Agency Growth Lays Ahead: Wieser Goes In-House At GroupM

PHOENIX — What changes when “the most-quoted in advertising” goes in-house? Not much, says Brian Wieser. In seven years a Pivotal Research, a Wall Street equity analyst firm, Wieser carved out a reputation – as senior research analyst – for sharp insight in to the worlds of media and advertising. Now he has been hired […]

 
 

Ad Agencies Are “Cockroaches, Not Dinosaurs:” Pivotal’s Wieser

If you believe some of the hyperbole, as new ad tech and tools give brands greater ability to plan and buy for themselves, the role of the ad agency is now over. Disintermediation is the order of the day. A recent ANA survey showed 35% of marketers expanded their in-house media buying capabilities in 2017 […]

 
 

Advanced TV Won’t Grow TV Ad Spend: Pivotal’s Wieser

AdAge called him “the most quoted man in advertising” – but what does Brian Wieser call the impact of TV advertising technologies? Underwhelming, it seems. In this video interview with Beet.TV, Pivotal Research senior analyst Brian Wieser, who opines on the media business, says advanced TV targeting opportunities will do little to arrest an overall […]

 
 

Investors Underprepared For GDPR: Pivotal’s Wieser

What if a switch was suddenly flipped that meant advertisers and their data partners would have to gain explicit consent from audiences to be tracked, and that allowed those targets to demand a stop to processing of their data in future? That’s what happened in Europe in 2016 – but the law that was passed […]

 
 

Pivotal Research’s Brian Wieser On Disney-Fox, Consultants Versus Agency Holding Companies

LAS VEGAS – When Brian Wieser looks at The Walt Disney Co.’s desire to buy certain aspects of 21st Century Fox, he sees the impact of both shifting viewing habits and the intrusion of big digital players. For Disney, it’s the appeal of a big, quick deal and the options here and overseas it will […]

 
 

Analyst Wieser: Ad Downturn To Cast Shadow on Cannes

Depending on which part of the industry in which you operate, the media and marketing landscape may look pretty buoyant still But one of the top media investment analysts sees a very different story looming. According to Pivotal’s Brian Wieser, the biggest marketers are now spending less in a drive to cut procurement costs – and that could […]

 
 

Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

CANNES — Over the last couple of years, ad buyers have fought hard against the perceived threat from fraudsters cheating them out of ad impressions. Now some feel Apple is about to exactly the same. Under iOS 9, the Safari web browser will support extensions that enable “a fast and efficient way to block cookies, images, resources, […]