Dunkin’s Keith Lusby: Reacting to COVID with Kindness

How does a brand that depends on customer routines respond quickly to a crisis like COVID? In a Beet.TV interview, Keith Lusby, vp of media for Dunkin’ Brands, discussed how consumers want to align with brands that are doing good in difficult times. For Dunkin’, the routine of customers getting morning coffee on the way […]

 

Nadine Karp McHugh on the IAB NewFronts: ‘Customers Are Counting on Brands’

A big topic a this month’s virtual IAB NewFronts will be around how brands  are spending during COVID and what message they are sending, say veteran marketer Nadine Karp McHugh, now president of SeeHer, an ANA initiative, in this interview with Beet.TV The goal of SeeHer is to increase the percentage of accurate portrayals of […]

 

VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now

How can brands justify their advertising investment in an economic downturn? The VAB looked at over 100 years of data and found that in an economic downturn, the most serious consequences come when bands stop advertising. In an interview with Beet.TV, Danielle DeLauro, executive vice president of VAB, explores what trends data supports for media […]

 

AT&T’s Fiona Carter to Marketers: ‘If We Don’t Get Inventive Now, We’re Not Going to Survive’

COVID-19 has had an immense impact on how people do business, so it makes sense that marketers would have to respond rapidly. In a Beet.TV interview, Fiona Carter, chief brand officer at AT&T explored some best practices that brands have used for getting through this period and what some of the long-term impacts will be […]

 

Wavemaker’s Amanda Richman Frames the The NewFronts: Tonality, Creativity with a Service Focus

The 2020 NewFronts, taking place virtually at the end of this month, will happen through the lens of an industry reshaped by the pandemic. Businesses have had to innovate more than ever during COVID, particularly around their spending strategies for marketing and advertising. In a Beet.TV interview, Amanda Richman, US CEO of Wavemaker, discussed the […]

 

Danone’s CDO Doat: Context Is Critical for Advertising

PARIS– During the pandemic, the marketplace has shifted, and the context in which brands advertise is as important as ever. Domitille Doat, chief digital officer at Danone explained how the pandemic has altered the marketplace, both from a consumer’s perspective and from an advertising perspective.  Selling products for infants, Danone knows that it’s extremely important […]

 

POLK’s Julie Mynster: The Future of Car Shopping Is Online

DETROIT– With dealerships unable to remain open in most areas and consumer behaviors changing drastically, car sales have drastically reduced over the past few months. According to Julie Mynster, automotive executive director of POLK Audience Solutions at IHS Markit, the future of buying cars is not in the lot, but online. According to the National […]

 

Nissan’s Allyson Witherspoon: Pivoting the Auto Industry to Virtual Retail

NASHVILLE/CHICAGO —  How do you sell a car during a global pandemic? With dealerships unable to be open, the auto industry has had to pivot their strategy in ways that they never have before. In an interview with Matt Spiegel, EVP of marketing solutions and head of media vertical at TransUnion, Allyson Witherspoon, vice president […]

 

Amobee’s Philip Smolin: Market Research Essential in this Dynamic Environment

REDWOOD CITY, CA — As consumption trends shift drastically, brands have found it more important than ever to use market research data to track users closely. In a BeetCam interview, Philip Smolin, chief strategy officer at Amobee, explained how this research data has made way for increased opportunity on both the buy and sell sides. […]

 

Courageous Studios Michal Shapira: Storytelling Needs to be” Relevant and Passionate”

Through a 30-second spot for AT&T, Courageous – the branded content studio unit of WarnerMedia, was tasked with finding a way to showcase that the mobile network company was there for its customers during a time of need, the Covid-19 crisis, in a way that was authentic to the brand. What resulted was an ad […]

 

Mindshare’s Brian DeCicco: The Key Variables Impacting Audience Planning Right Now

As the media industry continues to adapt to new realities, new insights have informed how companies are approaching audience planning. In a BeetCam interview, Brian DeCicco, executive director of customer strategy at Mindshare US discussed what behaviors have shifted over the past two months. According to DeCicco, four key variables are impacting how audience planning […]

 

Amplifi’s Mike Law: ‘Reach Is a Big Story in Today’s Marketplace’

As more precise data becomes available, there’s a greater importance on moving away from legacy behaviors and more towards understanding audience and reach. In a Beet.TV interview, Mike Law, president of Amplifi USA, explained how this comes from a balance between audience targeting tools and contextual marketing. Amplifi is a unit of the Dentsu Aegis […]

 

Publicis Groupe’s Cohen: Why Brands Are Better Off Without the Cookie

During a worldwide crisis, advertisers have to be particularly cognizant of the situation their audience is living through. Talking to customers as a cohort, and not as individuals, and letting advertisements end up alongside irrelevant content, can hurt brands more than ever.  Jeremy Cohen, the vp and head of global content partnerships at Publicis Groupe, […]

 

Xandr’s Scott: ‘Creative Is Evolving to Meet the Temperament of the New Viewer’

Consumption is changing for audiences who are now stuck at home, says Xandr’s head of video market development for EMEA Austin Scott. Device usage and the amount of content that people have an appetite for has surged. That has opened an opportunity for streaming companies: We’ve seen the launch of Quibi during quarantine. Netflix is […]

 

Horizon’s Williams: Helping Companies Rethink Communication During Covid-19

In a time of no live sports and heightened sensitivity to brand messaging, many companies have had to completely rethink their marketing strategies. In an interview with Beet.TV,  Donnie Williams, executive vice president and chief digital officer at Horizon Media, explored how the consultative lever of the industry has been busier than ever trying to […]

 

VAB’s Cunningham: How Programmers and Advertisers Are Making the Most of Viewing Spike

The relationship between programmers and advertisers has been closer than ever in recent times given the shifting viewing trends that have occurred. In this Beet.TV interview, Sean Cunningham, president and CEO of television trade association VAB, explains how this has led to advertisers finding their target audiences in unexpected ways. According to a study by […]

 

Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’

Streaming is top of mind for Catherine Sullivan, chief investment officer for Omnicom Media Group North America. Major deals are happening as legacy media companies scoop up streaming platforms – Disney’s acquisition of Hulu, Fox’s acquisition of Tubi, ViacomCBS’s acquisition of Pluto – and new streaming services are launching. In May, HBO Max will debut; […]

 

Amobee’s Ryanne Laredo: Combatting Covid-19 Misinformation with Industry Partners

VIA BEETCAM– Good information is hard to come by, and in the midst of a global crisis, companies across the media landscape are coming together to ensure that viewers are being presented facts. In a BeetCam chat, Ryanne Laredo, chief customer officer at Amobee, explains an initiative that has mobilized agencies, advertisers and other members […]

 

Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’

SAN FRANCISCO– Cadreon’s customer-first approach is based on addressability and measurement across all channels thanks to their activation of data. In an interview with Beet.TV’s Jon Watts, Nancy Hall, senior vice president of programmatic, east at Cadreon, details how they are using this data and how the industry could approach it going forward. Cadreon uses […]

 

Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data

SAN FRANCISCO– The death of cookie has caused a stir in the advertising and ad tech worlds, as marketers are now figuring out how best to understand consumer behavior without the data collector. Eran Metzer, executive director of data and marketing strategy at Hearts & Science, believes the industry will be resilient to the change. […]

 
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