Racing F1 With A Datsun: Furious Corp.’s Swartz On Local TV’s ‘Revenue Leakage’

SAN JUAN, Puerto Rico—For local television, the 2018 election cycle was tantamount to an early Christmas present. And although 2020 promises to be even better sales-wise, TV providers have to speed up their efforts to roll out targeted, impression-based advertising without cannibalizing their “core bread and butter traditional linear inventory,” says Furious Corp. CEO Ashley J. Swartz. In this interview, Swartz, a longtime Beet Retreat attendee and unofficial dean of the proceedings, sums things up thusly: “We’re trying to race F1 [...]

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Beet Retreat, San Juan, November 2018