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Integrated Commerce Empowers Advertisers to Work Smarter: IPG Mediabrands’ Amie Owen

The evolution of commerce demands a more connected, collaborative approach across creative, media and technology teams, said Amie Owen, global chief commerce officer at Interpublic Group’s IPG Mediabrands. She described how advertisers are rethinking their operating models to achieve “total commerce” in this interview with Beet.TV contributor David Kaplan during Advertising Week New York. Such a comprehensive approach ensures that every aspect from retail readiness to audience targeting aligns seamlessly. “In many organizations, we saw four different teams handling four different areas without communication between them,” Owen said. “By connecting those functions, [...]

Posted on 11/12/2025 at5:21

Beet.TV Leadership Summit with IPG Mediabrands at Advertising Week 2025, presented by Kerv, Samsung Ads, The Trade Desk & Teads

Recent Videos

Marketers Must Demand Data Access and Build Trust to Power AI and Attribution: ANA’s David Fogarty

ORLANDO – Marketers can’t prove the value of their ad investments without direct access to their own data, and that needs to change, says David Fogarty, evp of data excellence and privacy at the Association of National Advertisers. In a conversation with Beet.TV’s David Kaplan at the ANA Masters of Marketing conference, Fogarty said advertisers continue to face “tremendous waste” in [...]

The ‘New Search Order’ Demands Holistic, Multi-Platform Strategy

Talk of a “search apocalypse” has dominated industry conversations since the emergence of generative AI, with many predicting the demise of the traditional search engine. Some forecasts add fuel to the fire, with Gartner, for example, projecting that traditional search engine volume will decline by 25% by 2026 as users turn to AI chatbots. Looked at another way, however, the result [...]

Infillion’s Bill Todd: AI Agency ‘Democratization’ Is Here. What Does That Really Mean for Marketers and Agencies?

Pretty much everyone acknowledges artificial intelligence is fundamentally reshaping competitive dynamics in ad tech. But how are these new capabilities playing out practically? “AI allows brands and marketers to really compete at all levels. Independent agencies now have an opportunity to level the playing field against many of the bigger partners,” Bill Todd, general manager of Infillion’s Media Business Unit, told [...]

Beyond the ‘Search Apocalypse,’ Master the Full LLM Environment

Fears over an AI-driven “search apocalypse” may be overblown, but brands must nevertheless look beyond a simple query-and-response box to the broader digital ecosystem where consumers are increasingly living. With some LLMs now launching their own browsers, the focus may shift to how search, research, and purchasing all take place inside a single, continuous experience. That is the view of Will Ferguson, [...]

Innovid CEO Zvika Netter Unveils ‘Orchestrator’ AI Platform to Help Marketers Navigate Disruption

Nearly a year after Innovid’s merger with Flashtalking as part of Mediaocean, the integration of the two ad tech firms has not only gone smoothly—it’s paved the way for a new AI-powered phase in creative and media optimization. Speaking with Beet.TV’s editorial director Lisa Granatstein, Innovid Co-founder and Chief Executive Zvika Netter said the combined company is now launching Innovid [...]

AI, Data & Personalization are Powering Healthcare’s Next Leap: IPG Mediabrands Health’s Melissa Gordon-Ring

Connected television and retail media are redefining how health and wellness brands connect with patients and physicians, said Melissa Gordon-Ring, global president at IPG Mediabrands Health. These platforms give agencies a “deeper level of insight” into patient and physician behavior while maintaining safety and privacy standards, she said in this interview with Beet.TV contributor David Kaplan during Advertising Week New York. “They [...]

Reimagining Patient Reach: CMI Media Group’s Clifton Covey Pushes for Smarter, Privacy-Safe Ads

The definition of “attention” and “performance” is expanding rapidly for healthcare advertisers, said Clifton Covey, senior vice president and group director of digital activation at WPP’s CMI Media Group. Speaking with Beet.TV Editorial Director Lisa Granatstein, Covey said there’s no “one size fits all” model for optimization and measurement in the industry. “The gold standard has long been audience quality,” he [...]

Samsung Ads’ Fromm: The Future Is FAST, Personalized, Programmed and Live

It may look like the future of television, but its appeal is rooted firmly in the past. To the viewer on the couch, the distinction between broadcast, cable, and streaming is increasingly irrelevant; it is all simply television. For the millions of viewers flocking to free ad-supported streaming television, or FAST, the experience is familiar. That continuity is key to understanding the [...]

Big Creative Ideas will Lead the Next Wave of Advertising: Flowcode’s Tim Armstrong

The next frontier of marketing lies not in digital screens but in the physical world, and that artificial intelligence and creativity will define who wins there, says Tim Armstrong, founder and chief executive of digital connection company Flowcode. The former AOL and Google executive described n this conversation with Beet.TV contributor David Kaplan how Flowcode is helping brands bridge real-world experiences [...]

We’re All In with Denise: Let’s Support Breastcancer.org

Last month, at the ANA Masters of Marketing conference in Orlando, we spoke with Adobe's Denise Colella. A breast cancer survivor and industry leader, she stressed the importance of industry support for awareness for a disease that impacts so many of us. At Beet.TV, we support Breastcancer.org, an essential information resource for the public, patients and their families. We are raising [...]

United Airlines’ Maggie Schmerin: We’re Turning ‘Connections’ Into Brand Loyalty Moments

ORLANDO, FL — United Airlines uses real-time operational data to hold connecting flights for delayed passengers. The airline, which is about to celebrate its centennial year, does so when the delay won’t impact final arrival times. Travelers worried about a missed connection receive a text with reassuring messages that transform potential stress into brand loyalty moments. “If we can hold this [...]

AI Ushers in New Era for Open Internet Advertising: Teads’ Jeremy Arditi

The open internet continues to serve as a powerful channel for advertisers seeking scale and accessibility. But the advent of generative AI is rapidly reshaping how that potential is realized. The technology is ushering in “a unique opportunity to gain even more precision and relevance,” said Jeremy Arditi, co-president and chief business officer, Americas, at omnichannel platform Teads, in this interview [...]

Respectful Ads and Contextual Storytelling Drive Results: Horizon’s Alex Stone

Ensuring that ads enhance rather than interrupt the viewing experience should be a priority for every brand, said Alex Stone, senior vice president and managing director of enterprise partnerships at Horizon Media. Speaking with Beet.TV contributor David Kaplan, Stone emphasized that Horizon prioritizes “respectful ad formats,” placements designed to be additive, not intrusive. “We take a hard look at what’s behind [...]

Digitas’ Chelsea Monaco: Retail Media Networks Face Programmatic-Style Consolidation

LAS VEGAS — The retail media network explosion mirrors the programmatic advertising boom 15 years ago in a lot of ways to Digitas North America’s’ Chelsea Monaco. As the convergence of shopping, advertising, and media becomes more solidified, the wide retail media could look a lot smaller in the near-future. “If you look at what happened in 2010, there were all [...]

For Co-op, Real-World Stores are the Real Retail Media Hub

In an advertising ecosystem fixated on digital channels, it can be surprising to learn that a major retailer’s media strategy is overwhelmingly centered on its physical footprint. For UK grocery chain Co-op, about 80% of its retail media business is rooted in its brick-and-mortar stores, making them the undisputed core of its commercial engine. This physical-first approach presents a unique perspective [...]

For Publicis, AI Is the Secret to Intimacy at Scale

Achieving true intimacy at scale has long been the advertiser's holy grail — but a complex one to achieve. The answer, as ever, could be AI, which allows advertisers to analyze audiences down to a single person and orchestrate a journey across a fragmented landscape of social media, streaming platforms, and e-commerce sites. But this approach hinges on the strategic collapse of [...]

Advanced TV Turns Awareness Into Measurable Action: Swoop’s Kate Ludwig

Kate Ludwig, senior vice president of advanced TV partnerships at Swoop, says the company’s approach to personalized outreach in healthcare advertising hinges on strict adherence to privacy regulations. Speaking with Beet.TV Editorial Director Lisa Granatstein, Ludwig described how Swoop’s advanced TV partners serve as the “connective tissue” between data innovation and compliance. By aligning with HIPAA and state legislation, Ludwig said, [...]

MRI-Simmons’ Conor Burgess: FAST Channels Remain ‘Underserved’ for Measurement and Targeting

While marketers looking to achieve both branding and performance goals have been flocking to Free Ad-Supported Streaming Television (aka “FAST”) channels the last several years. The problem is that FAST lacks adequate measurement and targeting infrastructure. And that’s creating gaps that walled gardens currently cannot fill for content distributors. “[FAST] is underserved right now from a measurement standpoint, underserved from a [...]

OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’

Marketers need to demand more of artificial intelligence than just seeing it as a tool to find the lowest-cost ad prices. “AI shouldn’t be just finding cheap CPMs. No one wins at that. It’s about connecting the sellers and the buyers,” Rebecca Bonell, senior director, Business Development at OpenX, told Beet.TV contributor David Kaplan. This philosophy extends OpenX’s longstanding transparency and efficiency [...]

Instore Retail Media Marks Next Evolution of Shopper Engagement: Grocery TV’s Marlow Nickell

LAS VEGAS –Instore retail media represents the “natural evolution” of the broader retail media category, said Marlow Nickell, founder of Grocery TV. Speaking with Beet.TV contributor David Kaplan at the Groceryshop convention, Nickell said the shift from online to physical locations reflects where most transactions actually occur. “When you think about it, 90-plus percent of grocery transactions still happen instore,” he [...]