Outcome Measurement

Measure What Actually Matters to Your Brand: Mutinex’s Mike Finnerty
18 Aug 2026
Horizon Next’s Cherie Calingasan: Independent Agencies Can Move at ‘The Speed of Thought’
12 Aug 2026
Outcomes, AI and Data Dominate the Beet Retreat Berkshires: NYSE Interviews Tameka Kee
7 Aug 2026
Outcome-Based Optimization Is the Key to Unlocking CTV’s Full Potential
1 Jun 2026
TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim
27 May 2026
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
25 May 2026
Digital Advertising Measurement Is Broken, and Offline Signals are the Fix: Padsquad
17 May 2026
CTV’s Performance Era Demands Streaming Prove Its Worth: NBCU’s Shepard
26 Apr 2026
Marketers Must Impress Machines in Age of AI: IAB’s Caroline Geigerich
21 Apr 2026
Retail Media Must Grow Up Fast: Albertsons Media Collective’s Brian Monahan
20 Apr 2026
Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson
15 Apr 2026
Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes
14 Apr 2026
Agentic AI and Tentpole Events Drive 2026 Ad Spend Growth
13 Apr 2026
WPP Media’s Adam Shlachter: ‘Not Everyone Can Solve all of Their Problems’ With Data
13 Apr 2026
HappyKids Operator Future Today Brings New Ad Platform for Audience Targeting
12 Apr 2026
Omnicom Media’s Analytics Chief: For AI, Guardrails will Set Business Outcomes Free
5 Apr 2026
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
1 Apr 2026
Hispanic Audiences Are Mainstream, Not Optional: TelevisaUnivision’s Richard Bertodatti
23 Mar 2026
Streaming Has Passed Linear – Now Roku Wants to Prove CTV Can Perform
16 Mar 2026
United’s Kinective: The Traveler Mindset Creates an Open Wallet
4 Mar 2026