Hulu Making Progress On Measuring Audiences, Not Just Screens

Hulu says it’s made a lot of progress moving beyond measuring just screens, so it’s likely that research for measuring audiences will be a key component of the company’s Upfront sales efforts this year. “We see now that 75 percent of our viewing is happening on living room connected devices,” meaning on a television screen as opposed to a desktop or a mobile or tablet, says Head of Ad Sales Research Julie DeTraglia. “Our biggest priority right now is measuring audiences, [...]

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