Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. In recent years, it has deeply reported on ad-tech innovation and the transformation of television.
Unlike a traditional publisher, Beet.TV uses video to serve as a “virtual meeting place” where the industry “meets” to learn and share with colleagues through a form factor of short, direct videos.
It also creates unique, high level industry events. However, due to the pandemic, it is not creating events or covering physical events in 2020.
Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers.
An influential, global audience views 1000 video views per day on the site and many more via social and syndication.
Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events.
During the pandemic, all videos are produced remotely using Zoom and WebEx.
Video views occur on Beet.TV and off-site via syndication, Videos are seen on Twitter, Reuters Insider, and many other sites. Highly search optimized, the videos remain relevant as essential business intelligence for months and years following publication.
The audience is comprised of several groups including:
Media & Creative Agency Executives
Beet.TV has a strong buy-side following. These include media planners, buyers and at the major media agencies and large universe of brand marketers.
Publishers & TV Programmers and Distributors
Beet content is consumed and shared by many in the sell-side of television and video including cable programmers, network programmers, digital video producers and a range of distributors including MVPD’s, virtual MVPD’s, AVOD and SVOD providers.
Ad-Tech
Beet.TV has a significant following in the ad-tech world. The videos and related social media is consumed by the start-ups and established companies that populate the ad tech world. This includes companies in programmatic, analytics, infrastructure, mobile, social, content marketing and syndication.
Others
Institutional, private investors, analysts and journalists.
Global vs. U.S.
About 70 percent of views are in the U.S. and Canada; 20 percent from the U.K. with rest mostly in Western Europe, India, Israel, and Australia.
Key Audience Metrics
| Monthly Completed Video Views (via syndication and social platforms) | 25,000 |
| Monthly Unique Visitors to Beet.TV pages | 125,000 |
| Twitter Followers | 9,500 |
| Twitter Impressions per month | 185,000 |
| Twitter Interactions per month | 25,000 |
| LinkedIn Followers | 5,000 |
| LinkedIn Impressions per month | 125,000 |
| LinkedIn Interactions per month | 35,000 |
| Retargeting Impressions per month | 400,000 |
Email Subscriptions Driving Results for Partners
As the publication chronicles a transformative industry, reports on news, and profiles the key players, it provides unique value to its marketing partners or Sponsors. This is why so many partners come back and why business is growing.
Partnerships with Beet are unique, creative, and bespoke. They are constructed to achieve key business objectives. Beet.TV provides valuable branding to its marketing partners by associating videos with the Sponsor in the form of pre-roll and post roll ads, video segments, banners, association via social media, and retargeting.
These videos drive awareness of company innovation, and institutional culture. This branding drives business, investment, recruiting, and overall enhanced perception.
In addition to the branding aspect is the face-to-face settings where relationships are built and business is made. These take place at Beet’s custom events and executive retreats.
Activations
Outlined below are the opportunity categories:
Coverage of Major Events
Beet produces videos of major events such as the 4A’s, Cannes, DMEXCO and associates the Sponsor with the videos. These are typically 25 to 50 videos for major events like Cannes or DMEXCO.
Note: Due to the pandemic, we are not covering any physical events in 2021. We are covering some virtual events, however such as Advertising Week, Fall TV and ANA Masters in Marketing.
Custom Events
Beet produces a range of custom events. These usually involve a half day program of sessions and conversation on a topic deemed of interest to the Sponsor. Beet does all the programming, production and logistics. The Sponsor provides input into the content, speakers and format. The entire program is produced for video with an audience of some 50. These events take place at advertising agencies, publishers or hotel event space. Beet produces about 8 such programs a year. They take place in New York, London, San Francisco and Chicago.
Note: Due to the pandemic, we are not creating physical events in 2021, we have a capability, however, to create virtual events for sponsors.
Bespoke Series
Beet creates thematic series which usually are comprised of 15 videos. The themes and content are framed by the goals of the Sponsor. So, themes of recent and upcoming series include programmatic, “addressable” TV, outstream video, video in the social feed, and more general series.
Note: During the pandemic, these are the primary partnership opportunities.
Executive Retreats
Beet creates extraordinary executive retreats which are limited to 100 participants. The intense 2-day program create content, exchange information and build business relationships. The events, called Beet Retreats, are held at destinations including San Juan, Miami and Los Angeles
Note: Due to the pandemic, the next Beet Retreat will be November 17-19, 2021 in Santa Monica.