Closed-Loop Measurement

Why Time Is the Most Democratic Asset – and Brands Should Treat It That Way
10 May 2026
Retail Media Must Grow Up Fast: Albertsons Media Collective’s Brian Monahan
20 Apr 2026
IAB’s Jamie Finstein on CTV and Commerce: Don’t Talk About One Without the Other
19 Apr 2026
Trust Is the Real Currency in Commerce Media: Chase Media’s Lauren Griewski
18 Mar 2026
Omnicom’s Duncan Painter: Five Years of Consumer Purchase History Provides ‘Granularity’ Beyond Transactions
18 Feb 2026
Instacart’s Ali Miller Targeting Retail Media ‘Fragmentation’ With Off-Platform Push
9 Feb 2026
Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman
15 Dec 2025
Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’
19 Nov 2025
Amex Banks On New Ads Platform To Boost Incremental Sales
22 Oct 2025
Scale, Data and Trust Differentiate Our Expansion Into Commerce Media: Mastercard’s Jill Moser
13 Oct 2025
Standardization Is Key to Linking Retail Media to Real-World Sales: IAB’s Collin Colburn
22 Sep 2025
Retail Media Needs Accountability and Standardization, says Albertsons’ Liz Roche
11 Aug 2025
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
10 Aug 2025
Breaking Down Silos Between Online and In-Store Data: Instacart’s Morgan O’Hara
20 Jul 2025
AI, Identity and Blurring of Digital and Physical Worlds Drive Retail Media’s Future, Say Uber, Albertsons and Epsilon Leaders
6 Jul 2025
Albertsons’ Mintz: To Prove Their Value, Agencies Must Close the Loop With Retail Data
2 Jul 2025
TV Is Now a Full-Funnel, Data-Driven Powerhouse: Comcast Advertising’s Dawn Williamson
19 Jun 2025
Cannes and Commerce: OMD’s Irving Sees Retail Media Collapsing the Funnel
10 Jun 2025
Roku’s Charlie Goodman on Data, AI and the Rise of Live Sports in CTV Advertising
28 Jan 2025
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