Videoplaza’s Big Expansion via Telstra’s Ooyala, Tavakoli Explains

LAS VEGAS — Six months after it was acquired by Ooyala, video ad tech provider says it has been surprised to adjust to a very different future quicker than expected. Amongst the biggest changes – not just being acquired, but also being owned by a corporate, following Australian telco Telstra’s earlier acquisition of Ooyala last summer. […]

 

TubeMogul, Videoplaza Create Programmatic Marketplace

They are two of the largest video ad tech outfits. Now TubeMogul and Ooyala’s Videoplaza unit are integrating to create a marketplace for the programmatic trading of video ads between premium brands and publishers. The pair say TubeMogul’s platform will connect with Videoplaza’s Konnect suite to allow access to Videoplaza’s inventory on a programmatic basis. Speaking with Beet.TV […]

 

Ooyala Buying Videoplaza To Enhance Video Advertising Breadth

They are two of the best-known names in online video service provision – and now they are coming together as one. Video streaming service Ooyala, itself now owned by Australian telco Telstra, is acquiring its video advertising peer Videoplaza. The buying company says the deal “allows Ooyala to tap into the fast-growing video ad market”, “the […]

 

Programmatic Video ‘Three Years Behind Display’: Videoplaza’s Muehle

AMSTERDAM – So-called “programmatic” techniques for controlling and targeting online ad trading are already revolutionizing sales of static display ads; but video is later to the ad-tech party. Display has been like this for a while. Video is two to three years behind,” London- and Stockholm-based video ad platform Videoplaza‘s director David Muehle tells Beet.TV in […]

 

Videoplaza Aims To Tackle Ad Blockers’ Threat To Video Ads

Consumers’ usage of online ad-blocking software is growing, according to recent PageFair research – and that’s a problem for video, as well as text content. Video ad management platform Videoplaza sees the risk to video advertisers paying for pointless inventory, and is trying to crack the problem. “There are a couple of different ways that we’re […]

 

STV Nearing Launch Of Dynamic Live Video Ad Insertion

AMSTERDAM — Scottish commercial TV broadcaster STV has spent the last few years building up its STV Player multi-platform catch-up service. Now it will soon be able to commercialize live video in the same way it is on-demand. Earlier this month, the outfit inked a deal to use YoSpace to power ads in its live […]

 

Videoplaza CEO: Up To Half Of German Ads Being Blocked

COLOGNE — In Germany, top-tier publishers still exert more collective power over online rivals – but that doesn’t make them immune from their own empowered customers. In this video interview, video ad management company Videoplaza CEO Sorosh Tavakoli tells Beet.TV ad blocking is a big problem in the country: “We’re seeing up to 50% of […]

 

Videoplaza Brings Big Data to Video, Says 30% of Video Ads Will be Audience-Based

By 2015 about 30% of all video ad spend, or roughly $2.5 billion, will be audience-based, says Sorosh Tavakoli, CEO of ad management platform Videoplaza, in an interview with Beet.TV. That’s why the company rolled out a new version of its platform, Karbon 2, to include more audience data, segmentation and targeting for media owners, […]