Criteo’s Clarken on Identity, E-Commerce and Business Beyond the Walled Gardens, #BeetCast

MIAMI – This week’s episode of the #BeetCast is guest hosted by Matt Prohaska, who I met 10 years ago when he ran programmatic advertising at The New York Times. He moved from there to form a powerhouse consulting firm in his name. Matt is one of the brightest lights in our industry and a […]

 

Facebook is the Popular Platform for the Right: Its Engagement Algorithms Harness Discontent, The Washington Post’s Nitasha Tiku

OAKLAND – Why is right-leaning thought and misinformation often the most popular shares on Facebook? It’s because its algorithms feed the emotions of discontent and tribalism, explains The Washington Post’s culture and tech reporter Nitasha Tiku, in this interview with Beet.TV The Trump Ban: The events of January 6 at the U.S. Capitol finally moved […]

 

The BeetCast: Power Broker Michael Kassan on CES, Cannes Lions and a Hybrid Future for Live Events

LOS ANGELES — It’s a virtual CES this week. it will be interesting to see how it goes. However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual. And that will probably be the case for Cannes Lions, says Michael Kassan, my guest […]

 

Streaming TV to Lead CES as Kassan Keynotes with Warner’s Sarnoff

LOS ANGELES – MediaLink has been an essential part of CES for many years: from its jam-packed parties, to VIP panel sessions — and for its hundreds of business development meetings for its clients. This year, with CES all virtual, MediaLink is all in, albeit in a very different way, including a gala “party” on […]

 

Andre Swanston: Angels Saved My Start-up as VC’s Shut the Door

He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year. But it was tough sledding, building an advanced media data business five years ago. Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from […]

 

Know Your Consumer, Don’t Profile Them: Rishad Tobaccowala Urges Marketers

Consumers can’t be truly “identified” via various data sets. Their feelings and moods can vary as much as the profile of another person. The key to identity in marketing is to reach a consumer who “belongs,” who opts in by providing first party data, says Rishad Tobaccowala, longtime senior advertising executive at the Publicis Groupe, […]

 

Episode #2 of the #BeetCast: “The Obsolescence of Marketing Has Begun, Like It Or Not,” Mastercard’s Raja Rajamannar

In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this podcast from Beet.TV It is imperative that marketers understand AI, augmented reality and other emerging technologies to remain relevant. Already […]

 

Kirk McDonald: Exhausted by the Turmoil, Positive about Changes Ahead

From his early days at Conde Nast, to the adtech world of PubMatic, to his present senior post at AT&T, he’s “always been alone.” The feeling has been most acute at industry events, which somehow appear “unfamiliar,”explains Kirk McDonald, Chief Business Officer of AT&T’s Xandr unit.* Fully qualified, he often saw himself as an “imposter” […]

 

Dispatch from Puerto Rico: Poor Kids Can’t Zoom

SAN JUAN, PR – Online learning can be a useful solution for children whose schools are closed. But not for those living in poverty, where there is often little Internet connectivity. For the Boys and Girls Clubs of Puerto Rico, which serves primarily the island’s poor, some 80 percent of club members don’t have suitable […]

 

BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn

Digital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer’s content will run and the impact of associating with sensational advertising. Says Scott Hagedorn, CEO of Omnicom Media Group in this BeetCast podcast moderated […]

 

BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray

It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray, CEO of Dentsu Media, in this episode of the BeetCast podcast. The episode is guest hosted by Joanna O’Connell, VP & Principal Analyst at Forrester Research. The dramatic transformation […]

 

BeetCast Episode 5: Brian Morrissey on Virtual Industry Events: They Have Become “Commoditized”

MIAMI — The events business has been crushed by the pandemic, and physical events won’t come back until next fall. As events producers and publishers shift to virtual events, the results have been mixed, observes Brian Morrissey, long time editor-in-chief of Digiday, who stepped down from his position in October. He suggests that events scheduled […]

 

BeetCast Episode 4: Don’t Write Off Linear TV, Simulmedia’s Dave Morgan

While the media industry’s enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says Dave Morgan, CEO and Founder of Simulmedia in this podcast. This episode of the BeetCast is hosted by Ashley Swartz, CEO and founder of Furious Corp and a longtime Beet.TV contributor. Linear […]

 

El Beet Retreat: Two Years Ago in San Juan: Next Year, Santa Monica, November 17-19, 2021

Bringing the community together to exchange ideas, build relationships and make compelling videos has been the mission of Beet.TV since its start in 2006. It is exemplified in our 100-person executive retreats which we call the Beet Retreat. Two years ago this month in San Juan, we had an incredibly accomplished group for a three […]

 

“The Obsolescence of Marketing Has Begun, Like It Or Not” Raja Rajamannar, in podcast preview

In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV It is imperative that marketers understand AI, Augmented Reality and other emerging technologies […]

 

My Chat with Sir Martin: “I Have a Point to Prove” – An excerpt from the new BeetCast podcast

LONDON – He wasn’t happy with the circumstances of his departure from WPP in 2018, the giant advertising holding company he founded. With S4 Capital, he is proving a point: he can create an agile, digital-only marketing enterprise, says Sir Martin Sorrell in this interview with me for our new podcast called the BeetCast. Today, […]

 

Reflecting on his Mexican Heritage, Marc Pritchard’s Commitment to Equality is Personal

Marc’s father was Mexican, adopted by a man named Pritchard, giving Marc a caucasian identity. This provided him with opportunities not impacted by discrimination. His father was an activist among migrant Mexican farm workers in Colorado. Marc said the profound effects of seeing how migrant farmer workers lived has had a lifelong impact on him, […]

 

THREE YEARS AGO TODAY: Essential Medical Supplies Arrive in Storm-Ravaged Vieques by Aid Group: Today We Are Fighting COVID-19

FARMINGDALE, NY / SAN JUAN, PR – September 29, 2017 – A shipment of nearly a thousand pounds of essential medicines including antibiotics, vaccines, asthma and diabetes drugs has landed in San Juan. The items are bound for medical facilities here and on the nearby islands of Vieques and Culebra. The delivery was shipped Friday […]

 

TV Measurement and Streaming Take the Stage at Virtual Industry Confab

CHICAGO – Capping off a month of virtual events called Fall 2020, which had been previously known as NYC TV Week, the focus of next week’s sessions will be on measurement and streaming, two of the most dynamic sectors of the television industry. For a preview of the event, we spoke with next week’s sessions […]

 

Investment Bank LUMA Partners Launches Guide to Black-Founded & Owned Businesses

Having built essential industry investment/deal guides called “LUMAscapes,” visual presentations of interrelated businesses in the media, marketing and adtech industries, investment bank LUMA Partners has introduced the Black LUMAscape, a diagram and directory that charts scores of Black-owned and founded businesses. We spoke with LUMA founder and CEO Terry Kawaja about the new effort and […]

 
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