Linear (Broadcast)

Warner Bros. Discovery Gives Advertisers Real-Time Campaign Controls With New Dashboard
27 May 2026
TV’s ‘Front Door’ Now Comes With Deterministic Data and a Side of AI: Roku’s Lauren Benedict
20 May 2026
Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase
25 Feb 2026
Audio Gets Programmatic: Lisa Coffey of IHeartMedia Says ‘Guaranteed Human’ Wins Trust
22 Feb 2026
Swoop’s Kurt Robinson: TV Must ‘Stay The Backbone’ as Pharma Embraces New Delivery Mechanisms
26 Jan 2026
Live Sports Advertising Edges Toward Agentic Automation: NBCU’s Ryan McConville
14 Jan 2026
We’ve Lost a Great One: CBS’s Radha Subramanyam. Gone at 55
7 Jan 2026
TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV
17 Dec 2025
Healthcare Marketing Enters New Era: WPP Media’s Adam Arnegger on Power of Video and Connected TV
14 Dec 2025
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
16 Nov 2025
Samsung Ads’ Fromm: The Future Is FAST, Personalized, Programmed and Live
9 Nov 2025
Alliant’s Suvadip Choudhury: Third-Party Data Gets an ‘Icky’ Reputation. But TV Advertisers Are Missing the Point
17 Aug 2025
Genentech, The Trade Desk and CMI Media Leaders Share Insights on Transforming Healthcare Advertising
11 Aug 2025
Women’s Sports Has Bright Future in Streaming Amid Programmatic Growth: Scripps’ Joe Naylor
31 Jul 2025
NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ World
29 Jun 2025
Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
3 Jun 2025
Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
1 Jun 2025
NBCUniversal’s James Kreckler on Redefining Live-Event Ads With Content, Tech and Peacock’s Pods
28 Apr 2025
Digital Sports and Live Events are Redefining Advertising Access: Dentsu’s Jessie Schwartzfarb
13 Apr 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025
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