FreeWheel’s Brunet Discusses The Programmatic Guaranteed Future, Unified Header Bidding

Premium video provider FreeWheel believes that guaranteed, programmatic transactions on a one-to-one basis between publishers and buyers represent the future of both video and linear television. The programmatic guaranteed world is the “next generation of programmatic transactions for premium publishers because this guarantees a safe transaction for both the seller and the buyer and it […]

 
 

Male-Oriented UPROXX CEO Blank On The Importance Of Branded, Shareable Content

Male-centric UPROXX considers itself to be a creative agency because of how it understands and caters to its audience, which perceives entertainment as more than just movies, film and TV. It’s about what’s being produced by major studios, labels and “what our audience are making in their own bedrooms,” says CEO Benjamin Blank. In this […]

 
 

McCann Of Little Things: Lifestage Content Not Necessarily Gender-Specific

Little Things specializes in creating meaningful, inspiring content for women who are part of the “nesting and nurturing psychographic.” But men might also find its content of interest provided that they fit the parameters of this life stage. This is typified by Little Things videos that range from how to keep an avocado green to […]

 
 

HealthiNation: Strictly Vetted Content For Patients, Families And Caregivers

Videos are a powerful way to communicate health and medical information to people at all levels of literacy, but only if the content is strictly vetted. “We have a very strict process in terms of what we publish and what sources we use,” says Dr. Preeti Parikh, Chief Medical Editor of HealthiNation. In this interview […]

 
 

NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results

National marketers want “scale that’s smart” by combining the best data from digital platforms with premium television content. And to close the loop, they want to be able to transact on a currency that reflects their desired business outcomes, says NBCUniversal sales chief Linda Yaccarino. She wants to “shine a light on the need for […]

 
 

Fueled By Proprietary Technology And Snapchat, Mashable Video Views Soar

This time last year, Mashable unveiled its proprietary Velocity Technology Suite software, which uses predictive analysis to inform content creation. Since then it’s gone from “a couple hundred million video views” monthly to 1.5 billion, according to Chief Revenue Officer Ed Wise. Using Velocity, Mashable tries to identify “who’s influenced, who can influence on a […]

 
 

NGL Media: Reaching Latinos With Premium Video And John Leguizamo

Most people don’t get to create one company with actor John Leguizamo. David Chitel, CEO & Founder of Hispanic-oriented video provider NGL Media, has done it twice. At the Digital Content NewFronts, the company’s production division, NGL Studios, announced two new initiatives: Latin History For Morons, featuring Leguizamo, and a new platform called EOP Comedy: […]

 
 

Full-Page Interstitial Ads On Mobile Phones ‘Annoying, Disruptive’: Receptiv Test

To cut to the chase on a clinical survey about consumer perceptions of ads on mobile phones, let’s just say that full-page interstitials are not well liked. Mobile video advertising platform Receptiv discovered this when it used 62 people as test subjects in conjunction with neuroscientists and Toronto company True Impact. “We were curious about […]

 
 

Rumble Yard’s Stimmel: Helping Artists Build Multifaceted Revenue Stream

It used to be that music and music videos were the main way that artists could connect with their fans and earn money. Sony Music Entertainment wants to help artists “built a revenue stream for you that’s different” by marrying their talent with directors and content producers, says Lee Stimmel, Head of Original Programming at […]

 
 

With Editorial Broader Focus, Entrepreneur Taps ‘Emotional’ Business Experiences

Just as you can’t call entrepreneurism a niche anymore, Entrepreneur Magazine is no longer the “nuts-and-bolts,” small-business publication it was before Jason Feifer became Editor-in-Chief. “Everybody now talks about being an entrepreneur because you can apply the mindset of an entrepreneur to almost anything that you do,” Feifer says. In this interview with Beet.TV after […]

 
 

Harmelin’s Cross: Video Is ‘Future Of Digital,’ Ecosystem Vigilance Required

With traditional TV acting more like digital and digital mimicking some of the TV model, sorting it all out for brand marketers isn’t easy. That’s why it pays to be “on the ground” in New York City during the Digital Content NewFronts, according to Janine Cross of Philadelphia-based Harmelin Media. In this interview with Beet.TV, […]

 
 

Armstrong, Roker And Entrepreneur Team On Weekly Show About Human Potential

The first live-streaming talk show with a live audience, Mario Armstrong’s Never Settle was created to help people maximize their human potential. It’s co-produced by Roker Media with Entrepreneur Network as distribution partner. “Most people know they have something inside of them they don’t have a support system or tips and advice in a structured […]

 
 

Bank of America Shifts to Calendar Planning, Uses UpFront To Select Partners, Publicis’ Schauer explains

As it has for many decades, financial giant Bank of America will have a presence at this year’s UpFront. But having recently changed to a calendar year for planning purposes, BOA will be focused mainly on selecting the most appropriate publishing partners. BOA’s agency, Publicis GroupeConnect, decided that the UpFront planning model “just wasn’t suiting […]

 
 

Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points

With all the talk about more precise audience targeting for linear TV, some basic things can get overlooked. For veteran buy-siders like Jason Kanefsky, who’s witnessing his 30th Upfront, those things include basic supply and demand dynamics. So while “we’re taking a lot of first steps in lots of different directions,” sometimes there’s progress in […]

 
 

Y&R’s Sable Sees A ‘Golden Age’ Of Content, Questions Hyper Targeting

Technology has done amazing things to create a variety of ways people can consume premium television content, helping to spark a “golden age” for content creators. But is the same technology and the data it enables encouraging the hyper targeting of audiences just because the capability exists? David Sable is quick to point out that […]

 
 

With Each Generational Shift, Entertainment Is Reinvented: Astronauts Wanted’s McGrath And Shore

When Judy McGrath and Nick Shore talk about the impetus behind Astronauts Wanted, they sound like long-distance runners in a never-ending race. There’s no finish line per se, just another generation of young people whose entertainment desires they need to decipher and outpace. It’s a fast-paced mode that McGrath and Shore willingly chose when they […]

 
 

Unruly’s Prywes On Video Ad Engagement, Emotional Storytelling

Unruly has been studying what makes people engage with digital content for more than a decade. So the company knows that it’s easier to emotionally connect with parents and that moms shouldn’t get all the attention because dads like to buy lots of stuff. And while there’s lots of attention paid by industry groups to […]

 
 

Little Things’ Big TV Distribution Deals Include Amazon, Apple TV, Roku

For three-year-old, female-oriented publisher Little Things, specializing in disseminating nothing but good news has become a path to five upcoming TV distribution partnerships reaching 50 million households. According to President & Chief Operating Officer Gretchen Tibbits, comScore data show that at 55.8 million women, Little Things claims the mantles of largest standalone lifestyle site and […]

 
 

Bleacher Report: Home Base For Sports, Entertainment, Culture Collision

Organized sporting events aren’t just about highlights and box scores anymore. As the worlds of sports, entertainment and culture collide, Bleacher Report wants to be known as home base for all the attendant conversation and commentary. “I think what we see now is people are really engaged in sports moments and they don’t traditionally see […]

 
 

DEFY Media Tests And Learns Its Way To 700 Million Monthly Video Views

MTV certainly contributed a lot to 1980’s entertainment. For DEFY Media, one of the most valuable learnings was the “fast fail model.” So while DEFY’s programming resembles traditional programming in areas like writers and talent, where it “varies a bit” is in MTV’s concept that no idea is bad, CEO Matt Diamond says in this […]

 
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