PSA for Children of Puerto Rico Reaches 3.5 Million U.S. TV Home, Nielsen

In its four weeks of airing, a campaign to raise awareness and funds for the Boys & Girls Clubs of Puerto Rico has aired in the nation’s top ten markets, on over 150 Spanish-language stations and networks, providing some 3.5 million household views in the U.S. and Puerto Rico, according to Nielsen. The three, 60-second […]

 

Innovid Makes Big Data & Analytics Move with Roku Partnership, Chalozin explains

Roku, Inc. and Innovid today announced a new analytics solution to measure and understand daily demographic reach and frequency on TV campaigns run across the Roku platform, and Linear TV. The new solution marries OTT and linear TV occurrence and identity data from Roku’s 30.5 million active accounts as of June 30, with Innovid’s OTT ad serving […]

 

Inspired by Lulu and Leo: The “Choose Creativity Awards” Honors J.P. Morgan Chase’s Kristin Lemkau

Fostering creativity in his family was essential after their tragic loss.   It helped Kevin Krim and his wife Marina and their surviving daughter.  It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo.  It turned grief into a movement and the formation of a charitable foundation that offers a creative […]

 

VideoAmp Raises $70 Million in New Funding Round

In a sign of continued investment enthusiasm for the advanced TV technology space, VideoAmp has closed on a $70 million investment round, the Wall Street Journal reported this morning. The funding comprises $50 million from the Raine Group LLC and $20 million from Ankona Capital. VideoAmp had previously raised $36 million from companies including Mediaocean […]

 

It’s Back to San Juan: Beet Retreat 2019

The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place in Puerto Rico at the El San Juan Hotel December 4-6, 2019. The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions. Part industry enclave and part […]

 

The U.S. Media Industry Steps Up with Boys & Girls Clubs of Puerto Rico to Break the Cycle of Poverty

SAN JUAN, PR – They have been forgotten, the majority of Puerto Rico’s children who live under the poverty level, says Eduardo Carrera, CEO of the Boys & Girls Clubs of Puerto Rico in this interview with Beet.TV recorded at the Vimenti Project, the island’s first charter school, which is operated by the Club. Carrera, […]

 

Join Beet.TV and the Boys & Girls Clubs of Puerto Rico in NYC on February 5 at Xandr

Please join me, your colleagues and executives from the Boys & Girls Clubs of Puerto Rico for an update on the island’s children and the essential work of the Clubs. Tuesday: February 5 at Xandr/AT&T 1 Rockefeller Plaza, 5th Floor 8:30 a.m. – 10:00 a.m. The program will include an update on the island and […]

 

Beet is Toasted in Vegas by the Greats: Irwin Gotlieb, Dave Morgan, Terry Kawaja, Randall Rothenberg and Kirk McDonald

LAS VEGAS –  A huge thank you Sarah Hofstetter, Bryan Wiener and the Comscore crew for hosting an awesome party at the Cosmopolitan on my birthday (1/8) and to celebrate Beet.TV’s thirteenth year.  Thirteen, a milestone in digital publishing, maybe?   A reason enough for a party, why not! I was honored that so many good […]

 

Beet.TV Raises Funds for the Boys and Girls Clubs of Puerto Rico with Celebrity Gala: Makes the Local News

SAN JUAN, PR — The Beet Retreat gala dinner and fundraiser at the 400-year old San Cristobal Fort was the subject of this news segment on the San Juan/CBS affiliate station. The event raised funds for the Boys & Girls Clubs of Puerto Rico.   Many thanks to the the U.S. Park Service for welcoming us and […]

 

A Tasty Finale: Puerto Rico’s Top Chef Cooks for the Beet Retreat Gala Dinner and Fundraiser

SAN JUAN, Puerto Rico – Puerto Rico’s most celebrated chef, James Beard Award honoree Jose Enrique,  cooked for the closing gala dinner and fundraiser at the Beet Retreat last Thursday evening at the 400-year-old Spanish fort, Castillo San Cristobal. The chef, who owns his namesake restaurants in San Juan and at the St. Regis resort […]

 

Mark Read Named New WPP CEO

Longtime WPP executive Mark Read, who has been serving as interim co-COO in the aftermath of the departure of the April Martin Sorrell, has been selected as the new CEO of WPP.

 

MediaLink’s Spiegel Joins TransUnion to Head New Addressable Media Unit

Matt Spiegel, managing director at MediaLink, has joined the giant data company TransUnion to head its new formed media vertical, focused on addressable solutions. In a press release, the company explains:  “His expertise will further TransUnion’s ability to deliver the addressable solutions required by enterprise marketers and media companies to make informed modeling, strategic investment […]

 

“It’s Consumer First in TV Land,” the #BeetRetreat, San Juan, November 28-30

After taking the year off in the aftermath from hurricane Maria, we are headed back to Puerto Rico for the seventh year of our executive retreats on the Caribbean island.   This year we will will be at the newly re-opened, icon El San Juan Hotel. It will be an incredible three days of intense sessions, […]

 

Diversity is a Business Imperative, Nielsen’s Kelle Coleman explains

CANNES – It’s not just morally right, but diversity in the workplace is a business imperative, explains Kelle Coleman, Nielsen’s Head of Corporate Partnerships, in this interview with Beet.TV We spoke with her last month at Cannes in Color event, immediately following a session featuring Proctor & Gamble’s marketing chief Marc Pritchard who implored to […]

 

The Diversity Conversation is Not Easy, You Need to “Weather the Storm,” P&G’s Marc Pritchard Implores Cannes Audience

P&G endured considerable pushback for its video advertising series the Talk, a series of vignettes of African American parents speaking to their young children about growing up in a racial biased society.   Difficult as it was, it was necessary to 0pen a dialogue, Marc Pritchard,  P&G’s marketing chief, told the Cannes in Color session at […]

 

CAA’s Kendra Bracken-Ferguson on Making Diversity Happen on a One-to-One Level

CANNES – A social media pioneer, who was the first digital director at Ralph Lauren and now heads digital at global powerhouse CAA-Global Brands Management Group, Kendra Bracken-Ferguson says that diversity needs to start with personal outreach and mentoring. CAA-GBG’s clients include companies as Coca-Cola, Hershey’s and Cheesecake Factory, as well as artists Jennifer Lopez, […]

 

MediaMath Raises $225 Million Round to Fund Expansion, Acquisitions

New York adtech company MediaMath has raised $225 million to fund expansion and acquisitions from investment firm Searchlight Capital Partners, the Wall Street Journal reported today. The investment brings the valuation of the company to $1 billion, the Journal says citing sources. Earlier this year, Beet.TV interviewed MediaMath CEO Joe Zawadzki. The topic was the […]

 

Diversity Means Bringing ‘Voices’ to the Creative Process

CANNES – A big topic at Cannes was the imperative for the industry to become more racially diverse as a business priority.  One essential step is to get more people of color into the creative process, says Steven Wolfe Pereria, CMO of Quantcast. In America, marketing is now fully multicultural, and the industry has to […]

 

Pritchard Lays Down the Marker on Diversity: FB’s Bowles on the Impact

When the marketing chief of the world’s biggest advertiser gives a clear directive, the industry listens and conversations begin. At Cannes Lions, P&G’s Marc Pritchard, who has spearheaded several high impact initiatives, implored the media and advertising  industries to embrace racial diversity.  He stressed diversity as both the right thing to do, and as a […]

 

Making Diversity Happen: Open the “Supply Chain,” AT&T’s McDonald

CANNES — Among the most significant problem in achieving  diversity in the adtech/media and advertising industries is the “supply chain” of interested entrants, says Kirk McDonald, CMO of AT&T Advertising & Analytics. Career paths and opportunities need to be surfaced to young people starting in high school, he says. In this interview he also addresses […]

 
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