Media Planning & Buying

Marketers Must Connect Data, AI and Creative to Maximize Results
Marketers Must Connect Data, AI and Creative to Maximize Results
20 Sep 2026
Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy
Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy
16 Sep 2026
Creators are Becoming Television’s New Showrunners: WPP Media’s Adam Shlachter
Creators are Becoming Television’s New Showrunners: WPP Media’s Adam Shlachter
13 Sep 2026
Flywheel’s Amie Owen: Crowded Retail Media Space Creates Costs Most Brands Don’t Notice
Flywheel’s Amie Owen: Crowded Retail Media Space Creates Costs Most Brands Don’t Notice
1 Sep 2026
Agentic AI will Put Media Budgets In Motion: Dentsu X’s Brad Stockton
Agentic AI will Put Media Budgets In Motion: Dentsu X’s Brad Stockton
26 Aug 2026
Brands Must Earn Their Place in Sports Fandom: Vistar Media’s Lucy Markowitz
Brands Must Earn Their Place in Sports Fandom: Vistar Media’s Lucy Markowitz
24 Aug 2026
Outcomes, AI and Data Dominate the Beet Retreat Berkshires: NYSE Interviews Tameka Kee
Outcomes, AI and Data Dominate the Beet Retreat Berkshires: NYSE Interviews Tameka Kee
7 Aug 2026
AI Ads Need More Humanity, Less Robot Energy: Omnicom Media’s Joanna O’Connell
AI Ads Need More Humanity, Less Robot Energy: Omnicom Media’s Joanna O’Connell
6 Aug 2026
Political Ads Need Better Neighbors, Not Just More Impressions: Channel Factory’s Nate Turner
Political Ads Need Better Neighbors, Not Just More Impressions: Channel Factory’s Nate Turner
16 Jun 2026
Crossmedia’s AI Is Built to Free Planners From Excel Hell
Crossmedia’s AI Is Built to Free Planners From Excel Hell
26 May 2026
Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’
Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’
13 May 2026
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
10 May 2026
Why Legacy Workflows are Holding Brands Back From AI Transformation
Why Legacy Workflows are Holding Brands Back From AI Transformation
21 Apr 2026
Xumo Sees the TV Home Screen as Streaming’s Most Valuable Ad Real Estate
Xumo Sees the TV Home Screen as Streaming’s Most Valuable Ad Real Estate
21 Apr 2026
WPP’s Puma: Why CTV Demands a Dual Strategy of Scarcity and Agility
WPP’s Puma: Why CTV Demands a Dual Strategy of Scarcity and Agility
19 Apr 2026
Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’
Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’
14 Apr 2026
Retail Media Wants to be More Than a Line Item for Marketers: Macy’s Michael Krans
Retail Media Wants to be More Than a Line Item for Marketers: Macy’s Michael Krans
5 Apr 2026
Martech Needs Fewer Buttons and More Brains: Dentsu X’s Maggie Summers
Martech Needs Fewer Buttons and More Brains: Dentsu X’s Maggie Summers
24 Mar 2026
NewFronts Arrives Earlier as Media Buyers Plan Year-Round: IAB’s Craig Coleman
NewFronts Arrives Earlier as Media Buyers Plan Year-Round: IAB’s Craig Coleman
9 Mar 2026
Walmart Connect’s Mayward: Why Retail Media Must Live Off-Site
Walmart Connect’s Mayward: Why Retail Media Must Live Off-Site
2 Mar 2026