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Unified Datasets Help to Improve CTV Audience Insights: Experian’s Kim Gilberti

Brands increasingly need reliable information about how they reach target audiences, especially as privacy laws give consumers more control over how their personally identifiable information is collected and shared. “If you think about the very fragmented world that we live in, consumers have endless options in terms of where they consume content and therefore where they're exposed to ads,” Kim Gilberti, chief product officer at Experian Marketing Services, said in this interview with Beet.TV contributor Mike Shields. “When you're trying to truly understand reach, when you're trying to truly understand frequency and [...]

Posted on 12/06/2023 at 8:07

Data & Identity-Driven Marketing in a Post Signal World, a Beet.TV Leadership Series, presented by Experian

Recent Videos

Index Exchange’s FreeWheel Integration Widens Access, Standards & Quality: Gardner

LONDON, UK — Ad exchange operator Index Exchange is broadening its access to streaming TV ad inventory in a new direct integration with TV ad-tech platform FreeWheel. The tie-up is seen as enhancing ad buyers’ access to premium inventory and diversifying demand sources for media owners. Speaking with me at The Future of TV Advertising Global conference in London today, Alex Gardner, Chief [...]

Burn The Churn: Adobe’s Tips On Streaming TV Subscriber Retention

SANTA MONICA, CA — Streaming TV is now well past its first innings, that golden year when it seemed like subscriber growth would never end. In the new era of competition and price inflation, many customers are giving up on SVOD or moving between providers, plunging operators into an age you might call the Churn Wars. Sam Garfield, Industry Strategy, Media & [...]

Ad Demand Is Soft While Streaming Inventory Grows: OMD’s Kelly Metz

SANTA MONICA, CA – The U.S. advertising market is showing signs of recovering from a pullback in media spending, but the marketplace is undergoing a secular shift as marketers shift television budgets into streaming. “It's a very soft marketplace, and there is an influx of inventory in streaming,” Kelly Metz, chief investment officer at Omnicom Group’s OMD USA, said in this [...]

‘Contextual Audiences’ Spawn Large-Scale Ad Targeting: Seedtag’s Brian Danzis

SANTA MONICA, CA – Privacy laws throughout the world have given consumers more control over how businesses collect and share people’s personally identifiable information. These restrictions have pushed marketers to find other ways to gain insights into people’s media usage, including more information about the content that provides the context for their advertising. “Contextual advertising isn't necessarily new, but our approach [...]

Retail Media Is About More Than Retail: UM’s Owen

SANTA MONICA, CA — Retail media continues to be one of the fastest-growing segments of advertising, as more ecommerce operators light up their digital shelves as ad inventory. But retail media can serve more than just retail, according to one agency specialist in the space. In this video interview with Beet.TV, Amie Owen, US Head of Commerce, UM Worldwide, says: "There's so [...]

From Back Seat To Plate: Uber Advertising’s Khan On New Ad Formats

SANTA MONICA, CA — It is the ride-hailing, food-ordering multi-app. Now it is threading those elements together into an ad experience. In August 2023, Uber announced it hit a $650 million run-rate from Uber Advertising for Q2 2023, with more than 400,000 active advertising merchants. In this video interview with Beet.TV, Ashan Khan, Head of US Agency Partnerships, Uber Advertising, what's around [...]

Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s Zach Lain

SANTA MONICA, CA – Consumers divide their time among multiple media channels and electronic devices, and marketers want to ensure as much as possible that their advertising is being seen alongside brand-safe content. Food and beverage giant PepsiCo recently issued a global request for proposal to gather more information about the shifting media landscape. “Our goal was to have a consolidated [...]

Tubi’s Secret: Deep, Broad Library With Innovation & Cultural Relevance

SANTA MONICA, CA — In the three years since it was acquired by Fox for $440 million, Tubi has expanded its catalog tenfold. But that's not the only secret to the TV streamer's success. In this video interview with Beet.TV, Mark Rotblat, Chief Revenue Officer, Tubi, says the platform is amassing a significant viewership by pioneering new ad formats and targeting diverse, [...]

VideoElephant Runs FAST To Close Video’s Revenue Disconnect

SANTA MONICA, CA — In a market that seems to have its growth curve all sewn up, what could possibly go wrong? According to Brian Cullinane, Chief Revenue Officer, VideoElephant: "The video landscape is evolving, yet there's a disconnect.” Cullinane's insights stem from recent independent market research conducted by VideoElephant, a company that has evolved over the years from a content licensing platform [...]

Gen-AI Creative Will Change The Game In 2024: LG Ads’ Marlow

SANTA MONICA, CA — Connected TV has the ability to create highly targeted ads for individuals and groups of viewers. But that presents an ad creative production scale challenge. Tony Marlow, CMO, LG Ad Solutions, says generative AI next year will come to the rescue in this video interview with Beet.TV contributor Rob Williams at Beet Retreat Santa Monica 2023. Relevance Through Addressability Marlow [...]

‘Open Ecosystem Must Work Together to Compete with Walled Gardens’: Magnite SVP

SANTA MONICA, CA — AI, FAST and UX. Those are three of the acronyms Matt McLeggon thinks are moving the ad industry. But, in this video interview with Beet.TV, McLeggon, SVP, Advanced Solutions, Magnite, warns that, to make the best of the new capabilities, the industry needs an open ecosystem to come together to tackle growing complexity. McLeggon was speaking to Beet.TV contributor [...]

Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy

If you want to buy ads on connected TV, do you want to place them in a premium TV show or in a virtual fireplace app? Some think CTV's inability to distinguish between inventory types on biddable systems is holding back the medium. That is why OpenX, a programmatic advertising technology company, is launching an initiative to clean up the system. Ahead of [...]

Best Buy Ads Goes Off-Site & Closed-Loop In Shoppable Media Journey

In a fast-moving a lucrative category like consumer electronics, Best Buy is mixing its own technology with that of others in a mission to become a major advertising player. In January 2022, the company launched Best Buy Ads, its own retail media network, as the company became the latest retailer to enter the new retail media space. In this video interview with [...]

VIZIO’s Seasonal Branded TV Show Puts Home Depot On The Home Screen

TV has always played a major part in the holiday season. Rarely, however, have TV manufacturers been as central as they will be this year. VIZIO isn't just a TV maker anymore. Through its VIZIO Ads division, the company leverages its ownership of the viewing device, plus sight of viewing behavior, to give ad buyers targetability and validated impact. Earlier this year, VIZIO launched its [...]

Dig Into Detail: Experian’s Gilberti Urges Brands To Educate Themselves On CTV Data Journey

Data can play a huge role in the emerging new capabilities in connected TV (CTV) advertising. But brands need to roll up their sleeves and engage with the challenges. That is according to Kimberly Gilberti, Chief Product Officer, Experian Marketing Services. Gilberti will appear at the forthcoming Beet Retreat Santa Monica 2023, in a fireside chat, 'Can TV Advertising Keep Pace?' https://twitter.com/Beet_TV/status/1712060679190983072 In this preview [...]

AI Can Help Marketers Adapt to Post-Cookie World: Epsilon’s Joe Doran

NEW YORK – Amid growing concerns about data privacy, marketers have worked the past few years to wean themselves from tracking cookies that help to target online audiences with advertising. This process not only has made first-party data collected directly from consumers more important, but also the technologies such as artificial intelligence to help extract insights from data. “Brands are going [...]

Beet Retreat Preview with OpenX’s Geoff Wolinetz: CTV’s Future Is in Programmatic Ads

The Beet Retreat Santa Monica this month will bring together leaders from a variety of media, marketing, measurement, data and ad-tech businesses. Geoff Wolinetz, senior vice president of publisher and demand platforms at ad-tech company OpenX, said he’s looking forward to the chance to discuss some key issues such as the need for greater transparency in the programmatic marketplace for [...]

Machine Learning & Retail Media: The Perfect Match – Moloco’s Simon

If new retail media upstarts are the Davids in a battle against tech-giant Goliaths, could machine learning be the sling that helps them topple their powerful foes? David Simon, GM, Growth Initiatives, Moloco, thinks so. Moloco is a retail media platform offering a machine learning-powered demand-side platform (DSP) to ecommerce operators, helping them to open up virtual shelf space as ad [...]

Connected Television, Retail Media Are Key Growth Areas: Simpili.fi’s Frost Prioleau

NEW YORK – Connected television is becoming the most important video platform for advertisers with the adoption of programmatic media buying. These automated transactions will depend on a variety of supporting technologies to help brands identify the households they want to reach while also respecting consumer privacy. “CTV remains a super exciting area for us,” Frost Prioleau, chief executive of ad-tech [...]

Broad Variety of Industries Can Reach Consumers Through Retail Media: Kroger’s Jill Smith

NEW YORK – Retailers that sell advertising offer marketers another way to reach consumers as they shop online, not only helping to drive direct sales, but also to raise awareness for a wide variety of brands. Kroger Precision Marketing, the advertising sales unit of the grocery chain, is among the retail media networks that tout their ability to reach consumers [...]