Beyond A Clean Supply Chain: Advertisers Focusing On Effectiveness, Says comScore’s Aaron Fetters

ORLANDO – What is considered a “safe” digital advertising environment for one brand might be unacceptable to another. For the latter, blacklisting entire websites or domains is one solution, but it doesn’t have to be that way. This is one of the concepts behind comScore’s rollout of its new Activation suite, an offering that enables […]

 
 

EU Policies Will Drive Consolidation & Collaboration: Videology’s Eisenstein

COLOGNE — To US media companies, the European market can often seem like, on the one hand, a fragmented morass of patchwork negotiations and, on the other, an overbearing harbinger of heavy-handed central legislation. Both of those things may be true – and both are going to drive digital advertising business over the next year, […]

 
 

Sky’s Addressable TV Platform Aims To Be ‘Easy And Transparent’, says Group Director Jamie West

COLOGNE – Sky TV is developing a portal for advertisers to plan their addressable television campaigns. Just don’t say it’s about “biddable” inventory. To Jamie West, Group Director of Advanced Advertising at Sky, programmatic transactions in the broadcast world are about automation. The notion of biddable inventory is not “particularly relevant for a broadcast world,” […]

 
 

The Beet Retreat Miami: Unifying The TV Ecosystem Along Common Goals

Creation of a shared, collaborative media ecosystem is limited only by the willingness of buyers, sellers and everyone in between to work together to solve individual and common problems. Videology Chairman and CEO Scott Ferber believes there is no better venue in which such competitive camaraderie can be nurtured than Beet Retreat Miami 2017, where […]

 
 

Videology Seeks To Be The Unified Platform In The Advanced Television Space, CEO Ferber explains

While converged television and video advertising software provider Videology started on the demand-side of the ad business, it’s also had good traction on the supply side. Now it wants to be the unifying factor in making advanced TV the most effective and efficient it can be for both sides of the table. “What we’re trying […]

 
 

MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant

CANNES – As long as television and premium video remain atop the ROI stack for marketers, agencies need to solve convergence of the two for their marketer clients. If they don’t, they could be disintermediated by giants like Facebook and Google and knocked down a rung on the value chain by new entrants like Accenture. […]

 
 

Yield Management is Essential for Digital Video Business, MEC Global CEO Tim Castree

CANNES – What constitutes “premium content” is in the eye of the beholder. So rather than trying to ascertain a common definition, one’s time is better spent understanding the drivers of ROI while taking into account things like environment, ad formats and targeting. “That’s really more what we’re focused on versus worrying too much about […]

 
 

Overseas Convergence of TV And Video Presaged U.S. ‘Awakening’: Videology’s Ryan Jamboretz

CANNES – Call it digital déjà vu. The global convergence of television and video that has set off a wave of consolidation and new market entrants in the United States first began to emerge in Europe about two years ago. Fast-forward and you had deals like NBC and Comcast and now the pending acquisition of […]

 
 

More Standards For Advanced TV, Premium Video A Bulwark For Agencies: MEC’s Tim Castree

CANNES – Solving the challenges of optimizing advanced television and premium video surely will provide better audience targeting and advertising performance. But just as important, it’s also a “bulwark” for agencies to defend their turf against consultants and other forms of disintermediation. This is the viewpoint that Tim Castree brought to global advertising and media […]

 
 

Videology Survey Finds Marketers’ Top Advanced TV Issues

LAS VEGAS — We all know connected and over-the-top TV devices promise to revolutionize TV advertising, bringing targeted and personalized commercials to linear television delivered over the internet. But how are marketers really looking at the opportunity? Ad-tech firm Videology commissioned a survey from Advertiser Perceptions to find out. The result gives an indication in to advertisers’ […]

 
 

Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter

VIEQUES, PR – The transformative power of data is about much more than just being able to target audiences with more precision and relevance. Data also has the power to cure many digital ecosystem ills. “Data is paramount to every strategy we put together with our clients, with our partners. It’s sort of the universal […]

 
 

Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV

VIEQUES, PR – There’s no shortage of data to apply to linear television audience targeting and, likewise, a variety of ways to attribute campaign results. In the middle lies the customer experience, which is also data-fueled and growing more sophisticated by the day. These and other insights emerged from a discussion about enhancing the value […]

 
 

Assembly’s Lee: Short On Silos, Big On Data And Transparency

VIEQUES, PR – Having worked nearly two decades for a major holding company media agency, Francois Lee prefers the “pipeline” of data that runs through MDC Partners’ Assembly to “siloed verticals.” When MDC launched Assembly three years ago, it combined the prowess of TargetCast, RJ Palmer and Doner Media under one roof. Lee joined in 2015 […]

 
 

MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace

VIEQUES, PR – Six years ago, the NewFronts were birthed to serve a burgeoning video marketplace. Sellers hoped to cash in on consumer viewing behavioral shifts while charging advertisers broadcast television-like CPM’s. “Guess what happened? Nobody was buying,” recalled Carl Fremont, Global Chief Digital Officer at media agency MEC. That’s because there was no measurement […]

 
 

Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat

VIEQUES, PR — Video ad-tech vendors have spent the last couple of years sniffing around the TV industry, hoping to start processing even a fraction of the $75bn US TV advertising industry in the same way they have begun gobbling up online video ads. But a new rationalism has recently dawned on the vendor community, and ad-tech […]

 
 

Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters

VIEQUES, PR – Seth Walters is “insanely passionate” about commerce-enabled interactivity. Which makes him a logical evangelist for the power of connected television targeting and measurement. As Senior Partner for Interactive & Connected TV at Modi Media, the advanced TV unit of GroupM, it’s Walter’s job to help GroupM’s clients understand the opportunities for messaging, […]

 
 

Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement

VIEQUES, PR – Imagine a future where the standard commercial load in one hour of video content is just five minutes. Where Facebook and YouTube have big subscription businesses reminiscent of traditional cable operators, and Netflix just might start selling ads. These were among a variety of possible scenarios explored at the annual Beet.TV Executive […]

 
 

Before You Find Audiences, Know What Triggers Them: MEC’s Fremont

VIEQUES, PR – Knowing what different types of triggers impact consumers during their purchase journey must be done on a brand by brand basis before determining how to find those consumers. “We have to first start with an insight,” says MEC’s Global Chief Digital Officer, Carl Fremont. At MEC, the process is called Momentum and […]

 
 

Hearts & Science’s Claudio: Global Data Challenges Vary Market By Market

VIEQUES, PR – Even hot new agencies with big name, global clients can’t avoid the complexities and limitations of data-driven marketing. Just ask Andres Claudio, who runs Omnicom’s Hearts & Science marketing agency. “It’s not that easy,” Claudio says in this interview with Beet.TV. “Not all the data that is needed is available in all […]

 
 

Spotify Rolls Out New Metrics To Better Define And Target Users

VIEQUES, PR – If you think of music choices as a mirror as opposed to a filter, you can learn a lot about listeners. And you can serve them tailored ads as they “declare” key moments throughout a typical day. Streaming music provider Spotify has no shortage of insights that define its users, as the […]

 
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