MediaLink’s Spiegel Joins TransUnion to Head New Addressable Media Unit

Matt Spiegel, managing director at MediaLink, has joined the giant data company TransUnion to head its new formed media vertical, focused on addressable solutions. In a press release, the company explains:  “His expertise will further TransUnion’s ability to deliver the addressable solutions required by enterprise marketers and media companies to make informed modeling, strategic investment […]

 
 

“It’s Consumer First in TV Land,” the #BeetRetreat, San Juan, November 28-30

After taking the year off in the aftermath from hurricane Maria, we are headed back to Puerto Rico for the seventh year of our executive retreats on the Caribbean island.   This year we will will be at the newly re-opened, icon El San Juan Hotel. It will be an incredible three days of intense sessions, […]

 
 

Diversity is a Business Imperative, Nielsen’s Kelle Coleman explains

CANNES – It’s not just morally right, but diversity in the workplace is a business imperative, explains Kelle Coleman, Nielsen’s Head of Corporate Partnerships, in this interview with Beet.TV We spoke with her last month at Cannes in Color event, immediately following a session featuring Proctor & Gamble’s marketing chief Marc Pritchard who implored to […]

 
 

The Diversity Conversation is Not Easy, You Need to “Weather the Storm,” P&G’s Marc Pritchard Implores Cannes Audience

P&G endured considerable pushback for its video advertising series the Talk, a series of vignettes of African American parents speaking to their young children about growing up in a racial biased society.   Difficult as it was, it was necessary to 0pen a dialogue, Marc Pritchard,  P&G’s marketing chief, told the Cannes in Color session at […]

 
 

CAA’s Kendra Bracken-Ferguson on Making Diversity Happen on a One-to-One Level

CANNES – A social media pioneer, who was the first digital director at Ralph Lauren and now heads digital at global powerhouse CAA-Global Brands Management Group, Kendra Bracken-Ferguson says that diversity needs to start with personal outreach and mentoring. CAA-GBG’s clients include companies as Coca-Cola, Hershey’s and Cheesecake Factory, as well as artists Jennifer Lopez, […]

 
 

MediaMath Raises $225 Million Round to Fund Expansion, Acquisitions

New York adtech company MediaMath has raised $225 million to fund expansion and acquisitions from investment firm Searchlight Capital Partners, the Wall Street Journal reported today. The investment brings the valuation of the company to $1 billion, the Journal says citing sources. Earlier this year, Beet.TV interviewed MediaMath CEO Joe Zawadzki. The topic was the […]

 
 

Diversity Means Bringing ‘Voices’ to the Creative Process

CANNES – A big topic at Cannes was the imperative for the industry to become more racially diverse as a business priority.  One essential step is to get more people of color into the creative process, says Steven Wolfe Pereria, CMO of Quantcast. In America, marketing is now fully multicultural, and the industry has to […]

 
 

Pritchard Lays Down the Marker on Diversity: FB’s Bowles on the Impact

When the marketing chief of the world’s biggest advertiser gives a clear directive, the industry listens and conversations begin. At Cannes Lions, P&G’s Marc Pritchard, who has spearheaded several high impact initiatives, implored the media and advertising  industries to embrace racial diversity.  He stressed diversity as both the right thing to do, and as a […]

 
 

Making Diversity Happen: Open the “Supply Chain,” AT&T’s McDonald

CANNES — Among the most significant problem in achieving  diversity in the adtech/media and advertising industries is the “supply chain” of interested entrants, says Kirk McDonald, CMO of AT&T Advertising & Analytics. Career paths and opportunities need to be surfaced to young people starting in high school, he says. In this interview he also addresses […]

 
 

For P&G Diversity is “Good for Business”

CANNES – While diversity is a societal priority, it is essential for business growth, explains Teneshia Jackson Warner, founder & CEO of the urban market consulting shop Egami. Her firm created  The Talk for P&G,  a series of video ads of conversations on race between African-American parents and their young children. Warner was a participant […]

 
 

Cannes in Color: From Networking to C-Suite Activism, true[X} Christian Borges explains

CANNES – Started three years ago on the true[X] yacht as a networking event for people of color at the festival, the program Cannes in Color has morphed into a major industry diversity movement called the I.D.E.A. Initiative. This year, it grabbed the spotlight at Cannes Lions with hundreds of attendees gathered at the Spotify […]

 
 

AT&T to Acquire AppNexus: Our Interview with CEO Brian O’Kelley on Big Move to Video

Today, AT&T announced it would acquire New York-based adtech firm AppNexus.   In February at the IAB Annual Leadership Meeting, we interviewed founder and CEO Brian O’Kelley about the company’s growth and expanding efforts in the video marketplace.  We are republishing that video today

 
 

Beet in Cannes: Here’s What’s Happening

Lots going on: Among the highlights will be Joe Marchese, president/revenue FOX Networks Group, returning to the Freewheel/Comcast stage Tuesday morning for another Festival highlight.  We have reposted this video of Joe from last June’s FreeWheel/Comcast cabana gig.  Welcome back Joe! Big Plans: We have several programs of partnerships set for this week.  Our home […]

 
 

Sir Martin Sorrell Ponders Government Intervention in Tech Giant “Monopolies’

Amazon is a  “monopoly.”   But whether it, and the other four U.S. tech giants (Facebook, Google, Microsoft and Apple) and the two Chinese (Alibaba and Tencent), will continue to grow depends on government regulation, says Sir Martin Sorrell, Founder of WPP. While not predicting imminent government intervention, he notes that these companies are increasingly in […]

 
 

Saatchi Finds the “Holy Grail” of Dynamic Creative Delivery

While it’s valuable to to use data to maximize media buys around key audiences, it’s essential that content is effectively matched to the audience segment with the right creative version.    The concept of “dynamic” or “creative optimization” is something that Saatchi & Saatchi is doing.  In solving this, it has found the elusive “Holy […]

 
 

Hulu Announces Downloadable Programming in New Advertising Play

In what the Hulu calls an industry first, the company will allow subscribers to download content with advertising to devices for offline viewing. the Hulu announced this another other news today at its NewFront presentation. In this video interview with Beet.TV, Peter Naylor, SVP of Sales, explains the value of reaching “elusive”consumers “untethered” will provide […]

 
 

Finding Hope in San Juan: Our Mini-Doc Produced with the Weather Channel

SAN JUAN, PR –  Ten days ago, I visited a neighborhood in San Juan called Santurce.  Amid the damaged and mostly darkened public housing complexes, we met dozens of community members at the Boys & Girls Club of Puerto Rico. The young and old came for tutoring, leadership training, recreation and hot meals.   The Club, one […]

 
 

Media Industry Launches Puerto Rico Support Campaign

Omnicom Media Group and Beet.TV  In a Call to Action with Founding Sponsors AT&T AdWorks and Teads  #SWPR As some 600 marketing, media and adtech executives gather at the Festival of Media/LATAM conference near Miami on October 30, a program  STAND WITH PUERTO RICO will launch to galvanize industry action to help Puerto Rico. In this video […]

 
 

Essential Medical Supplies Arrive in Storm-Ravaged Vieques by Aid Group: Hospital‘s Free Pharmacy Fully Stocked

FARMINGDALE, NY /  SAN JUAN, PR – September 29 – A shipment of nearly a thousand pounds of essential medicines including antibiotics, vaccines, asthma and diabetes drugs has landed in San Juan. The items are bound for medical facilities here and on the nearby islands of Vieques and Culebra. The delivery was shipped Friday morning […]

 
 

Mad Men Creator Weiner Deconstructs TV Biz, Ad Load vs. Sponsorship Models and the Impact of Amazon and Netflix

Matthew Weiner, the television writer best known for creating the hit series Mad Men, shares his view on an extraordinary time in TV history: now. He speaks about unprecedented creative opportunities in the TV business, the enormity of TV production along the bloated executive ranks in Hollywood. He addresses the increasing importance of international markets and […]

 
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