Beet At The Berkshires: Mastercard’s Abdelsadek Relishes Measurement Meetings

Increasing regulation and consumer demand for better privacy protections are forcing advertisers to adapt how they measure the effectiveness of their campaigns. But there are ways to improve measurement accuracy while remaining privacy-compliant, regardless of whether explicit consumer consent is obtained. One of the world’s leading financial services company’s is attending Beet.TV’s latest Beet Retreat […]

 
 

AI Empowers Faster, Better Creative Process: Celtra’s Mikek

CANNES — Artificial intelligence is set to revolutionize the creative and advertising process in the next few years – but what exactly will that look like? AI can make the process of creative supply much faster and easier, as well as improve the quality of the output, Mihael Mikek believes. “Everyone wants to leverage AI to […]

 
 

Magnite’s Diamond Looks Ahead To Beet Retreat Berkshires

After the advertising industry decamped to the seaside of Cannes in June, movers and shakers will head to the hills. Beet Retreat Berkshires takes place at the Troutbeck Estate hotel, July 21 to 23, with 125 attendees discussing performance TV advertising, identity solutions, AI and retail media. In this video interview with Beet.TV, Cassidy Diamond, […]

 
 

Gaming Is The Next Streaming: Microsoft Advertising’s Lynne Kjolso

CANNES — For the advertising industry, the boom in video game advertising has always seemed to be just around the corner. But the world of gaming is already rapidly evolving, and with it comes a massive opportunity for advertisers to reach a highly engaged and loyal audience. With 3.4 billion gamers worldwide, the potential for […]

 
 

Disney Embraces Automation and Interoperability in Ad Sales

CANNES — Disney’s annual upfront meetings in New York this year included plenty of commitments to ad automation, with about 50% of its ad sales being automated and addressably led. The company offers its clients flexibility in how they want to transact, whether directly, through PG, or through biddable options. “For us at Disney, we […]

 
 

AI Poised to Transform Video Targeting, Says Silverpush’s Agnew

CANNES — Could artificial intelligence be about to revolutionize the way brands advertise in online video? One executive thinks so. AI is set to transform how brands can take advantage of the actual content inside the videos against which they advertise, instead of relying on more traditional methods. “AI allows us to really understand what […]

 
 

CTV and Retail Media – A Match Made in Advertising Heaven?: TripleLift’s Annie Vines

CANNES — The future of advertising may well lie at the intersection of two of the fastest-growing channels – connected TV (CTV) and retail media. But marrying the two is not without its challenges, says Annie Vines, Senior Director of Business Development at TripleLift, in this video interview with Beet.TV. CTV offers a premium, high-impact advertising […]

 
 

Bringing Video Ad Creativity to Mobile’s Full-Screen Canvas: Digital Turbine’s Mark Slade

CANNES — Advertising creativity is celebrated each year at the Cannes Lions festival. But ironically, when those same ads play out in digital media, they are often relegated to feeds, screen corners or other sub-optimal placements. “Ultimately, we don’t allow that creativity to shine on the digital platforms,” complains Mark Slade, VP of Brand at […]

 
 

Connected TV Brings Digital Capability to Linear TV, Accelerating Growth for Unilever

CANNES — Retail media spending is surging, as more ad buyers turn on to the idea of being seen where commerce happens. But how exactly are the world’s leading CPG companies thinking about retail media when it comes to connected TV (CTV)? In this video interview with Beet.TV, Aaron Sobol, Head of US Media Investment & Partnerships […]

 
 

TV’s Fragmentation Lets Brands Reach Audiences Better: DIRECTV Advertising’s Cordes

CANNES — The proliferation of connected TV services is giving viewers more choice – and advertisers more challenges. But, ultimately, the new opportunities to reach viewers is a win for brands, according to one TV exec. In this video interview with Beet.TV, Brian Cordes, Head of Client Partnerships & National Offices, DIRECTV Advertising, says the new […]

 
 

AI-Powered Emotional Ad Matching Lifts Ad Metrics: Wurl’s Crofut

CANNES — Can you put a price on emotions? For advertisers, Wurl, thinks it has found a way. The company offers tools for video monetization, allowing advertisers to deliver content across various platforms. Its latest product, BrandDiscovery, allows advertisers to precisely match their ad with the context and emotion of a scene, right before the […]

 
 

TelevisaUnivision Takes Off, Partnering United’s Kinective For Commerce, Travel Ads

CANNES — Any media owner will claim to have a good on-the-ground understanding of its audience. But now TelevisaUnivision is taking that to the air. The Hispanic-focused media company is expanding its footprint with retail media partnerships as well as travel media partnerships, such as with United’s new Kinective Media Network. In this video interview with […]

 
 

Dow Jones Embraces AI Amidst Surging Demand for Reliable News: CEO Latour

CANNES — If any news publisher knows the numbers behind AI effectiveness, it must be Dow Jones. The company, which also owns The Wall Street Journal, covers the growing trend daily, and recently inked a big deal with OpenAI. In this video interview with Beet.TV, Dow Jones CEO and Wall Street Journal publisher Almar Latour says […]

 
 

‘Milliseconds Matter’: FreeWheel Boots-Up Live Programmatic Ads For Paris Olympics

CANNES — When you are trying to target and serve programmatic ads to TV, every millisecond counts. Timed for NBC’s coverage of the upcoming Paris Olympics, ad-tech company FreeWheel is launching a new suite of programmatic software geared toward live delivery. In this video interview with Beet.TV, Mark McKee, EVP & GM, FreeWheel, explains why […]

 
 

Identity Resolution Key to Bold Marketing in Fragmented World: TransUnion’s Spiegel

CANNES — In a media and marketing landscape more fragmented than ever, the concept of identity resolution is fundamental to being a bold marketer. So says Matt Spiegel, EVP of TransUnion’s TruAudience Growth Strategy, who believes marketers must stitch together a full picture of people and households in order to drive growth. “Every marketer is […]

 
 

CTV and Branded Content Offer New Opportunities for Molson Coors

CANNES — As younger audiences increasingly turn to ad-supported CTV platforms for their content, marketers are taking notice. For brewing firm Molson Coors, the shift to CTV is about more than just following the consumer. It’s also opening up new possibilities for branded content partnerships that go beyond traditional advertising. “CTV is obviously beyond a […]

 
 

‘The World’s Most Addressable TV Screen’? United’s Kinective Takes Flight: Richard Nunn

In an age of distraction, many advertisers wish they could tap into a captive audience. Well, there can be few more captive viewers than those on a jet plane. That’s why United Airlines recently launched Kinective Media, billed as the world’s first traveler media network of scale. In-flight Addressability With over 165 million passengers flown in […]

 
 

AI Algorithms Unlock Media Buying Efficiencies, Havas Media Network’s Bregman Says

CANNES — In an age when clients demand hard business outcomes from their ad spending, it is incumbent on agencies to harness the right data for optimizing and restructuring media buys. But that is a challenge which relies on having the right data relationships in place throughout the process, as well as deploying the latest […]

 
 

Disney Aims To Maximize Contextual Moments With ‘Magic Words’

CANNES — The Walt Disney Company is already known for its Magic Kingdom. Now it is also bringing some “magic” to contextual ad targeting. The company has set a goal of achieving over 50% of its revenue through automated channels and is on track to exceed that target, making programmatic central to how Disney goes […]

 
 

Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says

CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a recent white paper, Omnicom explored the various ways in which consumers are interacting with shoppable moments – and found that consumers themselves have considerable influence over the emerging category. In this video interview with Beet.TV editorial director Lisa […]

 
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