UM’s Hill On The Evolutionary Pressures Reshaping The Television Market

There might not be anything revolutionary per se about the 2017 TV Upfront, but that’s not to suggest there aren’t a variety of evolutionary forces reshaping the competitive landscape. They range from competitive pressure to build out dynamic ad insertion capabilities to offering more precise audience targeting and ensuring brand-safe digital ad environments. These are some of the trends that Tim Hill sees when he views the TV Upfront with the perspective of nearly 17 years at UM. Now EVP, Managing [...]

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TV Upfront 2017, What's Next, presented by FreeWheel