Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis

With an explosion of platforms and services, over-the-top (OTT) television is bursting out in a hundred different flavors.That is great news for consumers, who are now experiencing more viewing choice than ever.But, for advertisers, things are getting a little confusing. Increasingly, they are turning to their agencies to figure out how exactly to reach the right audience member."They're constantly asking us, 'Which ones should we buy? What is your recommendation?'," says Cara Lewis,  The EVP for Amplifi, the media innovation [...]

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