Beet Retreat Miami Panel Probes Advanced-TV Roadblocks: Furious Corp., 4C Insights, Oracle Data Cloud And Finecast

MIAMI – If you could change just one thing tomorrow that could speed up the advanced-television business, what would that be? Maybe nothing that would have an immediate impact on the way things were done—inertia being what it is—but it’s good to ponder the question anyway. This was the approach taken by Ashley J. Swartz, […]


WPP’s New Finecast to be Global, Advanced TV Ecosystem

MIAMI — It has a large and increasingly switched-on populace, and, when it comes to television, more and more of that consumer base is going straight to over-the-top. In this video interview with Beet.TV, the CEO of a company GroupM has established to work on addressable TV advertising in the UK has an observation that may […]


Jakob Nielsen Wants GroupM’s Finecast To Become TV Industry ‘Ecosystem’

When GroupM launched Finecast, after a year of development, this fall, it may have seemed like yet another industry attempt to crack the addressable TV advertising opportunity. But, in the smaller UK market, Finecast has quickly gained real traction – and now its boss wants to give it to the world, too. The agency’s business […]


GroupM Taps Jakob Nielsen To Run New Addressable TV Company Finecast In The U.K.

GroupM is taking on the challenge of cross-screen audience targeting and standardized measurement by launching its own addressable TV company in the U.K. called Finecast. Following nine months of in-house testing, Finecast is up and running and spans multiple TV channels, pay-TV platforms, set-top boxes, video-on-demand services, over-the-top providers and game consoles. Jakob Nielsen, Managing […]