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We’re All In with Denise: Let’s Support Breastcancer.org

Last month, at the ANA Masters of Marketing conference in Orlando, we spoke with Adobe's Denise Colella. A breast cancer survivor and industry leader, she stressed the importance of industry support for awareness for a disease that impacts so many of us. At Beet.TV, we support Breastcancer.org, an essential information resource for the public, patients and their families. We are raising awareness and funds for the organization through a series of fundraisers. Next week at the Beet Retreat LA, we will hold a charity auction to raise funds for Breastcancer.org. Wonderful auction [...]

Posted on 11/05/2025 at5:20

Beet Retreat LA 2025 | Uncategorized

Recent Videos

United Airlines’ Maggie Schmerin: We’re Turning ‘Connections’ Into Brand Loyalty Moments

ORLANDO, FL — United Airlines uses real-time operational data to hold connecting flights for delayed passengers. The airline, which is about to celebrate its centennial year, does so when the delay won’t impact final arrival times. Travelers worried about a missed connection receive a text with reassuring messages that transform potential stress into brand loyalty moments. “If we can hold this [...]

AI Ushers in New Era for Open Internet Advertising: Teads’ Jeremy Arditi

The open internet continues to serve as a powerful channel for advertisers seeking scale and accessibility. But the advent of generative AI is rapidly reshaping how that potential is realized. The technology is ushering in “a unique opportunity to gain even more precision and relevance,” said Jeremy Arditi, co-president and chief business officer, Americas, at omnichannel platform Teads, in this interview [...]

Digitas’ Chelsea Monaco: Retail Media Networks Face Programmatic-Style Consolidation

LAS VEGAS — The retail media network explosion mirrors the programmatic advertising boom 15 years ago in a lot of ways to Digitas North America’s’ Chelsea Monaco. As the convergence of shopping, advertising, and media becomes more solidified, the wide retail media could look a lot smaller in the near-future. “If you look at what happened in 2010, there were all [...]

For Co-op, Real-World Stores are the Real Retail Media Hub

In an advertising ecosystem fixated on digital channels, it can be surprising to learn that a major retailer’s media strategy is overwhelmingly centered on its physical footprint. For UK grocery chain Co-op, about 80% of its retail media business is rooted in its brick-and-mortar stores, making them the undisputed core of its commercial engine. This physical-first approach presents a unique perspective [...]

For Publicis, AI Is the Secret to Intimacy at Scale

Achieving true intimacy at scale has long been the advertiser's holy grail — but a complex one to achieve. The answer, as ever, could be AI, which allows advertisers to analyze audiences down to a single person and orchestrate a journey across a fragmented landscape of social media, streaming platforms, and e-commerce sites. But this approach hinges on the strategic collapse of [...]

Advanced TV Turns Awareness Into Measurable Action: Swoop’s Kate Ludwig

Kate Ludwig, senior vice president of advanced TV partnerships at Swoop, says the company’s approach to personalized outreach in healthcare advertising hinges on strict adherence to privacy regulations. Speaking with Beet.TV Editorial Director Lisa Granatstein, Ludwig described how Swoop’s advanced TV partners serve as the “connective tissue” between data innovation and compliance. By aligning with HIPAA and state legislation, Ludwig said, [...]

MRI-Simmons’ Conor Burgess: FAST Channels Remain ‘Underserved’ for Measurement and Targeting

While marketers looking to achieve both branding and performance goals have been flocking to Free Ad-Supported Streaming Television (aka “FAST”) channels the last several years. The problem is that FAST lacks adequate measurement and targeting infrastructure. And that’s creating gaps that walled gardens currently cannot fill for content distributors. “[FAST] is underserved right now from a measurement standpoint, underserved from a [...]

OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’

Marketers need to demand more of artificial intelligence than just seeing it as a tool to find the lowest-cost ad prices. “AI shouldn’t be just finding cheap CPMs. No one wins at that. It’s about connecting the sellers and the buyers,” Rebecca Bonell, senior director, Business Development at OpenX, told Beet.TV contributor David Kaplan. This philosophy extends OpenX’s longstanding transparency and efficiency [...]

Instore Retail Media Marks Next Evolution of Shopper Engagement: Grocery TV’s Marlow Nickell

LAS VEGAS –Instore retail media represents the “natural evolution” of the broader retail media category, said Marlow Nickell, founder of Grocery TV. Speaking with Beet.TV contributor David Kaplan at the Groceryshop convention, Nickell said the shift from online to physical locations reflects where most transactions actually occur. “When you think about it, 90-plus percent of grocery transactions still happen instore,” he [...]

Building Partnerships that Deliver Real Value for Brands: Mediahub’s Stephan Indich on Flexibility, Data, Power of Audio

“Value” is far more than a financial metric -- it’s about driving meaningful change for clients’ businesses, said Stephan Indich, executive vice president and head of integrated investment at Interpublic Group’s Mediahub Worldwide. While cost savings remain important, value must also come through insights, creativity and collaboration, he said in this interview with Beet.TV contributor David Kaplan during Advertising Week New [...]

P&G’s Marc Pritchard: ‘Timeless Lessons’ and Cultural Relevance Define Enduring Brands

Procter & Gamble’s Chief Brand Officer Marc Pritchard says enduring brands aren’t built on fleeting trends but on a deep understanding of consumers and a clear sense of purpose. Speaking with Beet.TV contributor David Kaplan at the ANA Masters of Marketing conference, Pritchard described how classic brand-building principles continue to guide P&G’s strategy even as technology reshapes the marketing landscape. “The [...]

Samsung Ads’ Courtney Howell: Native TV Placements Capture 11 Minutes of Daily Decision Time

Consumers spend approximately 11 minutes deciding what to watch when they turn on their televisions, creating a premium opportunity for native advertising placements that influence content selection and brand messaging before streaming begins. “The first thing that you see when you turn on your TV is, well, what do I want to watch? The average consumer spends about 11 minutes deciding [...]

Beyond Performance Metrics, Initiative’s DeRiso Champions Fame and Flow

Today’s digital media are the most measurable ever. But does a focus on short-term, addressable media metrics skew the advertising industry, neglecting the important work of brand building? This balancing act between brand and performance, and between automation and ingenuity, is top of mind for Stacy DeRiso, global brand president, Initiative. Having led the agency’s largest market in the U.S. for four [...]

Mondelēz’s Cristina Marinucci: ‘Momentum Over Perfection’ Breaks Data Silos

LAS VEGAS — Organizations struggling to move from siloed data to actionable cross-channel insights should start small and prioritize progress over comprehensive solutions that never launch. “It’s about simplification and everyone seems to be wanting to boil the ocean, and that’s always hard," Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International, told Beet.TV contributor David Kaplan at [...]

UM’s Volpe: Marketers Risk Chasing Sales at the Expense of Persuasion

As new technologies make it easier than ever to place a “buy now” button in front of a consumer, the pressure to demonstrate immediate return on investment is immense. But could this short-term focus risk undermining the long-term work of brand building? This is the view of Brendon Volpe, chief strategy officer US at UM Worldwide, who argued that agencies must help [...]

Empathy, Transparency and Timing Build Better Advertising Outcomes: Digitas’ Kelley Rapport

Advertisers should rethink what “reach” really means, said Kelley Rapport, vice president and director of precision at Publicis Groupe’s Digitas North America. Instead of trying to reach everyone, Rapport said brands should prioritize quality interactions, meeting the right audience, with the right message at the right time. “It’s important to get in front of the right people,” she told Beet.TV’s Lisa [...]

For Roku, the Streaming Ad Revolution Starts on the Home Screen

With the audience now firmly established in the CTV environment, the focus is turning toward making those impressions count. For some, the next phase of CTV advertising involves moving beyond simple reach to drive tangible consumer action. That is the opportunity for streaming platforms to evolve advertising from broad exposure to measurable patient engagement, said Jake Piasecki, co-head of enterprise ad sales, [...]

AI Is Transforming Video, Targeting and Brand Safety: Teads’ Neala Brown

“AI really is reshaping every aspect of media,” said Neala Brown, senior vice president of strategy and insights at Teads, the global digital media platform known for its outstream video formats. Speaking with Beet.TV contributor David Kaplan, Brown said the rise of generative AI is revolutionizing how video is created, adapted and optimized across platforms. From large-scale creative production to real-time [...]

Epsilon’s Adam Skinner: Connected Identity Prevents Post-Purchase Ad Bombardment

LAS VEGAS — The “too-late target” is a perennial problem of the programmatic age. And it’s particularly cringeworthy when an ad tech professional experiences a targeted ad after they have already purchased the item they’re subsequently seeing on their digital screen. “If I go into an electronic store to buy a new laptop or a new iPad, and then I complete [...]

Flexibility, Retail Media and CTV Key to Future-Proofing Media Strategies: UM’s Marcy Greenberger

In an advertising landscape defined by economic uncertainty and fast-changing consumer behavior, flexibility has become a defining principle of modern media investment, said Marcy Greenberger, chief investment officer of UM Worldwide, during a Beet.TV interview with contributor David Kaplan during Advertising Week New York. “In a world of economic uncertainty and unpredictable client business performance, flexibility is key,” Greenberger said. “You [...]