Inscape’s McAfee Traces The Arc Of VIZIO’s Data Privacy Regime

SAN JUAN, Puerto Rico—Being a pioneer has always carried risks and rewards. Smart-TV manufacturer VIZIO’s Inscape data unit found this out when the Federal Trade Commission a couple of years ago first started looking into what happens to viewer data collected with automatic content recognition, says Inscape SVP of Sales & Marketing Jodie McAfee. Interacting with the FTC “was a little bit of a bad news, good news situation for us,” McAfee says in this interview at the recent Beet Retreat [...]

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Beet Retreat, San Juan, November 2018