Addressable TV

Is Measurement the Missing Link for Pharma Brands Embracing CTV?
11 May 2026
Beet@20: Peter Naylor of Nielsen Says Personalization Is Coming for Everything
26 Apr 2026
Advertisers Want it All: Mass Audience Reach Plus Advanced Targeting in CTV
7 Jan 2026
Addressable Video and Smart Planning Drive Patient Action for Healthcare Marketers: PHM’s Sarah Bast
25 Nov 2025
Takeda’s Katie Van Horn: Condition-Based Audiences End Wasted Impressions in Pharma TV
20 Oct 2025
Genentech’s Erica Taylor on How Precision TV in Pharma Delivers Smarter Engagement
10 Aug 2025
Programmatic Pharma Ads Gain Momentum as TV Marketplace Evolves: Experts from The Trade Desk, Kinesso
6 Aug 2025
Roku-Amazon Partnership Creates Largest CTV Identity Solution, Driving Performance Gain
22 Jun 2025
Roku and Amazon Join Forces to Expand Reach of Streaming Ads Across U.S. Households
17 Jun 2025
Sneakers & Sports: PMX Lift’s Serina Spencer Heads Into 2025 With CES, Audiences In Mind
18 Dec 2024
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
Addressable Advertising Needs Reliable Data to Deliver Results: Blockgraph’s Jason Manningham
16 Dec 2024
Addressability Relies on Data Insights That Ensure Proper Targeting: Spark Foundry’s Lisa Giacosa
11 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
5 Dec 2024
First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
5 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024
Philo Grows on Expanding Content, High-Signal Advertising: Aulden Kaye Yi
7 Oct 2024
Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
22 Sep 2024
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