Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers

If you believe some of the market¬†research about the prevalence of consumer ad blocking, the sky is falling on a publishing industry that has long depended on advertising. Those surveys may or may not be wholly accurate, but Ben Barokas is intent on solving the problem. Whilst working as¬†general manager of marketplace development at Google, […]

 
 

Ad Blocking Is Symptom Of Customer Abuse

According to PageFair’s latest report, ad blocking grew by 41% globally in the last 12 months and there are now 198 million active adblock users around the world. That fact is worrying advertisers. But what’s the reason? Over-zealous publishers who litter their pages with ads that clutter users’ experience, say a couple of executives who […]