Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales

The existing partnership through which TV ad-tech vendor Amobee powers VOD ad distribution for UK broadcaster ITV is being turned in to named “platform” of sorts. The UK’s biggest commercial broadcaster, ITV announced “Planet V” at ITV Palooza, a celebrity-filled, advertiser-facing event in the mould of the US TV upfronts showcases, in London on Tuesday. […]

 

Future TV Ads Are Converging: Amobee, FreeWheel, Zenith Execs Discuss

What is the future of TV advertising, now that buyers can deliver targeted campaigns to connected television devices, as well as to traditional linear audiences? That is what a panel of industry executives gathered to discuss at Beet Retreat In The City: Amobee – Philip Smolin, chief strategy officer FreeWheel – Joy Baer, president, FreeWheel […]

 

TV Companies Partnering Better With Agencies: Amobee’s Smolin

TV companies in 2019 have been getting better at working with ad agencies to help sell ads in ways that take advantage of advanced TV’s new tricks. That is the view according to one executive who sits at the nexus of TV, ad-tech and agency professionals. In this video interview with Beet.TV, Philip Smolin, chief […]

 

Convergence Is Not What You Think It Is: Amobee’s Smolin

Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market. “There’s also a lot of confusion around it because oftentimes people think, ‘Oh, connected TV, that’s ‘convergence’,” says Philip […]

 

What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss

In the complex and fragmented US TV ecosystem, the roll-out of “addressable” TV advertising capabilities outside of an OTT environment is somewhat limited. TV networks give cable and satellite platforms the ability to sell just two minutes per hour of advertising in their live feeds of network programming. What is it going to take for […]

 

Converged TV Buying Needs Operational Agreements: Amobee’s Smolin

Advanced TV targeting and transacting capabilities promise to bring together TV and digital video marketing strategies in a single whole – but that may require ad agencies’ own teams getting on the same page first. GroupM’s North America CEO Tim Castree used Beet Retreat to call for the industry to develop common standards for measuring […]

 

Mixing Advertisers’ Competing Metrics A Challenge For Publishers: Amobee’s Stacy Daft

Across the industry, TV companies are moving to respond to advertisers’ growing demand to change the way they buy. Increasingly, ad buyers want to be guaranteed outcomes based on their actual campaign outcomes. But, with different advertisers each having unique different outcomes and measurement metrics for them, how can a TV platform manage the proliferating […]

 

Three Steps To The Converged Ad Agency: Amobee’s Smolin

The technology is in place, now ad agencies need to use it to better approach the opportunities afforded by advanced TV ad targeting. Fortunately, many ad agencies are now putting together the pieces involving audience data sets and software tools, according to Philip Smolin. “We’re seeing a number of agencies that are on the leading […]

 

At the #BeetRetreat: Addressable is for Linear TV, Too: Amobee’s Schleider

Internet-connected television devices are giving marketers the ability to precision-target ads to individual households. But the “addressable” TV advertising opportunity doesn’t have to start and end simply with an all-targeting approach to a TV campaign. Some marketers are using the new-wave of addressability features to support an old-fashioned linear TV ad campaign, too. That is […]

 

LiveRamp And NCC Agree On The Need For Advanced-TV Interoperability

CANNES—Perhaps the best way to summarize a panel discussion with executives from LiveRamp TV and NCC Media about advanced-TV interoperability is the following quote from NCC CEO Nicolle Pangis: “We’re in the bottom of the first inning of a baseball game that’s going to go into extra innings.” This theoretical game isn’t going to be […]

 

Fox, Univision Execs Explore Cross-Screen Complexity At Cannes Panel

CANNES—Not all programmers face the same issues when it comes to simplifying cross-screen, advanced advertising. This was readily apparent in a panel discussion with executives from Fox and Univision at the recent Cannes Lions International Festival of Creativity. What also came to the fore in this segment recorded at the Beet.TV advanced TV summit and […]

 

“Timing is Everything.” Amobee’s Smolin On the Videology Acquisition

CANNES—Sensing that “convergence was finally emerging” on the buy- and sell-side of the cross-platform universe, Amobee placed a bet last year with its acquisition of Videology. “Timing is everything,” Amobee Chief Strategy Officer Philip Smolin said at the 2019 Cannes Lions Beet advanced TV leadership event. There was no doubt that consumers had completely changed […]

 

How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz

The UK’s leading commercial TV broadcaster has upped its commitment to programmatic TV and video ad sales, in a move that sees it partner with a big ad-tech supplier. The broadcaster, which airs Downton Abbey and Coronation Street in the UK, recently picked Amobee as the platform through which it will distribute its digital ad inventory. The UK’s […]

 

Industry Needs Shared Solutions: Amobee’s Smolin

Put aside your competition and come together to create solutions that benefit everyone. That was the clarion call from an ad-tech exec enjoying the sunshine at the Cannes Lions advertising industry gathering. “Everybody sees kind of this moment in time, where we can really embrace converged strategies,” says Philip Smolin, Amobee chief strategy officer, in […]

 

Inscape’s McAfee: OAR Consortium Offers Flexibility To Scale Addressable TV

CANNES—A direct relationship with owners of television advertising inventory is one of the core premises behind Project OAR, which hopes to develop an open standard for addressable ads on connected TV’s. “As long as there’s someone in the middle, there are levels of complication that just won’t make this work,” says Jodie McAfee, SVP of […]

 

Converged At Cannes: Amobee’s Venuto On TV Data

For a company that is, itself, increasingly the product of a growing acquisition trail, Amobee may be well within its rights to talk about “convergence”. And that is exactly the message Domenic Venuto wants to bring to the upcoming Cannes Lions ad festival. After a couple of years in which Amobee acquired Turn and Videology, […]

 

Amobee’s Schleider: Connected TV Filling Linear Addressable Gap

Amobee was the first advertising technology video platform to integrate with Tru Optik about two years ago. Addressable targeting across connected TV and a single opt-out across all devices were two motivating factors, according to Amobee’s Aleck Schleider. “We saw early on the continued growth of connected TV and OTT supply and obviously it continues […]

 

Univision’s Choice Of Amobee For Linear TV Optimization Could Extend To Digital

Univision Communications has chosen Amobee to be its linear television optimization platform of record. The partnership also lays the groundwork for Amobee to support the leading media company serving Hispanic audiences across its linear, digital and social channels, according to Amobee’s Stacy Daft. “We also have the capability to extend the offering into the digital […]

 

Amobee Seeing Linear-TV Budgets Converging With Connected TV: VP John Rogers

PHOENIX – Converge and you will find convergence seems like an apt metaphor to describe the combination of Amobee and Videology. Easing the way forward is the ability to “make sure that connected TV starts to look like linear,” says Amobee’s John Rogers. Six months ago, multichannel video demand-side platform Amobee acquired Videology. Now the […]

 

WideOrbit’s ‘Four Flavors’ Of Programmatic

SAN JUAN, Puerto Rico—As it continues to build out its programmatic solution, WideOrbit is finding that not enough advertisers are willing to pay extra for addressable and targeted television inventory. “We need to see more and more advertisers willing to pay premium for those CPM’s. We’re still not seeing that,” says VP of Business Development […]

 
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