Creative Optimization

Cuebiq’s Zora Senat: Do Media Publishers Know What Ads Will Actually Resonate With Their Targeted Audiences?
31 May 2026
Warner Bros. Discovery Gives Advertisers Real-Time Campaign Controls With New Dashboard
27 May 2026
For Pharma Advertising, an Authentic Human Touch Is Still the Best Medicine
19 May 2026
Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion
10 May 2026
Ads Should Tell Stories, Not Interrupt Them: TikTok’s Keiko Mori
7 Apr 2026
Gen AI Ads: Consumers More Bearish Than Ad Execs, and the Gap Is Widening
3 Mar 2026
Innovid’s Christopher Murphy: Creative and Media Are Still Too Siloed
25 Jan 2026
Why Boring Brands Fail in the $8.6 Billion Gaming Ad Market
14 Jan 2026
AI Copywriting Bots Join With Humans to Go Beyond Garbage: Omnicom’s Stern
4 Jan 2026
AI-Powered Contextual CTV will Define the Next Wave of Streaming Advertising: WPP Media’s Jess Brown
16 Dec 2025
Adobe’s Denise Colella Makes the Case for AI as ‘Enhancer, not Replacement’ for Human Creativity
3 Dec 2025
Creative Quality, Data Collaboration and AI Agents Will Define Publishers’ Next Phase: Adobe’s Sam Garfield
18 Nov 2025
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
16 Nov 2025
Innovid CEO Zvika Netter Unveils ‘Orchestrator’ AI Platform to Help Marketers Navigate Disruption
11 Nov 2025
Connecting Commerce to Storytelling: How Dick’s Sporting Goods Is Redefining In-Store Media
14 Oct 2025
Infillion’s Rossi: Automation Risks Neutralizing Brands in a Sea of Sameness
4 Aug 2025
VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV
22 Jul 2025
Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today
8 Jul 2025
VuePlanner’s John Cobb: YouTube Is the Cultural Engine of all Generations
1 Jul 2025
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