Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger

Cord-cutting is still happening at a rate of knots whilst, for many viewers, traditional appointment-to-view TV is a thing of the past. Amid these shifting audience behaviors, it would be tempting for marketers to contemplate switching from one medium to another. But emerging evidence suggests a tag-team approach can drive optimal results. In this video […]

 

Amobee’s Philip Smolin: Market Research Essential in this Dynamic Environment

REDWOOD CITY, CA — As consumption trends shift drastically, brands have found it more important than ever to use market research data to track users closely. In a BeetCam interview, Philip Smolin, chief strategy officer at Amobee, explained how this research data has made way for increased opportunity on both the buy and sell sides. […]

 

Amobee’s Ryanne Laredo: Combatting Covid-19 Misinformation with Industry Partners

VIA BEETCAM– Good information is hard to come by, and in the midst of a global crisis, companies across the media landscape are coming together to ensure that viewers are being presented facts. In a BeetCam chat, Ryanne Laredo, chief customer officer at Amobee, explains an initiative that has mobilized agencies, advertisers and other members […]

 

The Quest For Common Measurement: Amobee’s Schleider

SAN FRANCISCO, CA — Now that marketers can, finally, accurately measure their TV advertising, you would think they may be happy. But the explosion in new measurement techniques and providers is actually causing a headache for ad buyers who want an apples-to-apples analysis of their ad effectiveness. No wonder so many are actually now calling […]

 

Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel

SAN JUAN, PR — What’s to blame for lack of forward momentum in advanced TV targeting? Is it inadequate technology or executives who are not yet ready to embrace it? At Beet Retreat San Juan 2020, a panel dubbed Investment and Innovation – Where Next? chewed over that topic: Tal Chalozin, CTO & Co-Founder, Innovid […]

 

Many Agencies Still Have Media Silos: Amobee’s Smolin

SAN JUAN, PR — At this point, many executives in the advertising industry might have hoped that the mechanisms for buying traditional TV ads and new digital video ads would have aligned. But, whilst technology has brought buyers to that point, institutional factors mean many ad buyers still plan their clients’ spending in separate lanes. […]

 

New Dawn For TV Upfronts: Amobee’s Smolin

LAS VEGAS — The upfronts, the annual season in which US premium content owners tout their upcoming roster of programming in a bid to win advance ad bookings, is around the corner. But, this time, things could look a little different. So says the strategy chief of an ad-tech firm aiming to help the industry […]

 

Schleider: Nielsen and Amobee Partnership Will ‘Level the Playing Field’ of Visibility Across Devices

LAS VEGAS– Through a new partnership with Nielsen, independent advertising platform Amobee is helping to usher the next stage of convergence, connected TV and linear media planning. By working with Nielsen, and specifically with the company’s Gracenote ACR (automatic content recognition) data, Amobee has access to more granular viewership data that functions on the individual […]

 

Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales

The existing partnership through which TV ad-tech vendor Amobee powers VOD ad distribution for UK broadcaster ITV is being turned in to named “platform” of sorts. The UK’s biggest commercial broadcaster, ITV announced “Planet V” at ITV Palooza, a celebrity-filled, advertiser-facing event in the mould of the US TV upfronts showcases, in London on Tuesday. […]

 

Future TV Ads Are Converging: Amobee, FreeWheel, Zenith Execs Discuss

What is the future of TV advertising, now that buyers can deliver targeted campaigns to connected television devices, as well as to traditional linear audiences? That is what a panel of industry executives gathered to discuss at Beet Retreat In The City: Amobee – Philip Smolin, chief strategy officer FreeWheel – Joy Baer, president, FreeWheel […]

 

TV Companies Partnering Better With Agencies: Amobee’s Smolin

TV companies in 2019 have been getting better at working with ad agencies to help sell ads in ways that take advantage of advanced TV’s new tricks. That is the view according to one executive who sits at the nexus of TV, ad-tech and agency professionals. In this video interview with Beet.TV, Philip Smolin, chief […]

 

Convergence Is Not What You Think It Is: Amobee’s Smolin

Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market. “There’s also a lot of confusion around it because oftentimes people think, ‘Oh, connected TV, that’s ‘convergence’,” says Philip […]

 

What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss

In the complex and fragmented US TV ecosystem, the roll-out of “addressable” TV advertising capabilities outside of an OTT environment is somewhat limited. TV networks give cable and satellite platforms the ability to sell just two minutes per hour of advertising in their live feeds of network programming. What is it going to take for […]

 

Converged TV Buying Needs Operational Agreements: Amobee’s Smolin

Advanced TV targeting and transacting capabilities promise to bring together TV and digital video marketing strategies in a single whole – but that may require ad agencies’ own teams getting on the same page first. GroupM’s North America CEO Tim Castree used Beet Retreat to call for the industry to develop common standards for measuring […]

 

Mixing Advertisers’ Competing Metrics A Challenge For Publishers: Amobee’s Stacy Daft

Across the industry, TV companies are moving to respond to advertisers’ growing demand to change the way they buy. Increasingly, ad buyers want to be guaranteed outcomes based on their actual campaign outcomes. But, with different advertisers each having unique different outcomes and measurement metrics for them, how can a TV platform manage the proliferating […]

 

Three Steps To The Converged Ad Agency: Amobee’s Smolin

The technology is in place, now ad agencies need to use it to better approach the opportunities afforded by advanced TV ad targeting. Fortunately, many ad agencies are now putting together the pieces involving audience data sets and software tools, according to Philip Smolin. “We’re seeing a number of agencies that are on the leading […]

 

At the #BeetRetreat: Addressable is for Linear TV, Too: Amobee’s Schleider

Internet-connected television devices are giving marketers the ability to precision-target ads to individual households. But the “addressable” TV advertising opportunity doesn’t have to start and end simply with an all-targeting approach to a TV campaign. Some marketers are using the new-wave of addressability features to support an old-fashioned linear TV ad campaign, too. That is […]

 

LiveRamp And NCC Agree On The Need For Advanced-TV Interoperability

CANNES—Perhaps the best way to summarize a panel discussion with executives from LiveRamp TV and NCC Media about advanced-TV interoperability is the following quote from NCC CEO Nicolle Pangis: “We’re in the bottom of the first inning of a baseball game that’s going to go into extra innings.” This theoretical game isn’t going to be […]

 

Fox, Univision Execs Explore Cross-Screen Complexity At Cannes Panel

CANNES—Not all programmers face the same issues when it comes to simplifying cross-screen, advanced advertising. This was readily apparent in a panel discussion with executives from Fox and Univision at the recent Cannes Lions International Festival of Creativity. What also came to the fore in this segment recorded at the Beet.TV advanced TV summit and […]

 

“Timing is Everything.” Amobee’s Smolin On the Videology Acquisition

CANNES—Sensing that “convergence was finally emerging” on the buy- and sell-side of the cross-platform universe, Amobee placed a bet last year with its acquisition of Videology. “Timing is everything,” Amobee Chief Strategy Officer Philip Smolin said at the 2019 Cannes Lions Beet advanced TV leadership event. There was no doubt that consumers had completely changed […]

 
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