Fox Networks’ Noah Levine On The Six-Second Ad Format, Enhanced FX Offerings

Pleasing television viewers while meeting advertiser goals is the constant balancing act facing ad-supported content providers. With this in mind, Fox Networks Group recently embraced YouTube’s six-second ad format as it continues to experiment with limited-ad offerings and enhanced audience targeting. “Our biggest form of competition in human attention in the entertainment television space is ad-free viewing environments versus ad-supported viewing environments,” says Noah Levine, Senior Vice President of Advertising Data and Technology Solutions for Fox Networks Group. Fox aspires not only [...]

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