Investments in Ad Ecosystem Will Get Results: VAB’s Sean Cunningham

NEW YORK – Investments in advertising technology will help marketers and media companies become better at reaching audiences more effectively, says Sean Cunningham, president and chief executive of trade group VAB. These investments will be evident, even if the timeline is slower than some people expect. “My members are investing in dozens of enabling companies and dozens of data-driven companies,” he said in this interview with Jon Watts, editorial director of Beet.TV Events, at the Advanced Advertising Summit here. “If there is a complaint about speed, then it's a fascination with [...]

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Advanced Advertising Summit 2022