Measurement

Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venables
Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venables
20 Oct 2026
PNC Bank’s Victoria Dravneek: Loyalty is Moving From Points Programs to Full Relationships
PNC Bank’s Victoria Dravneek: Loyalty is Moving From Points Programs to Full Relationships
13 Oct 2026
Reaching Younger Audiences Requires Multiplatform Strategy: NPR’s Nadine Zylstra
Reaching Younger Audiences Requires Multiplatform Strategy: NPR’s Nadine Zylstra
12 Oct 2026
Better Media Measurement Starts With Business Questions: IAB’s Matt Shapo
Better Media Measurement Starts With Business Questions: IAB’s Matt Shapo
7 Oct 2026
The Measurement Reset: What It Really Takes to Make MMM Work
The Measurement Reset: What It Really Takes to Make MMM Work
23 Sep 2026
Trust Becomes Advertising’s Most Valuable Currency in AI Era
Trust Becomes Advertising’s Most Valuable Currency in AI Era
22 Sep 2026
Commerce Media Moves Beyond the Checkout Aisle in Omnichannel Push
Commerce Media Moves Beyond the Checkout Aisle in Omnichannel Push
21 Sep 2026
Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
21 Sep 2026
Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy
Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy
16 Sep 2026
Playing It Safe May be a Brand’s Riskiest Move: Amazon’s Lauren Anderson
Playing It Safe May be a Brand’s Riskiest Move: Amazon’s Lauren Anderson
15 Sep 2026
Dick’s, CVS and Fluent Find Commerce Media’s Next Growth Spurts
Dick’s, CVS and Fluent Find Commerce Media’s Next Growth Spurts
15 Sep 2026
MMM Must Plug Directly Into Bidding Systems to Stay Competitive, Mutinex CEO Says
MMM Must Plug Directly Into Bidding Systems to Stay Competitive, Mutinex CEO Says
14 Sep 2026
Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions
Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions
13 Sep 2026
Healthcare Marketers Seek to Close the Loop from Ad Impressions to Patient Outcomes
Healthcare Marketers Seek to Close the Loop from Ad Impressions to Patient Outcomes
9 Sep 2026
Ibotta’s Chris Riedy: Promotions can Drive the Same Impact as Media
Ibotta’s Chris Riedy: Promotions can Drive the Same Impact as Media
8 Sep 2026
CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals
CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals
7 Sep 2026
Out-of-Home Advertising Shines as ‘Human Medium’: OAAA’s Anna Bager
Out-of-Home Advertising Shines as ‘Human Medium’: OAAA’s Anna Bager
1 Sep 2026
Measure What Actually Matters to Your Brand: Mutinex’s Mike Finnerty
Measure What Actually Matters to Your Brand: Mutinex’s Mike Finnerty
18 Aug 2026
How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics
How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics
13 Aug 2026
Horizon Next’s Cherie Calingasan: Independent Agencies Can Move at ‘The Speed of Thought’
Horizon Next’s Cherie Calingasan: Independent Agencies Can Move at ‘The Speed of Thought’
12 Aug 2026