Sorenson Aims For Total Addressability Through Programming Partners

The roll-out of addressable TV ad targeting systems continues apace - but total audience addressability still seems some way off. So Sorenson Media is getting creative in its approach to the problem. Sorenson's solution is an addressable platform for linear TV which uses smart TVs to swap out ads otherwise broadcast in conventional transmissions. The so-called Soreneson Addressable product sees Sorenson partner with programmmers to swap out those ads, rather than the cable or satellite operator, as is often the case. Could such [...]

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Addressable TV Evolves, a Beet.TV Series presented by Sorenson