Video Needs More Consumer-Relevant Ad Formats: Nissan’s Witherspoon

CANNES -- Why broadly advertise convertibles to everyone in Russia when you can now target potential buyers by vehicle segment? “The thing that’s really exciting me right now is actually being able to create more relevant one-to-one communications with consumers,” says Allyson Witherspoon, Nissan Motor Corp.’s GM, Global Brand Engagement. “We have so much available data in our hands now that we’re able to customize content and have more personal conversations with consumers, as opposed to just kind of talking at [...]

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