Roundel’s Kristi Argyilan: Shopper Marketing Is the “New Black”

SAN JUAN– When Target began using its own first-party data – comprised of information culled from 100 million guests – in its own marketing strategy, it saw a better performance than the past third-party data it had been using from partners. That data included online search, transaction and offline data, a key differentiator.“When you ask about the difference between us and Amazon, we’re the other 90% of retail sales that happen,” Kristi Argyilan, president of Target’s media group Roundel, told [...]

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Beet Retreat San Juan 2020 w/ 605, DISH Media, NBCU, Roundel & Tube