Outcome Measurement

Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
18 Feb 2025
Albertsons Bullish on CTV for Full-Funnel Effectiveness
12 Feb 2025
Albertsons Media Collective’s Liz Roche: Personalized, Scalable CTV Key to Performance
11 Feb 2025
AI Helps Publishers Provide Contextual Signals to Brands: EXTE’s Mat Doherty
10 Feb 2025
AI Can Help TV Emulate Mobile, Social Ad Success: Tubi’s Fitch
3 Feb 2025
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
30 Jan 2025
Consumer Insights Grow More Valuable Amid CTV’s Fragmentation: Merkle’s Pete Stein
28 Jan 2025
Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes
26 Jan 2025
Disney’s Barnes Sees Programmatic Dominating Advertising
20 Jan 2025
Outbrain CEO: Teads Acquisition Opens Huge-Scale Opportunity for Open Internet Advertising
19 Jan 2025
Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz
15 Jan 2025
ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Rajdev
13 Jan 2025
CTV Interaction With Viewers Is Poised for Growth: Moloco’s Jake Richardson
3 Jan 2025
Addressable Advertising Needs Reliable Data to Deliver Results: Blockgraph’s Jason Manningham
16 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024
T-Mobile Leverages First-Party Data for Personalized Ad Experiences: Di Muccio
25 Nov 2024
AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
6 Nov 2024
Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness
28 Oct 2024
Commerce Media Delivers a Point-of-Purchase Experience: Koddi’s Harsh Jiandani
23 Oct 2024
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