Sir Martin Sees Continued Digital Boom Where Others See Recession

CANNES -- Recession? What recession? From where Sir Martin Sorrell is sitting, the omens are still good. The former WPP CEO, now executive chairman of his own S4 Capital, is a reliable soothsayer and business bellwether when it comes to the economy and advertising. In this video interview with Beet.TV editorial advisor Jon Watts at Cannes Lions, Sir Martin explains what he thinks the year ahead holds. Growth ahead Digital advertising may be taking over from local media as the first indicator of waves economic crashing ashore. So, in a troublesome economy, there is growing [...]

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Cannes Lions 2022 | The Mediaocean Retreat: A Beet.TV Leadership Summit at Cannes Lions 2022