Ad Agencies Are “Cockroaches, Not Dinosaurs:” Pivotal’s Wieser

If you believe some of the hyperbole, as new ad tech and tools give brands greater ability to plan and buy for themselves, the role of the ad agency is now over. Disintermediation is the order of the day. A recent ANA survey showed 35% of marketers expanded their in-house media buying capabilities in 2017 - twice as many who had done so the prior year. But, like so much else in digital, disintermediation is "not a zero-sum game". And the most-quoted [...]

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