Analyst Wieser: Ad Downturn To Cast Shadow on Cannes

Depending on which part of the industry in which you operate, the media and marketing landscape may look pretty buoyant still But one of the top media investment analysts sees a very different story looming. According to Pivotal’s Brian Wieser, the biggest marketers are now spending less in a drive to cut procurement costs – and that could […]

 

Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

CANNES — Over the last couple of years, ad buyers have fought hard against the perceived threat from fraudsters cheating them out of ad impressions. Now some feel Apple is about to exactly the same. Under iOS 9, the Safari web browser will support extensions that enable “a fast and efficient way to block cookies, images, resources, […]