GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

If a tree falls in a forest but no-one is around to hear it, did it make a sound? It is a classic philosophical poser that is now being applied to connected TV advertising. In this video interview with Beet.TV, Adam Gerber, executive director of U.S. investment strategy at GroupM, calls on publishers to stop […]

 
 

How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’

In the fast-changing world of communications, media agencies routinely have to reconfigure themselves for new demands and to re-settle their earlier growth initiatives. In its latest such exercise, WPP’s GroupM has just undergone a multi-layered reorganization. In this video interview with Beet.TV, Kirk McDonald, CEO, GroupM, NA, outlines how the group is changing, and how […]

 
 

Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

In times of change, companies that were once advertising buyers are becoming ad publishers, and executives who were agency-side are joining technology enablers. That is what Brian Gleason, GroupM global chief commercial officer, is doing by joining technology firm Criteo. In this video interview with Beet.TV, Gleason explains why he sees “retail media,” as enabled […]

 
 

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

LONDON – It was the canary in the mineshaft brought to a “shuddering stop”. Now the UK addressable TV market is ready for a new phase of growth, leaving interested parties keener than ever on standardization. That is the sentiment expressed by keen advanced TV watchers like Simon Thomas. In this video interview with Beet.TV […]

 
 

Wavemaker’s Louisa Wong on Steering a Prize-Winning Media Agency

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet and […]

 
 

Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast

Measurement in an omni-channel media world is increasingly complex with the changes in cookies, mobile identifiers and new privacy regulation. But what is he personal, unbiased impact of advertising? For GroupM’s Mindshare, it’s about measuring “empathy” as registered by biometric feed back. It’s called the NeuroLab and it’s the the largest longitudinal panel in the […]

 
 

Elevated Video: CTV Views From TripleLift, Havas, Dentsu, Tastemade, Team Whistle, MediaScience, Amagi, GroupM

What is the role of native advertising in TV? Certainly, basic product placements and infomercials have existed for a long time. But now, new techniques offered by connected TV platforms promise a lot more. In Elevated Video, a Beet.TV leadership series presented by TripleLift, eight executives explored what that opportunity looks like. 1. Content ad […]

 
 

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

Of the many digital ad buyers now engaged in “supply-path optimization” (SPO), most consider it a quest for efficiency. But what if it could also move the needle on social responsibility? In this video interview with Beet.TV, GroupM VP, Managing Partner, Global Head of Programmatic, explains how SPO is changing. Socially-responsible SPO SPO has risen […]

 
 

Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure

What happens when consumers, regulators and service providers rip up the fabric of ad targeting practices that have prevailed for the last two decades? “Profound change,” according to GroupM North America CEO Kirk McDonald. In this video interview with Beet.TV, McDonald interviews MediaMath CEO Joe Zawadzki on how the entire advertising industry can reboot itself […]

 
 

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Some of the biggest problems in the world right now are all about very human failings. So why leave it to machines to find a solution? In this video interview with Beet.TV, two executives discuss how artificial intelligence can come to the rescue of troubles in media and marketing: Randi Stipes, Chief Marketing Officer of […]

 
 

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

These days, just acting in your own interests isn’t enough. Companies are compelled to take a positive stance on a range of outward issues – but often find that benefits nevertheless flow back in. As part of the Global Forum on Responsible Media produced by Beet.TV, advertising agency executives discussed what they are doing on […]

 
 

Making Media Responsible: Rallying Around Essential Conversations on June 23, Kirk McDonald Explains

GroupM has taken a stand on what it calls media responsibility, outlining a framework of five key pillars. This initiative is the basis of a half-day Global Forum on June 23, produced by Beet.TV in collaboration with GroupM and the 4A’s. We spoke with Kirk McDonald, CEO of GroupM NA about the event and his […]

 
 

On the #BeetCast: Wavemaker Americas’ CEO Louisa Wong

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet […]

 
 

WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald

It may already have one of the largest list of divisions in the industry, but ad agency holding group WPP has just launched another new agency. But Choreograph is a little different. Launched at a time when brands around the world are trying to activate their own first-party data as a response to challenges facing […]

 
 

Talking About Building a “Responsible Media Future” with GroupM’s Kirk McDonald

It’s been nearly 2 years since many of us gathered in Cannes. I wish we were going back next month, sadly we’re not. We’ll be there next year. But the conversation around the pace of creativity and innovation and change remains constant, if not accelerated. Marking the two years since Cannes, we are doing a […]

 
 

This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch

Up until now in the maturation of advanced TV ad targeting, many agencies and their clients had merely been dipping their toe in the water. That is now changing, with more of them apparently seeing reason to flip their ad strategy on its head. In this video interview with Beet.TV senior adviser Jon Watts, GroupM’s […]

 
 

Xaxis Celebrates its 10th Anniversary as an “Outcome” Media Company, Gila Wilensky explains on the #BeetCast

This week, our podcast guest is with Gila Wilensky, President of of Xaxis US. She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America. In 2013, Gila joined the growing Google account at Essence and built a team to run […]

 
 

‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery

CAPE TOWN — For a couple of years, it was the key issue facing brands – ensuring their “brand safety” in automated advertising environments. Now technology has helped iron out kinks in where ads get placed – but the man leading the charge says “brand safety” concerns are still around, they have just morphed. In […]

 
 

GroupM’s Brown Wants Verified CTV Data

Connected TV is growing fast, presenting advertisers with an opportunity to target viewers, control frequency and measure outcomes. But, despite the digital-style tactics, many in the industry are craving TV-style familiarity. In this video interview with Beet.TV, Jessica Brown GroupM, Director, Digital Investment, GroupM, says she wants consistent data about her ad buys. TV parity “We […]

 
 

What GroupM Wants From Connected TV: Sweeney

One of the world’s biggest media-buying agencies is rapidly increasingly its spending on connected TV ads for clients. But GroupM is still kicking the tyres of a burgeoning range of suppliers. In this video interview with Beet.TV, Matt Sweeney, chief investment officer for GroupM US, describes spending trends and his wishlist for platforms. Growing spend […]

 
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