true[X]’s Midha Revels In Vogue For Lower Ad Load

true[X] may have been operating more than a decade now. But could the most recent of technology controversies be about to put the company in the sun? The technology company, owned by 21st Century Fox, helps consumers see fewer ads in digital video when they engage with an initial interactive commercial - effectively bartering their input for a benefit. Over the last year, consumers have become more aware than ever of the same kind of value exchange - the one in which [...]

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Beet Retreat in the City, presented by LiveRamp, TiVo, true[X] and 605