Attention Metrics

Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions
Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions
13 Sep 2026
How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics
How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics
13 Aug 2026
Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’
Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’
10 Aug 2026
Why High Ratings Don’t Mean High Attention: TVision’s Bid to Rewire Ad Buying
Why High Ratings Don’t Mean High Attention: TVision’s Bid to Rewire Ad Buying
4 Aug 2026
Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth
Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth
2 Aug 2026
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
10 May 2026
Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman
Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman
10 May 2026
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
5 May 2026
TV Home Screens Are Premium Real Estate for Brands: TiVo Ad’s Matt Milne
TV Home Screens Are Premium Real Estate for Brands: TiVo Ad’s Matt Milne
15 Apr 2026
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
15 Apr 2026
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
23 Mar 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising:  VAB’s Sean Cunningham
‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham
16 Mar 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
For Retail Media in Gaming, It’s a ‘Choose Your Own Adventure,’ Says KINESSO’s Owen
For Retail Media in Gaming, It’s a ‘Choose Your Own Adventure,’ Says KINESSO’s Owen
22 Feb 2026
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
Interactive Video Ads Outperform Standard Formats Across the Funnel: Amazon’s Maggie Zhang
Interactive Video Ads Outperform Standard Formats Across the Funnel: Amazon’s Maggie Zhang
11 Jan 2026
Attention Metrics Emerge as the Unifier in a Fragmented Media World
Attention Metrics Emerge as the Unifier in a Fragmented Media World
5 Jan 2026
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
TiVo’s Craig Chinn: AI will Create Custom Audience Segments ‘On-the-Fly’
TiVo’s Craig Chinn: AI will Create Custom Audience Segments ‘On-the-Fly’
23 Nov 2025