Robert Andrews

LAS VEGAS – How do you reach an audience that’s actively engaged without becoming an unwelcome intruder? The answer, according to one media strategist, lies in understanding that gamers aren’t just consumers – they’re participants in carefully crafted worlds they care deeply about. “Brands can show up in gaming without disrupting the experience by leading […]

For years, in-store digital media has chased scale, adding more screens to more stores. However, this approach often overlooked the fundamental component required to turn a shopper’s glance into a purchase: relevance. Now, a more deliberate strategy is taking hold. Retailers are rethinking their in-store networks not as a collection of screens, but as an […]

LAS VEGAS — The advertising industry is racing to automate video buying, but one agency executive is urging a more measured approach. Rather than handing over the keys to the machines, Mike Treon, head of CTV and video strategy at PMG, thinks the real opportunity lies in collapsing repetitive workflows while keeping humans firmly in […]

LAS VEGAS – For years, buying premium video advertising meant navigating a maze of separate workflows, incompatible systems, and manual processes that kept linear television and streaming in distinct silos. But that fragmentation is now collapsing under the weight of artificial intelligence, which is reshaping how advertisers access and activate across the entire video landscape. […]

The advertising industry has spent decades perfecting how to reach consumers. Now it faces a new challenge: marketing to machines. As artificial intelligence reshapes how people discover and purchase products, marketers are starting to grapple with ensuring AI agents recommend your brand when consumers ask for help. “I’m calling it B2A marketing,” said Sheryl Goldstein, […]

LAS VEGAS — Are the days of B2B marketers waiting around for small business owners to type their needs into a search box numbered? A growing cohort of advertisers is realizing that, by the time someone searches for “freight logistics” or “business insurance,” they’ve already made up their mind – and the bidding war has […]

LAS VEGAS — The future of premium video advertising may be decided in milliseconds – faster than any human trader could ever react. That’s the promise of agentic buying, which enables autonomous systems to optimize campaigns at the line-item level in real time. The technology represents a fundamental shift in how media is transacted, moving […]

For decades, the grocery aisle was a static environment where cardboard displays and price tags did the heavy lifting. Now, the physical retail environment is undergoing a digital overhaul designed to rival the programmatic capabilities of the open web – turning brick-and-mortar locations into networked media channels. By integrating sensor technology and centralized content management, […]

LAS VEGAS — The traditional marketing planning cycle is dead. That’s the stark message for advertisers trying to succeed on discovery-driven platforms. For brands accustomed to lengthy campaign development timelines, the platforms where consumers now spend their time operate on an entirely different clock. “The speed at which you have to drive innovation and decision […]

LAS VEGAS — For years, streaming advertisers operated in the dark. They could target specific households with precision, but had little visibility into what those viewers were actually watching when their ads appeared. That opacity may be finally lifting, as publishers are sharing more content data, aggregators like Gracenote are stitching it together, and AI […]

LAS VEGAS — Advertisers are pouring billions into virtual worlds, with U.S. game ad revenues projected to climb nearly 7% to reach $8.59 billion this year. But, while nearly half of gamers purchase items based on in-game ads, a majority still view these interruptions as a distraction from the action. The problem? A lack of […]

LAS VEGAS — The gaming industry has long been the epitome of fragmentation – mobile gamers on tiny screens, console enthusiasts locked into expensive hardware, and PC players tethered to their desks. Now a new platform aims to unite them all on the largest screen in the house. PHYND is betting that the smart TV […]

The complexity of purchasing premium video across linear and streaming endpoints has long plagued the industry, creating friction that often sends budgets flowing toward simpler social platforms. As artificial intelligence matures from generative creative tools into autonomous transaction capabilities, the machinery of media trading is beginning to mimic the speed of high-frequency finance. But while […]

RANCHO PALOS VERDES, CALIF – Retail media networks are evolving beyond their own websites, as platforms increasingly leverage transaction data to target consumers across the open web and connected television. U.S. commerce media ad spend projected to reach $69.69 billion in 2025, a 21.8% increase over the previous year, according to data from Emarketer. For […]

LONDON — Advertisers want it all. They crave the mass audience reach that television has always delivered, but they also demand the precise targeting capabilities that digital advertising has trained them to expect. So, as connected TV matures into a dominant force in the media landscape, the industry is racing to satisfy both appetites simultaneously. […]

LAS VEGAS — The connected TV advertising market has exploded in scale, but some in the industry say it’s still searching for the fabled combination of right-moment, right-message. That’s the philosophy driving a renewed focus on “context-first planning”, which moves beyond demographic proxies. “We are big believers in context-first planning, and that’s important because it […]

LONDON — As streaming and social platforms muscle their way into the mainstream, the media landscape has fractured into a kaleidoscope of disconnected inventory, with broadcasters, trying to figure out how to sell it across a sprawling ecosystem. The result is often a manual, time-consuming struggle to unify ad sales and present a coherent offering […]

LONDON — The advertising industry has spent years grappling with measurement challenges as media channels proliferate. Now, a new approach is gaining traction: using attention as the common currency that can bridge the gap between disparate platforms. Rather than simply counting whether consumers have seen an ad, marketers are increasingly focused on understanding how deeply […]

RANCHO PALOS VERDES, CALIF. – The math sounds terrible at first: 90% of what an AI copywriting agent produces is garbage. But that still leaves 10 usable ideas generated in 60 seconds – a feat no human could match. That calculation is reshaping how creative teams approach campaign ideation, turning artificial intelligence into a high-volume […]

RANCHO PALOS VERDES, CALIF. – With digital advertising facing mounting challenges around identity and privacy, media giants are looking to alternative strategies that can deliver personalized experiences without relying on individual user data. The industry has entered what one executive calls “the age of relevance,” where understanding the emotional context of content creates powerful opportunities […]