FreeWheel Aims To Simplify Global Advertising With Interoperability And Scale

LONDON -- The streaming TV ad business is going big and going global - and that means ad-tech vendors supporting it have to do the same. But how can the suppliers to this booming business continue to provide value to publishers and advertisers in the fast-changing sector? In this video interview with Beet.TV, Thomas Bremond, SVP & Chief Revenue Officer, International, FreeWheel, discusses how the Comcast-owned company is thinking about it. Following Clients and Building Scale "The core thing for us is we've noted over the past 18 months the importance of globalization in [...]

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The Road to Cannes 2023 – Making TV Advertising Relevant Across Screens, Platforms and Cultures, a Beet.TV Leadership Series presented by FreeWheel