Brand Marketing

Marketing’s Proxy Problem: Can AI Finally Connect Media Investment to Real Business Outcomes?
Marketing’s Proxy Problem: Can AI Finally Connect Media Investment to Real Business Outcomes?
23 Sep 2026
Trust Becomes Advertising’s Most Valuable Currency in AI Era
Trust Becomes Advertising’s Most Valuable Currency in AI Era
22 Sep 2026
Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
21 Sep 2026
HSR’s Maggie Sellers Takes Brand Building Beyond the Algorithm
HSR’s Maggie Sellers Takes Brand Building Beyond the Algorithm
21 Sep 2026
Marketers Must Connect Data, AI and Creative to Maximize Results
Marketers Must Connect Data, AI and Creative to Maximize Results
20 Sep 2026
Electronic Arts’ Alex Dao, LiveRamp’s Frederick Stanichev and DoorDash’s Katie Daleo Turn Marketing Into Moments
Electronic Arts’ Alex Dao, LiveRamp’s Frederick Stanichev and DoorDash’s Katie Daleo Turn Marketing Into Moments
16 Sep 2026
Playing It Safe May be a Brand’s Riskiest Move: Amazon’s Lauren Anderson
Playing It Safe May be a Brand’s Riskiest Move: Amazon’s Lauren Anderson
15 Sep 2026
Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions
Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions
13 Sep 2026
CTV’s Awareness-Only Era Is Over: Brands Now Chasing Performance on the Big Screen
CTV’s Awareness-Only Era Is Over: Brands Now Chasing Performance on the Big Screen
13 Sep 2026
How Brands Engineer Impulse Buying: Axonet’s Patrick Raycroft and Mars United’s Amy Andrews
How Brands Engineer Impulse Buying: Axonet’s Patrick Raycroft and Mars United’s Amy Andrews
13 Sep 2026
NBCUniversal’s AI Creative Engine Shows Early Branding Drives 2.8x Higher Recall
NBCUniversal’s AI Creative Engine Shows Early Branding Drives 2.8x Higher Recall
8 Sep 2026
Commerce Media Belongs at the Checkout Counter: Fluent’s Matt Conlin
Commerce Media Belongs at the Checkout Counter: Fluent’s Matt Conlin
8 Sep 2026
Ibotta’s Chris Riedy: Promotions can Drive the Same Impact as Media
Ibotta’s Chris Riedy: Promotions can Drive the Same Impact as Media
8 Sep 2026
CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals
CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals
7 Sep 2026
Pharma Marketers Say ‘Creepy’ Personalization Is Out – Context and Journey Are In
Pharma Marketers Say ‘Creepy’ Personalization Is Out – Context and Journey Are In
2 Sep 2026
Out-of-Home Advertising Shines as ‘Human Medium’: OAAA’s Anna Bager
Out-of-Home Advertising Shines as ‘Human Medium’: OAAA’s Anna Bager
1 Sep 2026
Pharma Ads Are Stuck in a 60-Second Rut. One Genentech Executive Thinks He Knows the Way Out
Pharma Ads Are Stuck in a 60-Second Rut. One Genentech Executive Thinks He Knows the Way Out
31 Aug 2026
Nextdoor’s Michael Kiernan: Most Local Platforms Give You A Zip Code. Nextdoor Gives You The Neighborhood
Nextdoor’s Michael Kiernan: Most Local Platforms Give You A Zip Code. Nextdoor Gives You The Neighborhood
31 Aug 2026
AI Is Breaking Advertising’s Favorite Hobby of Putting People in Boxes: GumGum’s Laura Foster
AI Is Breaking Advertising’s Favorite Hobby of Putting People in Boxes: GumGum’s Laura Foster
30 Aug 2026
Canvas Worldwide’s Paul Woolmington: The Science and Religion of Fandom Rests on Community
Canvas Worldwide’s Paul Woolmington: The Science and Religion of Fandom Rests on Community
26 Aug 2026