SPO – Supply Path Optimization

Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization

8 Apr 2026

Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data

18 Mar 2026

How Google Ad Manager Is Moving From ‘Pipe’ to Partner for Ad Agencies

15 Dec 2025

Sell-Side Decisioning is Reshaping Programmatic Activation: Index Exchange’s Sarah Botherway

9 Dec 2025

Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path

24 Aug 2025

The New Ad Path Optimization: Roku, Omnicom, LG Ad Solutions Execs Discuss

3 Aug 2025

Magnite’s Dale: It’s Time to Figure Out the ‘How’ Behind CTV’s Programmatic Evolution

8 Jul 2025

Philo’s Turner: Transparent Supply Path Demands Two-Way Street

9 Apr 2025

FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou

2 Apr 2025

Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick

17 Mar 2025

Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization

9 Mar 2025

Curating Ad Inventory Key to Open Web Success: Infolinks’ Bob Regular

6 Jan 2025

OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying

15 Dec 2024

Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja

19 Nov 2024

Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman

21 Aug 2024

Programmatic Advertising’s Role in Carbon Reduction: Magnite’s Selman

4 Jan 2024

Supply Path Optimization Works Best With Key Audience Data: Yahoo’s Mallory Armstrong

3 Jan 2024

Inside Ad Supply Path Optimization, With MiQ’s Lara Koenig

31 Oct 2023

Our Rebrand Reflects Disintermediation Trends: Nexxen’s Kara Puccinelli

15 Aug 2023

Optimization & Maturity Drive Ad-Tech Consolidation: Magnite’s Buckley

13 Jul 2023