NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager

PHOENIX -- Could podcasts finally be about to get their payday? So often trailed as "the next big thing" in media and marketing, the format remains challenged by measurement issues, but is growing in popularity and in corporate interest, according to Edison Research and Spotify's recent acquisitions of Gimlet Media and Anchor. A leader of the IAB, which organizes the annual event at which digital publishers pitch their new offerings to brands, says this spring's upcoming event is likely to be different. "I'm [...]

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IAB Annal Leadership Meeting 2019, presented by Telaria