Attention Metrics

Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
10 May 2026
Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman
10 May 2026
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
5 May 2026
TV Home Screens Are Premium Real Estate for Brands: TiVo Ad’s Matt Milne
15 Apr 2026
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
15 Apr 2026
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
23 Mar 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham
16 Mar 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
For Retail Media in Gaming, It’s a ‘Choose Your Own Adventure,’ Says KINESSO’s Owen
22 Feb 2026
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
Interactive Video Ads Outperform Standard Formats Across the Funnel: Amazon’s Maggie Zhang
11 Jan 2026
Attention Metrics Emerge as the Unifier in a Fragmented Media World
5 Jan 2026
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
TiVo’s Craig Chinn: AI will Create Custom Audience Segments ‘On-the-Fly’
23 Nov 2025
For Co-op, Real-World Stores are the Real Retail Media Hub
4 Nov 2025
Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness
22 Oct 2025
Ad Metrics Create the Web We Deserve, Adelaide’s Guldimann Warns
21 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
Zynga’s Heyman: Stop Dipping Toes and Dive Into Gaming’s Diverse Waters
24 Sep 2025
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