Vevo Finds Longer Viewing Sessions On Connected TV: Butler

Music video distributor Vevo may not favor comparisons with the traditional giant of televised music video broadcasts, MTV – but there is one screen where many will find the parallel impossible not to draw. Having historically found two-thirds of its users from mobile, now – thanks to a strategy called “Vevo Everywhere” – it is […]

 

New Dawn For TV Upfronts: Amobee’s Smolin

LAS VEGAS — The upfronts, the annual season in which US premium content owners tout their upcoming roster of programming in a bid to win advance ad bookings, is around the corner. But, this time, things could look a little different. So says the strategy chief of an ad-tech firm aiming to help the industry […]

 

‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale

It may have started out solely on YouTube and may have been cast simply as an online version of MTV, but music video network Vevo has bigger ambitions than that. In this video interview with Beet.TV, the company’s ad sales SVP Jesse Judelman explains that partnerships with a host of other platforms have given it […]

 

OpenAP Wants More Publishers On Board, Davis Says

When OpenAP, a TV industry consortium for making advanced TV targeting more straightforward, announced the addition of CBS to its repertoire last year, it was just the latest addition to a roster that now numbers: Fox ViacomCBS NBC Universal Univision But Ed Davis isn’t stopping there. In this video interview with Beet.TV at Consumer Electronics […]

 

With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad

A new year, a new decade may have only just begun but, for some, minds are already turning to the key point in the US TV ad sales calendar. Upfronts season peaks in May, when video and TV content owners showcase their upcoming repertoire in a bid to secure advance ad buyers from brands and […]

 

S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says

One of the foundational acquisitions for Sir Martin Sorrell’s new S4 Capital group is now working alongside a sibling company to light up opportunities in “dynamic creative optimization” for digital ads. But, in many cases, it has had to help clients build foundational architecture to get there. In December 2018, Sir Martin Sorrel’s new vehicle […]

 

Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says

LAS VEGAS – Ad-tech platform LiveRamp is now helping advertisers to buy campaigns centered on real business outcomes, not marketing proxies, after its earlier acquisition of the vendor Data Plus Math. LiveRamp acquired the company back in July. In this video interview with Beet.TV, Allison Metcalfe, the GM of LiveRamp’s TV offering, explains what new […]

 

“Hurry Up!” Group M’s Matt Sweeney Urges Broadcasters to Migrate to CTV

LAS VEGAS –  Media agencies have been watching the growth of subscription video-on-demand (SVOD) services with alarm. If more people are paying for ad-free TV, where will brands go to reach audiences? At least the overall growth of connected TV as an overall category is giving them some reassurance. After all, connected TV services provide […]

 

Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up

LAS VEGAS — He created and, for years, ran the world’s largest ad agency holding group, WPP. After he left in 2018 and formed his own, much smaller vehicle, S4 Capital, how does Sir Martin Sorrell read the prospects for the Big Six groups? In this video interview with Beet.TV, Sorrell says: The big groups […]

 

Television Transformation Will Be Driven by Consumer Experience, 605’s Levine

At the Consumer Electronics Show (CES), everything on display – whether it is a synthetic burger or a TV ad – is presented as technology. But that is the kind of optimism that is applied to every business sector that finds itself at the mind-expanding show. Whilst at the show in January, Noah Levine, chief revenue […]

 

Xandr Goes From ‘Build’ To ‘Accelerate’ In 2020, Wetzel Says

After buying and launching new products and services last year, AT&T’s Xandr ad-tech unit plans to more tightly tie everything together in 2020 The division is focused on facilitating premium video and advanced TV ad sales, and is a combination of a variety of acquisitions and launches. Most recently, Xandr acquired clypd late last year. […]

 

ACR Enables ‘One Media Truth’: Nielsen’s Rao

LAS VEGAS — Historically, the TV ad industry has predicated on estimated the size and kind of audiences watching particular shows, now knowing for sure. But automatic content recognition (ACR) technology is now beginning to help advertisers and broadcasters know for sure. It works using a range of hardware and software that either listens to […]

 

Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon’s Barrett

Rubicon Project is merging with Telaria, in part, because it thinks offering capabilities in connected TV advertising would require heavy investment. The pair of ad-tech companies announced their intention to merge in December, in order to seize the opportunity emerging in connected TV advertising alongside inventory of other digital channels. They say the combined company […]

 

S4’s Sorrell Sees Growth In Digital After Latest M&A

LAS VEGAS — When he led the world’s largest ad agency holding group, his central strategy was seeking growth in two circles of a Venn diagram – digital media and emerging markets. Now that he helms his own S4 Capital, Sir Martin Sorrell aims to repeat the trick – with a twist. S4 Capital, a […]

 

Now Part of Xandr, clypd Enters Next Phase

LAS VEGAS — Almost three months after AT&T’z Xandr acquired clypd to be the latest piece of its digital advertising machine, clypd – a TV ad technology supplier – says it is focused both on the near term and the longer term. Speaking with Beet.TV in this video interview at the Consumer Electronics Show, chief […]

 

Seven Networks Beta-Test Nielsen’s Addressability: Abcarian

LAS VEGAS — A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal and WarnerMedia will run dynamically swapped-out ads ads in live linear TV feeds as part of a beta test for Nielsen’s addressable TV advertising technology. Nielsen announced the beta on Monday. It will run through the first half of 2020 ahead of a planned […]

 

TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis

Ad slots in TV news programming are not being sold at a high enough rate – but new developments which are reducing the number of ads seen by audiences could, ironically, end up raising their price. That is the view of one man making media buying decisions at one of the world’s leading financial services […]

 

Chips In Overdrive: Gotlieb’s 2020 Tech Horizon

If you thought you knew technology, think again. Whilst software has reigned in a predictable pattern over the last few years, engineers are now on the cusp of applying several breakthroughs that are all about physical innovation. Irwin Gotlieb knows it. The WPP advisor, INVIDI board member and former GroupM CEO is a veteran Consumer […]

 

Brands Need More Creative Assets: BoA’s Paskalis

Banks needs to get creative in order to reach unique customers in different ways. The new opportunities presented by a plethora of different marketing channels mean brands need to generate more messaging in more formats and more combinations than ever before. That is according to the man who spends advertising money for Bank Of America. […]

 

A+E’s Garner Plans More “Lively Places” For OTT TV

A+E Networks plans to launch more library-based TV channels for OTT platforms, after this December switching on “Lively Place” on Samsung smart TVs. Lively Place is a scheduled collection of library programming from A+E’s roster of unscripted lifestyle shows, for free with ad support. It is available via Samsung TV Plus, Samsung’s own gateway to […]

 
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