Outcome Measurement

Connected TV Brings Digital Capability to Linear TV, Accelerating Growth for Unilever
10 Jul 2024
Marketers Have Opportunity to Diversify Retail Media Spend: Criteo’s Melanie Zimmermann
9 Jul 2024
Advertisers Should Demand Premium CTV for Best Results: WBD’s Porter
27 Jun 2024
Retail Media Creates A Win-Win: Albertsons Launches Collective TV
26 Jun 2024
Consumer Brands, Retailers Are Driving Ad Growth: Uber’s Megan Ramm
11 Jun 2024
Reaching Online Shoppers at Checkout Drives Value for Brands: Rokt’s Doug Rozen
6 Jun 2024
Retail Media Offers Relevance At Scale, Holiday Boom: Omnicom’s Baker
21 May 2024
Outcomes Are Best Barometer of TV Advertising: A+E’s Roseann Montenes
20 May 2024
Teads Expands Attention Optimization To CTV Outcomes: Neala Brown
9 May 2024
Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance Story
7 May 2024
Measurement Is Foundation for Retail Media Growth: CVS Media Exchange’s Praveen Menon
1 May 2024
Rethinking Relevance & The Paradox of Choice in Advertising With Rokt’s Rozen
1 May 2024
People’s Shopping Data Underpin Ad Targeting: Instacart’s Suzanne Skop
25 Apr 2024
Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad Stockton
23 Apr 2024
Retail Media Can Drive Results on Open Web: Kinesso’s Sean Muzzy
22 Apr 2024
Navigating the Outcome-Driven Future of Connected TV Advertising: Moloco’s Richardson
18 Apr 2024
MRI-Simmons’ Pisano On The Power Of Data, TransUnion Integration
2 Apr 2024
Retail Media’s Evolution Sparks New Excitement For UM’s Owen
1 Apr 2024
Finding TV Audiences Wherever They Are Guides Media Strategy: GroupM’s Mike Fisher
20 Mar 2024
Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences
18 Mar 2024