FreeWheel’s Priorities: Educate Buyers, More Demand For Publishers: GM Dave Clark

Amid the growing complexity of advanced television, FreeWheel’s clients have two elemental desires. One is for FreeWheel to explain to buyers in the U.S. and Europe what’s available and what’s possible, the other is accessing more demand from advertisers. “You sit across all of it and see it all and are close to the technology because you’re building the technology. Help us sort of translate that over to the buy side,” is how FreeWheel GM Dave Clark explains the first part. “The [...]

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The FreeWheel NOWFRONT: Media Reimagined