All posts by Robert Andrews

From Retail to Reality: Uber’s Argyilan on the Rise of Commerce Media
16 Jun 2026
Travel Media Catches Consumers at ‘Just the Right Place’ for Perception Shift, Says Initiative’s Medford
10 Jun 2026
Outcome-Based Optimization Is the Key to Unlocking CTV’s Full Potential
1 Jun 2026
For The Trade Desk, Travel Data Is the ‘Why’ Behind Retail’s ‘What’
31 May 2026
Warner Bros. Discovery Gives Advertisers Real-Time Campaign Controls With New Dashboard
27 May 2026
Crossmedia’s AI Is Built to Free Planners From Excel Hell
26 May 2026
For Pharma Advertising, an Authentic Human Touch Is Still the Best Medicine
19 May 2026
Brand vs. Performance Is a False Choice, Says StackAdapt’s CMO
18 May 2026
T-Mobile Bets Edge Computing Will Transform In-Store Retail Media
17 May 2026
Digital Advertising Measurement Is Broken, and Offline Signals are the Fix: Padsquad
17 May 2026
Pharma Brands are Missing CTV’s ‘Halo Effect,’ Says CMI Media Group’s Miller
17 May 2026
Why Matching Ad Emotion to TV Content Triples Viewer Attention
13 May 2026
Is Measurement the Missing Link for Pharma Brands Embracing CTV?
11 May 2026
Why Time Is the Most Democratic Asset – and Brands Should Treat It That Way
10 May 2026
CTV Democratizes Big-Screen Moments for Niche Healthcare Brands, DeepIntent CEO Says
6 May 2026
YouTube Exec: Brands Must Become Creators as AI Reshapes Search Discovery
3 May 2026
Best Buy Ads Builds Incrementality Into Every Measurement Layer
3 May 2026
Creators are Finally Getting Credit for Priming the Pump of Sales
27 Apr 2026
CTV’s Performance Era Demands Streaming Prove Its Worth: NBCU’s Shepard
26 Apr 2026
Programmatic TV as a Strategy Is Leaving Money on the Table, Tatari Exec Warns
22 Apr 2026