Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity

MARCO ISLAND, FL — As with many afflictions, the first step to a solution is admitting you have a problem. That’s how Geraldine White thinks the advertising industry should tackle the issue of diversity and inclusion. In this video interview with Beet.TV, White, Chief Diversity Officer, Publicis Groupe US, explains where she thinks the industry […]

 
 

IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization

MARCO ISLAND, FL — After taking a swipe at one of the world’s biggest tech companies for hurting advertising, digital advertising’s umbrella body has urged the company to become a member. Following his speech at his Annual Leadership Meeting (ALM), IAB CEO David Cohen told Beet.TV Apple should get “to the table to work with […]

 
 

How To Harness The Evolution Of Clean Rooms: Habu’s Stratton

LAS VEGAS — Not everyone would describe software for privacy-compliant data integration and enablement as “exciting”. But that is exactly what a growing number of people in media and advertising are saying about the emerging category of “clean rooms”. In this video interview with Beet.TV, a vendor of one such solution says the tech has […]

 
 

Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale

Every new channel experiences growing pains – and connected TV has been growing fast. According to Andrew Casale, President & CEO of Index Exchange, the explosive growth of CTV and programmatic has brought with it some problems that need to be addressed. “Like any channel that has grown tremendously, as the growth starts to recede […]

 
 

Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration

LAS VEGAS — If advertisers are better able to target Hispanic audiences, new “clean room” software could have something to do with it. TelevisaUnivision launched a Hispanic household identity graph at its 2022 upfronts pitch. In this video interview with Beet.TV, Brian Lin, SVP, Product Management & Advanced Advertising, TelevisaUnivision, says the new category of […]

 
 

Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’

LAS VEGAS — One of the new crop of retail media networks is gung-ho for a new software category it thinks can allow it to prove the worth of CPG brands’ ad spend. Grocery chain Albertsons Companies, which launched Albertsons Media Collective in 2021, is using “clean room” technology, which allows partners to collaborate using […]

 
 

‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef

LAS VEGAS — Roku hopes to unveil a series of clean room integrations with its partners by the end of this Q1 2023. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. In this video interview with Beet.TV, Youssef Ben-Youssef, Head of Ad Platform, […]

 
 

Not All Clean Rooms Are Equal: Choreograph’s Olivieri

LAS VEGAS — “Clean room” software is emerging to help companies re-establish the ability to benefit from data integration in a privacy-first world. But the tech’s use cases are more diverse than many may think. That is according to Krystal Olivieri, Global Chief Innovation Officer, GroupM & Choreograph, who has been a keen clean room […]

 
 

Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts

Less than a year after its formation, Warner Bros. Discovery plans to trade TV ads in the upcoming sales season using non-traditional currency systems. “Alternative” currencies have been a hot topic over the last year as Nielsen faced measurement challenges and as broadcasters and ad buyers heeded the growth in multi-platform viewing. In this video […]

 
 

Best Buy Runs Faster To The Clean Room: Mark Heitke

LAS VEGAS — Can electronics retailer Best Buy help tech firms like Samsung and Google prove the worth of their partnerships? Mark Heitke thinks new “clean room” software could help answer that question. In this video interview with Beet.TV, Heitke, Director, Ad Products & Audience Strategy, Best Buy Ads, explains how the tech allows Best […]

 
 

Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin

LAS VEGAS — They may be commonly used to allow different companies to collaborate on audience data sets without sharing them – but “clean rooms” could even find use within a single company. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. With privacy […]

 
 

Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms

LAS VEGAS — When you have a footprint the size of Disney’s, data collaboration is a necessity. But the new privacy environment makes sharing audience data understandably limited. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new “clean room” software is moving the […]

 
 

GM’s Kapoor Is Kicking The Tires Of Ad Clean Rooms

LAS VEGAS — General Motors wants to respect its audiences’ privacy – and it is testing-out new tech to do it. “Clean rooms are, from my perspective, the future,” says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Kapoor says marketers like him are trying out the emerging software category. […]

 
 

Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney

LAS VEGAS — For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this season’s other hottest trend – data clean room software that enables privacy-compliant media partner collaboration. In this video interview with Beet.TV, Sweeney explains why Pinterest […]

 
 

Clean Rooms Move The Needle Without Moving Data: Fox’s Sherriff

LAS VEGAS — Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. In fact, “clean room” technology is allowing them to collaborate with audience data in a way that doesn’t require moving it. In this video interview with Beet.TV, Darren Sherriff, VP, […]

 
 

Innovation & Ownership: Data Clean Room Trends, From Habu’s Kilmartin

LAS VEGAS — It may be the piece of software many marketers wish they didn’t need to have – but data clean rooms are helping advertisers transform what they can do with audience and customer information. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each […]

 
 

Moving Beyond 2022 Challenges Through Conversation: Index Exchange’s Goode

After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? That’s where the IAB will hold its Annual Leadership Meeting, January 22 to 24. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an […]

 
 

Vevo Re-Invents Music TV With Huge Streaming Footprint

LONDON, UK — Owned-and-operated platforms are nice – but there is plenty of proof that going for wide distribution through other people’s channels can succeed very well. Case in point – Vevo. The music video network owned by Universal Music Group and Sony Music is using modern streaming TV platforms to rekindle an old idea. […]

 
 

Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion

LONDON, UK — If anyone was in any doubt that Netflix’s ad-supported tier had finally arrived, they just had to attend The Future of TV Advertising Global forum, in London, December 2022. There, Netflix’s president of worldwide advertising Jeremi Gorman introduced the scheme to ad buyers. In attendance, Dave Morgan, Founder & CEO, Simulmedia, liked […]

 
 

David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory

SANTA MONICA — As connected TV advertising matures and takes shape, which kinds of brands stand to win – large or small? Perhaps the answer is “both”. In this video interview with Beet.TV, Mediaocean chief development officer Ramsey McGrory explains how small companies will get a leg-up – and why that will drive continued spending […]

 
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