Experience Is Everything: FreeWheel’s Loria On Delighting Streaming TV Viewers

As consumer adoption of free ad-supported television (FAST) channels rises at a meteoric pace, it is crucial for industry stakeholders to ensure a uniform quality advertising experience across the diverse array of platforms. That’s the opinion of one executive whose software is helping TV networks move into the future. In this video interview with research […]


Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes

It has always been billed as a festival of creativity. Could this year’s Cannes Lions embody that again, despite the “sciencification” of advertising? In this video interview with research analyst Joanna O’Connell taped earlier in May for Beet.TV, Adam Gerhart, Global CEO, Mindshare, says ad spend is still growing despite a challenging challenging environment. And […]


Culture, Creativity & Connection: Univision’s Speciale On Cannes & The Hispanic Graph

Sometimes it takes more than data points to really understand your audience. Case in point – TelevisaUnivision, the TV network serving Hispanic Americans, says many advertisers are still overlooking the unique advantage in appealing to this audience. In this video interview with research analyst Joanna O’Connell for Beet.TV, Donna Speciale, President, Sales & Marketing, TelevisaUnivision, […]


Lighten The Load: Warner Bros. Discovery’s Kazi Wants To Improve The TV Ad Experience

It is a country with some of the longest linear TV ad load in the world, how can new US streaming services keep viewers engaged? Huda Kazi wants to lighten the load. In this video interview with Beet.TV, Kazi, VP of Ad Technology & Operations at Warner Bros. Discovery, emphasizes the importance of compelling content […]


Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller

The last couple of years has seen a veritable Cambrian explosion of alternative TV currency and measurement systems – but the emerging evolution needs a helping hand before it settles down. That is the view of many industry executives who welcome the recent creation of a Joint Industry Committee (JIC) to iron-out ecosystem differences. In […]


Capabilities Join Content In TV’s Upfront Ad Season

As the TV industry heads into what The New York Times has called its “$20 billion week“, the annual upfront ad sales season looks a little different. Traditionally, TV networks have used the May period to showcase their upcoming slate of content, in the hope of securing year-long ad commitments. But, while content is still […]


From Upfront To On-The-Fly, TV Ad Sales Are Changing

In an undulating business environment, “agility” and “flexibility” have become key words for media buyers who are becoming used to digitally-empowered trading tactics. That poses a challenge to TV networks that have traditionally secured a large part of their year’s ad spend in May’s annual upfront season. In this video interview with Beet.TV, Charlie Holmes, […]


Audience Targeting & Business Confidence Will Drive This Year’s Upfront TV Ad Deals

As marketers head into another TV upfront ad sales season, this year effectiveness and efficiency are likely to be even higher on buyers’ shopping list. For Chris Harris, that boils down to finding the right audience. In this video interview with Beet.TV, Harris, VP, Advanced TV Ad Sales, AudienceXpress, explains the dynamics he is seeing […]


Beyond The Buzzword: Habu Aims Clean Rooms ‘Upstream’ In Client Conversations

At this point, it may seem like “clean room” solutions have gained widespread understanding in the media business. But the tech, which allows for data collaboration while maintaining consumer privacy, still has a ways to go. In this video interview with Beet.TV at LUMA Partners’ Digital Media Summit, Noah Fenn, VP, Consulting Partnerships, Habu, explains […]


Shoppable TV Excites PHD’s Klein At IAB NewFronts

In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point – at the IAB NewFronts, a showcase in which digital publishers present their offerings to buyers, Beet.TV heard from several media agency executives excited by the opportunity to hear from publishers. In this video interview at […]


Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray

In TV over the last couple of years, one of the hottest topics has been the emergence of alternative currency and measurement barometers with which TV ads can be traded. Many broadcasters have begun offering buyers alternatives to Nielsen, ones that can also document cross-screen viewing. Now, one of the main suppliers of such systems […]


Kargo’s Harry Kargman Aims To Disrupt CTV Landscape With Innovative Ad Formats

In 2003, Harry Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is making headway with Kargman’s vision of bringing “art” to “advertising”. In this video interview with Beet.TV, Kargman explains recent innovations. Taking mobile innovation to TV Glass Kargman is setting his sights on transforming the connected TV (CTV) […]


GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies

It may be becoming a media world premised on agility, but it seems media agencies remain intrigued by the prospect of upfront media buys. In this video interview with Beet.TV, Karen Chan, Group Director, Investment Innovation, GroupM, says the recent IAB NewFronts, a showcase for digital publishers to tout their slate and capabilities to ad […]


NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

Amid a flurry of activity ahead of the 2023 TV upfront ad sales period, NBCUniversal is the latest to new measurement capabilities, thanks to new partnerships with two measurement suppliers. The company says it will transact on Comscore across local markets and will use Innovid’s InnovidXP to derive cross-platform, outcome-based KPIs for local marketers. In […]


WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’

It has been amongst the TV networks most committed to adopting alternative measurement providers – now, ahead of the 2023 TV upfronts season, Warner Bros. Discovery is adding a new raft of measurement partners to the mix. In a new announcement, WBD says it is partnering with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly […]


HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising

So many possibilities, so many perils. That is the conundrum facing advertisers pondering connected TV. With many different streaming services having popped up, buying across the ecosystem is not exactly frictionless. In this video interview with Beet.TV, Eric Fischer, Founder, HJA Strategic Marketing, talks about the pros and cons of the channel. Real-world examples of […]


Attention Can Drive Omnichannel Results: Teads’ Pintarelli

In the last couple of years, the media industry has been paying more attention to attention as a new way to measure media effectiveness. But attention as a metric doesn’t just have to focus on what an audience saw. Monique Pintarelli, President, North America, Teads, thinks it can also be used farther down the funnel. In this […]


No Turning Back: For Zapata, The Era Of Single-Currency Is Over

Setting new standards in measurement and reporting for the advertising industry is no longer a competitive race; instead, it’s an opportunity for collaboration. Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery, sheds light on the importance of working together to establish a better foundation in this interview with Beet.TV. […]


People First: How LoopMe’s Coffey Gets Results Through Relationships

Although achieving a better gender mix in business leadership positions is a goal for most companies, sometimes the way to grow representation of women as a group is to focus on the individual. That is according to Lisa Coffey, Global Chief Revenue Officer, LoopMe, one of the female leaders interviewed for Beet.TV’s series The Best of […]


Premium Longform TV: The Most Valuable Asset for Marketers

With platforms like TikTok taking off, many advertisers are figuring out how to balance both social video and big-budget TV. For Danielle DeLauro, there is a big distinction. DeLauro, EVP at VAB, representing main-line TV broadcasters, says TV ads are better placed to drive outcomes. Not all content is created equal “The premium value of […]

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