SAP’s Tillman Has Fun Finding Influencers Through TV

When you think of a giant business operations software supplier, words like "fun", "playful" and "mass-market" don't necessarily come to mind.But that's what SAP, as it branches out of the usual B2B sales tactics, using TV to find companies amongst consumers.The idea that marketing for B2B no longer needs to be restricted to "B2B marketing", that even enterprise services buyers are real people with real families and lives outside of the office, has been around for a while now.In this [...]

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CMO Growth Council 2019, Orlando, sponsored by iSpot.tv