Outcome Measurement

T-Mobile Leverages First-Party Data for Personalized Ad Experiences: Di Muccio
25 Nov 2024
AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
6 Nov 2024
Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness
28 Oct 2024
Commerce Media Delivers a Point-of-Purchase Experience: Koddi’s Harsh Jiandani
23 Oct 2024
Retail Media’s Unique Data Fuels Full-Funnel CTV Campaigns: DoubleVerify’s Smith
22 Oct 2024
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
12 Sep 2024
Aggregated and Anonymized Data Drives Business Outcomes for Brands: Mastercard’s Mohamed Abdelsadek
20 Aug 2024
LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room
19 Aug 2024
Measuring Outcomes – The New Frontier in Media Attribution
19 Aug 2024
Identity Resolution Forms Cornerstone of Privacy-Safe Addressability, Measurement
18 Aug 2024
How DIRECTV Is Harnessing the Herd of Data in a Fragmented Marketplace
18 Aug 2024
Omnicom, Criteo Experts Say Commerce Media’s Power Is Full-Funnel Reach
13 Aug 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
CMX’s Walsh On Trade Desk Tie-Up, Roadmap to Success
12 Aug 2024
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
11 Aug 2024
How Identity and Outcomes Close the Performance Gap
7 Aug 2024
Digital Turbine’s New APProach: Lessons Learned About Audiences and Outcomes In the Privacy-Forward Era
7 Aug 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
Retail Media’s ‘Hunger Games’ A ‘Free-For-All’ For Brand Dollars
29 Jul 2024
TikTok’s Jorge Ruiz: Measurement Is About Growing Clients’ Business
24 Jul 2024