Units Or Impressions, Ads Should Be Planned Holistically: Essence’s Gerber

Just because consumers have lots of video delivery choices—whether it’s VOD or one of several other acronyms—doesn’t mean advertisers should think of those platforms as silos to be filled with ads. They should think holistically when balancing unit-based ads with impression-based ads while working to improve the ad-viewing experience, says Adam Gerber. Everything starts with how media companies choose to integrate their advertising models, the President of Global Media for GroupM’s Essence agency explains in this interview with Beet.TV. “Some are choosing [...]

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