Retail Media Is About More Than Retail: UM’s Owen

SANTA MONICA, CA — Retail media continues to be one of the fastest-growing segments of advertising, as more ecommerce operators light up their digital shelves as ad inventory. But retail media can serve more than just retail, according to one agency specialist in the space. In this video interview with Beet.TV, Amie Owen, US Head of Commerce, UM Worldwide, says: "There's so much more to it." "More than just performance" "We actually look at it from a holistic perspective," she says, "Performance, in terms of media or digital metrics that could drive sales or return [...]

Continue Reading >>
Beet Retreat Santa Monica 2023, presented by Experian, Moloco & OpenX