How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study

If you could see, in near real-time, how well an ad campaign was driving sales, you might be able to recalibrate it in “mid-flight”. That is what IRI, a consumer-packaged-goods (CPG) purchase data provider, is helping ad-tech companies and their ad buyers do. In this video interview with Beet.TV, Jennifer Pelino, EVP of omni-channel media […]

 
 

FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA

BANGALORE – FAST is exploding. Free Ad-Supported TV options are rising growing fast. According to eMarketer, in January 2021, just over a third (34%) of US households that had video streaming capability used ad-supported streaming services. But, whilst 26% of that was AVOD (ad-supported video on demand), the remaining 8% was something more familiar to […]

 
 

Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux

Google may have given third-party cookies a stay of execution to 2023 – but the trend is undeniable. Browser cookie deprecation, plus limits on mobile identifiers imposed by Apple amongst others, are limiting traditional targeting methods used by advertisers. In this video interview with Beet.TV, one ad agency executive says technology can come riding in […]

 
 

Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says

Alison Pepper wants the advertising industry to respect consumers’ privacy. She just doesn’t want a multitude of ways in which to execute that. Europe ignited the new privacy era with its GDPR legislation, prompting California’s CCPA, deprecation of third-party cookies and other mobile identifiers and now a federal look at privacy policy. In this video […]

 
 

Dentsu’s John Lee Tapped by NBCU as Chief Data Officer

Dentsu’s John Lee, Global Chief Strategy Officer at its Merkle unit, is joining NBCU in the newly-created role of Chief Data Officer, sitting within the company’s Global Advertising & Partnerships division. The announcement was made today. The news was first reported by the Wall Street Journal. Late last year we spoke with Lee about publisher […]

 
 

NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

When you’re a peacock whose rainbow wings spread across a wide variety of media channels, ensuring you get the correct assets in place can be a challenge. That’s why NBCUniversal has announced it will adopt Ad-ID, a kind of “bar code” identifier for advertising, as its standard for managing ad asset in-flow through its One […]

 
 

NBC Sports & Innovid Partner To Take Olympics Ads Real-Time

With the Summer Olympic Games beginning in Tokyo, Japan, on Friday, July 23, many ad agencies would have committed their brands’ TV ad spending months ago. But what if those agencies wanted to buy or change their campaigns during the competition? NBC has partnered with video ad-tech firm Innovid to ensure that ads delivered through NBC’s […]

 
 

Ford’s Roadmap To Safety & Diversity: Marla Skiko

For many of us, 2020 marked the emergence into a whole new world – one ravaged by pandemic and one awakening to a thirst for fairness. For Marlo Skiko, it also marked another change. From being EVP ad ad agency Starcom, Skiko went brand-side at Ford Motor Company, as US and global head of media. […]

 
 

Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

In the last 20 years of digital advertising, technology, it seems, has often been used to squeeze out optimization, efficiency and impact. But what if it could recalibrate the creative works that make all that happen? That is what is beginning to happen, as a new generation of AI-driven technology sets its sights on the […]

 
 

‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership

LOS ANGELES – In a world filled with technology and two distinctly different kinds of television, it all comes back to people. That is Ivan Markman’s view. As chief business officer Ivan Markman at Verizon Media, Markman just signed a deal to launch a new Unified TV Report, using Nielsen and Vizio data to help […]

 
 

Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone

Half a billion dollars can buy a lot of independence. For the man who just sold his company for that amount, the deal represents digital freedom for advertisers, in particular. Mediaocean agreed to acquire ad server Flashtalking for $500 million. In this video interview with Beet.TV, Flashtalking CEO John Nardone explains why he hopes it […]

 
 

ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester

How much of brands’ digital ad spend is simply wasted? That’s the question Bob Liodice wants an answer to. In April, the Association of National Advertisers (ANA), of which Liodice is CEO, issued a call seeking a consultant to conduct a study to help the organization understand how much actual spend is siphoned off in […]

 
 

First-Party Privacy Is Paramount: InfoSum’s Wetzel

How do you re-orient an entire industry to account for a radical new consumer viewpoint? Piece by piece. That’s how Lauren Wetzel sees it. In this video interview with Beet.TV, the North America president for ad-tech company InfoSum, explains how the new privacy imperative is driving brands and media players to delve deeper into data. […]

 
 

Balance Performance & Responsibility: MediaMath’s Cordier

How can modern marketers combine two of the leading priorities of the age? It all boils down to a need to balance two key pillars – performance and responsibility – according to MediaMath chief partnerships officer Laurent Cordier. In this video interview with Beet.TV, Cordier talks about how those imperatives can come to the fore. […]

 
 

Tastemade’s Imberman Feasts On A Full Menu Of Ad Options

If there were a recipe for creating a modern, multi-channel media empire for millennials, Tastemade might have written it. Founded in 2012, the company publishes videos on global cuisine and has grown its distribution footprint across a plethora of social platforms, over-the-top TV devices, software services and MVPDs. In this video interview with Beet.TV, Jeff […]

 
 

How To Inject Creative Into Programmatic: Xaxis’ Lin

If the “Mad Men” and the “Maths Men” were to really work together, it might look a little like the picture Xiao Lin paints. In this video interview with Beet.TV, the MD for solutions at WPP-owned Xaxis says the two different sides of the ad industry need to re-unite. He says the key is finding […]

 
 

Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure

What happens when consumers, regulators and service providers rip up the fabric of ad targeting practices that have prevailed for the last two decades? “Profound change,” according to GroupM North America CEO Kirk McDonald. In this video interview with Beet.TV, McDonald interviews MediaMath CEO Joe Zawadzki on how the entire advertising industry can reboot itself […]

 
 

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Some of the biggest problems in the world right now are all about very human failings. So why leave it to machines to find a solution? In this video interview with Beet.TV, two executives discuss how artificial intelligence can come to the rescue of troubles in media and marketing: Randi Stipes, Chief Marketing Officer of […]

 
 

#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead

It may not happen overnight, but the evolving nature of TV consumption methods is bringing a “tipping point” in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. In my podcast […]

 
 

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

These days, just acting in your own interests isn’t enough. Companies are compelled to take a positive stance on a range of outward issues – but often find that benefits nevertheless flow back in. As part of the Global Forum on Responsible Media produced by Beet.TV, advertising agency executives discussed what they are doing on […]

 
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