Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint

LONDON – While the world was in lockdown, Rhys McLachlan was innovating. Now the UK’s leading commercial broadcaster can see a brighter future. Over the last year, the advanced advertising director at ITV was pushing forward the legacy company’s new-wave ad targeting offering. Now, as economies pick back up, ITV is expecting to post its […]

 
 

‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies

LONDON – Almost a year after it was announced, the addressable advertising platform from the UK’s biggest commercial broadcaster is about to go fully live. In November 2019, ITV announced Planet V, a platform enabling data-driven buying, optimization and monitoring of ads on ITV Hub, the multi-platform app through which viewers can watch catch-up and live […]

 
 

Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales

The existing partnership through which TV ad-tech vendor Amobee powers VOD ad distribution for UK broadcaster ITV is being turned in to named “platform” of sorts. The UK’s biggest commercial broadcaster, ITV announced “Planet V” at ITV Palooza, a celebrity-filled, advertiser-facing event in the mould of the US TV upfronts showcases, in London on Tuesday. […]

 
 

UK’s ITV Uses VOD Hub To Gather Ad Data: Bignell

The UK’s leading commercial TV broadcaster is steadily gathering more data with which to target ads for its own online audience. Now it is taking that ability up a notch, with a two-way partnership with an ad-tech platform helping it go one step farther. The broadcaster, which airs Downton Abbey and Coronation Street in the UK, recently picked […]

 
 

Amobee’s Schleider: Connected TV Filling Linear Addressable Gap

Amobee was the first advertising technology video platform to integrate with Tru Optik about two years ago. Addressable targeting across connected TV and a single opt-out across all devices were two motivating factors, according to Amobee’s Aleck Schleider. “We saw early on the continued growth of connected TV and OTT supply and obviously it continues […]

 
 

UK’s ITV Balances Data Ambition With Brand Heart

LONDON — ITV may be the UK’s largest commercial free-to-air broadcaster, but that doesn’t mean the home of shows like Downton Abbey and Coronation Street is getting carried away with newfangled video ad tech. In this video interview with Beet.TV, commercial content director Gary Knight cautions against getting “obsessed” by addressable TV advertising. “There’s an element of personalisation […]

 
 

ITV’s Simon Daglish on the Short Shelf Life of Second Screen Apps

LONDON – While second screen apps for TV shows can have a big and immediate impact, their use is fleeting, and the industry needs a more standard approach, says Simon Daglish, Group Commercial Director at Britain’s ITV network in this segment from recent Beet.TV leadership event at GroupM’s offices. For the app for “Britain’s Got […]