LLMs and Search

Criteo’s Todd Parsons: Search Is Not Dead, Just Different
Criteo’s Todd Parsons: Search Is Not Dead, Just Different
17 Aug 2026
AI Is Collapsing the Car-Buying Journey, Says GM’s Global Media Chief
AI Is Collapsing the Car-Buying Journey, Says GM’s Global Media Chief
28 Jul 2026
Advertisers Chasing Chatbot Intimacy Confront Obstacles: U of Digital’s Tameka Kee
Advertisers Chasing Chatbot Intimacy Confront Obstacles: U of Digital’s Tameka Kee
17 Mar 2026
AI’s 97% Problem: Chatbots Barely are Making a Dent in Search, Analyst Finds
AI’s 97% Problem: Chatbots Barely are Making a Dent in Search, Analyst Finds
23 Feb 2026
Spark Foundry’s April Carlisle: LLMs Use Brand Websites as ‘First Source of Truth,’ Not Retailer Sites
Spark Foundry’s April Carlisle: LLMs Use Brand Websites as ‘First Source of Truth,’ Not Retailer Sites
16 Feb 2026
Open Web Needs Its Own AI Interface in Next Revenue Chapter: Taboola’s Adam Singolda
Open Web Needs Its Own AI Interface in Next Revenue Chapter: Taboola’s Adam Singolda
28 Jan 2026
The ‘New Search Order’ Demands Holistic, Multi-Platform Strategy
The ‘New Search Order’ Demands Holistic, Multi-Platform Strategy
11 Nov 2025
Beyond the ‘Search Apocalypse,’ Master the Full LLM Environment
Beyond the ‘Search Apocalypse,’ Master the Full LLM Environment
11 Nov 2025
IPG Mediabrands’ Varner: To Get Unique AI Output, Start With Unique Data
IPG Mediabrands’ Varner: To Get Unique AI Output, Start With Unique Data
21 Oct 2025
In Fragmented Consumer Journey, Brands Must Vie for AI Influence
In Fragmented Consumer Journey, Brands Must Vie for AI Influence
14 Oct 2025
Digitas’ Cagen: Keywords are ‘Archaic,’ Brand Mentions are the New Links
Digitas’ Cagen: Keywords are ‘Archaic,’ Brand Mentions are the New Links
1 Sep 2025
AI, Agencies and the End of Advertising’s Past, According to Rob Norman
AI, Agencies and the End of Advertising’s Past, According to Rob Norman
11 Aug 2025
Large-Language Models Drive AI Innovation in Advertising
Large-Language Models Drive AI Innovation in Advertising
26 Aug 2024
Don’t Fear the Generative AI Future: IAB’s David Cohen
Don’t Fear the Generative AI Future: IAB’s David Cohen
1 Feb 2024