Tracking The Consumer Purchase Journey With MEC’s Nathalie Haxby

CANNES – For MEC, understanding the consumer purchase journey involves making waves and showing clients how their “momentum” stacks up against competitors. It’s a blend of data, content and technology—something that the Cannes Lions festival is catching up to, according to the global media agency’s Nathalie Haxby. “We’re seeing a lot of that now with the Entertainment Lions, the awards for content and creativity, the Creative Data awards as well,” Haxby, who is Global Marketing Director, says in this interview with [...]

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Beet.TV Coverage of Cannes Lions 2017