Data-Driven Storytelling

WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
For KPM and Roku, Brand Storytelling Is the New Checkout Aisle
21 Sep 2025
Digitas’ Cagen: Keywords are ‘Archaic,’ Brand Mentions are the New Links
1 Sep 2025
Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt
23 Jul 2025
Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today
8 Jul 2025
No More Silos: PMG’s Sam Bloom on How Its Alli Marketplace is Rewiring Brand Strategy
20 Jun 2025
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
7 May 2025
The Creator Economy is Ready to Explode, But Standards Lag: IAB’s Zoe Soon
5 Feb 2025
Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser
2 Feb 2025
Brands Should Keep Trying to Advance Diversity, Equity & Inclusion: Omnicom’s Emily Graham
22 Jan 2025
CES Will Help to Advance Role of AI for Brands: Digitas CEO Amy Lanzi
1 Jan 2025
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
8 Dec 2024
Measuring Outcomes – The New Frontier in Media Attribution
19 Aug 2024
Paramount’s Daly Wants To Be The Cultural Compass For Marketers
15 May 2024
Media Industry Raises $125 Million for Sandy Hook Promise’s Gun Violence Prevention Campaign: Peter Naylor Urges More Industry Help
22 Mar 2024
IAB Study Uncovers New Need To Articulate The Role of Ads In The Open Internet
21 Feb 2024
Cutting Carbon Emissions Requires Group Effort for Ad Industry: Scope3’s Kaitlin Leary
13 Feb 2024
New-Look XR Assembles ‘Avengers’ To Bring Art & Diversity
24 Jan 2024
AI Helps to Carve Audience Insights From Big Data: Omnicom’s Paolo Yuvienco
23 Jan 2024
Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas
17 Jan 2024
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