CTV

CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals
7 Sep 2026
Fewer Signals, Better Signals: Roku Bets on Data Quality to Make CTV a Performance Channel
2 Sep 2026
Croud’s Kyle Christie: TV’s Awareness Role Grows as AI Shrinks the Ad-Supported Shopping Journey
18 Aug 2026
AI Agents are Coming for Adtech’s Tedious Work, Not the Upfronts: Magnite’s Paige Bilins
10 Aug 2026
Travel Marketing’s Funnel Is Becoming a 64-Day Loop: The Trade Desk’s Kelly Covato
10 Aug 2026
Outcomes, AI and Data Dominate the Beet Retreat Berkshires: NYSE Interviews Tameka Kee
7 Aug 2026
Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth
2 Aug 2026
CTV’s Fragmentation Problem Demands Industry Consistency: IAS’ Mathewson
29 Jul 2026
Walmart Connect’s Khurrum Malik: Branded Content Series Drives 37% Sales Lift for Participating Brands
21 Jul 2026
TV Ads Should Sell Stuff, Not Just Win Awards: Amazon’s Jeremy Helfand
19 Jul 2026
Streaming Ads Need Less One-Size-Fits-All, More Infrastructure: Google’s Brian Jankovsky
15 Jul 2026
Streaming Ads are Growing Up, Getting Smarter and Learning to Shop: Amazon’s Jenny Burke
14 Jul 2026
Lamar’s Ian Dallimore: OOH Is the ‘Anti-Algorithm’ That Unites Consumers Around Brands
12 Jul 2026
Google Wants to Untangle Programmatic’s Spaghetti Bowl, Paul Gubbins Says
6 Jul 2026
Sports Illustrated Heads to Hulu as Minute Media’s Rich Routman Seeks Expanded Playbook
24 Jun 2026
Streaming Has Become a Social Network and Every Show Is an Event: Disney’s Dana McGraw
23 Jun 2026
CTV’s Future Is Shopping, Scale and a Little AI Magic: Vizio’s Adam Bergman
21 Jun 2026
Hispanic Audiences Are Too Big to Ignore and Too Often Missed: TelevisaUnivision’s Cara Lewis
17 Jun 2026
Kargo’s Alena Morris: CTV Insights Now Drive Video Strategy Across All Channels
14 Jun 2026
Havas Media’s Sarah Karges: AI’s ‘Search Answers Sooner’ is Having a Dramatic Impact on Healthcare Marketing
8 Jun 2026