Alphonso Brings Real-Time To TV Attribution: CEO Chordia

VIEQUES, PR -- Of all the ad-tech vendors promising to light up video opportunities, Alphonso is one of the lesser-known. But the three-year-old company says it is has some handy tricks up its sleeve to help marketers plan and figure out the effectiveness of ad spending across TV and video platforms. Alphonso's offering brings the ability to retarget consumers with ads on digital devices based on TV-viewing cues. It does that using audio content recognition build in to devices in its footprint, including smart [...]

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