Measurement

Out-of-Home Advertising Shines as ‘Human Medium’: OAAA’s Anna Bager
1 Sep 2026
Measure What Actually Matters to Your Brand: Mutinex’s Mike Finnerty
18 Aug 2026
How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics
13 Aug 2026
Horizon Next’s Cherie Calingasan: Independent Agencies Can Move at ‘The Speed of Thought’
12 Aug 2026
Butler/Till’s Amanda DeVito: Pharma Brands Are ‘In a Conversation They Didn’t Start’
11 Aug 2026
Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’
10 Aug 2026
Travel Marketing’s Funnel Is Becoming a 64-Day Loop: The Trade Desk’s Kelly Covato
10 Aug 2026
As Nielsen Buys DoubleVerify, Mark Zagorski Looks At Advertising’s Next 20 Years
7 Aug 2026
Outcomes, AI and Data Dominate the Beet Retreat Berkshires: NYSE Interviews Tameka Kee
7 Aug 2026
Why High Ratings Don’t Mean High Attention: TVision’s Bid to Rewire Ad Buying
4 Aug 2026
Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth
2 Aug 2026
IAS’s Srishti Gupta: Media Quality has Shifted ‘From Protection to Growth’
20 Jul 2026
IAS CEO Lisa Utzschneider Steps Down; Lidiane Jones Named Successor
7 Jul 2026
A Bloomberg Terminal for Marketing?: Why One Veteran Thinks the Industry’s Fragmentation Problem Is Finally Solvable
1 Jul 2026
Presence Isn’t Impact: Kantar’s Bowles on Why CMOs Are Counting the Wrong Things
29 Jun 2026
Outcome-Based Optimization Is the Key to Unlocking CTV’s Full Potential
1 Jun 2026
Cuebiq’s Zora Senat: Do Media Publishers Know What Ads Will Actually Resonate With Their Targeted Audiences?
31 May 2026
For The Trade Desk, Travel Data Is the ‘Why’ Behind Retail’s ‘What’
31 May 2026
TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim
27 May 2026
Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
27 May 2026