Measurement Must Get Better & More Flexible: Disney’s Valentino

Measurement companies are not keeping pace with rapidly evolving viewer behavior and advertiser demands - so Disney plans to do something about it. That was the view expressed by Lisa Valentino, executive vice president of client solutions and addressable enablement at Disney Advertising Sales, as she launched launched a series of ad-tech offerings. In this video interview with Beet.TV, Valentino explains what Disney is upto. Nodding to Nielsen "The current measurement standards are not enough based on how consumption is happening, what the expectations of our partners are, and what the possibilities are now [...]

Continue Reading >>