CNN’s Great Big Story: Emotional And Positive Content, Social Media Reach

COLOGNE – In a growing direct-to-consumer brand environment, can positive, trusted and emotional content help marketers connect to consumers? CNN has wagered more than $40 million on Great Big Story and is convinced its content philosophy for younger viewers provides that connectivity. Launched in 2015, Great Big Story is an independent digital studio owned by CNN and whose roots began in short-form videos. The majority of its content is distributed “outside of the CNN universe” across a range of channels, with [...]

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Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo