Linear TV to Soon Benefit From Targeted Ad Sales Processes Now Widely Used in Digital: Annalect’s Matts

LAS VEGAS -- CES may be thought of as a technology show, but there is one kind of technology product that dependably still takes center-stage at the event - televisions. In Las Vegas, Beet.TV found technology executives eager to say that, despite growing industry concern at changing viewer behavior, TV still has unique qualities. But they also said now is the time for TV to embrace new digital demands. "(There is) emotional residence and empathy that goes along with great storytelling that's right [...]

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CES 2019 Presented by NBCUniversal