One Year In, For Oath The Future of Television Is Addressable

The melding and pruning of assets within AOL and Yahoo under Oath started a year ago this month. A key indicator of Oath’s priorities arose in March when it shut down ONE TV, the self-serve platform for programmatic linear television, to go all in on addressable TV. “The future of how TV is being delivered is changing. We believe all or virtually all what we now call television impressions will be addressable,” says Brett Hurwitz, Oath’s Business Lead for Advanced TV. At [...]

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