Measurement

IAS CEO Lisa Utzschneider Steps Down; Lidiane Jones Named Successor
7 Jul 2026
A Bloomberg Terminal for Marketing?: Why One Veteran Thinks the Industry’s Fragmentation Problem Is Finally Solvable
1 Jul 2026
Presence Isn’t Impact: Kantar’s Bowles on Why CMOs Are Counting the Wrong Things
29 Jun 2026
Outcome-Based Optimization Is the Key to Unlocking CTV’s Full Potential
1 Jun 2026
Cuebiq’s Zora Senat: Do Media Publishers Know What Ads Will Actually Resonate With Their Targeted Audiences?
31 May 2026
For The Trade Desk, Travel Data Is the ‘Why’ Behind Retail’s ‘What’
31 May 2026
TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim
27 May 2026
Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
27 May 2026
Warner Bros. Discovery Gives Advertisers Real-Time Campaign Controls With New Dashboard
27 May 2026
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
25 May 2026
Your Airport Ride Is Now a Loyalty Program With Wheels: Lyft’s Jordan Glassberg
17 May 2026
Digital Advertising Measurement Is Broken, and Offline Signals are the Fix: Padsquad
17 May 2026
Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’
13 May 2026
TV Advertising Finally Learned to Count Past Gross Ratings Points: WBD’s David Porter
11 May 2026
IAS’s Lisa Utzschneider: Total TV brings linear transparency to CTV
11 May 2026
Is Measurement the Missing Link for Pharma Brands Embracing CTV?
11 May 2026
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
10 May 2026
Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman
10 May 2026
Why Time Is the Most Democratic Asset – and Brands Should Treat It That Way
10 May 2026
Evan Hovorka Pitches Albertsons as Retail Media Powerhouse
6 May 2026
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