Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

MARCO ISLAND, FL — In the new era of TV ad attribution, the key to the kingdom is a real viewer relationship. That is according to a company whose tech helps MVPDs track the actual outcome of the ads they air. In this video interview with Beet.TV, Ethan Heftman, SVP, Agency Sales, Ampersand, explains what's moving the needle on TV measurement. Attribution is here "I think television is doing really, really well," Heftman says. "If you look back five years, there was no attribution measurement for television. It was a nascent, conversation. "Now it's a [...]

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