Outcome Measurement

CTV Measurement Is Rapidly Evolving to Show Outcomes: Havas Media’s Parvati Vaish
18 Mar 2025
Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio
16 Mar 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
TV’s Role as Performance Medium Is Rapidly Evolving: Mindshare’s Dominick Pace
2 Mar 2025
Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
18 Feb 2025
Albertsons Bullish on CTV for Full-Funnel Effectiveness
12 Feb 2025
Albertsons Media Collective’s Liz Roche: Personalized, Scalable CTV Key to Performance
11 Feb 2025
AI Helps Publishers Provide Contextual Signals to Brands: EXTE’s Mat Doherty
10 Feb 2025
AI Can Help TV Emulate Mobile, Social Ad Success: Tubi’s Fitch
3 Feb 2025
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
30 Jan 2025
Consumer Insights Grow More Valuable Amid CTV’s Fragmentation: Merkle’s Pete Stein
28 Jan 2025
Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes
26 Jan 2025
Disney’s Barnes Sees Programmatic Dominating Advertising
20 Jan 2025
Outbrain CEO: Teads Acquisition Opens Huge-Scale Opportunity for Open Internet Advertising
19 Jan 2025
Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz
15 Jan 2025
ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Rajdev
13 Jan 2025
CTV Interaction With Viewers Is Poised for Growth: Moloco’s Jake Richardson
3 Jan 2025
Addressable Advertising Needs Reliable Data to Deliver Results: Blockgraph’s Jason Manningham
16 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024