The Trade Desk Switches On Connected TV

COLOGNE -- It is a latter-day addition for the ad-tech firm which helps create marketplaces and leverage data, but The Trade Desk is now full-swing focused on profiting from the over-the-top TV advertising opportunity. Speaking with Beet.TV in this video interview, The Trade Desk inventory partnerships SVP Tim Sim explained the company's thinking. "One of the big growth areas we’re looking at in the future is connected television," he said. "There’s a huge shift in the way that consumers consume long-form video content. [...]

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Programmatic from the Sell Side, a Video Series from DMEXCO, presented by PubMatic #LetsBeClear | DMEXCO 2017 Coverage by Beet.TV