Xandr Media Activates Turner Integration While Rolling Out Its SSP Welcome Mat

LAS VEGAS—As Xandr Media begins to cross-pollinate data and technology with Turner and other AT&T family entities, it wants the outside world to know that from a supply-side platform standpoint, its doors are open. “The welcome mat is out. It’s got neon lights around it,” says Xandr Media President Rick Welday. Roughly four months after […]

 
 

‘Golden Age’ Of Television Requires Better Advertising: David Sable

LAS VEGAS—The continued rise of streaming services providing premium video without advertising avails is a big concern but it’s going to change within a couple of years. That’s because both Amazon and Netflix are headed toward ad-supported content, VMLY&R chairman David Sable predicts. The bottom line, Sable explains in this interview with Beet.TV at CES […]

 
 

Programmatic TV Buying V. Supply And Demand: Prohaska, FOX, Dentsu Aegis, OATH

SAN JUAN, Puerto Rico—Fully IP-based television may be inevitable, but fully programmatic buying and selling of advertising inventory isn’t, according to buy- and sell-side executives who converged for a panel discussion at the recent Beet Retreat 2018. Moderated by consultant Matt Prohaska, the discussion touched on the eternal reality of supply versus demand in making […]

 
 

NBCU’s Effik: Data-Driven Targeting Is ‘Married’ To An Enduring Upfront

LAS VEGAS—Even with all the advances being made in targeting television audiences and automating parts of the selling process, the annual ritual known as the Upfront isn’t going away anytime soon. “I think the Upfront’s still going to be very important for at least a few more years if not even beyond, for a very […]

 
 

Boys And Girls Clubs President Ramos: Puerto Rico Had An Education ‘Storm’ Before Maria

SAN JUAN, Puerto Rico—As an after-school organization that provides supplemental education services to 15,000 mostly impoverished youths, Boys and Girls Clubs of Puerto Rico found itself in the crosshairs of Hurricane Maria. “Before the storm, we already had a storm in the education sector, so with the storm it gets more complicated,” said President Olga […]

 
 

Gillette Launches ‘We Believe’ Campaign To Curb Toxic Masculinity

Procter & Gamble’s Gillette brand today breaks a new campaign titled “We Believe” aimed at curbing “toxic masculinity.” Coming 30 years after Gillette introduced its “The Best a Man Can Get” campaign, it encourages men to help stop harassment, bullying, stereotyping, diminishing and objectification. “We Believe defies the convention that ‘boys will be boys,’ which […]

 
 

As TV Advertising Evolves, New Brands Expect Business Performance: NBCU’s Yaccarino

LAS VEGAS—As television sets continue to grow in size along with the trend toward big-screen viewing, “it’s an exciting universe” that’s attracting a new crop of marketers as TV advertising gets smarter, according to Linda Yaccarino. “We feel great. It’s really a time of technology sophistication where it’s intersecting with creativity,” says the Chairman of […]

 
 

CES ‘Exhibitor’ Procter & Gamble Showcases Product, Retailing Tech Innovations

LAS VEGAS—Having long attended CES in the partner mode, Procter & Gamble chose this year to be an exhibitor at what Chief Brand Officer Marc Pritchard dubs the “consumer experience show.” It’s where the company is showcasing some of the technologically advanced products that have emerged from the approximately 130 internal “seed-stage startups” that the […]

 
 

Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray

LAS VEGAS—With new and expanded measurement deals with Nexstar and other local television broadcasters in hand, “We feel like the levee is breaking in local,” says Comscore CEO Bryan Wiener. This week, Comscore announced an expansion of its deal with Nexstar, the second-largest TV broadcaster, provide measurement and ad sales currency for all Nexstar markets, […]

 
 

Arrix Explains The DISH/Sling Distribution Map

SAN JUAN, Puerto Rico—To understand how to make addressable television advertising easier to execute, one needs to first agree on the definition of what exactly “addressable” is, according to DISH Media’s Kevin Arrix. His explanation led to a broader discussion of addressable and third-party measurement during a fireside chat with consultant Howard Shimmel during Beet […]

 
 

Comscore’s Hofstetter: Legacy Brands Need Direct-To-Consumers’ ‘Fresh Look’ At Marketing

LAS VEGAS—Enterprise marketers that have watched direct-to-consumer brands infringe on their market share need to push the reset button, according to Comscore’s Sarah Hofstetter. “And I don’t mean start moving all your advertising to direct marketing on Facebook although that’s not necessarily a bad thing,” Hofstetter says in this interview with Beet.TV at CES 2019. […]

 
 

O’Connell Of Forrester Explores The Consumer-Marketer Divide

SAN JUAN, Puerto Rico—Analyst Joanna O’Connell spends much of her time at Forrester these days researching how consumers think about advertising. And while “it’s not an awesome story,” she sees marketers taking the steps to better understand things like identifying overlaps in their user base and considering needed organizational changes. “To think that somehow everyone […]

 
 

Essence’s Gerber, FreeWheel’s Clark View The Competitive TV Landscape

SAN JUAN, Puerto Rico—Some of the most frank discussions at the annual Beet Retreat often happen in one-on-one sessions. Such was the case this year in various fireside chats titled Setting the Aperture for a Consumer-Centric TV, including a frank discussion about advanced television between Adam Gerber and Dave Clark. The short summary of their […]

 
 

Shimmel, Colella Probe The Future Of Advanced-TV Buying

SAN JUAN, Puerto Rico—Eventually, all television content will be IP-delivered and all advertising inventory will be made available “in the same place in the same way,” according to NBCUniversal’s Denise Colella. But not all ad inventory will be bought on audiences, she predicted at this year’s Beet Retreat. Colella joined Howard Shimmel, formerly of Turner […]

 
 

Biggest Agencies Will Join Direct-To-Consumer Brands In Advanced TV: dataxu’s Baker

The core problem of executing advanced or converged television targeting is deciphering consumer device identity, and that’s exactly why direct-to-consumer brands are flocking to it. And, dataxu’s Mike Baker predicts in the walkup to CES 2019, more of the biggest agencies will join in this year, as have many small and mid-size agencies. “What’s different […]

 
 

Disney’s Ferro Discusses Unified Ad Sales, Shift To Google Ad Manager

From ESPN to Disney to Marvel, The Walt Disney Company is “a house of brands, not a branded house,” says sales chief Rita Ferro. “And we think about each one of those brands and the power that each one of them mean to the customer.” The house of brands is now more unified than ever […]

 
 

Experian Reducing TV Audience Segment Pain Points

SAN JUAN, Puerto Rico—Not that long ago, data for advanced targeting for cross-channel advertising was hard to come by. But now, “There’s a lot more data out in the ecosystem now than there ever was,” and advertisers need help putting it all together, says Experian’s Brad Danaher. Experian helps advertisers determine the data segments that […]

 
 

Tying Mobile Signals To Households With NinthDecimal’s Kilmer

SAN JUAN, Puerto Rico—If where people go is the best indicator of who they are, location is everything. Being able to tie signals from mobile devices to television commercials and other media unearths behavioral insights and can help to inform effectiveness of ad formats, according to NinthDecimal’s Brian Kilmer. NinthDecimal specializes in “physical world data” […]

 
 

Comscore’s Hofstetter Calls for Industry”Re-Education” Around Premium Video Investment

While the opportunities around premium video are “extraordinary,” educating the buy-side about cross-platform execution has long been a common industry theme. For Comscore, which has seen many changes over the past year, it’s more of a re-education process, according to President Sarah Hofstetter. In this interview with Beet.TV roughly a month into her new role […]

 
 

Scale Of Programmatic TV Growing ‘Ridiculously Fast’: 360i’s Rozen

At CES 2019 and then through the television Upfront season, advanced TV will be discussed and executed on a more significant scale than ever, according to 360i Chief Media Officer Doug Rozen. “That’s because there’s not only the interest but the capability and also the audience. This will be the first time as we go […]

 
1 2 3 56