Outcome Measurement

Streaming Ad Inventories are Catching Up with Audience Growth: Horizon’s Alex Stone
11 Mar 2024
Roku’s Zografakis Sees Ad Outcomes Driving Retail Media’s CTV Interest
10 Mar 2024
IAB & MRC Retail Media Guidelines Aim To Advance Shoppable Ads: IAB’s Bustos
25 Feb 2024
Snowflake Sees Emergent Data-Sharing Uses, M&A To Boost Interoperability
22 Feb 2024
Streaming Ads Are Driving Results for Brands: Carat’s Mike Law
20 Feb 2024
Samsung Ads’ Richardson Says CTV Ads Offer Performance & Popularity
12 Feb 2024
Brand-Building Has Key Role Amid Retail Media Growth: Publicis’s Margaux Logan
1 Feb 2024
TV Advertising Is Becoming More Performance-Based: Moloco’s Dave Simon
22 Jan 2024
After Sale To Omnicom, Flywheel Sees ‘Holy Grail’ For Retail Media
15 Jan 2024
‘The Effectiveness Equation’: Harnessing the Power of CTV Advertising
8 Jan 2024
Transaction Data Takes Measurement Beyond First-Party: Affinity’s Garbaccio
8 Jan 2024
From Chaos To Clarity & Scale: InfoSum’s Wetzel Sees Brands Benefitting From Clean Rooms For TV Ads
19 Dec 2023
Solving Measurement & Satisfying Performance In A World Of Over-Supply: Moloco’s Richardson
7 Dec 2023
Shopper & TV Data Can Help Retail Media Rise Above Challenges: Roku’s Friedman
2 Nov 2023
Data-Driven Advertising Can Hit All Parts of Purchase Funnel: PMX’s Jay Askinasi
2 Nov 2023
Outcomes Are Evolving: Affinity Solutions’ Stephanie Geno
1 Nov 2023
Samba TV Taps Purchase Data To Measure Cross-Platform ROAS
24 Oct 2023
LG Ad Solutions Taps Affinity Solutions To Connect TV Viewing To Credit Card Purchases
28 Sep 2023
Transformation Of TV Highlights: Teads, VIZIO, Disney, MNTN, Effectv & Telly Execs On Addressable, Outcome-Driven Ads
19 Sep 2023
Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement
15 Sep 2023