Performance Marketing

Marketing’s Proxy Problem: Can AI Finally Connect Media Investment to Real Business Outcomes?
Marketing’s Proxy Problem: Can AI Finally Connect Media Investment to Real Business Outcomes?
23 Sep 2026
Trust Becomes Advertising’s Most Valuable Currency in AI Era
Trust Becomes Advertising’s Most Valuable Currency in AI Era
22 Sep 2026
Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
21 Sep 2026
Commerce Media Belongs at the Checkout Counter: Fluent’s Matt Conlin
Commerce Media Belongs at the Checkout Counter: Fluent’s Matt Conlin
8 Sep 2026
CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals
CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals
7 Sep 2026
Out-of-Home Advertising Shines as ‘Human Medium’: OAAA’s Anna Bager
Out-of-Home Advertising Shines as ‘Human Medium’: OAAA’s Anna Bager
1 Sep 2026
Nextdoor’s Michael Kiernan: Most Local Platforms Give You A Zip Code. Nextdoor Gives You The Neighborhood
Nextdoor’s Michael Kiernan: Most Local Platforms Give You A Zip Code. Nextdoor Gives You The Neighborhood
31 Aug 2026
AI Is Breaking Advertising’s Favorite Hobby of Putting People in Boxes: GumGum’s Laura Foster
AI Is Breaking Advertising’s Favorite Hobby of Putting People in Boxes: GumGum’s Laura Foster
30 Aug 2026
Horizon Next’s Cherie Calingasan: Independent Agencies Can Move at ‘The Speed of Thought’
Horizon Next’s Cherie Calingasan: Independent Agencies Can Move at ‘The Speed of Thought’
12 Aug 2026
As Nielsen Buys DoubleVerify, Mark Zagorski Looks At Advertising’s Next 20 Years
As Nielsen Buys DoubleVerify, Mark Zagorski Looks At Advertising’s Next 20 Years
7 Aug 2026
Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
27 May 2026
Crossmedia’s AI Is Built to Free Planners From Excel Hell
Crossmedia’s AI Is Built to Free Planners From Excel Hell
26 May 2026
For Pharma Advertising, an Authentic Human Touch Is Still the Best Medicine
For Pharma Advertising, an Authentic Human Touch Is Still the Best Medicine
19 May 2026
Brand vs. Performance Is a False Choice, Says StackAdapt’s CMO
Brand vs. Performance Is a False Choice, Says StackAdapt’s CMO
18 May 2026
Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion
Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion
10 May 2026
Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both
Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both
6 May 2026
Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG
Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG
4 May 2026
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes
4 May 2026
Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin
Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin
29 Apr 2026
Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson
Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson
15 Apr 2026