Xandr Media’s Brown On Incremental Outcomes Boost Across TV Screens

AT&T’s Xandr Media unit is showing advertisers the incremental impact on business outcomes from the combination of both big- and small-screen television viewing, given the preferences of younger viewers. “From a TV perspective, younger audiences have left. The deeper ratings decline is within kind of the younger set and they’re just watching digital video, they’re watching CTV. There’s a need in the marketplace to find them,” says Xandr SVP Jason Brown. AT&T has 130 million mobile customers plus 25 million on pay [...]

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