Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore

SAN JUAN, PR – He said more broadcaster deals were in the works, and he was right. A few weeks after discussing the emergence of new cross-screen TV measurement currencies at Beet Retreat, Michael Parkes' VideoAmp has been picked by Warner Bros. Discovery to power new currencies for its 2023/24 TV upfront ad sales season. In this interview with Beet.TV Events editorial director Jon Watts at Beet Retreat, Parkes, VideoAmp's president, discusses what brands can gain from the new-wave of number-crunching. Amping-up "A year ago, we had one TV network, one agency holding company [...]

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Beet Retreat San Juan 2023, presented by LiveRamp, Madhive, Magnite, Paramount, T-Mobile Advertising Solutions & VideoAmp