Black Women: We Can Be Our Worst Enemy, Innovid’s Stephanie Geno

Being under represented in the advertising business can lead women of color to think “they don’t belong.”  This kind of thinking can make them be their “worst enemy,” says veteran advertising executive Stephanie Geno, in this in interview with Beet.TV “Networking is hard for everyone,” especially for black woman who feel out place.  Even though […]

 

Channeling Frederick Douglass: He Would Want Us All to Vote

Being the great, great granddaughter of  Frederick Douglass, the nineteenth century social reformer, abolitionist, orator, writer and statesman. has been a vibrant part of Maria Weaver’s family legacy for many generations. If she could “channel” her famous ancestor during this time of social upheaval, he would tell everyone to vote, says Weaver, CMO of Comcast […]

 

Being Black in AdTech: “You Lose Bits of Yourself”

Being one of a relatively small number of Black senior executives in the AdTech industry has been “exhausting,” says  Kerel Cooper, SVP Global Marketing at LiveIntent. The relentless effort to fit in, to “code switch,” into a person who fits the workplace norms results in losing “bits of yourself,” he adds in this interview with […]

 

People See Color in the Workplace — And that’s OK, NBCU’s Brian Norris

When people say that they don’t notice color in the workplace, it’s simply not true. But that’s fine.  Being identified as a Black man in a leadership position in a major media organization and mentoring others, is a good thing, says Brian Norris, SVP of Advertising Sales at NBCUniversal. Norris, who heads the direct-to-consumer sales […]

 

Let’s Recognize and Celebrate Our Differences, Dish’s Sean Robertson

Diversity in the workplace is an imperative but it has to happen in the context of the wider issues of racial separation in our society, says Sean Robertson, a veteran of the advertising and media industry who is Director of Partnerships at DISH. We need to understand our differences and celebrate them.  Galvanized by recent […]

 

Mediaocean Buys 4C Insights in Deal of Over $150 Million

Mediaocean, the New York-based firm, best know a software platform to manage linear advertising, has made a major move into the area of audience analytics and planning with the acquisition of Chicago-based 4C Insights. The acquisition is for over $150 million in equity and cash. The Wall Street Journal first it  reported today. Update:  The […]

 

“The Mask Doesn’t Work: Be Your Beautiful, Authentic Self,” Monique Nelson

The daily stress of “putting on a mask” or “code switching,”  the process of changing one’s Black mannerisms to conform to a largely white working environment, is unnecessary, says Monique Nelson, Chair CEO of  UWG, a leading multicultural advertising agency, in this video interview with Beet.TV Be your “beautiful,” authentic self, she urges young Black […]

 

Dispatch from Puerto Rico: Poor Kids Can’t Zoom

SAN JUAN, PR –  Online learning can be a useful solution for children whose schools are closed.  But not for  those living in poverty, where there is often little Internet connectivity. For the Boys and Girls Clubs of Puerto Rico, which serves primarily the island’s poor, some 80 percent of club members don’t have suitable […]

 

“We All Have to Develop Empathy” Now, IBM’s Kareem Yusuf

SAN FRANCISCO – Diversity and inclusion in the workplace is a given.  And, it needs to be expanded and amplified. But a healthy work “experience” is essential, particularly for Black men and women dealing with the realities of racism in society and the current turmoil.   A “safe space” for dialogue is important. Empathy and understanding […]

 

Racial Diversity Programs Must Address Systemic Racism, Comscore’s Tershone Phillips

For this young Black woman, the road to a prominent post as product manager at Comscore, started with a pivotal diversity fellowship at ABC TV during her college years.   But is wasn’t easy:  She felt ostracized by her peers but yet she insisted that her voice be heard.  She learned from senior executives who mentored […]

 

“Our Voices and Ideas Are Suppressed in the Workplace”

The workplace environment for Black women is hard: many find a lack of constructive feedback, resources and mentorship. Many see a pay disparity and place where  their “voices and ideas” are suppressed” and where c-level job track progression is slow, says Kelle Coleman, SVP Brand Partnerships, Nielsen, in this video interview with Beet.TV Notwithstanding, the […]

 

“We’re Not Allowed to Fail, We Have to be Perfect”

While he says that his colleagues have been supportive of his work,  he and others Black executives carry the weight of not being able to fail.   “We have to be perfect,” says Cavel Khan, Chief Revenue Officer of Tumblr, in this interview with Beet.TV A veteran of Vice, Twitter and Microsoft, earlier this month Khan […]

 

“Diversity Needs to Woven into the Fabric of Everyday Decisions,” Facebook’s Alvin Bowles

Diversity is not about token gestures, it has to be more:  it has to be woven into everyday decisions, says Alvin Bowles, Vice President, Global Marketing Partnerships at Facebook, in this interview with Beet.TV We spoke with him about his journey from Detroit to Wall Street to Silicon Valley and how mentors have helped shape […]

 

Being a Black Woman in Silicon Valley: The Stereotyping is Exhausting

SAN FRANCISCO – The number of  black women in Silicon Valley is small.  For some, it means suffering through racial stereotyping – not being able to fully be themselves, explains Kenya Hayes, a veteran Valley executive, now head of comms for North America at AppsFlyer, in this interview with Beet.TV Wanting to be productive, but […]

 

“Back to the Drawing Board” as Marketers Seek Agility in Media Investment, OMD’s Colonna

Buffeted by the pandemic and civil upheaval over racial injustice, marketers are “going back to drawing boards” as the “tried and true” marketing strategies are not necessarily useful now, says Kristen Colonna, Chief Strategy Officer of OMD USA, in this interview with Beet.TV She calls for great flexibility from media owners and a greater focus […]

 

A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton

Powered by the wholesale consumer migration to OTT devices, the stratagem for TV investment is at a turning point:  Buying linear first is “backwards,” says Catherine Warburton, EVP and Chief Investment Officer at 360i, a Dentsu Aegis Network unit. Digital and streaming video is no long just about reach she notes, in this interview with […]

 

Digitas CEO Robinson: It’s All about Authenticity at the NewFronts, More Than Ever

For the past two years at the NewFronts, Digitas has stressed “authenticity and trust” as its core themes in it presentations.  That approach to marketing is more central than ever this year, says Jodi Robinson, CEO of Digitas North America, in this interview with Beet.TV In 2008, Digitas founded what was then called the the […]

 

“We All Play the Game.” We’ve Learned to “Code Switch” at Work, Christian Borges

“I play the game, we all do.” For many blacks in the adtech workplace, there is an ever present imperative to “code switch,” says Christian Borges, SVP of Marketing at true[X], in this interview with Beet.TV He explains that means changing how “we speak, act and even how we walk.”  He says it’s exhausting and […]

 

Kirk McDonald: Exhausted by the Turmoil, Positive about Changes Ahead

From his early days at Conde Nast, to the adtech world of PubMatic, to his present senior post at AT&T, he’s “always been alone.”  The feeling has been most acute at industry events, which somehow appear “unfamiliar,”explains Kirk McDonald, Chief Business Officer of AT&T’s Xandr unit. Fully qualified, he often saw himself as an “imposter” […]

 

Andre Swanston Shares His Experiences, Lessons and Hopes for Society in this Beet Series Debut

Having been mostly silent over the past 10 years about his experiences with racial discrimination and police abuse, Andre Swanston, CEO and co-founder of over-the-top data marketplace Tru Optik, has shared many of these with his colleagues in a personal letter, and here, in this interview with Beet.TV Like many young black men, Swanston has […]

 
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