The real-time bidding segment of online video is on track to hit $686 million in ad spend this year, but the business still faces a number of challenges on its route to growth, according to a new report released today from Forrester. At the Beet.TV retreat earlier this year, Ashley Swartz, the founder and CEO […]
Programmatic buying and real-time bidding will account for about 25% of all online video ad spend in 2014, according to a new report released by Forrester and commissioned by SpotXchange, a global ad marketplace.
70 percent of all video views on global video platforms like YouTube come from foreign ISPs, yet 99 percent of the content is in English, explains dotSUB Founder and Chairman Michael Smolens. dotSUB seeks to make this English content available to everyone, offering a service that enables video on the web to be time-coded and […]
“The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption,” says Joy Marcus, Partner at DJF Gotham Ventures. At the Beet.TV executive retreat in February, we had the opportunity to sit down with Marcus and learn more about which areas of the […]
Dailymotion is now the world’s second largest video site. Reaching over 200 million people per month, the company has reach in countries all over the world. At the Beet.TV executive retreat last month, Joanna O’Connell of Forrester Research sat down with Roland Hamilton, Managing Director of Dailymotion in the United States, to discuss how the […]
Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.
Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 companies that come to see me, 85 won’t […]
Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV Beaumier explains how data around consumer behavior is driving effective media buying in real-time – and how […]
The Washington Post, an early innovator in Web video, which won awards but was “not necessarily Web friendly,” is developing video programming that both works in the context of articles and “stands on its own” outside the article page, says Washington Post Chief Digital Officer Vijay Ravindran in this interview with Beet.TV We spoke with […]
Rather than "chasing traffic" for monetization around its digital video product, Reuters is focused on sponsorships with brands who want to allign with the its quality journalism, says Dan Colarusso, Global Head of Programming at Thomson Reuters, in this session with me at the Beet.TV executive retreat in Vieques last month.
Journalism has shifted from text-centric to video-centric and that's why tech platform Wibbitz believes it has an opportunity to gain traction with its text-to-video platform. At the recent Beet.TV executive retreat, Beet.TV spoke with Zohar Dayan, Co-Founder and CEO at Wibbitz about the company's business model and approach to the market.
The next frontier for digital ad formats lies in ads that keep users on a publisher's site rather than letting them click away, says David Payne, Senior VP and Chief Digital Officer with the Gannett Company, in this on-stage dialogue with Ashley Swartz, CEO and Founder of Furious Minds at the recent Beet.TV executive retreat.
There may not be enough ad dollars to go around for video sites, so they should aim to diversify the type of advertising they rely on, says digital video consultant Joanna Breen during an interview taped at the recent Beet.TV executive retreat. "Video content creators have to start looking at a nuanced content strategy in order […]
Bravo inked a deal with Old Navy for an integrated synch-to-TV experience for the network's Play Live technology. The so-called "participation TV experience" will let fans play along with Old Navy-sponsroed live content during the second season of "It's a Brad Brad World" slated to premiere March 6. The integration is one of Bravo's latest […]
Building on its news video recommendations, video discovery and distribution service Taboola is rolling out a recommendation engine for branded content this year, says Adam Singolda, CEO of Taboola, during an interview taped at the recent Beet.TV executive retreat. That’s because branded content is one of the biggest growth areas in video, he explains.
Interactive and opt-in ad formats can drive engagement substantially, and that’s why publishers and technologists are testing a range of new digital ad formats. Jun Group, for example, delivers opt-in video views and has been profitable since its founding five years ago in part because of the opt-in, reward-based approach, says Mitchell Reichgut, CEO of […]
Private marketplaces for buying and selling ads are growing in popularity because they afford control, says Mike Shehan, CEO of digital video ad marketplace SpotXchange, in this on-stage dialogue with Joanna O’Connell, Principal Analyst at Forrester Research.
"The internet is a rich community of languages, and yet the languages tend to exist in isolation from each other," says Jason Pontin of MIT’s Technology Review. "dotSub has an approach to create a community of people who can actually speak to each other."
VIEQUES, PR – "More and more people are consuming their information through news aggregators, especially in the post-PC era, where more and more people are consuming their information on mobile devices, tablets and Connected TVs," says Wibbitz CEO Zohar Dayan.
WPP's Xaxis unit is preparing to launch private exchanges for industry verticals including health care and automotive, says Christina Beaumier VP for Global Development in this on-stage dialogue with Joanna O'Connell, Principal Analyst at Forrester Research.