Evolution Of Addressable Mirrors That Of Advanced TV: Cadent/one2one’s Troiano

Heading into this year’s television Upfronts, advanced TV targeting will become a bigger part of conversations between buyers and sellers, as it will a year from now. “A corollary to that is so will addressable,” says Nick Troiano. “We have knowledge and capabilities to essentially put dollars to work over three-, six-, twelve-month campaigns like […]

 
 

Facebook Should Consider A Better Value Exchange For User Data: Y&R’s David Sable

MIAMI-Having been in advertising since the 1970’s, David Sable knows all about the value exchange between consumers and advertisers. So when he views the controversy about Facebook and its users’ data, he sees “an awakening of the notion of data” and suggests another value exchange might be in order. “Let’s be very clear. This is […]

 
 

Horizon’s Koenigsberg Surveys The Battle For Talent & the Future Of Digital Giants

MIAMI-Since Bill Koenigsberg founded Horizon Media nearly 30 years ago, he has opted for integrated services and independence over holding companies and their assorted offerings. And while he sees his media agency as a speedboat amid aircraft carriers, all vessels are fighting an uphill battle with the likes of Facebook and Google to attract and […]

 
 

Identity Resolution The ‘Underpinning Of Future Success’: MediaLink’s Spiegel

SAN FRANCISCO – While there’s little question that being able to identify and target individuals across devices and screens will play a huge role in future marketing, we should not think that everything will go one-to-one. This might seem unusual for those with their roots in digital media, but not to Matt Spiegel. “I think […]

 
 

Unilever’s Keith Weed On Collaborating To Improve Digital Platform Content, Using Blockchain To Vet Transactions

PALM SPRINGS, Calif – Unilever is working with social media platforms like Facebook and YouTube on a “collaborative” basis to improve their content for the good of society while building a private blockchain to tackle transparency issues surrounding its own digital advertising. “The swamp isn’t very transparent,” says Unilever Chief Marketing & Communications Officer Keith […]

 
 

Measuring Brand ‘Love,’ Doubling Down On Yahoo Properties: Oath’s Tim Mahlman

LAS VEGAS – Verizon’s Oath is intent on spreading the love in 2018 as it ramps up to offer advertisers alternatives to more unified competitors like Facebook and Google. “Build brands people love” is the mantra of the amalgamation of AOL and Yahoo that is Oath. Fittingly, the company has decided to share its “love” […]

 
 

Pivotal Research’s Brian Wieser On Disney-Fox, Consultants Versus Agency Holding Companies

LAS VEGAS – When Brian Wieser looks at The Walt Disney Co.’s desire to buy certain aspects of 21st Century Fox, he sees the impact of both shifting viewing habits and the intrusion of big digital players. For Disney, it’s the appeal of a big, quick deal and the options here and overseas it will […]

 
 

Luma Partners’ Terry Kawaja: With Convergent TV, Scale ‘Is Now On A Whole New Level’

LAS VEGAS – When Terry Kawaja takes in the proceedings at CES, he’s not focused on the “flashy consumer-facing stuff that we see on the show floor.” To the Founder and CEO of investment banking firm Luma Partners, it’s all about sub-trends. This means that things like self-driving cars, drones, artificial intelligence and virtual reality […]

 
 

Who’s Ready For Advanced TV?: A Beet Retreat Miami Panel With Furious Corp., Invidi, SintecMedia, Videology And Google

MIAMI – The next generation of television—as represented by things like the ATSC3.0 standard—is now in sight. Then again, so is the moon. To hear panelists at the recent Beet Retreat Miami explain it, lunar landings might be easier to achieve than getting TV broadcasters en masse to quickly embrace the future. Asked by moderator […]

 
 

Beet Retreat Miami Panel Probes Advanced-TV Roadblocks: Furious Corp., 4C Insights, Oracle Data Cloud And Finecast

MIAMI – If you could change just one thing tomorrow that could speed up the advanced-television business, what would that be? Maybe nothing that would have an immediate impact on the way things were done—inertia being what it is—but it’s good to ponder the question anyway. This was the approach taken by Ashley J. Swartz, […]

 
 

Navigating New Solutions: Simulmedia, IAB, DISH, Videology, Google Execs Discuss

MIAMI — The medium of television is moving faster than than it has in decades, maybe even ever, as new opportunities to deliver, measure and monetize programming emerge almost weekly. In advertising, buyers are getting excited about a world in which planning moves beyond the broad demographic audience targeting of yore, to a world of […]

 
 

MediaLink’s Matt Spiegel Tracks The ‘Precision Marketing Journey,’ Choices Facing TV Broadcasters

MIAMI – It’s not just the television industry that’s undergoing massive change as linear slowly cedes to other viewing options. Marketers, meanwhile, must embrace new forms of measurement as table stakes in their efforts to keep pace with that change. For both, the question becomes “How can we enhance the speed of change,” says Matt […]

 
 

Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’

MIAMI – The fragmented TV viewing environment is reality. But it doesn’t pay to wait for “the perfect system” for cross-screen measurement and ad campaign attribution. “I think the time is now,” says Videology’s Tony Yi. “Facebook video impressions are growing exponentially. Amazon is out there in full force.” In this interview with Beet.TV at […]

 
 

‘We Are One And The Same’: Google’s Jennifer Koester On Traditional TV Going Digital

MIAMI – There are the headlines—traditional TV versus digital upstarts—and then there’s the reality behind the scenes. To wit, Google is playing a big part in helping traditional broadcasters transition to the digital future with solutions like dynamic ad insertion. In the U.S., “We work with 28 of the top programmers,” from sports content to […]

 
 

‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte

MIAMI – These are busy times at Disney|ABC following the consolidation of sales groups and it couldn’t come at a better time. Advertisers “want fewer, they want bigger, they want better,” says Marco Forte. With this year’s reorganization, Forte is SVP, Disney|ABC Sales & Marketing. In this interview with Beet.TV at last week’s Beet Retreat […]

 
 

Charting The Future of TV Advertising With Vertere Group’s Tim Hanlon

As Tim Hanlon surveys the advanced television landscape, he sees “a quickening in the pace” of all things actionable. “Literally just six to 12 months ago, you couldn’t have an intelligent conversation about how television and data truly work together,” says the Founder & CEO of The Vertere Group. Things like attribution from set-top box […]

 
 

DoubleClick Video Stack Soars On Google’s Cloud: Sterling

Amazon may have cornered mindshare for cloud services these last few years. But, all the while, Google has been making some heavy investments in its cloud infrastructure, too. Lately, that infrastructure seems to have been bearing fruit, with many of Google’s hardware products trading off AI features that depend on Google Cloud. But devices are […]

 
 

MEC’s Tej Desai: Raising The Perception Levels Of Marriott’s 30-Plus Brands

ORLANDO – Marriott hotels knows a lot about what people talk about on social media and it’s become “a content machine” fueled by data and technology. “In our work for Marriott, we talk about customer centricity all the time,” says Tej Desai, Managing Partner at agency MEC. A year ago, Marriott itself comprised 19 different […]

 
 

Trusted Brands And Advertising Guarantees A Good Recipe For Meredith: National Media President Jon Werther

ORLANDO – Not that long ago in the media business, 115 years of legacy publishing experience wasn’t an oft-cited attribute in the battle with the digital upstarts. But with trust at a premium, ensuring you can deliver it along with ad-tech capabilities and advertising guarantees gives you more than a fighting chance despite your age. […]

 
 

Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens

To Time Inc., “transparency” is just another word for “validation.” And it’s nothing new to the publisher giant, which maintains a vast garden but eschews walls when it comes to sharing data with its partners. “I think when folks are talking about transparency what they’re really talking about is validation. They really want to know […]

 
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