WPP, Facebook Program Upgrades Group-Wide Mobile Creativity

Advertisers felt like they got good at Facebook some time ago. But, at the world’s largest ad agency holding group, most of that expertise was concentrated amongst the buyers of ad space. That’s why WPP saw the need to tool-up Facebook savvy amongst the people actually tasked with creating ads for that inventory. Together with […]

 
 

‘Measurement Is Everything’: MediaCom Chicago’s Art Zambianchi

ORLANDO – While there’s been no shortage of issues—from transparency to artificial intelligence to brand purpose—at the Masters of Marketing gathering, there’s also a galvanizing effect. “Today I think was a renewed call to action for the community,” says Art Zambianchi, Managing Director of WPP’s MediaCom agency in Chicago. “One of the refreshing parts of […]

 
 

Sorrell On Why Brands Have An Internal Battle For Ecommerce

COLOGNE — Mondelēz International has previously described it as one of the fastest-growing revenue generators for brands – so why are clients scrapping internally over the ecommerce opportunity? In this video interview with Beet.TV, WPP CEO Sir Martin Sorrell says that ecommerce, with which brands now have the ability to sell directly to customers and not […]

 
 

Sorrell Wants Less ‘Clunky’, More ‘Flexible’ From Tech’s ‘Fearsome Five’

COLOGNE — At last year’s DMEXCO, WPP Sir Martin Sorrell promised he would finally join Twitter – if CEO Jack Dorsey showed up at the next event. Well, at this week’s 2017 occurrence of the digital ad gathering in Germany, the pair graced the stage together, and Sorrell joined the social network live in front […]

 
 

WPP’s Sir Martin Sorrell: Lots Of Innuendo But Still No Facts About U.S. Agency Billing Allegations

COLOGNE – After more than a year and innumerable reports and headlines, WPP CEO Sir Martin Sorrell still doesn’t understand the genesis of widespread commentary about agency-client transparency in the United States. He says those who are worried about transparency should take a look at the Middle East, Japan and China. “It’s unfortunate what has […]

 
 

WPP’s Sorrell Sees ‘Groundswell’ Of Client Attitude for Programmatic TV

CANNES – Sir Martin Sorrell says marketers are changing their attitudes toward programmatic media buying at the same time as the growth of alternative content continues unabated. In this interview with Beet.TV, he also talks about WPP’s investments in content producers and how advertising “in one form or other” is seeping into Netflix. In the […]

 
 

OpenSlate Creating A ‘Safe Version Of YouTube,’ Says COO JoAnna Foyle

Back in 2012, before the words “safe environment” for digital video became industry mantra, a company called Outrigger Media launched OpenSlate. It was a tool to help advertisers target the long tail of video production. Among other things, the company knew “there would come a time in an industry that got hyper focused on audience […]

 
 

WPP’s Moore On The Roles Of Creative, Media Shops In Dynamic Optimization

It’s no secret that creative has lagged behind marketers’ ability to optimize media campaigns. Turns out that some of the delay derives from creative agency business models. To David Moore, President of WPP Digital & Chairman of its Xaxis unit, it comes down to being able to pull as many levers as possible for clients. […]

 
 

It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell

BARCELONA — Despite years of promise, mobile advertising has still not developed in to a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on spending. That is according to the boss of the world’s largest ad agency holding group, WPP CEO Sir Martin Sorrell. Speaking with Beet.TV in this video interview at Mobile World Congress, […]

 
 

WPP’s Sorrell Kicks Back At ‘Suicidal’, Shady Ad Deals

BARCELONA — The boss of the world’s largest ad agency holding group has come out fighting against back-handers and kick-backs that are rapidly becoming a stain on the advertising industry – and which could ultimately hurt it. “There are some things going on in the industry which are just unacceptable in my view, in terms of […]

 
 

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video

HOLLYWOOD, Florida – The year 2017 will see WPP’s Xaxis increasingly focus on performance outcomes for its clients’ video ad campaigns. “Every campaign that we will run will have a KPI that is considered very important to the advertiser that we will achieve,” says David J. Moore, who is President of WPP Digital and Chairman […]

 
 

David Moore Sees Xaxis’ Future In [m]Platform

HOLLYWOOD, Fl — If you missed the announcement in November, you may not know that another ad agency holding group has enacted another reorganization aimed at making business more client-centric and function-driven. GroupM launched [m]Platform, a “suite” that comprises data analytics, audience insights, data scientists, technologists from across other GroupM divisions, and in to it wrapped Xaxis, its […]

 
 

WPP’s Chief Sorrell Aims To Integrate ‘One Firm’

LAS VEGAS —  It is the world’s largest advertising agency holding group. That means WPP operates dozens of owned units, agencies, acquisitions and investments, across the advertising value chain. At time of writing, for example, WPP’s website lists some 400 subsidiaries under its umbrella. CEO Sir Martin Sorrell thinks the situation could stand some tidying up […]

 
 

Kawaja on AT&T/Invidi Deal, Adobe/TubeMogul and Accelerated Consolidation in the Year Ahead

Following a record year for mergers and acquisitions in the digital advertising and media space, “the volume is going to continue” in 2017. That’s the forecast from LUMA Partners Founder & CEO Terry Kawaja, whose advice for startups in the artificial and virtual reality space—plus the Internet of things—is don’t be too early. In an […]

 
 

Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency

LONDON – Ashley J. Swartz’s message to media owners is clear: Be agile, flexible, and get your internal act together. “There’s a lot of value and insight intelligence around audience that is untapped within the enterprise of a seller,” Swartz says in an interview with Beet.tv. “I think there’s a lot of unlocked value that […]

 
 

GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital

LONDON – Legacy media needs to join digital in using census-level data for audience targeting and attribution, according to Irwin Gotlieb, Chairman of WPP’s GroupM. “If we look at the effect of our media campaigns and try to do proper attribution on them, we have to do it, we have to get legacy media on […]

 
 

AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads

LONDON – If where you spend your time and money says a lot about your priorities, AT&T has anted up in a big way on cross-screen addressable advertising with its participation in the acquisition of INVIDI Technologies. “We’ve been spending a lot of our time and a lot of our money on addressable television,” Mike […]

 
 

Native Can Scale, As Plista Hits US: Xaxis’ Moore

After Outbrain, Taboola, ShareThrough and other native advertising technology offerings, comes Plista. That is the German native ad tech company acquired by Group M two years ago. Since then, the agency’s Xaxis unit has been deploying native ad formats around the world. Now it is finally set to be deployed in the US. “We look forward to launching […]

 
 

Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore

SEVILLE — With consumer web ad blocking seemingly on the rise, data on the practice ranges from the dystopian to the hysterical. New eMarketer data this week puts a more modest assessment on current levels, pegging UK ad blocking at 14% of internet users in 2015. But its forecast rises to 27% in 2017, commenting: “Once seen […]

 
 

WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands

BARCELONA — With data suggesting a large percentage of online ad views are being called by fake users (malicious lines of code written by nefarious publishers racking up fraudulent clicks), advertisers have become worried. Now the boss of the world’s biggest ad agency holding group is repeating his call for online platforms to do more for […]

 
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