Data-Driven Storytelling

Marketers Must Connect Data, AI and Creative to Maximize Results

20 Sep 2026

AI Is Only as Smart as the Data You Feed It: Alliant’s Dave Taylor

28 Jul 2026

WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool

21 Dec 2025

For KPM and Roku, Brand Storytelling Is the New Checkout Aisle

21 Sep 2025

Digitas’ Cagen: Keywords are ‘Archaic,’ Brand Mentions are the New Links

1 Sep 2025

Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt

23 Jul 2025

Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today

8 Jul 2025

No More Silos: PMG’s Sam Bloom on How Its Alli Marketplace is Rewiring Brand Strategy

20 Jun 2025

Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction

7 May 2025

The Creator Economy is Ready to Explode, But Standards Lag: IAB’s Zoe Soon

5 Feb 2025

Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser

2 Feb 2025

Brands Should Keep Trying to Advance Diversity, Equity & Inclusion: Omnicom’s Emily Graham

22 Jan 2025

CES Will Help to Advance Role of AI for Brands: Digitas CEO Amy Lanzi

1 Jan 2025

The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’

8 Dec 2024

Measuring Outcomes – The New Frontier in Media Attribution

19 Aug 2024

Paramount’s Daly Wants To Be The Cultural Compass For Marketers

15 May 2024

Media Industry Raises $125 Million for Sandy Hook Promise’s Gun Violence Prevention Campaign: Peter Naylor Urges More Industry Help

22 Mar 2024

IAB Study Uncovers New Need To Articulate The Role of Ads In The Open Internet

21 Feb 2024

Cutting Carbon Emissions Requires Group Effort for Ad Industry: Scope3’s Kaitlin Leary

13 Feb 2024

New-Look XR Assembles ‘Avengers’ To Bring Art & Diversity

24 Jan 2024