Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

The US is lagging behind in efforts to create a unified currency for measuring TV and video consumption across platforms - but only because the size of the business there makes it a juggernaut that is difficult to push. That is the viewpoint of one media measurement chief who has a great global overview of the worldwide pace of change. Around the world, advertisers are clamouring for a better, holistic understanding of audience consumption of their content on what is now a dizzying number of platforms, numbering [...]

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