Performance Marketing

Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
27 May 2026
Crossmedia’s AI Is Built to Free Planners From Excel Hell
26 May 2026
For Pharma Advertising, an Authentic Human Touch Is Still the Best Medicine
19 May 2026
Brand vs. Performance Is a False Choice, Says StackAdapt’s CMO
18 May 2026
Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion
10 May 2026
Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both
6 May 2026
Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG
4 May 2026
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes
4 May 2026
Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin
29 Apr 2026
Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson
15 Apr 2026
Organic First, ROAS Last: Havas Is Rethinking Retail Media From the Ground Up
25 Mar 2026
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
22 Mar 2026
IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance
25 Feb 2026
Contextual Targeting Is Turning CTV Into a Performance Channel: Wurl CEO Dave Bernath
10 Feb 2026
Dentsu X’s Maggie Summers: CTV Finally Hit Critical Mass for Performance Marketing
4 Feb 2026
Behavioral Data Holds Key to Unlocking CTV’s True Potential, EDO’s Weiss Says
3 Feb 2026
CTV Emerges as Performance Channel Amid Shift to Lower-Funnel Ad Buying: Roku
27 Jan 2026
Swoop’s Kurt Robinson: TV Must ‘Stay The Backbone’ as Pharma Embraces New Delivery Mechanisms
26 Jan 2026
Commerce GO, Agent-Ready APIs Help to Tackle Ad Fragmentation: Criteo’s Todd Parsons
19 Jan 2026
Inside Reddit’s AI-Powered Push into Self-Serve Media Buying: Stephen Riad
12 Jan 2026
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