a+e networks

In a challenging business environment and with traditional TV viewing waning, a growing number of brands and their ad agencies are leaning into connected TV. There, they can employ data-driven buying, targeting and measurement. But what’s the right balance of digital and linear, and how can buyers wring the best effect from the new channel? […]

These days, the lives we lead are increasingly home-bound – and that’s exactly what marketers hope to capitalize on through new connected TV channels. In this video interview with Beet.TV, Senior Vice President, Advertising Sales at A+E Networks, describes two trends focusing on the home: Household-level TV ad targeting, and the quest for even more […]

Connected TV ad sales may offer a degree of automation on the sales side and targeting beyond age and gender demographics. But that doesn’t mean it isn’t still a relationships business. In this video interview with Beet.TV, Roseann Montenes, VP, Precision & Performance Ad Sales, A+E Networks, explains why she is focusing on people. Connecting […]

SAN FRANCISCO, CA — The ability to track a consumer business action back to an ad exposure is one that has existed in digital media for some time. Now advanced connected TV platforms are getting in on the “attribution” act. Plain old linear TV can promise advertisers the same power – but more complex attribution […]

A+E Networks plans to launch more library-based TV channels for OTT platforms, after this December switching on “Lively Place” on Samsung smart TVs. Lively Place is a scheduled collection of library programming from A+E’s roster of unscripted lifestyle shows, for free with ad support. It is available via Samsung TV Plus, Samsung’s own gateway to […]

What does a successful client-agency partnership look like when centered around tune-in marketing? In conversation with Beet.TV at the Beet Retreat in New York hosted by Horizon Media, Skylar Kim, svp of digital strategy and innovation at Horizon Media and Jen Taylor, senior director of digital marketing at A+E Networks, explained what has made their […]

As A+E Network’s director of digital marketing, Jen Taylor is up against a lot of competition. No longer competing only against other channels, the network has to fight for attention against YouTube, other social media platforms and digital streaming channels. “The biggest challenge is the breadth of content available,” Taylor told Beet.TV at the Beet […]

Advanced TV ad targeting tactics present the promise of up-ending the traditional way in which TV ads are bought – upfront and for a mass audience – in favor of something more real-time and personalized. But buyers need to be walked through the transition, and an ultimate conversion to 100% addressable may not be the […]

SANTA BARBARA — Television ad salespeople need to go beyond just selling impressions and brand marketers need to empathize with the underlying goals of their companies  in an age where outcomes are becoming more in-demand. That is the message from one leading advertising exec at US TV company A+E Networks. The company, which operates channels […]

With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a higher frequency of opportunity,” says A+E Networks’ Jason DeMarco. In the process, there can be a reduction in repetitive ads. A+E’s core sales team handles linear, set-top box VOD and on-demand digital, Demarco explains […]

Hearst Television’s Hearst Anyscreen OTT offering is adding scale through an integration with FreeWheel’s Monetization and Revenue Management platform. It’s a first step toward also enhancing the value of its local broadcast inventory. “They’ll be putting demand into our marketplace and doing audience extension to find their audiences on other premium content in service of […]

A 1980s TV commercial for the combined shampoo-and-conditioner Wash & Go made famous the catchphrase: “Take two bottles in to the shower?!” Now ad-tech firm FreeWheel is effectively uniting the “shampoo” and “conditioner” of TV ad sales – creating a unified product in which A+E Networks can manage two different kinds of ads. Comcast-owned FreeWheel has […]

SAN JUAN — How long should a commercial break be? How lengthy should a TV ad be? And how many is too many? Over the last 18 months, TV networks have wrestled with that question, as booming VOD subscriptions has gone hand-in-hand with growing consumer frustration toward excess interruption. That has spurred many networks to […]

SAN JUAN, Puerto Rico—As traditional television networks weigh the benefits of completely upending their business models, they also find themselves as middlemen of sorts between advertisers and agencies. This is the view of Ethan Heftman, VP, Precision/Performance, A+E Networks, who notes “a bit of a bifurcation, a division between what brands want and what the […]

ORLANDO—It’s not just advertisers that are in the business of balance as they try to figure out where to allocate their media spending. Consumers are seeking the right mix of ad-free and ad-supported video—an exercise that could get even trickier if, or more likely when, more providers adopt the latter option, according to A+E Networks’ […]

One of the easier sells when it comes to addressable television advertising is the entertainment category, where advanced targeting can give a major boost to tune-in messaging. “I think it is something that we feel is a pretty integral part of the buy. We’re beyond trying to extol the virtues of addressable. It’s a base […]

As mantras go, “know thy audience” certainly speaks volumes about cross-platform television viewing. Content providers that take this to heart will become preferred partners to agencies and advertisers as innumerable publishing options are inevitably winnowed out by their capabilities and the quality of their offerings, says Nancy Dubuc. The President and CEO of A+E Networks […]

CANNES – Even if unified cross-screen audience measurement remains a bridge too far at present, understanding linear television audiences gets better all the time. This is something that A+E Networks can attest to following an engagement with TV analytics firm 605 in which ad exposure data was matched with transactional records. The result, as moderator […]

CANNES – Advertisers aren’t getting less protective of their audience targeting data but they are increasingly willing to work with data and content providers. At the same time, they’re relying less on intuition to choose the most suitable programming for their brands, according to Mel Berning, A+E Networks’ President of Sales. He sees these trends […]

FORT LAUDERDALE — Until now, effectively measuring digitally-bought video and TV ads has to discover true effectiveness has been a bit of a problem – but that’s set to change, according to US TV channel operator A+E Networks‘ digital analytics VP Lee Boykoff. “There was a mature measurement system in place for TV. As we moved into mobile […]