Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads

The new-wave opportunity to precision-target TV ads at individual households may be novel and may be plagued by operational inefficiencies - but that doesn't mean ad buyers should sit on their hands. In this video interview with Beet.TV, ViacomCBS' advanced and addressable ads SVP Mike Dean explains addressable TV is worth a shot, and why operators are ready to help them through the complexity. Addressable's awkward growth Dean was speaking after the release of The Era Of Addressable, a survey of 522 ad-buying decision makers commissioned from Forrester by DISH Media, Cadent, Canoe, [...]

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The Transformation of Television: Embracing the Era of Addressable TV, a Beet.TV Leadership Series presented by DISH Media