Outcome Measurement

Cannes Lions 2020: Focus on Business Outcomes, Purpose and Sustainability, Content Chief Charlotte Williams Tells Beet.TV
28 Oct 2019
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
23 Oct 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
Marketers Need to React in Real Time: MillerCoors’ Feinberg
17 Oct 2019
Streaming Is in the Age of Acceleration: Pluto TV’s Morganstern
14 Oct 2019
Cardlytics Banks On Purchase Data To Measure Ads
9 Oct 2019
Hippo Builds Insurance Brand With Local Knowledge: Collins
6 Oct 2019
The New Auto Advertising Is Precise: TEGNA’s Fagan
6 Oct 2019
Nelson: With Roundel, Disney Can Better Meet Brands’ Demands
4 Oct 2019
Our Environment Is Naturally Data Rich: GSTV’s McCaffrey
3 Oct 2019
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
1 Oct 2019
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
27 Sep 2019
iSpot.tv Building TV Attribution Platform for Target’s Roundel
27 Sep 2019
Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
26 Sep 2019
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
26 Sep 2019
Target’s Roundel Unit Inks Data Deal with Disney for TV Ad Planning
25 Sep 2019
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019
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