Beet.TV has become the premiere chronicler of the digital video revolution and ad-tech innovation. Unlike a traditional publisher, Beet.TV produces both custom, bespoke video interviews and live events where advertising industry leaders and influencers meet to network, learn and share insights with their peers.
Beet.TV’s engaged audience comprises the entire advertising ecosystem, from agency and brand marketing executives to publishers, TV programmers and distributors, along with a significant following in the ad tech world.
With its influential, global audience, Beet.TV produces over 800 videos per year and registers 1,000+ video views daily via its highly search-optimized site, social and with syndication partners that include Bloomberg Terminal, YouTube and LinkedIn. Beet.TV also boasts a repository of 9,000+ videos with 750 hours of content produced both onsite at its Manhattan studio as well as at tentpole industry leadership events such as CES, Cannes Lions and Advertising Week.
Moreover, Beet.TV creates extraordinary invitation-only executive retreats which are limited to 100 participants. The Beet Retreats are held at desirable destinations including San Juan, Miami and Los Angeles. The next Retreat will be in the Berkshires, July 21-23.
Beet.TV partnerships are unique, creative, and customized. They are constructed to achieve key business objectives through valuable branding opportunities.
The audience is comprised of several groups including:
Media & Creative Agency Executives
Beet.TV has a strong buy-side following. These include media planners, buyers and at the major media agencies and large universe of brand marketers.
Publishers & TV Programmers and Distributors
Beet content is consumed and shared by many in the sell-side of television and video including cable programmers, network programmers, digital video producers and a range of distributors including MVPD’s, virtual MVPD’s, AVOD and SVOD providers.
Ad-Tech
Beet.TV has a significant following in the ad-tech world. The videos and related social media is consumed by the start-ups and established companies that populate the ad tech world. This includes companies in programmatic, analytics, infrastructure, mobile, social, content marketing and syndication.
Others
Institutional, private investors, analysts and journalists.
Global vs. U.S.
About 70 percent of views are in the U.S. and Canada; 20 percent from the U.K. with rest mostly in Western Europe, India, Israel, and Australia.
Key Audience Metrics
| Monthly Completed Video Views (via syndication and social platforms) | 110,100 |
| Monthly Unique Visitors to Beet.TV pages | 42,200 |
| Twitter Followers | 10,061 |
| Twitter Impressions per month | 153,000 |
| Twitter Interactions per month | 25,000 |
| LinkedIn Followers | 4,955 |
| LinkedIn Impressions per month | 119,620 |
| LinkedIn Interactions per month | 58,127 |
| Retargeting Impressions per month | 174,848 |
For more information on Beet.TV monthly reach and audience, please view this pdf.
Partnering with Beet.TV
As the publication chronicles a transformative industry, reports on news, and profiles the key players, it provides unique value to its marketing partners. This is why so many partners come back and why business is growing.
Partnerships with Beet are unique, creative, and bespoke. They are constructed to achieve key business objectives. Beet.TV provides valuable branding to its marketing partners by associating videos with the Sponsor in the form of pre-roll and post roll ads, video segments, banners, association via social media, and retargeting.
These videos drive awareness of company innovation, and institutional culture. This branding drives business, investment, recruiting, and overall enhanced perception.
In addition to the branding aspect is the face-to-face settings where relationships are built and business is made. These take place at Beet’s custom events and executive retreats.
Activations
For more information on our events and partnership opportunities, please visit our Sponsorship Opportunities page.