Predictive Intelligence

Best Buy Ads’ Patrick Albano: AI Search is Collapsing the Discovery-to-Purchase Funnel
Best Buy Ads’ Patrick Albano: AI Search is Collapsing the Discovery-to-Purchase Funnel
15 Jul 2026
Crossmedia’s AI Is Built to Free Planners From Excel Hell
Crossmedia’s AI Is Built to Free Planners From Excel Hell
26 May 2026
Beet@20: Doug Rozen of Cadent Warns AI Won’t Replace You, but AI Experts Might
Beet@20: Doug Rozen of Cadent Warns AI Won’t Replace You, but AI Experts Might
26 May 2026
Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both
Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both
6 May 2026
Best Buy Ads Builds Incrementality Into Every Measurement Layer
Best Buy Ads Builds Incrementality Into Every Measurement Layer
3 May 2026
Why Legacy Workflows are Holding Brands Back From AI Transformation
Why Legacy Workflows are Holding Brands Back From AI Transformation
21 Apr 2026
Sallie’s Marco Steinsieck: Agentic Commerce will Make Transaction Data ‘Noisy’
Sallie’s Marco Steinsieck: Agentic Commerce will Make Transaction Data ‘Noisy’
7 Apr 2026
Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’
Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’
11 Mar 2026
Trustworthy Data Beats Shiny AI at CES 2026: Horizon Media’s Dominic Venuto
Trustworthy Data Beats Shiny AI at CES 2026: Horizon Media’s Dominic Venuto
1 Mar 2026
AI will Make Agencies Feel Human Again: Carat’s Carrie Drinkwater
AI will Make Agencies Feel Human Again: Carat’s Carrie Drinkwater
18 Feb 2026
For AI in Ads to Work, IAB Says Fix the ‘Garbage In’ Problem First
For AI in Ads to Work, IAB Says Fix the ‘Garbage In’ Problem First
15 Feb 2026
AI Now Underpins the Marketing Operating System: Nissan’s Allyson Witherspoon
AI Now Underpins the Marketing Operating System: Nissan’s Allyson Witherspoon
2 Feb 2026
Custom Audiences will Take Center Stage at Beet Retreat San Juan: Alliant’s Margo Hock
Custom Audiences will Take Center Stage at Beet Retreat San Juan: Alliant’s Margo Hock
25 Jan 2026
Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad
Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad
3 Dec 2025
More Is More: Epsilon’s MacPherson Argues Broader Data Is the Key to Better AI
More Is More: Epsilon’s MacPherson Argues Broader Data Is the Key to Better AI
2 Dec 2025
TiVo’s Craig Chinn: AI will Create Custom Audience Segments ‘On-the-Fly’
TiVo’s Craig Chinn: AI will Create Custom Audience Segments ‘On-the-Fly’
23 Nov 2025
For CTV Publishers, the Future Is Predictive, Not Reactive
For CTV Publishers, the Future Is Predictive, Not Reactive
18 Nov 2025
IPG Mediabrands’ Varner: To Get Unique AI Output, Start With Unique Data
IPG Mediabrands’ Varner: To Get Unique AI Output, Start With Unique Data
21 Oct 2025
Seedtag Wants Its AI to Understand Advertising Context ‘Like a Brain’
Seedtag Wants Its AI to Understand Advertising Context ‘Like a Brain’
20 Oct 2025
IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics
IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics
14 Sep 2025