Unified Measurement

Better Media Measurement Starts With Business Questions: IAB’s Matt Shapo
Better Media Measurement Starts With Business Questions: IAB’s Matt Shapo
7 Oct 2026
Trust Becomes Advertising’s Most Valuable Currency in AI Era
Trust Becomes Advertising’s Most Valuable Currency in AI Era
22 Sep 2026
TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim
TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim
27 May 2026
Warner Bros. Discovery Gives Advertisers Real-Time Campaign Controls With New Dashboard
Warner Bros. Discovery Gives Advertisers Real-Time Campaign Controls With New Dashboard
27 May 2026
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
25 May 2026
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
5 May 2026
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
24 Mar 2026
FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’
FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’
16 Mar 2026
Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase
Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase
25 Feb 2026
TransUnion’s Julie Clark: AI Moves From Technology Talk To ‘Outcomes Era’
TransUnion’s Julie Clark: AI Moves From Technology Talk To ‘Outcomes Era’
17 Feb 2026
Advanced Audience Planning Drives TV’s Next Phase: iSpot’s Dan Hickox
Advanced Audience Planning Drives TV’s Next Phase: iSpot’s Dan Hickox
9 Feb 2026
Marketing Intelligence Adds Value to Growth Partnerships: Nielsen’s Peter Naylor
Marketing Intelligence Adds Value to Growth Partnerships: Nielsen’s Peter Naylor
4 Feb 2026
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
13 Jan 2026
Operative’s Tatta: AI can Solve the ‘4D Chess’ of Media Fragmentation
Operative’s Tatta: AI can Solve the ‘4D Chess’ of Media Fragmentation
6 Jan 2026
An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech
An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech
21 Dec 2025
CTV Growth Jumps as Brands Push for Performance, Standards: Index Exchange’s Cadi Jones
CTV Growth Jumps as Brands Push for Performance, Standards: Index Exchange’s Cadi Jones
17 Dec 2025
CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
10 Dec 2025
‘Boring Work’ Comes Before AI-Optimized TV: OpenAP’s Levy
‘Boring Work’ Comes Before AI-Optimized TV: OpenAP’s Levy
7 Dec 2025
How TiVo is Challenging the Incumbents in Content Identification
How TiVo is Challenging the Incumbents in Content Identification
2 Dec 2025
Publicis’ Linsey Loy: AI Without Identity Creates ‘Hallway of Locked Rooms’
Publicis’ Linsey Loy: AI Without Identity Creates ‘Hallway of Locked Rooms’
17 Nov 2025