Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz

It’s been a difficult time for the advertising agency business as marketing budgets have been put on hold and media investments strategies are being reevaluated.  But it is an important time of change for agencies who are tasked by clients around new e-commerce strategies and fast digital transformation,  says Marla Kaplowitz, CEO of the 4A’s, […]

 

Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone

While brand safety was not the main reason for advertisers having pulled back from investing during the early days of the pandemic, those being budgets and messaging, concerns about brand safety or suitability have been a factor —  but they are abating. Initially putting investment on hold during the initial days, advertisers are finding that […]

 

From “Axe to Scalpel,” Brand Safety and Suitability Gets More Refined, Dentsu’s David Murnick

Since 2017, the digital media industry has largely taken control of brand safety issues, universally rejected content around terrorism and violence. The conversation has moved on to brand suitability and the tools in the hands of buyers and publishers have become much more refined, says David Murnick, EVP for Digital Operations at Dentsu Aegis Network […]

 

The TradeDesk’s Philippa Snare: Take Time to Learn

LONDON – The digital media industry is going through a rapid transformation, accelerated by the global pandemic.  For marketers navigating a changing  landscape, taking time for learning is essential, suggests Philippa Snare, SVP for EMEA at The TradeDesk in this interview with Beet.TV’s Jon Watts. Snare recently moved from Facebook where she lead their Global […]

 

NewFronts to Highlight Streaming Media and Business Transformation

The IAB Digital Content NewFronts, an essential annual showcase for the digital media industry, will have a big focus this year on streaming media when it it takes place June 22-26.   And, it will explore business transformation during the pandemic, explains David Cohen, president of the IAB in this interview with Beet.TV Previously held at […]

 

Pandemic Has Moved The OTT Industry 18 Month Ahead, Tru Optik’s Andre Swanston

STAMFORD,  CT —  The dramatic uptick in OTT viewing during the pandemic, has acelerate the medium by some 18 months, observes Andre Swanston, CEO and Founder of Tru Optik in this interview with Beet.TV The company provides an identity resolution that powers the streaming media ecosystem. The company works closely with data giant Transunion in […]

 

Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan

The current crisis  is causing the media industry to “rethink what we do.”  It is making the TV Upfront less essential versus the time when clients want to negotiate, says Catherine Sullivan, Chief Investment Officer of the Omnicom Media Group, NA, in this interview with Beet.TV TV marketplace is moving inexorably to an “audience-based” world.  […]

 

Roku Unveils TV Ad Buying Solution

Roku has unveiled its OneView ad platform which integrates its vast subscriber data with the capabilities of the video DSP dataxu, which it acquired last year. “Identity is core to the offering,” says Dan Robbins, VP Ad Marketing at Roku, in this interview today about the new solutions.

 

Digital Media Exec Launches National Grassroots Bake Sale for Biden Campaign

BROOKLYN — Veteran digital media executive Domenic Venuto, who recently served as COO of Amobee and had earlier senior posts at The Weather Channel and Publicis, is harnessing his passion for bread baking, and his digital chops, to launch a grassroots bake sale to raise funds for the Biden for President campaign. He calls the […]

 

“People Before Profits,” Horizon Media Founder and CEO Bill Koenigsberg

Dealing with the immediate impact of  the COVID-19, with the agency’s 125 clients, was a sort of “massive triage,” says Bill Koenigsberg, CEO and Founder of Horizon Media, the largest privately-owned media buying agency, in this interview with Beet.TV It’s been difficult, but he sees the agency coming out of the crisis stronger, as it […]

 

Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale

TORONTO  –  During the pandemic, many advertisers are slashing spending.  One principal reason is a lack of appropriate advertising.   Responding quickly, agencies are creating new executions. As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic […]

 

It’s a New Era of Outcome-Based Guarantees, LiveRamp’s Jay Prasad

LOS ANGELES — With the TV Upfront shelved, and an increasing amount of transactions happening in the scatter market, outcome-based guarantees need to be central to the new scenario, says Jay Prasad, Chief Strategy Officer of LiveRamp TV, in this interview with Beet.TV In his recent article published in AdExchanger, he advises: “To balance portfolios, […]

 

Ampersand’s Andrew Ward: We are Moving to Audience First vs. Demo’s

While advertising around age and demo for certain programming categories has been the legacy of television advertising, the business is moving inexorably to “audience first” with rich data directing decisioning and understanding attribution, says Andrew Ward, president of Ampersand, in this Beet.TV interview. Audience first solutions are not just for addressable TV but across all […]

 

Cannes Lions Chairman Philip Thomas: A Virtual Event Is “Impossible”

For Cannes Lions, the notion of replicating the event online, or making it “virtual” is not possible, says Philip Thomas, Chairman of Cannes Lions and president of events Ascential, the London based operator of the Festival, in this interview with Beet.TV He advises other event organizers that the lack of human interaction can’t be the […]

 

In Covid Crisis, Hoax Sites Proliferate, NewsGuard’s Steve Brill

Ad placements on news sites should be made by understanding the value of the publisher,  not always programmatically, by using key word blocking, says Steven Brill, co CEO of NewsGuard, in this interview with Beet.TV. He says that brand advertising are appearing increasingly on “hoax” sites which have been proliferating during the pandemic.    NewsGuard […]

 

FreeWheel Unifies Direct, Programmatic TV Buys

Comcast’s FreeWheel is releasing a capability that unifies the way it handles decision making for TV commercials bought both directly through traditional media sales channels and via programmatic technology. NBCUniversal, also owned by Comcast, and The Trade Desk, a large demand-side buying platform, have both signed up to use FreeWheel’s new unified decisioning. In a statement from […]

 

A Brief History of Broadcast and Cable TV: #BeetU, Session 1

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU. Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for […]

 

Nation’s Marketers Rallying around COVID-19 Response

In response to the pandemic, marketers need to shift from “story telling” to “story doing,” says Bob Liodice CEO of the ANA, the trade group of the the nation’s top marketers.  Not a time to sell product but to “embrace people,” he said in this interview with Beet.TV In addition to brands serving their customers […]

 

This Is an Incredibly Creative Time for Brands to Innovate, Laura Desmond

While the current crisis is taking a heavy toll on travel and retails companies, other brands can come through as they listen to consumers, retool their roadmap and invest, says Laura Desmond, former global CEO of media agency giant Starcom. She says that consumers are in control and smart marketers need to follow consumer trends […]

 

Pumping it Up: Workout Videos are Fast Growing Genre, Comscore

With millions staying a home during the pandemic, many are trying to stay in shape and workout videos are the fastest growing segments in Video on Demand (VOD) and other OTT devices, according to the Comscore. While streaming consumption is up overall 30 percent year-over-year for March, the fitness category is up nearly 150 percent.  […]

 
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