Will Smart Machines Adjust TV Ad Load Automatically?

LAS VEGAS -- Around the TV industry, advertising executives are responding to growing consumer disaffection for ads, by reducing ad load and rejigging the duration of ads served in to commercial breaks. But what if machines did it for them? That's a future Scott Braley sees emerging. Speaking on a Beet.TV panel, the Ooyala ad platforms GM explained the idea. "We’re seeing some broadcast customers who use analytics from the player to inform ad load on a little bit more of an optimised basis," he [...]

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NAB Show, Las Vegas 2017, presented by Ooyala