Media Investment

Marketers Must Connect Data, AI and Creative to Maximize Results
Marketers Must Connect Data, AI and Creative to Maximize Results
20 Sep 2026
Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy
Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy
16 Sep 2026
Performance TV Is Ready to Perform, but Measurement Needs to Hurry Up: Starcom’s Kristin Haarlow
Performance TV Is Ready to Perform, but Measurement Needs to Hurry Up: Starcom’s Kristin Haarlow
1 Sep 2026
Agentic AI will Put Media Budgets In Motion: Dentsu X’s Brad Stockton
Agentic AI will Put Media Budgets In Motion: Dentsu X’s Brad Stockton
26 Aug 2026
Brands Must Earn Their Place in Sports Fandom: Vistar Media’s Lucy Markowitz
Brands Must Earn Their Place in Sports Fandom: Vistar Media’s Lucy Markowitz
24 Aug 2026
Out-of-Home Is the Last Scaled Reach Medium Standing, Says Clear Channel CMO
Out-of-Home Is the Last Scaled Reach Medium Standing, Says Clear Channel CMO
21 Jul 2026
3C Ventures’ Michael Kassan: AI Ranks Among ‘Three Most Important Technological Advances’ In 50-Year Career
3C Ventures’ Michael Kassan: AI Ranks Among ‘Three Most Important Technological Advances’ In 50-Year Career
16 Jul 2026
IAB’s David Cohen: AI Is Doing to the Internet What the Internet Did to Traditional Media
IAB’s David Cohen: AI Is Doing to the Internet What the Internet Did to Traditional Media
8 Jul 2026
Brand Authenticity Still Beats Algorithmic Guesswork: Warner Bros. Discovery’s Laurie Shackell
Brand Authenticity Still Beats Algorithmic Guesswork: Warner Bros. Discovery’s Laurie Shackell
5 Jul 2026
Global Ad Industry Hits $1.4 Trillion as Platforms Beyond Big Three Drive Growth
Global Ad Industry Hits $1.4 Trillion as Platforms Beyond Big Three Drive Growth
25 Jun 2026
Hispanic Audiences Are Too Big to Ignore and Too Often Missed: TelevisaUnivision’s Cara Lewis
Hispanic Audiences Are Too Big to Ignore and Too Often Missed: TelevisaUnivision’s Cara Lewis
17 Jun 2026
WPP’s Puma: Why CTV Demands a Dual Strategy of Scarcity and Agility
WPP’s Puma: Why CTV Demands a Dual Strategy of Scarcity and Agility
19 Apr 2026
Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
8 Apr 2026
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
23 Mar 2026
Horizon Media’s Alex Stone: AI Dynamics Making Deal Negotiations ‘Take More Time’
Horizon Media’s Alex Stone: AI Dynamics Making Deal Negotiations ‘Take More Time’
3 Mar 2026
Retail Media’s Easy Money Is Gone – Now Comes the Hard Part
Retail Media’s Easy Money Is Gone – Now Comes the Hard Part
22 Feb 2026
Icon International’s Reid Steinberg: Principal-Based Buying Shifts Media From ‘Expense Item’ To ‘Profit Maker’
Icon International’s Reid Steinberg: Principal-Based Buying Shifts Media From ‘Expense Item’ To ‘Profit Maker’
20 Jan 2026
Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly
Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly
29 Dec 2025
Mediaocean’s Ramsey McGrory: ‘You Have to Wallow in the Mud’ on the Road to AI Transformation
Mediaocean’s Ramsey McGrory: ‘You Have to Wallow in the Mud’ on the Road to AI Transformation
29 Dec 2025
Sell-Side Decisioning is Reshaping Programmatic Activation: Index Exchange’s Sarah Botherway
Sell-Side Decisioning is Reshaping Programmatic Activation: Index Exchange’s Sarah Botherway
9 Dec 2025