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Vaillant UK’s Chris Kurylec: Loyalty Marketers Now Sit at the Top Table
WASHINGTON, DC — Loyalty marketing has moved well past points and redemption catalogs. The practitioners running these programs are now influencing …
GWI’s Jason Mander: Most Marketers have Encountered Negative Impacts From Inaccurate AI Results
GWI’s Jason Mander: Most Marketers have Encountered Negative Impacts From Inaccurate AI Results
Roku’s Benedict: CTV Buyers Must Follow Viewers Through ‘Entire Streaming Journey’ for Full-Funnel Impact
Roku’s Benedict: CTV Buyers Must Follow Viewers Through ‘Entire Streaming Journey’ for Full-Funnel Impact
AI Needs Empathy, Not Just Efficiency: Omnicom Media Health’s Melissa Gordon-Ring
AI Needs Empathy, Not Just Efficiency: Omnicom Media Health’s Melissa Gordon-Ring
Databricks’ Jake LaDuke: Marketing is Shifting From an Attention Economy to a Prediction Economy
Databricks’ Jake LaDuke: Marketing is Shifting From an Attention Economy to a Prediction Economy
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Vaillant UK’s Chris Kurylec: Loyalty Marketers Now Sit at the Top Table
WASHINGTON, DC — Loyalty marketing has moved well past points and redemption catalogs. The practitioners running these programs are now influencing …
GWI’s Jason Mander: Most Marketers have Encountered Negative Impacts From Inaccurate AI Results
GWI’s Jason Mander: Most Marketers have Encountered Negative Impacts From Inaccurate AI Results
The cliché  about AI tools is worth repeating: the o…
Roku’s Benedict: CTV Buyers Must Follow Viewers Through ‘Entire Streaming Journey’ for Full-Funnel Impact
Roku’s Benedict: CTV Buyers Must Follow Viewers Through ‘Entire Streaming Journey’ for Full-Funnel Impact
The battle for human attention is getting harder to …
AI Needs Empathy, Not Just Efficiency: Omnicom Media Health’s Melissa Gordon-Ring
AI Needs Empathy, Not Just Efficiency: Omnicom Media Health’s Melissa Gordon-Ring
Artificial intelligence promises to make healthcare …
Databricks’ Jake LaDuke: Marketing is Shifting From an Attention Economy to a Prediction Economy
Databricks’ Jake LaDuke: Marketing is Shifting From an Attention Economy to a Prediction Economy
The way marketers prove value is changing. Attention…

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