Alexa Rocks Vegas & More: Ashley J. Swartz’ Take on CES 2017

Every year I provide Beet.TV audiences with the most relevant takeaways and insights I’ve found at CES for the advertising and media industry. CES 2017 proved to be a year that foreshadows incredible impact on the advertising industry. With the ‘Internet of EVERYthing’ and autonomous devices, shopping behaviors and the consumer touch points brands have today […]

 
 

Solving the Ad Blocking Crisis by Resetting the Media Environment, Ben Barokas explains

Ad blocking software is being used by as many as 40 percent of German  desktop users  –  and it is nearing 20 percent in the United States.  For some demographics, use in the U.S. is as high as 50 percent.  As the issue becomes increasingly critical,  there needs to be a transparent value exchange between publishers, […]

 
 

Dispatch from Cannes: “This was the year of Snapchat,” Mindshare’s Johnston

CANNES – Every year at the Cannes Festival  there is a new player that captures the attention of media world.  “This was the year of Snapchat,” says Norm Johnston, Global Chief Digital Officer of Mindshare, in this interview with Beet.TV He says that Snapchat has proven its value to brands and publishers as a platform […]

 
 

The NewFronts are Essential but Schedule is a Challenge, MediaLink’s Michael Kassan

We spoke with Michael Kassan, CEO of the powerhouse media consultancy MediaLink, at the Monday morning kick-off event for the Digital Content NewFronts, hosted by MediaLink and sponsored by Videology. Kassan says while the NewFronts has “come of age” and has taken its place in importance with the TV upfronts, the two-week duration with nearly […]

 
 

Pioneering Documentarian Albert Maysles, Dead at 88, Explains Filmmaking as Observer

The celebrated documentarian Albert Maysles, died on Thursday, the New York Times reported in this obituary. In this  2008 interview with Beet.TV in 2008, he speaks about his approach to documentary filmmaking which he sees himself as an observer.  It’s all about watching the subject unfold, not setting out with an agenda, he explains.  He […]

 
 

MEC’s Digital Chief Reed: Storytelling First, Impressions Second

LAS VEGAS –  Big brands can buy paid impressions, but the value of marketing is found increasingly in storytelling —  by creating compelling content that connects with consumers, largely around a brand’s own property says Shenan Reed, president of digital at MEC, NA in this interview with Beet.TV She also explains the value of the […]

 
 

There’s a Massive Revenue Upside for Publishers from Video, Beyond the Pre-Roll, Teads’ Jim Daily explains

CHICAGO –  For many publishers, creating scale around video production, coupled with  getting those videos watched, is not easy. For advertisers, there is highly limited inventory, with about 4 percent of video pre-roll suitable for top tier brands, says Jim Daily Managing Director of North America for video ad tech platform Teads. Daily says the […]

 
 

AOL Buys Vidible, Our Interview with Tim Mahlman

San Francisco video syndicator Vidible has been purchased by AOL.  Terms were not disclosed, but Peter Kafka at re/code puts the price at “around $50 million.” Unlike other video syndicators, notable AOL’s own 5Min, which split ad revenue between the syndicator and the publisher, Vidible is not a rev sharing scenario, but has created a […]

 
 

Razorfish, Google & Videobloggers Drive 6+ Million Video Views for Unilever Haircare Campaign in the U.K.

A YouTube program in the U.K., designed by global agency Razorfish for several Unilever haircare brands, has driven more that six million views since its launch  in April, says Pete Stein, Global CEO of the agency in this interview with Beet.TV The program takes the pulse of Google queries on hair and directs established  videobloggers […]

 
 

Cannes Lions 2104: We’re all “Marketing in a Digital World,” Simulmedia’s Dave Morgan

While digital media has been  part of the conversation at the annual Cannes Lions Festival for some five years, the digital revolution means that the industry is now operating in a  pervasive, digital world.  Not just using digital marketing, we are “marketing in a digital world,” says Dave Morgan CEO of Simulmedia, in this interview […]

 
 

AOL’s Global Sales Chief: We Can Find the Audience that Matters to Brands

The just completed Digital Content NewFronts was an opportunity for digital publishers to present premium video content to advertisers who would normally buy television time.   The value of  digital is the role of data and the ability of publishers to “find audiences that matters to brands,” explains Jim Norton, Head of Global Media Sales, […]

 
 

Tiffany Shlain Readies Season Two on AOL, Verizon Sponsoring

San Francisco-based filmmaker and founder of Webby Awards, is finding a big audience with her video series called “The Future Starts Here,” has been picked up for season two by Verizon.  Since its debut last year, the show has had 20 million views she says.   At the AOL NewFront event we spoke with her […]

 
 

iJustine Readies Expanded Tech Show on AOL, Verizon is Sponsor

YouTube star Justine Ezarik  aka iJustine, is readying her second season of her show Hardwired on AOL. The series expanding from wearable tech to broader coverage of consumer tech, she explains to Beet.TV in this interview on the red carpet of the AOL NewFront event last night in Brooklyn. The series has been picked up […]

 
 

UM’s Global Content Chief: Automation Allows More Creativity

The increased automation around digital video distribution is allowing content creators, including big media agencies like Universal McCann (UM), to spend more time handcrafting web original video content, says Scott Donaton, Global Chief Content Officer at UM, in this interview with Beet.TV We spoke with him last night at the AOL NewFront event.    

 
 

Molly Wood Brings Her Brand of Tech TV to The New York Times

Veteran CNET editor and on-air talent Molly Wood recently joined The New York Times as Deputy Technology Editor in the San Francisco bureau.   This week in New York, she was on stage, unveiling her new weekly show on consumer called “Machine Learning” to several hundred attendees at the Times NewFront event. We spoke with […]

 
 

FreeWheel has Deal with Amazon to Power Video Ads

FreeWheel, the video ad platform that helps publishers manage ad management and serving, has an agreement with Amazon to power video ads on its growing ad-supported service, FreeWheel announced. In August, we spoke with Doug Knapper, co-ceo about the growth of FreeWheel in the marketplace.  We have republished that interview today.  

 
 

Tribune Company Acquires Gracenote

The Tribune company has acquired Gracenote for $170 million.   The company provides audio recognition software for  a number of consumer devices.  Recently the company has been working with television media planners in delivering targeted video ads.  Last month, we interviewed Gracenote president Steven White about the company and its new efforts  in the ad world. […]

 
 

Xaxis’ Gleason to Headline Beet.TV Programmatic Summit presented by Videology

The automation of media buying, which has become pervasive in the digital world, is inexorably coming to television planning and buying.  While not  auction based,  the tools of programmatic ad operations are becoming part of the linear television media world.   This development has major  implications for brands, their agencies, broadcasters and a range of technology […]

 
 

New York Times Media Reporter Brian Stelter Leaves for CNN, our 2008 interview

In 2008, shortly after Brian Stelter joined the New York Times as a media reporter, we spoke with him about the growth impact of a blog about the cable news business that he launched and ran from his college dorm.   Today, CNN has announced he will join the cable network.   We have republished that interview […]

 
 

Social Video App Maker Magisto Raises $13 Million in C Round (archive video)

Magisto, an Israel-based start up which as found wide success with its App that allows users to easily edit videos and images, has raised a $13 million C venture round from Qualcomm and Scandisk, it was reported today. The app has been downloaded some 13 million times, TechCrunch reports. Last year in Tel Aviv, we […]

 
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