Adblocking
“AdBlocking Goes Mainstream” and Video Publishers are Severely Impacted, PageFair/Adobe Study Finds
COLOGNE – The use of adblocking software by consumers, which disables banner ads also disables in-stream video ads, is on a rapid increase. Some 27 percent of U.S. Internet users use some sort of adblocking solution when browsing, according to a study done by Dublin-based PageFair in collaboration with Adobe. It is titled “AdBlocking […]