Elevated Video: CTV Views From TripleLift, Havas, Dentsu, Tastemade, Team Whistle, MediaScience, Amagi, GroupM

What is the role of native advertising in TV? Certainly, basic product placements and infomercials have existed for a long time. But now, new techniques offered by connected TV platforms promise a lot more. In Elevated Video, a Beet.TV leadership series presented by TripleLift, eight executives explored what that opportunity looks like. 1. Content ad […]

 
 

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

Of the many digital ad buyers now engaged in “supply-path optimization” (SPO), most consider it a quest for efficiency. But what if it could also move the needle on social responsibility? In this video interview with Beet.TV, GroupM VP, Managing Partner, Global Head of Programmatic, explains how SPO is changing. Socially-responsible SPO SPO has risen […]

 
 

Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure

What happens when consumers, regulators and service providers rip up the fabric of ad targeting practices that have prevailed for the last two decades? “Profound change,” according to GroupM North America CEO Kirk McDonald. In this video interview with Beet.TV, McDonald interviews MediaMath CEO Joe Zawadzki on how the entire advertising industry can reboot itself […]

 
 

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Some of the biggest problems in the world right now are all about very human failings. So why leave it to machines to find a solution? In this video interview with Beet.TV, two executives discuss how artificial intelligence can come to the rescue of troubles in media and marketing: Randi Stipes, Chief Marketing Officer of […]

 
 

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

These days, just acting in your own interests isn’t enough. Companies are compelled to take a positive stance on a range of outward issues – but often find that benefits nevertheless flow back in. As part of the Global Forum on Responsible Media produced by Beet.TV, advertising agency executives discussed what they are doing on […]

 
 

Making Media Responsible: Rallying Around Essential Conversations on June 23, Kirk McDonald Explains

GroupM has taken a stand on what it calls media responsibility, outlining a framework of five key pillars. This initiative is the basis of a half-day Global Forum on June 23, produced by Beet.TV in collaboration with GroupM and the 4A’s. We spoke with Kirk McDonald, CEO of GroupM NA about the event and his […]

 
 

On the #BeetCast: Wavemaker Americas’ CEO Louisa Wong

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet […]

 
 

WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald

It may already have one of the largest list of divisions in the industry, but ad agency holding group WPP has just launched another new agency. But Choreograph is a little different. Launched at a time when brands around the world are trying to activate their own first-party data as a response to challenges facing […]

 
 

Talking About Building a “Responsible Media Future” with GroupM’s Kirk McDonald

It’s been nearly 2 years since many of us gathered in Cannes. I wish we were going back next month, sadly we’re not. We’ll be there next year. But the conversation around the pace of creativity and innovation and change remains constant, if not accelerated. Marking the two years since Cannes, we are doing a […]

 
 

This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch

Up until now in the maturation of advanced TV ad targeting, many agencies and their clients had merely been dipping their toe in the water. That is now changing, with more of them apparently seeing reason to flip their ad strategy on its head. In this video interview with Beet.TV senior adviser Jon Watts, GroupM’s […]

 
 

Xaxis Celebrates its 10th Anniversary as an “Outcome” Media Company, Gila Wilensky explains on the #BeetCast

This week, our podcast guest is with Gila Wilensky, President of of Xaxis US. She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America. In 2013, Gila joined the growing Google account at Essence and built a team to run […]

 
 

‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery

CAPE TOWN — For a couple of years, it was the key issue facing brands – ensuring their “brand safety” in automated advertising environments. Now technology has helped iron out kinks in where ads get placed – but the man leading the charge says “brand safety” concerns are still around, they have just morphed. In […]

 
 

GroupM’s Brown Wants Verified CTV Data

Connected TV is growing fast, presenting advertisers with an opportunity to target viewers, control frequency and measure outcomes. But, despite the digital-style tactics, many in the industry are craving TV-style familiarity. In this video interview with Beet.TV, Jessica Brown GroupM, Director, Digital Investment, GroupM, says she wants consistent data about her ad buys. TV parity “We […]

 
 

What GroupM Wants From Connected TV: Sweeney

One of the world’s biggest media-buying agencies is rapidly increasingly its spending on connected TV ads for clients. But GroupM is still kicking the tyres of a burgeoning range of suppliers. In this video interview with Beet.TV, Matt Sweeney, chief investment officer for GroupM US, describes spending trends and his wishlist for platforms. Growing spend […]

 
 

Paid Social Requires ‘Being a Strategist at Heart’: Essence’s Deborah King

LONDON – Social media usage has surged during the coronavirus pandemic as homebound consumers rely on platforms like Facebook, Instagram, Snapchat and Twitter to stay connected with the outside world. As marketers seek to reach those consumers, they face the daunting task of creating omnichannel campaigns among “walled gardens” that aren’t readily transparent and have […]

 
 

Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher

The COVID-19 pandemic may have winded the economy, the advertising business and personal lives around the world. But, for over-the-top (OTT) and connected TV (CTV), lockdown looks like being a catalyst. Not only have OTT services seen a big uptick in consumption during the period, but the whole ecosystem appears to have come together to […]

 
 

With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients

She calls it “positive provocation” – a strategy of challenging clients. For Wavemaker U.S. CEO Amanda Richman, it seems to be a winning approach for both managing clients and winning new ones, she explains in this interview with Beet.TV The GroupM agency recently landed the Novo Nordisk Danish pharmaceutical giant with a reported annual media […]

 
 

Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone

While brand safety was not the main reason for advertisers having pulled back from investing during the early days of the pandemic, those being budgets and messaging, concerns about brand safety or suitability have been a factor — but they are abating. Initially putting investment on hold during the initial days, advertisers are finding that […]

 
 

Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery

VIA BEETCAM — The brand safety leader at the world’s biggest media-buying agency is urging advertisers – blacklisting ad inventory against coronavirus news stories could kill newspapers and, with them, democracy. Last week, Comscore said 22% to 30% of all ad impressions were appearing in coronavirus-related content. Such content is now being widely blacklisted by […]

 
 

Crises Are A Test Of Brands’ Soul: GroupM’s Norman

VIA BEETCAM — People can learn a lot from a crisis. And we can also learn a lot about businesses. In this video interview with Beet.TV, Rob Norman, senior advisor to GroupM, the world’s largest media agency, says the coronavirus pandemic will allow us to assess brands against their stated goals. “We’ve had any number […]

 
1 2 3 10