Gaming Is The Next Streaming: Microsoft Advertising’s Lynne Kjolso

CANNES — For the advertising industry, the boom in video game advertising has always seemed to be just around the corner. But the world of gaming is already rapidly evolving, and with it comes a massive opportunity for advertisers to reach a highly engaged and loyal audience. With 3.4 billion gamers worldwide, the potential for in-game advertising is immense. Lynne Kjolso, VP of Global Partner & Retail Media at Microsoft, believes that gaming is the next streaming. Gamer Character Profiles "There are lots of misconceptions out there about who the gaming audience is," says Kjolso [...]

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Global Leadership Summit: All Things AI, a Beet.TV Leadership Series at Cannes Lions 2024 presented by Celtra, Microsoft Advertising & Silverpush | Cannes Lions 2024