Adam Gerber

Consumers may be driving the expansion of television viewing options, but publishers still face a balancing act between reducing ad loads and meeting financial goals. Ad buyers, meanwhile, are going to want to see demonstrable results for their investments in return for increased prices due to inventory reductions. “I think it’s a really complicated challenge […]

MIAMI – Structural barriers. Organizational barriers. Silos. All of these play their part in retarding the progress of advanced television for all parties involved. While pursuing these topics can lead to circular conversations—everyone agrees on the need for change but no one thinks it won’t happen soon, if at all—such discussions actually help to clarify […]

There is no shortage of horror, in digital media circles, that it is big platforms which are gobbling the lion’s share of ad spending. The latest Zenith figures estimate Google and Facebook took 96% of spending outside of China last year. But one of the world’s biggest media-buying agencies says there are bigger problems than […]