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Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’

SAN JUAN, Puerto Rico—Cross-media measurement requires multiple tools rather than one mechanism that answers all questions, encompassing modeling, uplift analysis, testing, and experimentation applied to different use cases within a comprehensive framework. “Cross media measurement isn’t a singular device. It’s not a panacea where one measurement mechanism will answer all of the questions that you need answered,” Jason Lim, chief media officer at Assembly Global, told Beet.TV at the Beet Retreat San Juan. “It’s a measurement framework that has everything from unique modeling to uplift analysis to testing and experimentation. So [...]

Posted on 03/24/2026 at12:45

Beet Retreat San Juan 2026, presented by Alliant and TransUnion

Recent Videos

Martech Needs Fewer Buttons and More Brains: Dentsu X’s Maggie Summers

SAN JUAN, Puerto Rico – At a time when marketing tech stacks resemble overstuffed carry-ons, Maggie Summers, head of activation at Dentsu X, has a simple suggestion: stop collecting tools and start making decisions. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Summers said many bloated systems are built for execution rather than insight. “Most tech stacks are [...]

CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns

SAN JUAN, Puerto Rico - The connected TV advertising market is booming, with spending projected to surpass traditional TV by 2028. But all those sophisticated targeting capabilities and premium ad formats that make CTV so appealing - could they actually be hurting advertisers' bottom lines? As marketers layer more bells and whistles onto their CTV campaigns - think audience targeting, content [...]

Hispanic Audiences Are Mainstream, Not Optional: TelevisaUnivision’s Richard Bertodatti

SAN JUAN, Puerto Rico – The passion of viewers alone will not close a deal as marketers seek business outcomes from their media partners, according to Richard Bertodatti, svp of multimedia and advanced ad sales at TelevisaUnivision. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Bertodatti said the Hispanic audience may be deeply engaged with music, sports, [...]

Three Pillars for Retail Media Network Success in a Crowded Market

SAN JUAN, Puerto Rico - U.S. omnichannel retail media is projected to generate $71.67 billion in 2026, as retailers work to unify in-store and digital operations. But, with more than 240 networks now vying for advertiser dollars, retail media is getting as crowded as crowded as Walmart on Black Friday. The explosion of options has created a fragmented landscape. The path forward [...]

Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats

SAN JUAN, Puerto Rico — Pause ads might just be the ultimate form of advertising kindness to both marketers and CTV viewers alike.. “The results we saw is our pause ad experience drove 79% lower cost per action versus other channels that are running on CTV, in streaming, any other interactive formats,” Adam Gendelman, vp, head of sales, supply and operations [...]

Trust Is the Real Currency in Commerce Media: Chase Media’s Lauren Griewski

SAN JUAN, Puerto Rico — In an industry obsessed with signals, identity graphs and whatever acronym dropped this morning, Lauren Griewski has a simpler thesis. “Trust is always going to be the most important currency when building relationships with consumers,” said the managing director of Chase Media Solutions during an interview with Beet.TV at the Beet Retreat San Juan. That may sound [...]

Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data

SAN JUAN, Puerto Rico — Live engagement signals that capture actual audience presence and activity provide superior value compared to modeled data that becomes stale over weeks of appending and processing. “The beautiful thing about us working directly with our publishers is we’re able to identify real-time intent, we’re able to identify real-time engagement signals,” Bob Regular, CEO of Infolinks Media, [...]

OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence

SAN JUAN, Puerto Rico — Connected TV attention measurement must focus on actual viewing behavior rather than traditional viewability metrics designed for desktop environments, since ad appearance on living room screens doesn’t guarantee engagement. “Defining attention for CTV should be a real human engagement, someone actually watching the screen,” Erika Loberg, global head of CTV at OpenX, told Beet.TV contributor David [...]

Advertisers Chasing Chatbot Intimacy Confront Obstacles: U of Digital’s Tameka Kee

SAN JUAN, Puerto Rico - Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search engines or social media networks. But tapping into this highly personal data carries significant risks of breaking trust if mismanaged, so the rush to capitalize on generative [...]

FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’

Connected TV’s fragmentation challenges extend beyond inventory distribution to fundamental identity resolution issues that erode audience fidelity as buyers extend campaigns across multiple activation endpoints. “The fragmentation problem in CTV is real, but we as an industry often talk about it as an inventory problem, but it’s very much an identity problem as well,” Alex Ibarguen, director, platform sales, independent & [...]

Streaming Has Passed Linear – Now Roku Wants to Prove CTV Can Perform

For decades, television was the ultimate brand-awareness machine and little else. You bought the spot, hoped the right eyeballs landed on it, and moved on. No signal came back. Now, according to one Roku executive, that era is definitively over. More Americans now watch television via streaming than through traditional linear broadcast. "Performance on CTV today really means possibilities," said John [...]

‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham

SAN JUAN, Puerto Rico — In the streaming era, viewers have more choices than ever. Advertisers have more confusion too. Sean Cunningham, president, CEO of the Video Advertising Bureau, says the industry has spent years debating what “premium video” really means. His answer: stop arguing and start measuring where people are actually looking. “We wanted to get scientific about the question of [...]

Alliant’s Margo Hock: First-Party Data Has Its Limits

SAN JUAN, Puerto Rico — Brands relying exclusively on first-party data miss cross-brand consumer behavior patterns, creating blind spots that limit audience understanding beyond single-retailer interactions. “Yes, that first party data is that liquid gold for a brand. A brand gets that from you because you want to then have your Kroger’s card or your Sephora points,” Margo Hock, vp for [...]

Ads Are Sexy Again as Streaming Discovery Gets Smarter: Gracenote’s Bill Condon

SAN JUAN, Puerto Rico — In a streaming world overflowing with shows, apps and remote controls that seem to require a pilot’s license, Bill Condon says the real hero is something viewers never see: metadata. Condon, global head of advertising sales at Gracenote, a Nielsen unit, says the company’s data has quietly become part of the plumbing that helps streaming platforms [...]

Streamers Line Up to Support the Kids of Puerto Rico

SAN JUAN, Puerto Rico - Several leading streaming services have committed to support the Boys & Girls Clubs of Puerto Rico by donating substantial inventory for a Spanish-language public service announcement. The PSA, created by Omnicom's BBDO San Juan, will run on the Spanish language services of LG Ads, Netflix, Roku, TelevisaUnivision, Vizio and Comcast's Xumo. The program was first announced last [...]

Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’

Industry leaders risk falling into the trap of leveraging artificial intelligence to automate existing complexity rather than using it to simplify and extract clearer signals from increasingly noisy media landscapes. “One thing I’m hoping is that we don’t fall in the trap of leveraging AI in a way to automate the complexity,” Nicolas Bidon, CEO of Ogury, told Beet.TV contributor David [...]

Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments

SAN JUAN, Puerto Rico — Research commissioned by Marriott’s RIOTT Media and Kinective Media by United Airlines reveals that 75% of travelers demonstrate increased openness to brand discovery during travel experiences, representing convergence of intent and availability that creates heightened receptivity. “We found that about 75% of travelers are more open to discovery when they’re in this travel moment. It’s a [...]

WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media

SAN JUAN, Puerto Rico — Gaming environments provide real-time, in-the-moment opportunities that could represent retail media’s ideal application, enabling brands to connect shopper behavior with gamer mindset during specific game states and moments of need. “Gaming might be one of the ultimate environments for retail media to pay off on its promise. It’s very much in the moment,” Adam Shlachter, client [...]

Ad Industry Needs Standards Before AI Agents Start Buying Media: IAB Tech Labs’ Anthony Katsur

SAN JUAN, Puerto Rico — As artificial intelligence begins creeping into media buying, Anthony Katsur, chief executive of the IAB Tech Lab, has a simple request for the advertising industry: slow down and agree on the rules first. “Standardization is needed or needed to be adopted in several areas,” Katsur said during an interview with Beet.TV contributor David Kaplan at the [...]

NewFronts Arrives Earlier as Media Buyers Plan Year-Round: IAB’s Craig Coleman

Media buyers who like a little extra time to plan their video budgets may want to circle the calendar early this year. The IAB NewFronts is moving up the schedule, arriving in March with a familiar mix of digital video pitches, shiny technology and enough buzzwords to power a small agency brainstorm. Craig Coleman, senior vice president of events and programming [...]