TV Networks Struggle With Increasing Ad Complexity: Furious’ Swartz

VIEQUES, PR -- TV companies are trying to adapt to a world in which the sale of their advertising is being up-ended by new possibilities - but doing so involves challenges as incumbent workflows are not up to the job. That is according to one ad exec turned software founder, hoping to help solve some of those problems. "We’re all looking for ways, across the entirety of the television ecosystem, to better productize premium products, to continue to grow and to create more revenue," says [...]

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