Watch Videos on Beet.TV

Mars Measuring-Up On Three Waves Of Data, Says Media Head Amram

In a high-speed, data-driven world, the demand for precise measurements in digital advertising has never been higher. With the rise of first-party data and the growing complexity of consumer metrics, advertising is exiting the era of broad strokes and entering a realm of razor-sharp focus. That's where Ron Amram comes in. Previously head of media at Sprint Nextel and Heineken USA, Amram is now senior director, global media, at confectionary maker Mars. In this video interview with Beet.TV contributor Jon Watts, Amram explains how the company is approaching the new media world. The Three [...]

Posted on 09/21/2023 at 8:31

Innovation in Measurement, a Beet.TV Leadership Series presented by Innovid

Recent Videos

Sustainability & Responsible Marketing Summit Highlights: Ad Industry Seeks to Shrink Carbon Footprint

CANNES – The media and marketing industries in the past few years have grown more aware of how advertising activities lead to emissions of greenhouse gasses. Beet.TV hosted the Sustainability and Responsible Marketing Summit to bring together professionals from a variety of advertising agencies, ad-tech companies and industry associations. This highlight reel captures some of the ideas that they shared at [...]

Transformation Of TV Highlights: Teads, VIZIO, Disney, MNTN, Effectv & Telly Execs On Addressable, Outcome-Driven Ads

CANNES — The changing face of television advertising is a hot topic among digital innovators, as discussions intensify around experimental technology and consumer-first design. With massive streaming migrations and the rise of artificial intelligence (AI) within the sector, executives descended on Cannes Lions to debate the latest. Beet.TV was fortunate to host some of those discussions during The Transformation of Television: Connected, Addressable [...]

Global Leadership Summit Highlights: Comscore, LoopMe & LiveRamp Execs Want To Let The Data Flow

CANNES -- If data is still the new oil, the infrastructure had better allow it to flow. In recent years, limits have been placed on the transfer of consumer data - often for good, privacy-focused reasons. At Cannes Lions, the Global Leadership Summit on Data & Measurement at Cannes Lions 2023, presented by Comscore, LiveRamp & LoopMe, heard how executives are trying [...]

Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement

Nielsen has a new CEO, after five dramatic years in the media measurement arena. Karthik Rao, previously CEO of Nielsen Audience Measurement, is promoted to the overall role, 23 years after joining the company, taking over from David Kenny. In this video interview with Beet.TV in February 2023, which we are republishing here, Rao said said the company’s newly-released Nielsen ONE measurement [...]

Retail Media Summit Highlights: Criteo, Habu, PepsiCo, Uber Execs On The Collision Of Commerce & Content

CANNES -- With US retail media spending estimated by eMarketer to be $45 billion in 2023, the category is not exactly a new topic anymore. So, companies rolled into Cannes Lions with solid views about a maturing topic. Beet.TV played host to some of those discussions, through Global Retail Media Summit at Cannes Lions 2023, presented by Criteo & Habu. Here, we summarise [...]

iSpot.tv Acquires 605 to Expand Technology & Data Offering for TV Ads

iSpot.tv acquired media-measurement company 605 to expand its customer footprint across brands, TV networks and streaming publishers. Terms of the deal weren’t disclosed. The acquisition bolsters iSpot’s measurement solutions for video and TV advertising effectiveness, especially in business-outcome attribution, advanced audience measurement, media planning and data science managed services, the company announced. “The rationale for 605 -- and we love so much [...]

Ideal Media Plan Includes Ad Addressability: GroupM’s Jessica Brown

SALISBURY, CT – The ideal media plan of the future will include addressability, platforms to buy addressable placements, measurement of outcomes and insights into context and content, Jessica Brown, managing director of digital investment at WPP's GroupM, said in this interview with Beet.TV contributor Mike Shields at the Beet Retreat Berkshires. “Addressable doesn't mean that it's one-to-one impressions. To me, addressable [...]

Audio Creates Highest Level Of Attention: Dentsu’s Lewis

SALISBURY, CT - Dentsu International has embarked on a five-year journey to lead the charge in the attention economy. Now that journey is pointing it toward audio. Previously, the company's research into the economics of attention prompted it to introduce a new, attention-based media currency, the effective attention cost per a thousand (EACPM). Now, in a large-scale study, it suggests audio could [...]

Disney, Tubi & NBCUniversal Execs Focus on User Experience In Cannes Panel

CANNES -- The streaming landscape has revolutionized the way consumers engage with content and advertising. As major players continue to expand their streaming services, they are increasingly focused on delivering a seamless user experience and leveraging data to improve advertising effectiveness. In a recent panel discussion led by Jonathan Steuer, executives from three companies shared insights into their approaches and strategies: [...]

We’re Building Next Generation of Ad-Performance Expertise: GroupM Nexus’s JiYoung Kim

SALISBURY, Ct. – The growing fragmentation of the media marketplace has led advertisers to seek ways to manage the complexities of cross-platform campaigns. Marketers also have sought to better evaluate how their media spending drives business outcomes, especially amid the recent economic uncertainties that come with rapid increases in consumer prices and the cost to borrow money. To address these needs, [...]

Sustainability Goals Reshape Ad Agencies for the Better: 4As’ Marla Kaplowitz, IPG’s Jemma Gould, Dentsu’s Deva Bronson & Mindshare’s Ollie Joyce

CANNES – Advertising agencies have a key role in transforming people’s lives, and these changes aren’t confined to luring consumers to buying products and services. Increasingly, agencies are broadening their mandates to limit advertising’s negative effect on the Earth’s system of natural resources. Marla Kaplowitz, president and chief executive of the American Association of Advertising Agencies (4 A’s), in this fireside [...]

Publishers Are Lighting-Up Measurement Solutions: Innovid’s Panoff

SALISBURY, CT — It's not just the ad buy side that is motivated to start up ad measurement solutions. These days, ad sellers, too, have reason to offer measurement capabilities. In this video interview with Mike Shields for Beet.TV, Krista Panoff, SVP of Global Enterprise Development, Innovid, unpacks the evolving dynamics of the sell side industry, shedding light on the value of real-time [...]

Not Everything Is A Clean Room: InfoSum’s Lesser Urges Data Collaboration Nuance

SALISBURY, CT — In the last two years, data clean rooms have risen to prominence as a way for companies to continue connecting customer data sets while minding new privacy rules. But the clean room hype also risks blinding some buyers to the reality that data collaboration is about a lot more than just clean rooms. That is according to Brian [...]

Ad Overexposure on Connected TV Harms Brands & Streaming Platforms: Magna’s Kara Manatt

Seeing the same commercial over and over for a long time has been part of watching television. That doesn’t mean the phenomenon is any less annoying for viewers, 87% of whom said they see too many of the same advertisements, according to a study by the media trials unit of Interpublic’s Magna in partnership with Nexxen, an ad-tech company specializing [...]

‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media

CANNES — Although most digital media have long been "addressable", in cable TV land "addressability" has long meant something quite specific. But that is changing, as addressability starts to fan out across other solutions, says Kevin Arrix, SVP of DISH Media. In this fireside chat with CIMM MD Jon Watts for Beet.TV at Cannes Lions, Arrix highlights the expansion of usage around [...]

Media Context Has Key Role in People’s Attention to Ads: Fireside Chat with OMD’s Chrissie Hanson and Teads’s Monique Pintarelli

CANNES – Marketers are continually seeking meaningful signs to indicate that their advertising campaigns are effective. That goal has become more difficult as consumers seek more control over how their personal data are shared – and even enlist policymakers to enact data-privacy laws. In this environment, marketers are seeking more information about how much attention people pay to advertising and about [...]

‘Digital Ads Must Go Green’: A Sustainable Future for Advertising With Anthony Katsur

CANNES — In the quest for a sustainable digital advertising landscape, the industry is looking for ways to count and reduce carbon emissions attributed to ad practices. Anthony Katsur, CEO of IAB Tech Lab, is spearheading initiatives to reduce the carbon footprint of digital advertising. In this video interview with Ad Net Zero U.S. director John Osborn for Beet.TV at Cannes Lions [...]

‘Clean Rooms are Driving Data-Driven Advertising’: Matt Kilmartin, CEO, Habu

SALISBURY, CT — In an industry where companies want to go on integrating customer data sets despite new privacy rules, clean room technology is emerging as the new backbone of the business. This is the view of Matt Kilmartin, Co-founder and CEO of Habu, a company with a focus on privacy-safe data solutions. In this video interview with Mike Shields for Beet.TV, [...]

Measuring Max: WBD’s Zapata & LoopMe’s Cukierman On Proving Ad Effectiveness

CANNES — How does a modern, cross-platform broadcaster quantify the effectiveness of its offering for advertisers? Warner Bros. Discovery turned to suppliers. In this discussion with CIMM MD Jon Watts for Beet.TV, two executives discuss their collaboration to do just that: Andrea Zapata, EVP, Head of Ad Sales Research at Warner Bros. Discovery Rob Cukierman, GM of Measurement & Product Partnerships at [...]

Commerce Media Marks Convergence of Digital and Retail: Criteo’s Brian Gleason & Uber’s Megan Ramm

CANNES – Brands have more ways to lead consumers through the purchase funnel as commerce media provide them with multiple digital touchpoints. These interactions also generate data that can help to sharpen their marketing strategies. In this fireside chat at the Cannes Lions International Festival of Creativity, Brian Gleason, chief revenue officer at ad-tech company Criteo, and Megan Ramm, global director [...]