Beet.TV is the intelligence and networking engine fueling the community of business leaders across the advertising and media ecosystem.
A unique catalyst of content, conversation, and community for decision-makers and industry professionals, Beet.TV is the forum for the ideas and companies shaping the future of ad agencies, CTV, Retail Media/Commerce Media, content creation/distribution, and the business of digital communications generally.
Since its launch in 2006, Beet’s industry coverage has evolved constantly, matching the swift pace of advance in ad-supported digital media. While its coverage has focused on the evolution of converged television and video, it has simultaneously expanded to cover emerging sectors including social networks, programmatic, streaming, identity, commerce, artificial intelligence, media measurement, audio, out-of-home, the creator economy, and contextual advertising.
That’s why Beet.TV is the root of all that’s next to come.
The Essential Intelligence and Networking Hub
Beet.TV’s platform is the essential intelligence and networking hub by — and for — leaders of the advertising and media community. Through one-on-one video interviews and in-person private events, Beet.TV’s global salon combines compelling insights, delivered with plainspoken directness, by the industry professionals shaping the growth of ad tech, martech, media, CTV, Retail Media, and more.
The content produced by Beet.TV reaches tens of thousands of visitors and event attendees each month, creating a place where audiences gain knowledge, and where sponsors find value from the depth and breadth of our content and conversations.
Outcomes for sponsors are grounded in the credible thought leadership Beet.TV is widely regarded for; which is why they generate incomparable brand awareness and direct business development.
An Engaged Community
Beet.TV has cultivated an engaged community of senior executives from ad agencies, brand marketers, retailers, publishers, and TV programmers that connect across multiple platforms, including regular updates on Beet.TV, a daily newsletter, and a robust social media presence on LinkedIn and YouTube.
That social media presence is significant: Beet.TV’s LinkedIn and CEO/Founder Andy Plesser’s personal feed post videos and event photos that together routinely generate 100,000 weekly impressions, reaching an influential audience highly engaged with the content.
Video-First Approach
Unlike other publishers, Beet.TV is video-first. The 600+ videos produced each year feature industry leaders making change happen while sharing the most exciting innovations, trends, and forward-looking insights.
Beet.TV’s short-form videos are authoritative, candid, and informative, cutting through jargon and getting at what’s actually shaping the moves of media buyers, sellers, creators, and distributors. Our ethos, “Up close, direct, and personal” underlies Beet.TV’s unscripted salon-like conversations. Our videos are widely shared across LinkedIn, YouTube, and Bloomberg Terminals.
Live Events
Beet.TV is renowned for its extraordinary Beet Retreats. Limited to under 200 attendees, these invite-only programs foster honest, open discussions among industry peers. The sessions are carefully curated to ensure that insiders can freely share and access the most high-minded, original thought leadership. Even the locations of the Beet Retreats are distinctive. Held in the Berkshires, Los Angeles, and San Juan, Puerto Rico, these programs deliver deeply informative off-the-record sessions and unique networking opportunities.
Beet Retreat Participants regularly include senior executives from companies such as Amazon, Disney, Google, TikTok, Walmart, Comcast, GroupM, IPG, Omnicom, Publicis, General Motors, L’Oréal, Mars, Heineken, and more.
While details of the sessions’ confidential commentaries do not leave the room, Beet.TV does share dozens of invaluable and revealing videos onsite that build on Beet Retreats’ private onstage discussions. Beet.TV’s high-quality video production and large-scale distribution provide Beet Retreats with a global presence.
Beet.TV also produces a range of smaller, custom events in New York, primarily hosted by ad agencies, along with networking dinners and breakfasts. Industry event coverage is another major facet of Beet.TV’s business, with content produced at POSSIBLE, Cannes Lions, IAB ALM, CES, Advertising Week, and the NewFronts.
Sponsored Content: The Beet.TV Equation
Founded nearly 20 years ago by Beet.TV CEO Andy Plesser, a former public relations executive, Beet.TV is rooted in a custom, sponsored content production model that melds editorial value with the marketing goals of its partners. Beet.TV has created a formula around sponsored content that continues to scale.
A Unique B2B Solution
Beet.TV is a pioneering media, content, and events production company that has proven the immense benefits of video in the B2B category. Coupled with its high-level events, the company has become a hub for an entire industry sector.
The value of this community is demonstrated by video views, the numbers of registrants to its Retreats, and in recurring engagements with partners including Adobe, Comcast, Google, Magnite, Mediaocean, Microsoft, NBCU, Paramount, United Airlines, Mastercard, Yahoo, and dozens of enterprises seeking to raise awareness around products, build thought leadership, elevate brand awareness, and support their business outcomes.
Global Footprint
Beet.TV has a strong following in Europe, with approximately 20 percent of its views coming from outside the U.S. The platform produces events in London annually, extending its reach and influence across the global media landscape.
Audience Composition
Brands, Media Buyers & Creative Agency Executives
Beet.TV has a strong buy-side following, including media planners and buyers at major media agencies and brand marketers.
Beet content is consumed and shared by many in the sell-side of television and video, including cable and network programmers, digital video producers, and distributors such as MVPDs, virtual MVPDs, AVOD, SVOD, and FAST providers.
Ad Tech
Beet.TV has a significant following in the ad tech world, with content consumed by startups and established companies across programmatic, analytics, infrastructure, mobile, social, content marketing, and syndication.
Commerce and Retail Media
Beet.TV was early to cover commerce and retail media along with top executives driving innovation and growth, with a repository of dozens of retail, agency, and solution provider video profiles.
Calendar & Partnership Opportunities
For more information on our events and partnership opportunities, please see our 2025 calendar and our products page.