Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories

Ampersand, the TV advertising and sales company owned by Comcast, Cox and Charter, is putting its vast data network of 38 million households to work with a new external platform that lets partners create audiences on the front end and measure performance on the back end. Called The AND Platform, the launch follows NCC Media’s […]

 

A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’

LAS VEGAS– With a streaming landscape that continues evolving, client expectations have changed as well. In an interview with Beet.TV at the Consumer Electronics Show, Roseann Montenes, vice president of precision & performance ad sales at A+E Networks, explains that these changes vary depending on how each client defines “performance”. There’s no one-size-fits-all approach to […]

 

Dentsu’s Maggie Zhang: ACR Creates a ‘More Relevant Experience’

LAS VEGAS– As ACR data becomes more available, how will it lead us to better understand measurement across platforms? In an interview with Beet.TV at CES, Maggie Zhang, executive vice president of video research and insights for Dentsu Aegis Network explored the ways in which OTT and linear are evolving due to these new capabilities. […]

 

Havas Media’s Sedlarcik: First-Party Data Is the Answer to Privacy Regulations

As more privacy regulations pop up, bringing on restrictions to how companies can use and handle customer information, the key for media will be first-party data, according to Havas Media’s US chief data officer Peter Sedlarcik. First, GDPR altered how European companies could store and track customer data. Now, with the roll out of the […]

 

Zenith’s Hartofilis: The Urgency of Addressability Is Leading to New Strategies

LAS VEGAS– In conversations with clients, Nicholas Hartofilis, the evp of national video investment at Zenith, says there’s a new sense of urgency in reforming their advertising approaches. “There’s a greater pressure on understanding the TV ecosystem, knowing if you keep doing the same thing you’ll get diminishing returns,” Hartofilis told Beet.TV at the Consumer […]

 

NBCUniversal’s Denise Colella: The Launch of One Platform Brings Addressability to Linear Ads

LAS VEGAS– Denise Colella, svp of advanced advertising at NBCUniversal, says this year at the Consumer Electronics Show, the question that’s top of mind is whether or not this year is the year of addressable – when addressable measurement will finally extend beyond streaming services to all platforms. “Just as they used to say ‘Is […]

 

Schleider: Nielsen and Amobee Partnership Will ‘Level the Playing Field’ of Visibility Across Devices

LAS VEGAS– Through a new partnership with Nielsen, independent advertising platform Amobee is helping to usher the next stage of convergence, connected TV and linear media planning. By working with Nielsen, and specifically with the company’s Gracenote ACR (automatic content recognition) data, Amobee has access to more granular viewership data that functions on the individual […]

 

Dynamic Creative Optimization is Here: MediaCom’s Sasha Savic

Along with an evolution of content and streaming has come a shift in creative optimization. In an interview with Beet.TV at CES, Sasha Savic, CEO of MediaCom U.S. explains that we’re on the verge of major change in customization. As far as opportunities for creative optimization, Savic says that in years past it has mostly […]

 

Matter More Media’s Scheppach: 25% of Linear TV Will Be Addressable This Year

With so much content at our disposal, how can we make more of it addressable? In an interview with Beet.TV, Tracey Scheppach, CEO and cofounder of Matter More Media, explains that this is a huge priority in the coming year. Scheppach was shocked to calculate that maybe 3% of all linear media has been made […]

 

Cadreon’s Mantel: Addressable TV Plans Can’t Happen in a Silo

With addressability becoming much more advanced, the challenge lies in educating clients around the new opportunities available. In an interview with Beet.TV, Larene Mantel, vice president of advanced TV and emerging channels for Cadreon explains how this is both an exciting and challenging position. In addition to linear, there’s now addressability available in VOD and […]

 

Hearts & Science CEO Matts: Buyers Should Look at Streaming the Way Consumers Do

The streaming war looks different across the industry. In an interview with Beet.TV, Erin Matts, CEO of Hearts & Science explains that for buyers, it’s important to look at streaming the way consumers would. According to Matts, consumers think about what role content will play with different partners. “Is it better to license some of […]

 

Fox’s Callahan: Next Year’s Opportunity Is Addressability

As the decade turns, networks are exploring new ways to address content on a programming level. In an interview with Beet.TV, Dan Callahan, senior vice president of data and sales innovation for Fox explains how the network is making progress. Callahan explains what opportunities Fox is tapping into heading into the New Year. “For us, […]

 

Local TV Will Win in Big 2020 as Advanced Targeting Tools from Ampersand, Others Bring “Trust” to the Marketplace

LONDON– How will media buys change during the 2020 election? According to Ashley J. Swartz, CEO and founder of Furious Corp., the focus will shift back to what’s tried and true: television. In an interview with Beet.TV, Swartz explained that digital, digital targeting and social media will continue to be important, but after a tumultuous […]

 

TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year

LONDON– In the television industry, the 2010s were marked by a ratings rebellion and a pivot towards impressions. In an interview with Ashley J. Swartz, CEO and founder of Furious Corp. on behalf of Beet.TV, Calum Smeaton, CEO and founder of TVSquared, says there’s still a long way to go as far as performance measurements […]

 

MTM’s Watts: The Future of Addressability Is Both Exciting and Challenging

LONDON– Over the past decade, TV had a tough time finding its footing within the changing market. While a look ahead doesn’t provide much immediate clarity, according to Jon Watts, managing partner of London-based MTM, this isn’t necessarily a cause for concern. “In session after session, I think we’ve seen a TV industry coming to […]

 

Furious Corp’s Ashley Swartz: The U.K.’s Collaborative Spirit Will Come to the U.S.

LONDON – The US advertising industry could take a lesson from the European market and learn how to cooperate across divisions, according ot Ashley J. Swartz, CEO and founder of Furious Corp. Swartz spent time in London interviewing industry executives based in the UK and the rest of Europe for Beet.TV ad the Future of […]

 

Samsung Ads’ Banchek: ‘We’re Solving for Real Business Problems’

Part of Caryn Banchek’s job as head of client solutions for Samsung Ads is educating advertisers about the advanced TV landscape. Advanced TV is Samsung Ads’ bread and butter: The subsidiary works with brands and agencies to place ads across its partner networks. The advertisers want to know what works from a planning perspective, how […]

 

PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results

Most people may associate them with big checks, but Publishers Clearing House has online engagement that equips them with accurate data. In an interview with Beet.TV, Heather Macaulay, head of marketing and strategy at the media company, gave insight into how the company operates. From a marketing perspective, Macaulay says that PCH has a unique […]

 

GroupM’s Wieser: Political Advertising Will Be a $10 Billion Business in 2020 with Most Going to TV

LONDON– Brian Wieser, global president of business intelligence at GroupM and former securities analyst, predicts that political advertising in the US will spike to $10 billion in 2020, a 45% increase from 2018. Even that, he says, might be conservative: Mayor Michael Bloomberg, a late Democratic nominee entrant, has already pumped nine figures into the […]

 

Chris Moore: Publishers Clearing House Wants to Be a Media-First Business

Chris Moore, head of strategic partnerships for Publishing Clearing House Media, realizes that not everyone knows the company as a media, gaming and entertainment platform. But PCH, which offers brand-safe content inventory across owned digital properties, sees upwards of 2.5 billion impressions and 20 million uniques each month. According to Moore, PCH is running from […]

 
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