Olympics Will Give Brands Massive Live Audience on Streaming: NBCU’s Peter Blacker

MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on its Peacock streaming service, giving sponsors a large-scale audience. “Peacock will have the most amount of Olympic hours ever,” Peter Blacker, executive vice president of streaming and data products at Comcast’s NBCUniversal, said in this interview [...]

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