The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach

I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama in some twenty […]

 
 

On The BeetCast: A Marketing World In Transition: Essential Insights from Mastercard’s Raja Rajamannar

Last week was the big, annual brand marketer’s conference in Orlando, the ANA’s Masters of Marketing. We were not there this year to cover, but heard great things. There was a smaller crowd on hand than normal, but many more folks participated virtually. It was probably the biggest and most successful hybrid marketing industry event […]

 
 

Steering Clients & Colleagues Through the Ups an Downs of the Pandemic, My Chat with OMD CEO John Osborn

This week’s guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald’s, State Farm and others. John joined OMD in 2017 from the global creative agency BBDO where he was CEO. In this conversation, he speaks about managing brand’s media investments during […]

 
 

TV Measurement at a Crossroads: #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer

TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. Many are finding the legacy model of age and demo are not adequate. Seizing the opportunity are several new entrants in the measurement sector. Adding to the acceleration and uncertainty is the changing role of Nielsen which has […]

 
 

Wenda Millard on Innovation, Media Transformation and Advice for Women Navigating Work, Family and the Pandemic

Welcome to this episode of the BeetCast. I hope you’ve had good, relaxing summer. Here in the Beet patch we are ramping up with a number of projects including our weekly podcast. We are very pleased to be back for a new season – and a huge thanks to Transunion for sponsoring. We are kicking […]

 
 

Mediaocean Plans “Aggressive” Growth with New PE Investment

Mediaocean today announced a change in by its private equity shareholders. The the Vista Partners’ majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. The value of the transaction has not been disclosed. We spoke with Mediaocean CEO Bill Wise about the new investors. He […]

 
 

Integral Ad Science Acquires Programmatic Sell-side Provider Publica for $220 Million

Integral Ad Science, today announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million. With this acquisition, IAS is accelerating its CTV strategy to help publishers better monetize their video programming across CTV devices, while building new tools to provide advertisers with much-needed […]

 
 

The #BeetCast Season Finale: It’s Time for Facebook to Be Responsible, Lou Paskalis

I hope you are well and enjoying the summer. All is well here. We are going to slow down a bit for the second part of August and ramp up fast after Labor Day. We are taking a break from the BeetCast. We are finishing up the season with this episode and will be back […]

 
 

#BeetCast: Laura Desmond on the DoubleVerify IPO & What’s Next in AdTech and Ad Agencies

Welcome to this episode of the BeetCast. Hope you are well and enjoying the summer. We are finishing up this season in fine form with two leading figures in our industry: This week’s guest is Laura Desmond and on August 9 we publish our season finale my chat with Lou Paskalis. Great to catch up […]

 
 

On the #BeetCast: Veteran Agency Head Matt Seiler, Now Headhunter, on Post-Pandemic Work/Life Balance and The Future of the Media Agency Model

Welcome to this episode of the #BeetCast, Hope you are well and enjoying the summer. For this week’s episode, I am happy to chat with Matt Seiler. Many of you know Matt as the longtime CEO of IPG Mediabrands and later at Dentsu where he was President of Brand Solutions. An innovator who saw the […]

 
 

Digital Media Veteran Domenic Venuto Joins Progress Partners as COO

BOSTON – Progress Partners, a full-service merchant bank providing M&A, capital raise and SPAC advisory services for emerging technology and media companies, has named Domenic Venuto to the role of Chief Operating Officer. Venuto joins Progress during a dynamic period in the industry, and as the bank is expanding its offering with a new venture […]

 
 

#BeetCast: Roku Doubles Commitments over 2020 in a Robust UpFront

For years, we’ve covered Roku and it never ceases to be an amazing story: It has emerged as a huge force in the TV industry’s transformation to streaming. It is a handy device and system for consumers to find what they want, a programming platform with original content, and a powerhouse advertising platform. Roku has […]

 
 

Audience-Based Buying is Ready for Primetime, VAB CEO Sean Cunningham

Welcome to this episode of the #BeetCast In this episode, I am very happy to welcome our good friend and industry leader Sean Cunnigham, CEO of the VAB, previously known as the Video Advertising Bureau. The VAB is the essential advertising industry organization for the television programmers, networks and the entire TV industry. An ad […]

 
 

Irwin Gotlieb Predicts Troubling Tipping Point for TV Ad Pricing

LOS ANGELES – It may not happen overnight, but the evolving nature of TV consumption methods is bringing a “tipping point” in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. […]

 
 

#BeetCast Replay: Andre Swanston: Angels Saved My Start-up as VC’s Shut the Door

He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year. But it was tough sledding, building an advanced media data business five years ago. Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from a few […]

 
 

Global Forum on Responsible Media – Watch the Program on Demand

This is the Global Forum on Responsible Media, which was originally streamed on June 23. You can watch the full program here, on this page. Please find information on the event including the speakers and agenda here. Please follow and join the conversation on Twitter and LinkedIn by using #ResponsibleMedia This program is presented by […]

 
 

Making Media Responsible: Rallying Around Essential Conversations on June 23, Kirk McDonald Explains

GroupM has taken a stand on what it calls media responsibility, outlining a framework of five key pillars. This initiative is the basis of a half-day Global Forum on June 23, produced by Beet.TV in collaboration with GroupM and the 4A’s. We spoke with Kirk McDonald, CEO of GroupM NA about the event and his […]

 
 

#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith

While we are focused this week on our June 23 Responsible Media event around initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape. In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. […]

 
 

On the #BeetCast: Dentsu Media’s Doug Rozen on the Imperative around “Meaningful Media”

This week our guest is Doug Rozen, CEO of Dentsu Media Americas. Doug has been a media innovator for many years. We’ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas. Doug articulates the vision of his company as becoming more meaningful to the consumer […]

 
 

ANA Returns to In-Person Events this Week with the Annual Media Conference

For the past 15 months, the ANA, has shifted completely to virtual, with all the organization’s hundreds of events, meeting and training going online. This will change this week with the ANA Media Conference in Aventura, Florida, one of the first major industry events to take place in person, albeit with a sizable portion of […]

 
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