TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO

The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered. It’s […]

 

Xaxis Celebrates its 10th Anniversary as an “Outcome” Media Company, Gila Wilensky explains on the #BeetCast

This week, our podcast guest is with Gila Wilensky, President of of Xaxis US. She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America. In 2013, Gila joined the growing Google account at Essence and built a team to run […]

 

Asian Americans: We Can’t Be “Invisible” Anymore, Yin Woon Rani

For many of us, the issue of hate against Asian Americans hasn’t been talked about. But through hate crimes, fostered by the pandemic and economic strains, this has become a pressing matter for us to understand and address, particularly for those of us in the marketing and media industries. To put this in perspective is […]

 

Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast

Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at TransUnion. She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the […]

 

Corporate Responsibility Programs Must Become Partners for Systematic Change

SAN JUAN, PR – Companies should go beyond their established corporate responsibility programs to become partners in transformation. There is an opportunity to become deep and longterm partners and to bring systematic change, urges Olga Ramos, President of the Boys & Girls Clubs of Puerto Rico in this video session with Rita Ferro, President of […]

 

Diversity at DDB is Driving Business to This Venerable Madison Avenue Agency

Diversity and inclusion among the ranks is essential, but it’s the impact of a diverse workforce on the work that that serves client needs and drives incremental business, says Justin Thomas-Copeland, CEO of DDB North America, in this fireside conversation with Rita Ferro, President of Disney Advertising Sales. Thomas-Copeland, the first Black CEO of the […]

 

Streaming Podcasts vs Downloads: A Big Reset of the Medium, Driven by Spotify

Since its inception, the distribution of podcasts has relied on a downloaded file, sent to users via RSS feed. But that system has limitations in understanding consumption. It’s akin to delivering a magazine but not knowing if it was opened or read. Spotify’s platform for podcast distribution is streaming as it is for music. The […]

 

Being Their “Authentic Selves” Led These Two Latinas to the Top

For many first generation immigrants, assimilation into mainstream society is a top priority. For Nancy Reyes, the daughter of an El Salvadorian mother, it was a necessity borne out of fear of immigration enforcement and deportation. Having fully assimilated, the Harvard-educated ad executive eventually found that reconnecting with her “authentic self” was important in her […]

 

Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation

Pooja Midha, a longtime advanced TV executive at MTV and Disney, and most recently CEO of true[x], has joined Comcast Advertising as Chief Growth Officer, a new position, the company announced on Thursday. We sat down with her to talk about her vision o the industry and her decision to join Comcast. She speaks about […]

 

“Multicultural Thinking Is Front and Center,” PHD’s Mike Solomon

CHICAGO – Previously the domain of boutique agencies and specialty divisions. multicultural marketing is now “front and center,” says Mike Solomon, Chief Operating Officer of Omnicom’s PHD US unit in this Beet.TV video hosted by Rita Ferro, President of Disney Advertising Sales for The Walt Disney Company. This was among the the topics in this […]

 

Being “Authentic” Means Being Empowered to Lead, Citi’s Carla Zakhem-Hassan

As an immigrant, war refugee and an Arab, Carla Zakhem-Hassan sought to assimilate into American society, but she discovered she needed be true to herself and her life experience. While she “didn’t look like a person of color” or sound like someone from outside the U.S., she felt like an “imposter,” she says in this […]

 

“Walled Gardens” Are Replicating, Presenting Buyers with a Tangled Landscape, #BeetCast Podcasat

The introduction of big, complex streaming video services, which are not interoperable, are creating new closed ecosystems or “walled gardens” – presenting new challenges to buyers. This is one of the many topics covered in this episode of the #BeetCast with guest host Jesse Redniss and Ashley Swartz. They also cover video pricing, inventory, privacy […]

 

Amobee to “Optimize” The Buy and Sell Side with Tim Spengler and Valerie Bischak

Emblematic of Amobee’s position as a platform serving the buy and sell side, it has hired two of the industry’s leading figures from both: long time agency senior executive Tim Spengler and TV programming veteran Valerie Bischak, the company announced today. Tim Spengler was named General Manager of Advanced TV Solutions and Valerie Bischak as […]

 

Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising

SAN JOSE, CA – In a major development in the maturity of national TV advertising addressability, Roku will acquire the advanced TV operations of Nielsen as part of a strategic partnership, the two companies announced today. The deal brings a robust offering of ACR (automatic content recognition) from Nielsen to an existing ACR operation at […]

 

In Production: A New Series on Diversity & Inclusion, hosted by Disney’s Rita Ferro – All for the Kids of Puerto Rico

SAN JUAN/NEW YORK – Busy times here at Beet.TV with a number of projects underway and planned. One of the most exciting is our new series on diversity and inclusion with interviews with our colleagues of color who tell of their journeys and hopes for a more inclusive industry and society. It is a continuation […]

 

Data Collaboration Is Central to the Digital Future, Transunion’s Matt Spiegel

Data will redefine the value of media brands and the efficiency of media buys for marketers. To make this happen, data collaboration is essential, says Matt Spiegel, EVP of the Media Vertical at TransUnion, in this Beet.TV podcast moderated by Ashley Swartz, CEO of Furious Corp and contributor to Beet.TV. Creating a unified identity graph, […]

 

Brand Suitability Goes on the “”Offense,” Pixability’s Atwood

The brand suitability sector has been built around “defense” – providing safety to brand marketers. This has changed as the tools of brand suitability are being used in “offense,” making advertising more efficient, says Brian Atwood, who has joined Pixability as CRO. Pixablity provides brand suitability tools for marketers buying on YouTube. The scope of […]

 

A Big Legacy Player Transformed: Bill Wise on the New Mediaocean

For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. These are […]

 

Consumer Experience: Key is to Converged Video’s Future, Forrester’s O’Connell

Proper frequency management and the introduction of interactive, personalized ad experiences are are among the key elements essential for the success of advertising in converged TV, says Joanna O’Connell, VP and Principal Analyst at Forrester Research in this #BeetCast podcast. The session is guest hosted by industry consultant and advisor Jon Watts. O’Connell points to […]

 

AT&T, Others, Honored with Emmy for Addressable TV Innovation

In a recognition of the technical advancements in addressable TV, AT&T and WarnerMedia along with others in the sector have been recognized by the National Academy Of Television Arts & Sciences (NATAS), and will be honored with a Technology & Engineering EMMY® Award in October. The honor was bestowed on AT&T “By developing technology that […]

 
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