Unified Measurement

TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim
27 May 2026
Warner Bros. Discovery Gives Advertisers Real-Time Campaign Controls With New Dashboard
27 May 2026
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
25 May 2026
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
5 May 2026
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
24 Mar 2026
FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’
16 Mar 2026
Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase
25 Feb 2026
TransUnion’s Julie Clark: AI Moves From Technology Talk To ‘Outcomes Era’
17 Feb 2026
Advanced Audience Planning Drives TV’s Next Phase: iSpot’s Dan Hickox
9 Feb 2026
Marketing Intelligence Adds Value to Growth Partnerships: Nielsen’s Peter Naylor
4 Feb 2026
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
13 Jan 2026
Operative’s Tatta: AI can Solve the ‘4D Chess’ of Media Fragmentation
6 Jan 2026
An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech
21 Dec 2025
CTV Growth Jumps as Brands Push for Performance, Standards: Index Exchange’s Cadi Jones
17 Dec 2025
CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
10 Dec 2025
‘Boring Work’ Comes Before AI-Optimized TV: OpenAP’s Levy
7 Dec 2025
How TiVo is Challenging the Incumbents in Content Identification
2 Dec 2025
Publicis’ Linsey Loy: AI Without Identity Creates ‘Hallway of Locked Rooms’
17 Nov 2025
Innovid CEO Zvika Netter Unveils ‘Orchestrator’ AI Platform to Help Marketers Navigate Disruption
11 Nov 2025
IPG Mediabrands’ Amie Owen: How Retail Data Creates ‘3D Picture’
19 Oct 2025
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