Mediaocean’s Magnite Partnership Aims To Blend Best Of Programmatic & Linear TV Ads

In a landscape where connected TV (CTV) is ascending and linear television decelerates, industry players are rethinking their approaches to media buying and selling. “I felt like we were in the gangly teenage years of our transformation,” says Ramsey McGrory, Chief Development Officer, Mediaocean. “We still have a lot of work to do.” In this […]

 
 

Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences

SAN JUAN, PR — As the industry heads into another upfront TV ad sales season, some may be expecting the familiar pattern of publishers pitching their creative opportunities. While that may still be the case, Travis Scoles is expecting audience identity and new-wave measurement capabilities to take center-stage. In this video interview with Beet.TV, Scoles, SVP, […]

 
 

Context Can Unlock Commerce For TV Ads: Analyst Greenfield

How can the ad industry benefit from shoppable TV ads in a world where TV platforms weren’t build with shoppability in mind? For respected media industry analyst Rich Greenfield, the answer could be consumer-contextualized ad targeting. We spoke with Greenfield, General Partner, LightShed Ventures after his fireside chat on the stage of the CTV Connect conference  […]

 
 

Havas Media Group’s Bregman Sees ‘Golden Age’ For AI Creativity

SAN JUAN, PR — Artificial intelligence is no longer just a buzzword—it’s poised to revolutionize the media industry, transforming everything from creative generation to consumer engagement. Mike Bregman, chief activation officer at Havas Media Group, reveals how the group is leveraging “meaningful AI” to elevate its media planning and optimization strategies in this video interview […]

 
 

Roku’s Zografakis Sees Ad Outcomes Driving Retail Media’s CTV Interest

MARCO ISLAND, FL — In the new age of CTV advertising, targeting is not the only game in town – advertisers increasingly want performance-driven TV ads, too. In this video interview with Beet.TV, Ziggy Zografakis, Director, Ad Product Partnerships, Roku, explains how the streaming TV platform is offering ad buyers outcome capabilities. He says the company […]

 
 

Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB Research

SAN JUAN, PR — The Beet Retreat is always an occasion when all sides of the advanced video and TV advertising industry can come together to share best practice. But research VAB presented at this year’s Beet Retreat San Juan suggests advertisers and their agencies are not on the same page. VAB commissioned research to […]

 
 

Publicis Commerce’s Cruz Sees Evolution In The Fusion of CTV and Retail Media

MARCO ISLAND, FL — Retail media is not just climbing; it’s soaring, and Connected TV (CTV) is the wind beneath its wings. With the convergence of highly engaged audiences and high-impact content, CTV has become the new frontier for retailers who are lighting up their own ad operations. But, in this video interview with Beet.TV at […]

 
 

Data Quality Critical To AI-Driven Advertising Results: Moloco’s Simon

MARCO ISLAND, FL — In the AI age, the adage “Garbage In, Garbage Out” may never have been more true. Given that machine learning and large language models rely on training data sets, the provenance of those inputs is critical. Those in advertising hoping to harness the technology should take note. In this video interview […]

 
 

Identity Graphs Can Fill The Hole In Marketers’ ‘Sweet Tooth’: TransUnion’s Kowalick

In the swiftly evolving arena of digital media and advertising, industry professionals are constantly grappling with the challenges of identity, data targeting, and analytics. Ahead of speaking at Beet Retreat San Juan 2024, Kevin Kowalick, the VP Strategy for Media & Entertainment at TransUnion, says marketers, solving for cookie deprecation, are moving off a technology […]

 
 

CVS Media Exchange Adopts Pinterest/LiveRamp Clean Room To Attribute Sales From Off-Site Ads

CVS’ retail media platform, CVS Media Exchange, (CMX) will adopt the LiveRamp data clean room solution rolled out by Pinterest, so that its consumer packaged goods (CPG) advertisers can track product sales coming from Pinterest ads. It is another move showing the growing adoption of the clean room technology, which allows for anonymized consumer data […]

 
 

OpenX’s Rooney Sees Transparency, New Signals & Building As Soothing Data Loss Worries

In the rapidly evolving landscape of digital advertising, the topic of signal loss is becoming increasingly prominent. The deprecation of third-party cookies, IP signal loss, and the advent of numerous new state laws are just a few of the changes contributing to an environment where personal data is less accessible and its processing is fraught […]

 
 

Attention Is Differentiation: Sharethrough’s Marsolais On Engaging CTV Ad Formats

MARCO ISLAND, FL — How do you keep a viewer engaged when it’s commercial break time and their smartphone is just a few inches away? For Luc Marsolais, the answer lays in innovating the CTV experience. In this video interview with Beet.TV, Marsolais, Chief Operations Officer, Sharethrough, explains what his company is doing about it. Innovations […]

 
 

The Great Advertising Reset: Embracing a Post-Cookie Media Democracy

In a landscape void of cookies, advertisers and publishers are facing what some call the great reset, a moment that’s reshaping how media is valued and measured. Amidst this digital transformation, David Simon, GM of Growth Initiatives at Moloco, radiates optimism about the opportunity for a more equitable playing field across various media forms. In […]

 
 

Dotdash Meredith Relishes Cookiepocalypse With Intent Targeting & Panels

MARCO ISLAND, FL — The digital advertising landscape is on the brink of a seismic shift, as the industry prepares for the inevitable deprecation of third-party cookies. In this video interview with Beet.TV, Patrick McCarthy, SVP of Programmatic Monetization, Dotdash Meredith, advocates for a reimagined programmatic business. While there is currently disruption, he believes the outcome can […]

 
 

Albertsons’ Horvoka Looks Ahead To Beet Retreat San Juan 2024

The upcoming Beet Retreat San Juan 2024, March 6 to 8, will hear from a constellation of media and advertising executives thrashing-out the latest strategies in retail media, connected TV and more. Ahead of the event, Evan Hovorka, VP, Product & Innovation, Albertsons Media Collective, which is sponsoring, explains why he thinks the Beet Retreat is […]

 
 

IAB & MRC Retail Media Guidelines Aim To Advance Shoppable Ads: IAB’s Bustos

MARCO ISLAND, FL — With the proliferation of first-party data, retailers are no longer mere sellers; they’ve transformed into full-fledged media companies, wielding personalized messaging and closed-loop measurement to capture both online and in-store insights. This significant shift has brands and smaller retail platforms alike rethinking strategies to maintain relevance and drive consumer engagement. In this […]

 
 

TikTok’s Ads Odyssey Advances With Brands, Billboards & Buying

LAS VEGAS — TikTok has transcended being just a hub for dance challenges and youthful exuberance; it’s now a cultural powerhouse with over 160 million monthly active users in the US alone. Advertisers are taking note. TikTok is expected to take up to 2.6% of total digital ad spend worldwide in 2024, eMarketer forecasts. In this […]

 
 

Snowflake Sees Emergent Data-Sharing Uses, M&A To Boost Interoperability

LAS VEGAS — In the wake of a post-cookie advertising landscape, the shift toward first-party data strategies is gaining momentum, according to Bill Stratton, Global Head, Media, Entertainment & Advertising Vertical, at Snowflake. The data cloud company is seeing brands increasingly leveraging clean rooms and first-party data. And Snowflake recently acquired another data company to […]

 
 

IAB Study Uncovers New Need To Articulate The Role of Ads In The Open Internet

MARCO ISLAND, FL — After a few years in which the rise of ad blockers and subscription content reframed advertising as intrusive, the digital ad industry’s umbrella body is coming out batting for the ad-supported internet. The IAB just released The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange, a […]

 
 

Samsung Ads Aims To Eliminate Linear, Streaming Ads Overlap: Samsung’s Evans

LAS VEGAS — These days, consumer electronics makers at CES don’t just show off their latest TV hardware. Some also demonstrate their capabilities in media and advertising services. In this video interview with Beet.TV, Justin Evans, Global Head of Analytics & Insights, Samsung Ads, explains how the company is launching new services to help advertisers benefit […]

 
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