Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real time – just like they do in digital. So why are so many brands feel like they are blowing this opportunity? Dave Helmreich, Chief Commercial Officer at Innovid, says it’s a combination of fragmented data, and a slow-moving industry. […]
During this past CES, GroupM released its annual consumer survey on attitudes towards technology. The results were decidedly mixed, marked by increased concern about sharing personal data, declining interest in buying the latest tech products sooner rather than later, and greater numbers of people confused by technology and its promises overall, the report noted. In […]
Every year I provide Beet.TV audiences with the most relevant takeaways and insights I’ve found at CES for the advertising and media industry. CES 2017 proved to be a year that foreshadows incredible impact on the advertising industry. With the ‘Internet of EVERYthing’ and autonomous devices, shopping behaviors and the consumer touch points brands have today […]
Ad blocking software is being used by as many as 40 percent of German desktop users – and it is nearing 20 percent in the United States. For some demographics, use in the U.S. is as high as 50 percent. As the issue becomes increasingly critical, there needs to be a transparent value exchange between publishers, […]
CANNES – Every year at the Cannes Festival there is a new player that captures the attention of media world. “This was the year of Snapchat,” says Norm Johnston, Global Chief Digital Officer of Mindshare, in this interview with Beet.TV He says that Snapchat has proven its value to brands and publishers as a platform […]
We spoke with Michael Kassan, CEO of the powerhouse media consultancy MediaLink, at the Monday morning kick-off event for the Digital Content NewFronts, hosted by MediaLink and sponsored by Videology. Kassan says while the NewFronts has “come of age” and has taken its place in importance with the TV upfronts, the two-week duration with nearly […]
The celebrated documentarian Albert Maysles, died on Thursday, the New York Times reported in this obituary. In this 2008 interview with Beet.TV in 2008, he speaks about his approach to documentary filmmaking which he sees himself as an observer. It’s all about watching the subject unfold, not setting out with an agenda, he explains. He […]
LAS VEGAS – Big brands can buy paid impressions, but the value of marketing is found increasingly in storytelling — by creating compelling content that connects with consumers, largely around a brand’s own property says Shenan Reed, president of digital at MEC, NA in this interview with Beet.TV She also explains the value of the […]
There’s a Massive Revenue Upside for Publishers from Video, Beyond the Pre-Roll, Teads’ Jim Daily explains
CHICAGO – For many publishers, creating scale around video production, coupled with getting those videos watched, is not easy. For advertisers, there is highly limited inventory, with about 4 percent of video pre-roll suitable for top tier brands, says Jim Daily Managing Director of North America for video ad tech platform Teads. Daily says the […]
San Francisco video syndicator Vidible has been purchased by AOL. Terms were not disclosed, but Peter Kafka at re/code puts the price at “around $50 million.” Unlike other video syndicators, notable AOL’s own 5Min, which split ad revenue between the syndicator and the publisher, Vidible is not a rev sharing scenario, but has created a […]
Razorfish, Google & Videobloggers Drive 6+ Million Video Views for Unilever Haircare Campaign in the U.K.
A YouTube program in the U.K., designed by global agency Razorfish for several Unilever haircare brands, has driven more that six million views since its launch in April, says Pete Stein, Global CEO of the agency in this interview with Beet.TV The program takes the pulse of Google queries on hair and directs established videobloggers […]
While digital media has been part of the conversation at the annual Cannes Lions Festival for some five years, the digital revolution means that the industry is now operating in a pervasive, digital world. Not just using digital marketing, we are “marketing in a digital world,” says Dave Morgan CEO of Simulmedia, in this interview […]
The just completed Digital Content NewFronts was an opportunity for digital publishers to present premium video content to advertisers who would normally buy television time. The value of digital is the role of data and the ability of publishers to “find audiences that matters to brands,” explains Jim Norton, Head of Global Media Sales, […]
San Francisco-based filmmaker and founder of Webby Awards, is finding a big audience with her video series called “The Future Starts Here,” has been picked up for season two by Verizon. Since its debut last year, the show has had 20 million views she says. At the AOL NewFront event we spoke with her […]
YouTube star Justine Ezarik aka iJustine, is readying her second season of her show Hardwired on AOL. The series expanding from wearable tech to broader coverage of consumer tech, she explains to Beet.TV in this interview on the red carpet of the AOL NewFront event last night in Brooklyn. The series has been picked up […]
The increased automation around digital video distribution is allowing content creators, including big media agencies like Universal McCann (UM), to spend more time handcrafting web original video content, says Scott Donaton, Global Chief Content Officer at UM, in this interview with Beet.TV We spoke with him last night at the AOL NewFront event.
Veteran CNET editor and on-air talent Molly Wood recently joined The New York Times as Deputy Technology Editor in the San Francisco bureau. This week in New York, she was on stage, unveiling her new weekly show on consumer called “Machine Learning” to several hundred attendees at the Times NewFront event. We spoke with […]
FreeWheel, the video ad platform that helps publishers manage ad management and serving, has an agreement with Amazon to power video ads on its growing ad-supported service, FreeWheel announced. In August, we spoke with Doug Knapper, co-ceo about the growth of FreeWheel in the marketplace. We have republished that interview today.
The Tribune company has acquired Gracenote for $170 million. The company provides audio recognition software for a number of consumer devices. Recently the company has been working with television media planners in delivering targeted video ads. Last month, we interviewed Gracenote president Steven White about the company and its new efforts in the ad world. […]
The automation of media buying, which has become pervasive in the digital world, is inexorably coming to television planning and buying. While not auction based, the tools of programmatic ad operations are becoming part of the linear television media world. This development has major implications for brands, their agencies, broadcasters and a range of technology […]