NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide

COLOGNE – With the proliferation of video platforms and devices has come a persistent call for a common method of viewer measurement. One simple statistic shows why: NBC hit “This Is Us” is watched evenly on linear networks and digital platforms. “What we’re seeing in terms of the impact of that on viewership is really quite stunning,” Krishan Bhatia, EVP, Business Operations & Strategy for NBCUniversal, says of the explosion of consumer choices. “On average for our primetime shows, it’s already at [...]

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