Comcast Advertising’s Greenwald On The Power Of TV And Local Targeting

At the recent LUMA Partners Digital Media East conference, Beet.TV caught up with Kevin Greenwald, Sr. Director of Strategic Initiatives at Comcast Advertising. He talked about what Comcast Advertising is excited about as a champion/partner to Comcast Spotlight, FreeWheel and NCC Media in the rapidly changing TV space. He sees tremendous opportunity in the power of television advertising to target local audiences. “We’re looking to aggressively tackle the opportunity that we see in the local market to bring to bear more [...]

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LUMA Partners' DIGITAL MEDIA EAST 2019, Beet Coverage presented by 4INFO