AI Powers Personalized Experiences for Connected Consumers: iProspect’s Liz Rutgersson

MARCO ISLAND, FL – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, is being adopted by brands and agencies as part of their efforts to improve the effectiveness of media and marketing strategies. “What Gen AI does is helps us query performance both from a creative and media perspective at the same time,” Liz Rutgersson, chief executive of Dentsu’s iProspect, said in this interview at the IAB’s Annual Leadership Meeting. The technology “helps us in real time understand in this placement which creative is likely [...]

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Digital Media in Transition, a Beet.TV Leadership Series at IAB ALM 2024 presented by Sharethrough