Converged TV Buying Needs Operational Agreements: Amobee’s Smolin

Advanced TV targeting and transacting capabilities promise to bring together TV and digital video marketing strategies in a single whole - but that may require ad agencies' own teams getting on the same page first. GroupM's North America CEO Tim Castree used Beet Retreat to call for the industry to develop common standards for measuring ads on an impression basis. Philip Smolin, chief strategy officer of Amobee, in this video interview with Beet.TV, said agency in-fighting is stopping standardization. Amobee, whose TV initiatives [...]

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Beet Retreat in the City, “We’re Going Local!” hosted by GroupM Worldwide and sponsored by Amobee, Comcast Spotlight, TVSquared and WideOrbit