Acxiom CEO: “GDPR is Just the First Step in the Journey”

Its share price is still rebuilding after being battered by Facebook's decision to cut ties in March, but Acxiom is trying to see profound ad industry challenges as opportunities. Acxiom is a data warehouse firm that sells consumer profiles to the world's largest companies, available to advertisers and ad-tech platforms for advanced customer targeting. In one big challenge, Facebook said it would shut Partner Categories, through which it allowed advertisers to target ads using customer profiles bought from data brokers like Acxiom. In another, [...]

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