FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video

CANNES – Are media buyers too preoccupied trying to define “TV” and “video”? It’s worth approaching the issue from the sell-side, by way of Fox and ESPN. The answer rests on delivery systems, according to Joe Marchese, President, Advertising Revenue, Fox Networks Group. “The idea is, is a stream being delivered in a way in which you know who’s watching and, secondarily, is a stream being delivered in a way in which you can either change the ads or not change the [...]

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The New TV Ecosystem Forum from Cannes Lions 2017, presented by FreeWheel | Beet.TV Coverage of Cannes Lions 2017