Robert Andrews

LAS VEGAS — Retail media is expanding beyond Amazon to more retailers, while the umbrella “commerce media” is growing opportunities for media to connect to consumer transactions. At CES 2025, Omnicom Media Group hosted discussions on the future of advertising and its “Momentum Multiplied” on the OMG Platform. In this panel, guests discussed how “premium” […]

LAS VEGAS — The advertising industry is at a crucial inflection point where privacy will become paramount, according to an ad-tech CEO aiming to help data power campaigns in a privacy-compliant manner. Geoffroy Martin, CEO, Ogury believes that the industry’s over-reliance on first-party data could lead to significant challenges, especially for the open internet. In […]

At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding “commercial surveillance.” Building upon last year’s study, “The Free and Open Ad Supported Internet,” this year’s research delves into consumers’ actual privacy concerns related to advertising. “You’re going to […]

LONDON – In the age of increasing social media usage, streaming platforms are facing a challenge in retaining viewer attention. Although they might be considered rival media, Nicole Scaglione, Global VP of CTV/OTT & Online Video at PubMatic, believes that streaming platforms can learn from social media to maintain viewer engagement. So, how can streamers […]

The ad industry’s dirty little secret? Roughly half of all creative assets produced never see the light of day – they are simply never used. This squandering of resources is crying out for a solution, and artificial intelligence (AI) may hold the key. This waste is occurring because advertisers often lack clear visibility into their […]

LONDON – In the last few years, “attention” has moved from a fringe idea in advertising to play a leading role. Now attention metrics are fuelling real planning decisions — without coalescing into a single standard. Still, in this video interview with Beet.TV, Jon Waite, Global Managing Director, Havas Media Group, says that may not be necessary. Debate […]

LAS VEGAS — After updating its visual identity in 2024 with a focus on projecting user simplicity, streaming TV operator Philo nevertheless is trying to bring sophisticated advertising tools to buyers. The entertainment and lifestyle-focused platform has been adding new offerings like new ad targeting techniques. Aulden Kaye Yi, Head of Advertising Partnerships at Philo […]

LAS VEGAS — Warner Bros. Discovery has been investing heavily in data aggregation to enable advertisers to buy audiences seamlessly across its linear and digital properties. The approach is helping to surface new audiences and reduce the complexity of managing them separately across different platforms. “We’ve put a lot of investment and resourcing around our […]

LAS VEGAS — The promise of advertising automation is being realised as it becomes the dominant way of doing business – that is the “the beauty” of programmatic, according to one top Disney executive. “The year to come is, for me, programmatic,” said Matt Barnes, VP, Automated Sales, Disney Advertising, in this video interview with […]

LAS VEGAS — The advertising industry is on the cusp of a major transformation, as AI agents are poised to revolutionize the way campaigns are optimized and delivered, according to Hitesh Chawla, CEO of Silverpush. “Agent” is a catch-call term for an autonomous and self-directed piece of software that can take its own actions to […]

The upcoming acquisition of Teads by Outbrain will create a “real powerhouse for the open internet” that can offer advertisers a true, large-scale alternative to walled gardens, according to David Kostman, CEO of Outbrain. The deal, announced in August and expected to close in the coming weeks, will combine Teads’ pioneering outstream video capabilities with […]

LONDON – Streaming TV’s proliferation has given brands and agencies a proliferating number of measurement options — the challenge for streaming services is unifying them. One unifying force could be regulatory. The European Media Freedoms Act calls for all broadcasters and all platform operators to be measured , ideally independently, by a joint industry committee […]

An organization aiming to improve the position of women in business says a new measurement metric can do the same for women in advertising. In October, XR Extreme Reach partnered with The Female Quotient to launch a new measure called RX, or Representation Index, aiming to improve how inclusivity is measured in media. “If you […]

Smart ad-supported publishers and TV/video companies have been racing to provide advertisers with the tools they need to reach consumers across a fast-changing array of platforms. But what should they do next, to differentiate themselves in 2025? Lean in and embrace partnership, according to one tech exec who has been enabling those companies. Disney Praised […]

LONDON – The UK’s leading commercial TV broadcaster has transformed its fortunes from a digital laggard to an operator driving change in British programmatic TV advertising. ITV is continuing to invest in mass audience experiences for linear broadcasting while building experiences for streaming audiences, according to Jayesh Rajdev, Controller of Advanced Advertising at ITV. The […]

LAS VEGAS — Search is changing — but so are the ad agencies that have long relied on the channel to reach audiences. At CES, Omnicom announced several new search-related partnerships with tech companies including the “granddaddy” of search, an indication that both sides are keen to evolve the opportunity. What’s more, OMG, and partner […]

LONDON – The so-called “death of linear” may be over-hyped, at least in the UK. That’s the view of one senior agency executive, who says the shift to connected and streaming TV isn’t happening as fast as some industry chatter might suggest. While it’s true younger viewers are increasingly streaming video, even they still watch […]

LAS VEGAS  — The media industry has experienced significant fragmentation, making it difficult for advertisers to achieve scale and target effectively. NBCU aims to address that with a new, centralized platform that simplifies access to premium video inventory. Comcast’s new Universal Ads platform sets out to streamline the buying process for smaller advertisers, in particular. “We’re […]

LAS VEGAS — Comcast Advertising has unveiled Universal Ads, an industry platform designed to make it easy for advertisers who have built their businesses on social video and YouTube to buy premium video advertising. The goal is to open up the power of premium video to millions of advertisers. “We believe that premium video as […]

LAS VEGAS — Free ad-supported streaming TV (FAST) operator Xumo is partnering with Japanese electronics manufacturer Sharp to make its platform the operating system on a new line of Sharp TVs. Xumo plans to launch with Sharp “this year” on sets ranging from 50- to 85-inch screens in the Sharp Aquos QLED series, said Stephanie […]