Media Investment

WPP’s Puma: Why CTV Demands a Dual Strategy of Scarcity and Agility
19 Apr 2026
Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
8 Apr 2026
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
23 Mar 2026
Horizon Media’s Alex Stone: AI Dynamics Making Deal Negotiations ‘Take More Time’
3 Mar 2026
Retail Media’s Easy Money Is Gone – Now Comes the Hard Part
22 Feb 2026
Icon International’s Reid Steinberg: Principal-Based Buying Shifts Media From ‘Expense Item’ To ‘Profit Maker’
20 Jan 2026
Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly
29 Dec 2025
Mediaocean’s Ramsey McGrory: ‘You Have to Wallow in the Mud’ on the Road to AI Transformation
29 Dec 2025
Sell-Side Decisioning is Reshaping Programmatic Activation: Index Exchange’s Sarah Botherway
9 Dec 2025
Biggest Surprise in Omnicom-IPG Deal Is How Many Brands Survived: Madison and Wall’s Brian Wieser
1 Dec 2025
For Zenith’s Hartofilis, CTV is Remaking TV’s Reach in a ‘Smarter Way’
1 Dec 2025
OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation
30 Nov 2025
Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
20 Nov 2025
Infillion’s Bill Todd: AI Agency ‘Democratization’ Is Here. What Does That Really Mean for Marketers and Agencies?
11 Nov 2025
Building Partnerships that Deliver Real Value for Brands: Mediahub’s Stephan Indich on Flexibility, Data, Power of Audio
2 Nov 2025
Flexibility, Retail Media and CTV Key to Future-Proofing Media Strategies: UM’s Marcy Greenberger
26 Oct 2025
Dollar General’s DG Media Network Expands Data Collaboration and Personalization Efforts
19 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks
24 Aug 2025
To Buy or Not To Buy? EXTE’s AI Makes the Call on Ad Impressions
2 Jul 2025
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