Console Games Are Ripe for TV-Like Ads: Simulmedia’s Dave Madden

LOS ANGELES - TV-like advertising is starting to find a place in video games that people play on consoles like Sony PlayStation and Microsoft's Xbox as the entertainment software industry undergoes a massive shift in the way games are distributed.Pioneering the effort to put commercials into video games is Simulmedia, an advertising technology startup whose financial backers include venture capital funds and AT&T's WarnerMedia. The company recently began testing video ad inserts in console games — one of the last [...]

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