Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli

For so many years, the fear has been that the major online platform companies were sucking money from traditional media.But television may now be pulling back some of that ad spend, because the old dog is learning new tricks."Several years ago there was a big move towards the digital side of things and spending. I think that balanced back," says David Campanelli.He should know. As EVP and co-chief investment officer for the advertising agency Horizon Media, Campanelli is responsible for [...]

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