Turner Ignite’s Allen On OpenAP & The Future Of Data-Driven TV

Last year, Fox, Turner and Viacom teamed to co-found OpenAP, a new consortium to agree on commonality in the way granular audience-describing datasets are described and made available. The idea was to smooth the path to a future in which data would play a much bigger role in how TV ads were targeted. But OpenAP 1.0 wasn't the end of the story. After a year of talks, the consortium got some big new members this year. "We just recently had NBC Universal join us, [...]

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Beet.TV Coverage of Advertising Week, 2018