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Retail Media Is About More Than Retail: UM’s Owen

SANTA MONICA, CA — Retail media continues to be one of the fastest-growing segments of advertising, as more ecommerce operators light up their digital shelves as ad inventory. But retail media can serve more than just retail, according to one agency specialist in the space. In this video interview with Beet.TV, Amie Owen, US Head of Commerce, UM Worldwide, says: "There's so much more to it." "More than just performance" "We actually look at it from a holistic perspective," she says, "Performance, in terms of media or digital metrics that could drive sales or return [...]

Posted on 12/01/2023 at 8:07

Beet Retreat Santa Monica 2023, presented by Experian, Moloco & OpenX

Recent Videos

From Back Seat To Plate: Uber Advertising’s Khan On New Ad Formats

SANTA MONICA, CA — It is the ride-hailing, food-ordering multi-app. Now it is threading those elements together into an ad experience. In August 2023, Uber announced it hit a $650 million run-rate from Uber Advertising for Q2 2023, with more than 400,000 active advertising merchants. In this video interview with Beet.TV, Ashan Khan, Head of US Agency Partnerships, Uber Advertising, what's around [...]

Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s Zach Lain

SANTA MONICA, CA – Consumers divide their time among multiple media channels and electronic devices, and marketers want to ensure as much as possible that their advertising is being seen alongside brand-safe content. Food and beverage giant PepsiCo recently issued a global request for proposal to gather more information about the shifting media landscape. “Our goal was to have a consolidated [...]

Tubi’s Secret: Deep, Broad Library With Innovation & Cultural Relevance

SANTA MONICA, CA — In the three years since it was acquired by Fox for $440 million, Tubi has expanded its catalog tenfold. But that's not the only secret to the TV streamer's success. In this video interview with Beet.TV, Mark Rotblat, Chief Revenue Officer, Tubi, says the platform is amassing a significant viewership by pioneering new ad formats and targeting diverse, [...]

VideoElephant Runs FAST To Close Video’s Revenue Disconnect

SANTA MONICA, CA — In a market that seems to have its growth curve all sewn up, what could possibly go wrong? According to Brian Cullinane, Chief Revenue Officer, VideoElephant: "The video landscape is evolving, yet there's a disconnect.” Cullinane's insights stem from recent independent market research conducted by VideoElephant, a company that has evolved over the years from a content licensing platform [...]

Gen-AI Creative Will Change The Game In 2024: LG Ads’ Marlow

SANTA MONICA, CA — Connected TV has the ability to create highly targeted ads for individuals and groups of viewers. But that presents an ad creative production scale challenge. Tony Marlow, CMO, LG Ad Solutions, says generative AI next year will come to the rescue in this video interview with Beet.TV contributor Rob Williams at Beet Retreat Santa Monica 2023. Relevance Through Addressability Marlow [...]

‘Open Ecosystem Must Work Together to Compete with Walled Gardens’: Magnite SVP

SANTA MONICA, CA — AI, FAST and UX. Those are three of the acronyms Matt McLeggon thinks are moving the ad industry. But, in this video interview with Beet.TV, McLeggon, SVP, Advanced Solutions, Magnite, warns that, to make the best of the new capabilities, the industry needs an open ecosystem to come together to tackle growing complexity. McLeggon was speaking to Beet.TV contributor [...]

Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy

If you want to buy ads on connected TV, do you want to place them in a premium TV show or in a virtual fireplace app? Some think CTV's inability to distinguish between inventory types on biddable systems is holding back the medium. That is why OpenX, a programmatic advertising technology company, is launching an initiative to clean up the system. Ahead of [...]

Best Buy Ads Goes Off-Site & Closed-Loop In Shoppable Media Journey

In a fast-moving a lucrative category like consumer electronics, Best Buy is mixing its own technology with that of others in a mission to become a major advertising player. In January 2022, the company launched Best Buy Ads, its own retail media network, as the company became the latest retailer to enter the new retail media space. In this video interview with [...]

VIZIO’s Seasonal Branded TV Show Puts Home Depot On The Home Screen

TV has always played a major part in the holiday season. Rarely, however, have TV manufacturers been as central as they will be this year. VIZIO isn't just a TV maker anymore. Through its VIZIO Ads division, the company leverages its ownership of the viewing device, plus sight of viewing behavior, to give ad buyers targetability and validated impact. Earlier this year, VIZIO launched its [...]

Dig Into Detail: Experian’s Gilberti Urges Brands To Educate Themselves On CTV Data Journey

Data can play a huge role in the emerging new capabilities in connected TV (CTV) advertising. But brands need to roll up their sleeves and engage with the challenges. That is according to Kimberly Gilberti, Chief Product Officer, Experian Marketing Services. Gilberti will appear at the forthcoming Beet Retreat Santa Monica 2023, in a fireside chat, 'Can TV Advertising Keep Pace?' https://twitter.com/Beet_TV/status/1712060679190983072 In this preview [...]

AI Can Help Marketers Adapt to Post-Cookie World: Epsilon’s Joe Doran

NEW YORK – Amid growing concerns about data privacy, marketers have worked the past few years to wean themselves from tracking cookies that help to target online audiences with advertising. This process not only has made first-party data collected directly from consumers more important, but also the technologies such as artificial intelligence to help extract insights from data. “Brands are going [...]

Beet Retreat Preview with OpenX’s Geoff Wolinetz: CTV’s Future Is in Programmatic Ads

The Beet Retreat Santa Monica this month will bring together leaders from a variety of media, marketing, measurement, data and ad-tech businesses. Geoff Wolinetz, senior vice president of publisher and demand platforms at ad-tech company OpenX, said he’s looking forward to the chance to discuss some key issues such as the need for greater transparency in the programmatic marketplace for [...]

Machine Learning & Retail Media: The Perfect Match – Moloco’s Simon

If new retail media upstarts are the Davids in a battle against tech-giant Goliaths, could machine learning be the sling that helps them topple their powerful foes? David Simon, GM, Growth Initiatives, Moloco, thinks so. Moloco is a retail media platform offering a machine learning-powered demand-side platform (DSP) to ecommerce operators, helping them to open up virtual shelf space as ad [...]

Connected Television, Retail Media Are Key Growth Areas: Simpili.fi’s Frost Prioleau

NEW YORK – Connected television is becoming the most important video platform for advertisers with the adoption of programmatic media buying. These automated transactions will depend on a variety of supporting technologies to help brands identify the households they want to reach while also respecting consumer privacy. “CTV remains a super exciting area for us,” Frost Prioleau, chief executive of ad-tech [...]

Broad Variety of Industries Can Reach Consumers Through Retail Media: Kroger’s Jill Smith

NEW YORK – Retailers that sell advertising offer marketers another way to reach consumers as they shop online, not only helping to drive direct sales, but also to raise awareness for a wide variety of brands. Kroger Precision Marketing, the advertising sales unit of the grocery chain, is among the retail media networks that tout their ability to reach consumers [...]

How To Solve Programmatic Ads’ $20 Billion Transparency Problem

Three years after a UK study found alarming lack of transparency in the programmatic ad supply-chain, it seems the problem is still rife in many quarters. While a second UK study this year showed "a big step forward" in the proportion of ad spend that actually makes it through to publishers, a US study this summer from the ANA revealed alarming [...]

Shopper & TV Data Can Help Retail Media Rise Above Challenges: Roku’s Friedman

Advertisers are having to work harder to find audiences - but the search may end at the centre of the Venn diagram of data from TV platforms and retail media. That is according to Carly Friedman, Head of Industry: Entertainment, Gaming, Tech & Telco, Roku. In March 2023, Roku partnered with Best Buy Ads, using the retailer's customer sales data in order [...]

AI’s Under-Hyped Ad Impacts Can Be A Game-Changer: Moloco’s Simon

In a world where everyone is talking about AI, David Simon, GM for Growth Initiatives at Moloco, believes the real transformative technology is often overlooked. While generative AI and chat continue to garner headlines, Simon thinks machine learning (ML), which is the fabric of much of AI, could has enormous potential in relatively unsexy areas of media buying. In this video interview [...]

Data-Driven Advertising Can Hit All Parts of Purchase Funnel: PMX’s Jay Askinasi

NEW YORK – The popularity of internet-connected devices has given marketers more pathways to consumers, but the precious attention of those audiences is equally divided. This splintering of the media landscape has pushed advertisers to develop cross-platform strategies. “The advanced video ecosystem is highly fragmented, confusing for a lot of clients,” Jay Askinasi, chief executive of Publicis Groupe’s PMX US, said [...]

New GroupM NA CEO Gerhart Urges Brands To Think Beyond Short-Term Performance

As Kirk McDonald, North America CEO of WPP's media buying group GroupM, exits the role after three years, his interim replacement has been urging advertisers not to overlook brand-building. McDonald's exit was confirmed by several news outlets this week. Mindshare’s global CEO Adam Gerhart will fill the role in the interim while GroupM searches for a full-time replacement. According to a memo [...]