Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands

LONDON — It is now more than a year since GroupM launched Finecast, a new subsidiary to bring together various strands of addressable TV advertising. What comes next? Maybe getting it in to the hands of media agencies, says the man who runs the product. “We’re looking to bring that out into markets, so the […]

 
 

Corus Entertainment’s Marcus: Self-Serve TV Audience Buying In Beta, Addressable Faces Hurdles

TORONTO – Advertisers can target specific audiences on 24 of Corus Entertainment’s adult specialty stations via a self-serve advertising platform designed to ease buyer “pain points.” But while the technology would facilitate household addressability, Canadian regulations and other hurdles stand in the way, according to the company’s head of Advanced Advertising Sales, Barry Marcus. Powered […]

 
 

Canadian Research Shows Misconceptions, Attributes Of TV Viewing: Viacom’s Kurz

TORONTO – Turns out that Canadian television viewers aren’t much different from those in other countries. Research shows that in-home viewing promotes “household bonding” while providing a much-desired cultural connection to the outside world. Not that the advertising industry knew this instinctively. In fact, it’s been looking in the wrong direction for awhile, according to […]

 
 

Rogers Media Must Compete In North American Market: SVP Watson

TORONTO – Even though it has different television regulations, Canada is officially part of North America along with the United States. So as direct-to-consumer television offerings proliferate, companies like Rogers Media are trying to piece together the ever-shifting puzzle that is program acquisition and commissioning. “So what we need to look at here in Canada […]

 
 

Furious Corp’s Swartz Sees Collaboration, Innovation In Canadian TV Market

TORONTO – As she takes in the proceedings at the Future of TV Advertising Forum, Ashley J. Swartz sees a spirit of collaboration toward making television easier to buy along with a “petri dish of opportunity” for marketers. This “interesting construct of a market” with huge geography and “not a lot of people” still has […]

 
 

From The UK To Canada: Cadent’s Growing TV Connections

TORONTO — As Cadent’s technology powers the targeted-television advertising platform that pools the inventory of Sky and Virgin Media in the UK and Ireland, the company is busy helping to scale dynamic ad insertion in Canada. Among its tasks for Sky and Virgin are creating a “compliant, walled garden” to abide by GDPR privacy strictures, […]

 
 

New Set-Top Boxes Mean Imminent Scale For Addressable TV In Canada: Finecast’s Astley

TORONTO—Although Canada is behind the United States in the adoption of addressable linear television advertising—owing largely to inadequate set-top boxes—that’s going to change quickly. “Disruption is here” in the form of Netflix and other OTT providers, says Rich Astley, Global Chief Product Officer of GroupM’s Finecast agency. Canada is a “fascinating market and for many […]

 
 

Sky & Finecast Foresee Strong Addressable Growth

CANNES — Together, they have partnered to raise the bar for addressable TV advertising, the new practice through which ad buyers can target viewers down to the household level. So, what do Sky and Finecast think is the future for addressable? Sky is the UK’s leading pay-TV provider, whose AdSmart was one of the world’s […]

 
 

Finecast’s Astley Aims To Embed Addressable At Agencies And Overseas

CANNES — The addressable TV company GroupM established to tackle the challenge of cross-screen audience targeting and standardized measurement is still planning to expand beyond is initial UK launch market later in 2018. Last year, the agency launched Finecast, spanning multiple TV channels, pay-TV platforms, set-top boxes, video-on-demand services, over-the-top providers and game consoles. Finecast offers advertisers […]

 
 

Beet Retreat Miami Panel Probes Advanced-TV Roadblocks: Furious Corp., 4C Insights, Oracle Data Cloud And Finecast

MIAMI – If you could change just one thing tomorrow that could speed up the advanced-television business, what would that be? Maybe nothing that would have an immediate impact on the way things were done—inertia being what it is—but it’s good to ponder the question anyway. This was the approach taken by Ashley J. Swartz, […]

 
 

WPP’s New Finecast to be Global, Advanced TV Ecosystem

MIAMI — It has a large and increasingly switched-on populace, and, when it comes to television, more and more of that consumer base is going straight to over-the-top. In this video interview with Beet.TV, the CEO of a company GroupM has established to work on addressable TV advertising in the UK has an observation that may […]

 
 

Jakob Nielsen Wants GroupM’s Finecast To Become TV Industry ‘Ecosystem’

When GroupM launched Finecast, after a year of development, this fall, it may have seemed like yet another industry attempt to crack the addressable TV advertising opportunity. But, in the smaller UK market, Finecast has quickly gained real traction – and now its boss wants to give it to the world, too. The agency’s business […]

 
 

GroupM Taps Jakob Nielsen To Run New Addressable TV Company Finecast In The U.K.

GroupM is taking on the challenge of cross-screen audience targeting and standardized measurement by launching its own addressable TV company in the U.K. called Finecast. Following nine months of in-house testing, Finecast is up and running and spans multiple TV channels, pay-TV platforms, set-top boxes, video-on-demand services, over-the-top providers and game consoles. Jakob Nielsen, Managing […]