Index Exchange’s Doherty ‘Levels-Up’ At The Middle To Reduce Ad Costs

PALM SPRINGS, Calif — After a year in which calls for “transparency” in advertising technology reached “cacophony” on the controversy scale, advertisers understanding of the issues has increased significantly – and their demands are growing in lock-step. That is according to one ad exchange operator which reports a maturation in the questions marketers are asking […]

 
 

PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next

PALM SPRINGS, Calif — After another year of outcry over insufficient transparency in the digital advertising chain, supply-side platform PubMatic kicked off the year by making two pricing pivots geared toward soothing concerns. As the company’s platform sales VP Kyle Dozerman tells Beet.TV in this video interview: “The first was the removal of our buy-side […]

 
 

Adobe Advertising Cloud Extends Beyond TubeMogul’s Video Roots

PALM SPRINGS, Calif — When it launched a decade ago, it was purely an analytics suite for cross-platform video publishers. In time, TubeMogul expanded to take on a bigger role powering the advertising that powers video. But now that ‘TubeMogul’ has become Adobe Advertising Cloud, it’s no longer mostly a video advertising company. In mid 2015, […]

 
 

Microsoft’s O’Donnell On SSP Buying Decisions

PALM SPRINGS, Calif — Gone are the days since MSN was Microsoft’s only horse in the advertising race. Nowadays, the company’s ad offering encompasses Xbox, Outlook and a whole lot more. So Microsoft enlisted AppNexus to be its supply-side platform (SSP), the software ued to automate the sale of a publisher’s ads at scale. In […]

 
 

News Corp’s Uses “Blackout” To Find Ad Fraud

PALM SPRINGS, Calif — It is one of the leading causes of contemporary digital ad fraud. But just how big is domain spoofing, and how damaging is it? When News UK, News Corp’s UK newspaper publishing arm, conducted a test in December, the results were shocking. Though it removed the inventory of its The Times […]

 
 

Criteo’s CFO Fouilland: How We Exceeded Expectations

It wasn’t supposed to be this good. When Apple introduced Intelligent Tracking Prevention (ITP) in September, ad targeter Criteo said its revenue would be slightly impacted. With Europe’s new GDPR privacy rules also looming, some observers were saying Criteo was toast. But it hasn’t quite turned out that way. On Wednesday, publicly-listed Criteo reported annual revenue […]

 
 

GDPR Will Drive Ad-Tech Consolidation: GroupM’s Glasser

Europe’s new consumer data privacy rules could make it harder for smaller ad-tech companies to operate, driving a new wave of platform consolidation. That is according to the privacy chief from the world’s largest media investment group. The General Data Protection Regulation (GDPR) came in to effect back in 2016, whilst the final deadline for […]

 
 

Publishers Fight Back: Meet TrustX, The Non-Profit Private Marketplace

Over the last few months, a growing procession of premium publishers has become increasingly vocal about their discontent with ad-tech – principally, excessive fees taken by intermediaries and fraud committed by bad actors. What if they launched and operated their own ad-tech? That’s where TrustX comes in. Owned by publishers’ non-profit trade association Digital Content […]

 
 

GDPR Helps Clarify Data Tactics: Criteo’s Opdyke

Looming legislation that will change the rules of the game for ad tracking may be regarded by some with fear – but could Europe’s new General Data Protection Regulation (GDPR) actually be beneficial for everyone? For the uninitiated, the GDPR came in to effect back in 2016, whilst the final deadline for compliance comes this […]

 
 

Programmatic Pushes Cadreon’s Schmidt ‘Upstream’ To Creative

After several years of an arms-race in advertising’s technology super-powers, it has become fashionable for ad-tech advocates to profess a pivot to the more creative art of the craft. But what does that look like in practice? To the North America MD of IPG Mediabrand’s ad-tech unit, data and creativity are not two separate worlds – they […]

 
 

GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether

After the looming final deadline for compliance with new European data privacy legislation, advertisers will find it harder to measure their campaigns and will return to a more traditional method of placing their ads. That is the view from the boss of one of the leading ad-tech platforms, Sizmek CEO Mark Grether. In this video […]

 
 

How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn

Amongst a litany of crimes against digital ad effectiveness and transparency, one of the most-accused fraudulent tactics is fraudulent inventory. Weaknesses in links in the ad-tech chain allow rogue ad sellers to present their sites as though they were those of peers with premium inventory. It is called “domain spoofing”, and it bugs the heck […]

 
 

Many Publishers Behind The Curve On GDPR Compliance: Matt Prohaska

He once ran programmatic advertising at one of the world’s largest news publishers – so what does Matt Prohaska think about the impending final deadline for compliance with new-look global consumer data protection legislation? “Belated” and “complacent” would seem to sum up his view of many publishers’ readiness for the European Commission’s new General Data […]

 
 

GDPR Could Fuel Subscription Content: Oath’s Mahlman

With just a few months left until the final deadline for compliance with new European privacy legislation that passed two years ago, how much impact could the new policy make? Views of executives interviewed for Beet.TV’s GDPR series range everywhere from “not much” to “world-changing”. But one of the world’s leading online publishers thinks the European […]

 
 

Ad-Tech Will Be ‘Different World’ After GDPR: SpotX’s Cuniffe

Advertising technology will need to change fundamentally from this May, according to one of the leading suppliers of such technology. May 25 is the final deadline for compliance with the European Commission’s new General Data Protection Regulation (GDPR), legislation which came in to effect two years ago and which gives consumers significant new protections against their data being […]

 
 

GDPR Is A Force For Good: MediaMath’s Zawadzki

Looming new European legislation governing how global companies track and process consumer personal data seem to pose a big challenge to the new-wave of pumped-up ad-tech practitioners. But one boss at the centre of the ad targeting boom thinks the so-called “GDPR”, whose final compliance deadline comes this May, is a force for good that […]

 
 

Investors Underprepared For GDPR: Pivotal’s Wieser

What if a switch was suddenly flipped that meant advertisers and their data partners would have to gain explicit consent from audiences to be tracked, and that allowed those targets to demand a stop to processing of their data in future? That’s what happened in Europe in 2016 – but the law that was passed […]

 
 

MediaLink’s Millard Questions Preparedness For GDPR

The rules around consumer consent for digital tracking will be reset this coming May – but not everybody is yet prepared to change their business to cope. The European Commission’s General Data Protection Regulation means new measures that must be followed by any global company processing EU citizens’ data, with penalties of up to 4% of global […]

 
 

GDPR Could Turn Back Ad-Tech Clock By Two Years: dataxu’s Baker

The American marketing industry is under-playing the big effects of looming European data legislation, which will slow down data targeting innovation by up to two years – that’s according to one ad-tech company chief who is sounding a warning to the industry. The European Commission’s new General Data Protection Regulation (GDPR) came in to effect back in […]

 
 

Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules

Digital advertisers will wake up to a new dawn on May 25, one in which they had better tread carefully with how they use audience data – or risk a new penalty fine of up to 4% of global turnover. The European Commission’s General Data Protection Regulation updates prior consumer data protection rules in a […]

 
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