How OTT Will Clean Up The Ad Experience: GroupM’s Castree

As subscription VOD services embed a culture of ad-free consumption, how can TV companies reconfigure the commercial break? Over the last two years, TV networks have wrestled with that question, as booming VOD subscriptions has gone hand-in-hand with growing consumer frustration toward excess interruption. For one of the leading media agencies' north America bosses, the change is becoming pronounced. "The world is starting to bifurcate," says Tim Castree, GroupM north America CEO, in this video interview with Beet.TV. He sees two emerging classes [...]

Continue Reading >>
The FreeWheel NOWFRONT: Media Reimagined