Attention Metrics

How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics
13 Aug 2026
Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’
10 Aug 2026
Why High Ratings Don’t Mean High Attention: TVision’s Bid to Rewire Ad Buying
4 Aug 2026
Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth
2 Aug 2026
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
10 May 2026
Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman
10 May 2026
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
5 May 2026
TV Home Screens Are Premium Real Estate for Brands: TiVo Ad’s Matt Milne
15 Apr 2026
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
15 Apr 2026
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
23 Mar 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham
16 Mar 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
For Retail Media in Gaming, It’s a ‘Choose Your Own Adventure,’ Says KINESSO’s Owen
22 Feb 2026
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
Interactive Video Ads Outperform Standard Formats Across the Funnel: Amazon’s Maggie Zhang
11 Jan 2026
Attention Metrics Emerge as the Unifier in a Fragmented Media World
5 Jan 2026
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
TiVo’s Craig Chinn: AI will Create Custom Audience Segments ‘On-the-Fly’
23 Nov 2025
For Co-op, Real-World Stores are the Real Retail Media Hub
4 Nov 2025