition: Digitas’ Liane Nadeau

Contextual advertising is poised to reach new heights in the coming year, as artificial intelligence and advanced technology help marketers move beyond obvious placements to uncover hidden moments of consumer receptivity. But to get there, the industry needs to evolve its definition of what personalization in advertising really means. That’s according to Liane Nadeau, EVP and Head of Media Investment at Digitas [...]

Data Collaboration Evolving Beyond Clean Rooms to Power Digital Ecosystem: LiveRamp’s Stanichev

AMENIA, NY — Digital advertising's data collaboration started with walled gardens, but it is evolving beyond clean rooms to power planning, segmentation and measurement. The practice, which lets advertisers gain event-level measurement while preserving privacy, is now a "key mechanism to have data through it in the ecosystem", said Frederick Starichev, VP Sales, LiveInsights, LiveRamp, in this video interview with Beet.TV. He tells [...]

Contextual AI Promises Personalization With Depth, Meaning, Trust: IPG’s Jayna Kothary

Personalization has long been a challenge for brands, but connecting data across organizational silos remains one of the biggest hurdles to overcome. Stitching together data sources from marketing, sales and customer service interactions can help brands truly understand what matters to people, according to Jayna Kothary, Global Chief Client Solutions Officer of IPG. "The minute you start to stitch those data sources [...]

Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha

AMENIA, NY— Advertisers seeking to maximize their campaign impact while maintaining scale should look no further than addressable TV, according to Pooja Midha, EVP and General Manager at Effectv. With its ability to add 20-30% incremental reach, better measurement capabilities, and high audience match rates, addressable TV has become an increasingly attractive option for both national and local advertisers. Midha, speaking with Beet.TV [...]

Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons

The U.S. elections this year are forecast to set a record for media spending as the country’s two major political parties seek to influence voters such as independents who aren’t sure how they’ll cast their ballots. Reaching this slim part of the electorate on a variety of media outlets is critical, especially in the weeks since the incumbent president withdrew [...]

Innovative Ad Formats Improve The TV Experience: TripleLift’s Rachel LaMura

CANNES — As viewers turn to mature, ad-supported streaming services, are there still opportunities to elevate the CTV ad experience? TripleLift is observing the changes in consumer behavior and aiming to enhance the CTV ad experience with a focus on the consumer, says Rachel LaMura, VP of Product Marketing at TripleLift. In this video interview with Beet.TV, she says consumers are looking for [...]

Retail Media Evolves Beyond Onsite Search and Display: Digitas’ Christa Klausner

AMENIA, NY — The retail media landscape is rapidly expanding beyond its traditional focus on driving sales through onsite search and display advertising. As retailers launch new media networks on a weekly basis, the space is becoming increasingly complex, says Christa Klausner, SVP of Media: Commerce at Digitas North America, in this video interview with Beet.TV’s Rob Williams. "Historically, retail media has been [...]

Digital Audio, Local CTV Give Marketers More Ways to Engage Consumers: GroupM’s Jen Soch

ARMENIA, N.Y. – Millions of people in the past few years changed the way they spend time with media, and the Covid-19 pandemic sped up a longer-term shift toward digital audio and video streaming. Advertisers are working to keep up with these changes in consumer behavior by shifting media spending into podcasts and connected television, including at the local level. “What [...]