COLOGNE – While the automation of  buying and selling of video inventory in Europe has become well established, the introduction of real-time bidding is still some months away, says Jana Eisenstein, Director of Publishers Services at Videology, the U.S. video adtech firm.

In this interview with Ashley Swartz, the London-based executive gives provides an overview on progress and roadblocks in programmatic in Europe.

We interviewed her at DMEXCO.

Disclosure:  Videology is a sponsor of Beet.TV’s coverage of the show.