Client Strategy

Playing It Safe May be a Brand’s Riskiest Move: Amazon’s Lauren Anderson
15 Sep 2026
DoorDash Exec: Brands Should Unify Media and Promo Budgets to Unlock True Incrementality
14 Sep 2026
How Brands Engineer Impulse Buying: Axonet’s Patrick Raycroft and Mars United’s Amy Andrews
13 Sep 2026
Out-of-Home Is the Last Scaled Reach Medium Standing, Says Clear Channel CMO
21 Jul 2026
3C Ventures’ Michael Kassan: AI Ranks Among ‘Three Most Important Technological Advances’ In 50-Year Career
16 Jul 2026
Beet@20: Lou Paskalis Says AI will Rewrite Marketing’s Playbook
12 May 2026
CTV Democratizes Big-Screen Moments for Niche Healthcare Brands, DeepIntent CEO Says
6 May 2026
Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG
4 May 2026
POSSIBLE 2026 Tops 7,500 Attendees, Announces Lisbon Expansion
28 Apr 2026
Horizon Media’s Domenic Venuto: AI Positions Agencies As Strategic Partners, Not Vendors
27 Apr 2026
Beet@20: Bill Koenigsberg of Horizon Media Says Culture Still Crushes Ego
19 Apr 2026
Martech Needs Fewer Buttons and More Brains: Dentsu X’s Maggie Summers
24 Mar 2026
IAB’s Zoe Soon: Media Agencies Increasingly Consider Creator Economy ‘A Must Buy’
1 Mar 2026
AI Is Everywhere, but Human Marketers Still Get the Credit: Horizon’s Jeremy Flynn
25 Feb 2026
From Cologne to Miami: The Brilliance & Drive of Christian Muche
13 Feb 2026
WPP Media’s Silvia Sparry: Advertisers Need to Let Go of ‘Identity Obsession’
16 Dec 2025
Biggest Surprise in Omnicom-IPG Deal Is How Many Brands Survived: Madison and Wall’s Brian Wieser
1 Dec 2025
The ‘New Search Order’ Demands Holistic, Multi-Platform Strategy
11 Nov 2025
Beyond the ‘Search Apocalypse,’ Master the Full LLM Environment
11 Nov 2025
Direct Messaging and AI are Reshaping How Brands Reach Consumers: Magna Global’s Kara Manatt
19 Oct 2025