Videology Survey Finds Marketers’ Top Advanced TV Issues

LAS VEGAS — We all know connected and over-the-top TV devices promise to revolutionize TV advertising, bringing targeted and personalized commercials to linear television delivered over the internet. But how are marketers really looking at the opportunity? Ad-tech firm Videology commissioned a survey from Advertiser Perceptions to find out. The result gives an indication in to advertisers’ […]

 
 

Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter

VIEQUES, PR – The transformative power of data is about much more than just being able to target audiences with more precision and relevance. Data also has the power to cure many digital ecosystem ills. “Data is paramount to every strategy we put together with our clients, with our partners. It’s sort of the universal […]

 
 

Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV

VIEQUES, PR – There’s no shortage of data to apply to linear television audience targeting and, likewise, a variety of ways to attribute campaign results. In the middle lies the customer experience, which is also data-fueled and growing more sophisticated by the day. These and other insights emerged from a discussion about enhancing the value […]

 
 

Assembly’s Lee: Short On Silos, Big On Data And Transparency

VIEQUES, PR – Having worked nearly two decades for a major holding company media agency, Francois Lee prefers the “pipeline” of data that runs through MDC Partners’ Assembly to “siloed verticals.” When MDC launched Assembly three years ago, it combined the prowess of TargetCast, RJ Palmer and Doner Media under one roof. Lee joined in 2015 […]

 
 

MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace

VIEQUES, PR – Six years ago, the NewFronts were birthed to serve a burgeoning video marketplace. Sellers hoped to cash in on consumer viewing behavioral shifts while charging advertisers broadcast television-like CPM’s. “Guess what happened? Nobody was buying,” recalled Carl Fremont, Global Chief Digital Officer at media agency MEC. That’s because there was no measurement […]

 
 

Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat

VIEQUES, PR — Video ad-tech vendors have spent the last couple of years sniffing around the TV industry, hoping to start processing even a fraction of the $75bn US TV advertising industry in the same way they have begun gobbling up online video ads. But a new rationalism has recently dawned on the vendor community, and ad-tech […]

 
 

Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters

VIEQUES, PR – Seth Walters is “insanely passionate” about commerce-enabled interactivity. Which makes him a logical evangelist for the power of connected television targeting and measurement. As Senior Partner for Interactive & Connected TV at Modi Media, the advanced TV unit of GroupM, it’s Walter’s job to help GroupM’s clients understand the opportunities for messaging, […]

 
 

Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement

VIEQUES, PR – Imagine a future where the standard commercial load in one hour of video content is just five minutes. Where Facebook and YouTube have big subscription businesses reminiscent of traditional cable operators, and Netflix just might start selling ads. These were among a variety of possible scenarios explored at the annual Beet.TV Executive […]

 
 

Before You Find Audiences, Know What Triggers Them: MEC’s Fremont

VIEQUES, PR – Knowing what different types of triggers impact consumers during their purchase journey must be done on a brand by brand basis before determining how to find those consumers. “We have to first start with an insight,” says MEC’s Global Chief Digital Officer, Carl Fremont. At MEC, the process is called Momentum and […]

 
 

Hearts & Science’s Claudio: Global Data Challenges Vary Market By Market

VIEQUES, PR – Even hot new agencies with big name, global clients can’t avoid the complexities and limitations of data-driven marketing. Just ask Andres Claudio, who runs Omnicom’s Hearts & Science marketing agency. “It’s not that easy,” Claudio says in this interview with Beet.TV. “Not all the data that is needed is available in all […]

 
 

Spotify Rolls Out New Metrics To Better Define And Target Users

VIEQUES, PR – If you think of music choices as a mirror as opposed to a filter, you can learn a lot about listeners. And you can serve them tailored ads as they “declare” key moments throughout a typical day. Streaming music provider Spotify has no shortage of insights that define its users, as the […]

 
 

Cadreon’s Schmidt On The Value Of Unique Datasets, Sharing Among Clients

VIEQUES, PR – For Cadreon’s Erica Schmidt, data in and of itself doesn’t cut it. It’s having unique datasets to bring to the table as the IPG unit guides its advertiser clients through the maze of programmatic options. “What’s really interesting today is advertisers are much more serious about programmatic than they ever have been […]

 
 

TV Upfronts Are Here To Stay: Videology’s Jamboretz

VIEQUES, PR — As the technology used for trading display ads programmatically has made in-roads in to digital video, many in the industry also expect the same thing to happen in good ‘ol television. But hold your horses. Whilst many tech vendors are trying to usher a tradable marketplace economy in to television ad buying, […]

 
 

Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean

VIEQUES, PR – Disney ABC Television Group wants to expand the definition of “data” beyond the delivery of impressions or selecting shows, dayparts and units. It’s part of a holistic approach that leverages the company’s immense store of information across all of its assets. This requires looking beyond audience targets and encompassing data from set-top […]

 
 

605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement

VIEQUES, PR – Although consumers may perceive video content as being no different than traditional linear television programming, programmers and providers should try to look at things across a comprehensive ecosystem. The key word is “try.” This not to say that a common sales and measurement currency is in sight and, in fact, it seems […]

 
 

NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella

VIEQUES, PR – It would be an understatement to say that NBCUniversal is going all in on audience targeting and guarantees. Not only has the media giant committed to making up to $1 billion of its inventory available for guarantees in this year’s Upfront season, it’s switched all of its optimization offerings to “always on,” […]

 
 

Videology Sees Linear TV Ads Grow Programmatically

VIEQUES, PR — Traditional linear TV may not be internet-connected, but that doesn’t mean so-called “programmatic technology” cannot be used to better target TV ad buys all the same. Over the last year, Videology, a company providing software for addressable advertising across TV and video, saw a 840% increase in the number of linear TV impressions available to be […]

 
 

MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics

VIEQUES, PR – As Managing Director at MediaLink, Matt Spiegel attends more than his share of conferences and hears more than his share of jargon. So he’s heartened that much of the discussion at this year’s Beet.TV Executive Retreat was about business outcomes. “We’re having the business impact conversation, which I think is great,” says […]

 
 

Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

MIAMI — In the future, advertisers could reach individual households with customized, targeted TV ads. In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties. So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer […]

 
 

The ‘P Word’ & The Automated Future Of TV: A Panel Debates w/ Videology, Clypd & DataXu

If programmatic advertising technology means automation, what place does programmatic have the in the increasingly digital TV business? Unlike the typical picture of programmatic which most people have, TV ads are sold upfront, ahead of time, rather than in real-time. What could TV possible want with programmatic. A panel convened by Beet.TV discusses the options… […]

 
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