Media Planning & Buying

Crossmedia’s AI Is Built to Free Planners From Excel Hell
26 May 2026
Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’
13 May 2026
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
10 May 2026
Why Legacy Workflows are Holding Brands Back From AI Transformation
21 Apr 2026
Xumo Sees the TV Home Screen as Streaming’s Most Valuable Ad Real Estate
21 Apr 2026
WPP’s Puma: Why CTV Demands a Dual Strategy of Scarcity and Agility
19 Apr 2026
Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’
14 Apr 2026
Retail Media Wants to be More Than a Line Item for Marketers: Macy’s Michael Krans
5 Apr 2026
Martech Needs Fewer Buttons and More Brains: Dentsu X’s Maggie Summers
24 Mar 2026
NewFronts Arrives Earlier as Media Buyers Plan Year-Round: IAB’s Craig Coleman
9 Mar 2026
Walmart Connect’s Mayward: Why Retail Media Must Live Off-Site
2 Mar 2026
In-Store Retail Media Is the Untapped Giant: SMG North America’s Sean Crawford
2 Mar 2026
Dentsu’s Will Swayne: Advertising Enters Its Third Phase, ‘The Algorithmic Era’
22 Feb 2026
Agentic Platforms Speed Up Media Planning for CTV Advertisers: Disney’s Alex Combs
16 Feb 2026
Advanced Audience Planning Drives TV’s Next Phase: iSpot’s Dan Hickox
9 Feb 2026
Why Agencies Should Never Fully Outsource Video Buying to AI
26 Jan 2026
AI Agents are Starting to Buy TV Ads for Each Other
12 Jan 2026
Inside Reddit’s AI-Powered Push into Self-Serve Media Buying: Stephen Riad
12 Jan 2026
With AVA, Havas Pursues Context-First Planning for CTV Brand-Building
7 Jan 2026
TiVo Ad’s Chris Kleinschmidt: CTV Home Screens Are Billboards With Better Targeting
6 Jan 2026
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