Giant Spoon Is NBCUniversal’s Invite To The Direct-To-Consumer Table

SAN JUAN, Puerto Rico—So-called direct-to-consumer brands have disrupted many product and service categories, from creation to distribution. But when they need more scale they’re turning to television, a trend that prompted NBCUniversal to partner with the agency Giant Spoon. Last month, the two companies launched Direct to Scale, whose core offerings are media strategy and making premium video advertising on linear TV and digital media more accessible to direct-to-consumer businesses, as Campaign reports. In the Giant Spoon partnership “we are focused mainly [...]

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Beet Retreat, San Juan, November 2018