Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone

While brand safety was not the main reason for advertisers having pulled back from investing during the early days of the pandemic, those being budgets and messaging, concerns about brand safety or suitability have been a factor —  but they are abating. Initially putting investment on hold during the initial days, advertisers are finding that […]

 

GroupM’s Viewability Demands Based On TV, Barone Says

HOLLYWOOD, Fl — It is now 12 months and one day since GroupM announced it would only buy online ads that it could be proved would be viewed by human consumers – a “100% viewability” demand that has caused some publishers anxiety. So, why did the media agency make the switch. In this video interview with […]

 

GroupM Ad Ops Chief Joe Barone on Ad-Blocking: Industry Challenges and Solutions

When Apple brings iOS 9 out of beta on September 16, many in digital advertising fear the pillars of their kingdom could begin to crumble. For, the latest version of the mobile operating system includes a content blocking architecture that could allow developers to release ad-blocking extensions for download by users. Some in advertising are jumping to act. […]