Piccone’s Progress: Cross-Platform Means Full-Stack

If you want to go across platforms, you need to go full-stack. That is the message from one seasoned ad-tech exec, as he joins a new company to grant ad buyers’ multi-platform wish. After stints with Simulmedia, Innovid and, most recently, QTT, John Piccone just joined ad-tech software supplier Adform as regional president, Americas. Platform […]

 
 

TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support

More than a quarter after a newly-public Innovid acquired TVSquared for $160 million, the companies are busy aligning their tech to offer customers a best-of-both play. TVSquared helps brands learn how TV advertising is driving traffic to their websites. In this video interview with Beet.TV, company president Jo Kinsella, who also took on leadership of […]

 
 

How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’

In the fast-changing world of communications, media agencies routinely have to reconfigure themselves for new demands and to re-settle their earlier growth initiatives. In its latest such exercise, WPP’s GroupM has just undergone a multi-layered reorganization. In this video interview with Beet.TV, Kirk McDonald, CEO, GroupM, NA, outlines how the group is changing, and how […]

 
 

Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten

Once upon a time, they would have been merely ad buyers. Now retailers are also becoming media networks themselves. But who is spending for ads through the likes of Target, Walmart and Boots, and what does the future hold? In this video interview with Beet.TV, Elizabeth Marsten, Senior Director, Strategic Marketplace Services, Tinuiti, explains what […]

 
 

LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds

With the global situation and inflation hitting the economy, what is the outlook for the digital media business? Resilient with a pinch of evolution, according to one of the industry’s most looked-to joiner of dots. In this video interview with Beet.TV during his own Digital Media Summit (DMS) East this week, Terry Kawaja, Founder & […]

 
 

Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale

Fresh from merging with Grupo Televisa of Mexico, U.S. Spanish-language broadcaster Univision is pitching during the 2022-23 TV upfronts ad sales season with a bullish message. Ahead of the deal, Univision had been building its streaming business by acquiring ad-supported platform ViX, planning to integrate it with its own PrendeTV. They relaunched as a combined […]

 
 

How Retail Media Networks Are Evolving: Momentum Commerce’s Bowman

With a new Creative Commerce award track at Cannes Lions 2022, it is clear that, this year, the fusion of ecommerce and media is closer than ever. But, as more retailers become media networks, how is the opportunity set to shape up? In this video interview with Beet.TV, Todd Bowman, VP Services, Momentum Commerce, an […]

 
 

Bologna Ready To Release CTV’s ‘Commercials On Steroids’

Mike Bologna is expecting a speed of industry change appropriate for someone just named “chief accelerator”. The advanced TV industry veteran recently joined BrightLine, which offers ad formats for connected TV, after previous stints at HyphaMetrics, one2one Media, MODI Media and GroupM. In this video interview with Beet.TV, Bologna explains why this year’s upfronts TV […]

 
 

Through The Looking Glass: VIZIO’s Norcross Fuels The Future

SAN JUAN, Puerto Rico – Thew new ability of TV manufacturers to understand exactly what happens on their customers TV sets is changing the business of ad targeting and analytics. Now, ad buyers can plan campaigns based on known consumption patterns, and can pay for them based on known outcomes. In this video interview with […]

 
 

NBCU Offers Brands Shoppability With New Ad Offerings

These days, it isn’t just content that gets an annual showcase moment. For NBCUniversal, the software is the star, too. A week after presenting its programming roster to ad buyers at its Peacock Upfront, the company is also unveiling the full list of its 2022 Commercial Innovations, a slew of ad formats. In this video […]

 
 

Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot

SAN JUAN, Puerto Rico – Lauren Schweitzer is seeing TV ad buying changing fast – but she knows buyers could be benefitting even more. The media landscape is marked out by a transition from linear TV consumption and ad buying, to on-demand, IP-delivered, addressable delivery. Schweitzer, GM, sales, DISH Network, says ad planners and buyers […]

 
 

Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand

SAN JUAN, Puerto Rico – Julian Zilberbrand knows a thing or two about uniting companies’ different interests. As EVP advanced media at ViacomCBS, he led the development of advanced TV ad strategy in the company combining Viacom and CBS, and previously at Viacom itself. Now at the rebranded Paramount, Zilberbrand says the advanced TV opportunity is […]

 
 

De-risk Upfront Buys With New Currencies: Samba TV’s Navin

As the annual upfront and NewFronts ad sales seasons get underway, Ashwin Navin has a message for buyers – your spend is at risk. Somewhere around $20 billion is expected to be committed during the Upfronts. But Navin, CEO & Co-Founder of Samba TV, warns many ad buyers may risk over-spending if they don’t use […]

 
 

Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative

Twitter returned to this week’s IAB NewFronts digital ad showcase touting new and extended premium-publisher tie-ups to potential advertisers. The social network first used the event in 2017. This time, it is also announcing a deal with iSpot.tv and NBCU. In this video interview with Beet.TV, Sarah Rosen, Head of US Content Partnerships, explains the […]

 
 

Roku Promises ‘Frictionless Retail’ with Roku Pay

As far back as the 1990s and earlier, futuristic forecasts of “interactive TV” – with remote-control shopping experiences – were everywhere. Those predictions came true, but mostly on other screens – laptops, tablets and smartphones. But now shoppable TV is having a moment – and this time the hype is real. QR codes, another technology […]

 
 

Peacock Preens For Performance With New Ad Manager

NBCUniversal doesn’t only want TV to be used as a brand-building medium. It is also going after the other end of the funnel. In a new move, the company is making a strategic investment in TV ad-tech software vendor tvScientific to launch Peacock Ad Manager, a new self-service ad-buying platform with attribution. In this video […]

 
 

Finecast’s Progress: Taking Advanced TV Ads To 14 Markets

LONDON – It started with an aim to stitch together the advanced TV ad targeting opportunity in its native UK. Now GroupM’s Finecast is embarking on a global roll-out, intent on driving up the commercial potential of the channel. In this video interview with Beet.TV, Finecast’s CEO Nicola Lewis explains the expansion. Helping advertisers “What […]

 
 

The Recipe For A New Currency: Comscore’s Wilson

SAN JUAN, Puerto Rico – In 2022, media owners are testing out a host of new measurement and currency options. All of that is aimed at weaning the industry off its historic reliance on panels. But what exactly will currency success look like? In this video interview with Beet.TV’s Rob Williams at Beet Retreat San […]

 
 

Stream On: IAB NewFronts Goes Hybrid In CTV Boom

After a couple of pandemic-impacted years, the IAB’s annual showcase for publishers to pitch their upcoming digital content slates to advertisers is getting underway. Dubbed “Stream On”, IAB’s NewFronts, aimed ad brand marketers and agency professionals, runs May 2 to 5 as what IAB CEO David Cohen calls a “hybrid” event. In this video interview […]

 
 

Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre

SAN JUAN, Puerto Rico – In an era when ads can target individuals’ attributes, what is it going to take for more of them to appeal to minority characteristics? In this video interview with Beet.TV at Beet Retreat San Juan, one executive bemoaned insufficient diversity in the advanced TV workplace – and said things need […]

 
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