Commonality Of TV Audience Segments Will Ease Buying Friction: Nielsen’s Abcarian

Because there is no fluidity of audience-based television buying to insure a common, consistent definition across buyers and sellers, friction is the byproduct. “And I think that’s what’s going to drive frictionless buying. Education and a common language so that everyone is speaking against that common building block,” says Nielsen’s Kelly Abcarian. The SVP of Product Leadership for the information and measurement provider spoke with Beet.TV after appearing on a panel discussion titled Building the Frictionless TV Media Buying Experience at [...]

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Beet.TV Coverage of Advertising Week, 2018