Robert Andrews

A landmark antitrust ruling against Google’s advertising technology business has sent ripples through the digital media ecosystem after finding the tech giant liable for maintaining illegal monopolies. The decision targeted specific pillars of Google’s vast operation, potentially setting the stage for significant structural changes. The ruling focused on Google’s publisher ad server DoubleClick for Publishers […]

As the scramble for television advertising dollars continues to heat up, many still think that premium content is the key to attracting both viewers and advertisers. But, while content may be king, the signals that accompany that content are becoming increasingly important, too. According to Jennifer Hess, VP, global ad operations, Fubo, discussions this year […]

The connected TV (CTV) advertising space is at a critical juncture, with performance advertisers demanding greater visibility into their investments. According to David Nyurenberg, director, video product development and innovation, Rain the Growth Agency, transparency benefits all stakeholders by enabling smarter budget allocation and more effective campaigns. He told Beet.TV that the industry is entering […]

SAN JUAN, PR – Connected TV advertising is providing a sweet spot for brands in the early stages of building awareness, offering them the benefits of television with the precision of digital. The medium gives marketers the opportunity to know exactly who they’re reaching, while also placing messages in a more premium environment than standard […]

The push for cleaner supply paths in connected TV advertising often focuses on what publishers provide, but true clarity may require more than just one side laying its cards on the table. With programmatic buying in CTV reckoned to have hit $30.1 billion in the US in 2024, the complexity of the transaction chain demands […]

So many shows, so little time. The proliferation of content options across numerous platforms has created a paradox of choice that’s both empowering and overwhelming. This fragmentation has made content discovery a critical battleground in the streaming wars. “Ad-supported TV is thriving right now because there’s truly something for everyone,” said Audrey Layman, director of […]

SAN JUAN, PR – Retail media networks’ rich seams of shopper data don’t just help retail operators – they can also help advertisers cut through today’s digital noise. But now the technology exists to apply that approach to the biggest screen in the home, the connected TV set. That is creating new opportunities for brands […]

SAN JUAN, PR – In 2025, media agencies are striving to concertedly adopt AI across their workflows. EssenceMediacom is attempting to combine practical AI applications with culturally relevant moments to engage employees and transform client results. “At WPP, we’ve actually built our own bespoke AI platform where we are able to start from a client […]

Ad execs are coming to believe the infrastructure of the internet itself must be optimized to handle the “hyper scale” demands of live streaming events, where millions of concurrent viewers create unprecedented advertising challenges. These high-concurrency moments could require both technical backbone improvements and streamlined workflows between buyers and sellers to make every stream on […]

Connected TV advertising suffers from a fundamental lack of transparency that’s leading to misplaced ads and questionable attribution, according to a senior Yahoo executive. The problem is particularly evident when CTV ads, designed for large-screen viewing experiences, appear on smaller devices – creating confusion about performance measurement and effectiveness. “Advertisers have all the control. The […]

SAN JUAN, PR – The migration of content consumption from the open web to connected TV is opening up what one ad-tech executive calls “white space” for advertising strategies. By understanding consumers’ interests across platforms, brands can move beyond traditional, sometimes limiting, audience stereotypes. “That’s powering a lot of interesting conversations and different ways of […]

SAN JUAN, PR – By 2026, nine different streaming platforms are expected to generate over a billion dollars each in ad revenue—a dramatic increase from just two platforms achieving this milestone in 2020. At the heart of this growth is the rise of “biddable” transactions—non-guaranteed, one-to-one PMPs, multi-publisher PMPs, curated deals, and open market opportunities […]

The rise of live event streaming presents a significant opportunity for advertisers, but executing programmatic ads during these high-stakes moments introduces unique challenges that require both technical solutions and human collaboration. With major sporting events like the Olympics and NFL games increasingly shifting to streaming platforms, the advertising industry is racing to adapt programmatic capabilities […]

Connected television has given media buyers a wide range of activation options, from ad servers to DSPs to direct publisher relationships. But some in the industry are coming to think this abundance of choice requires careful strategy before diving in. Advertisers face mounting pressure to optimize their connected TV investments while measuring their true business […]

SAN JUAN, PR – The traditional lines separating marketing and commerce are dissolving, forcing a realignment of roles and budgets within organizations. This shift comes as consumers increasingly dictate how and where they engage with brands, a concept one executive calls “boundless commerce.” This change presents challenges and opportunities for brands. Companies must now adapt […]

The connected TV (CTV) landscape is splitting into two distinct arenas, creating a complex environment where advertisers and publishers need to fine-tune their strategies. One side caters to the traditional upfront model while the other embraces programmatic, performance-driven buying, according to Mario Diez, CEO, Peer39. “In both of these environments, there’s one common stream – […]

As digital-first platforms begin to embrace live content, the programmatic infrastructure must mature to meet the increasing demands. Unlike pre-recorded content, where ad breaks and viewership can be accurately anticipated, live events are subject to sudden shifts in audience numbers. For programmatic advertising, that appears to require new industry standards and tools to handle the […]

The programmatic advertising landscape has undergone a dramatic transformation in streaming television over the past decade, with the traditional hurdles of limited supply and publisher hesitancy giving way to sophisticated, integrated ecosystems. What was once a fragmented marketplace requiring advertisers to cobble together inventory from multiple sources has evolved into streamlined programmatic channels where premium […]

The combined Innovid and Flashtalking entity will retain the Innovid name but get a new logo and strategy, in a bid to signal the merged ad-tech company’s new era. After Flashtalking owner Mediaocean completed the acquisition of Innovid recently, the company decided to keep the better-known name but also introduce an updated brand identity, reflecting […]

Streaming has become an integral part of upfront negotiations, with buyers and sellers discussing not just units and shows, but also the balance between linear and streaming supply. Now buyers are seeking signals from publishers to enable curation, allowing them to create custom packages of publishers and programs tailored to specific advertiser needs. “Every conversation […]