Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen

Television viewing habits are undergoing a significant shift as younger consumers gravitate toward newer digital platforms while older generations show greater loyalty to linear TV. Amid these trends, the advertising market is being shaped by the demands of disruptor direct-to-consumer (DTC) brands that seek to generate sales even as they raise brand awareness. "Those three things are creating very different dialogue depending on who you're talking to, and putting it together is an interesting project," said Peter Olsen, executive vice president of ad sales and content partnerships at A+E Networks. In this [...]

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Optimizing a Rapidly Converging TV & Video Marketplace: What’s Next, a Beet.TV Leadership Series presented by Amobee